Tower upgrade:
Transcription
Tower upgrade:
Magazine Issue June 2015 Latest information about sun, light, health and beauty Exclusive fresh kick – only with megaSun! Page 6 Increase your profits with cpi Page 10 Tower upgrade: vibraNano Page 16 1 Magazine To the top with megaSun Our industry continues to develop – especially thanks to innovative inventions made by KBL, such as the megaSun hurricane concept, which is exclusively available from us! And we want to go even further with you – we want to Those who aim high need confidence, a strong will and a touch of madness! go all the way to the top. Whether we do so through our constantly growing tower family, excellent technical equipment or fully-developed success strategies for your business in the sun tanning or fitness centre sector. We will share our expert knowledge with you and help you get ahead: First of all, please subscribe to the new „Sunny Mail“, which includes all of the important information about the industry, learn more about the positive effects of vitamin D on physical performance and read about how solariums and Collariums® have already paid off by increasing turnover in various concepts implemented by successful studio owners. Distinguish yourself from everyone else and come to the top with us! Regards, Klaus Lahr Management Board 3 Content 6Exclusively available from megaSun 10 18 years of cpi energy 12 World of model business 14 World of Towers 16 vibraNano 18 megaSun worldwide 20 Lucrative lures 22 FIBO memories 24 KBL on Tour 25 New medical study 26 conCept The one and only hurricane concept An invention made by KBL Dazzling vitality Innovative addition to the series A small plate with a large effect BRONZAGE SPA in Qatar Hot tips to prevent the summer lull Innovation concepts at the SUNbiz On the go all around the globe Interview with Prof. Peter Billigmann, M.D. The “Schönzeit” cosmetics institute in Neuwied Imprint Responsible for content and images: KBL AG · Ringstraße 24-26 · D-56307 Dernbach · Phone: +49(0)2689 / 94 26-0 · www.kbl.de Copyright All contents are subject to the copyright of KBL AG – The Beauty & Health Company. The copying or use of any information or material contained in this magazine requires the explicit written consent of KBL AG – The Beauty & Health Company. Subject to errors. KBL_150415_fi 4 5 N O I T A V O NN I E WID D L R WO T he globally unique hurricane concept is also aiming high. The tubes, which are remarkable for their twisted shape, simultaneously radiate four wavelengths of light in the spectacularly designed hurricane tower. The rotation also ensures a greater surface area, which considerably optimises the diffusion of light. Here is the exclusive 4 in 1 for your skin in one “twist”: 1.UVB melanin & vitamin D 2.UVA direct, attractive tan 3.blue light cleansing for blemish-free skin 4.red light (collagen) rejuvenating & vitalising 6 exclusive ONLY available from megaSun 7 Voices of experience Unique Aleksandar Pavić, Ultrasun, Serbia “The latest innovation in the megaSun product range, the wavelengths in tube 6800 alpha hurricane, has just reached the Serbian market. The new technology of the patented twisted tubes not only offers an intensive and attractive tan, but also stimulates the production of melanin and vitamin D. Up until now this technology was unknown to our country, but it has already now brought a breath of fresh air into the world of tanning. Blue light for clear and blemish-free skin and the additional benefits of red collagen light will ensure that we will be able to expand our customer base with this new generation of solariums.” Tanning bed 6800 alpha hurricane Mirco Bertolani, Beautech, Italy Hugo Strijbosch, “During my last visit to Summertan Nederland, Goirle, Netherlands Germany I tested the “The hurricane sunbed really is a great solarium. The hurricane tanning bed best properties of light are combined in only one tube! Bernd Holderberg, In addition to that the tube itself looks very special. The Tanning studio Sun Planet, tanning effect is also very good. I saw direct results after my test! I like Neukirchen-Vluyn, Germany that the hurricane doesn’t only tan my skin, but also makes it “I nicer, which helps me to relax even more during the sun tanning ses- like the hurricane and was sion. What I also think is great are the collagen boosters. The bottom immediately convinced by the concept. line is that for me, the hurricane concept is a must-have for every sun My experience has shown me that some tanning studio!” people love it and some people are more personally just and was delighted by the feeling of my skin and the immediate tanning result. What I also like about the solarium really is that the temperature is pleasant and warm, but not too hot. In fact, I was immediately so convinced by the concept that I brought the hurricane back to Italy with me right away and have been selling sceptical at first. But whoever tries it it successfully since then. My customers is always delighted and uses the have been waiting for exactly this kind of tanning bed more often, so that in the innovation!” meantime it has gained many regular Customer Julia H., ProVital, Dierdorf, customers. The number of users is abso- Germany lutely satisfying!” “Since I wanted to pre-tan myself for the summer in order to look sexy in my summer clothes, a friend recommended the “hurricane” to me. After only five sessions I was completely thrilled at the results. The hurricane gives my skin a natural, long-lasting tan. I will keep using it and recommend it to others.” Pure pleasure! 8 9 18 years control power integrated cpi is a controllable electronic ballast which, unlike conventional devices, is capable of regulating all of the tubes in a “controlled”, and thus, optimal manner. THE invention T oday’s by megaSun solarium industry would not be what it is without the revolutionary innovations of KBL. Already 18 years ago our technicians came up with the concept of cpi energy and it undergoes continuous future-oriented development. Nowadays, nearly every customer chooses to have cpi as an indispensable technical feature when buying a solarium or Collarium®. Here is an overview of the most important benefits cpi forms the basis of: Less energy consumption Optimal control of the tubes for perfect performance Considerably longer service life for the tubes up to 1,200 hours* Reduced heat generation = noticeable cost savings 10 *only if original megaSun tubes are used 11 modelbusiness The two of them met and fell in love on Mallorca where Lena felt drawn to in order to “do something crazy” after getting her Bachelor’s degree in Business Management, instead of taking the job already assured to her at Audi’s event planning agency. We would like to say thank you for a great day of shooting and ! for the photos of Lena full of vitality and charisma. Lena Dobschall I love living in warm countries!”, says Lena Dhabi. Almost two years ago, she and Dobschall. While visits to the sun tanning her boyfriend Christian Deerberg founded studio in her “saucy” home city of Berlin a steadily growing company they are during the long winter months helped her both very proud of in the centre of the luxury get through the dark time of the year, she metropolis. now enjoys lots of light and warmth in Abu 12 13 „ Aiming high with M egaSun’s tower series literally overshadows everything that has come before it. The 100 ruby collagen boosters in the Optima tower provide an increase in skin moisturisation and a radiant complexion. The space 2000 and space 3000 towers form the In addition to the flagship pureEnergy 5.0, basis of the series and are also true which combines maximum power, technology space-savers, in which the most modern and design in one, the brand new hurricane technology tower also captivates. In its interior the together to provide the perfect tanning exclusive tubes ensure an attractive skin experience. and innovative design join appearance through the concentration of four wavelengths of light in only one tube. Order the new brochure: info@kbl.de or by telephone: +49 (0) 2689.9426-0 14 15 knowHow Additional benefits of towers Only 10 minutes with vibraNano for a seamless tan and body shaping A From a sporty perspective! Three 10-minute workout programmes each with 5 levels ensure different training effects: small plate with a large effect thanks to the • RELAX muscle relaxation and slight muscle build-up at 12 to 15 Hz side-alternating technology that the space industry • WELLNESS body shaping and promotion of health effects at 12 to 18 Hz had originally discovered – and now we have, too, for all • FITNESS targeted muscle build-up and strengthening at 14 to 21 Hz of our tower series! A tilt function simulates the sequence of motions that occur when moving, which allows the muscles in the abdomen, leg, buttocks and back areas to be trained. In combination with the warmth in the tower, the correct posture with slightly bent knees and the vibration of the plates the movements are targeted to strengthen important muscle groups. Endorphins are also released, leading to a greater sense of well-being and stress reduction. The high-quality, non-abrasive acrylic coating is easy to clean thanks to the completely smooth, non-reflective surfaces. 16 17 worldwide BRONZAGE SPA, Qatar United Arab Emirates I n the midst of the big luxury People especially like to use solariums in brands of this world, BRONZAGE sunny countries in order to give their skin SPA opened its doors in the Lagoona Mall in Qatar at the beginning of 2015. an attractive tan and increase their vitamin D level. This is because the extreme outside heat causes people to mainly stay in air-conditioned rooms or, for cultural reasons, to only go outside when they are covered up. At the BRONZAGE SPA Hanadi Chehade offers her customers everything that makes up Qatar’s lifestyle: Both genders can separately experience individual luxury and beauty. 18 19 Best platform: solariumMarket.com Summer incentives A pleasantly warm breeze is blowing outside, but inside the studio there is nothing going on? It doesn’t have to be that way, because there are many good reasons for your customers to spend time in the solarium right now. Arouse their curiosity using our tips! ys! lida the ho e ase th : Incre enjoy the g n i n re-tan our skin to , go es of p g a t allergy e of y n n a im u t v s d n f A o ctio ptoms y tan l prote natura r, reduce sym orting a sex sp nge ays: sun lo ach already e holid h t e r b e t e f to th time a just out the ok like you b ere in a k hin lo you w d n e t And t eeks later or pre lidays w ome – end your ho Even h k c d ba to sp arrive if you have . h t is year u the So e balcony th on th Fit for Hot price camp aigns! Offer prices de Summer cards wn, Cool-do pending on the tim Offer additional services, such as a free wellness treatment finally! ioned ir-condit a t u o t in Po s solarium ature of uaCool fe q a e th e s sis of the Adverti on the ba s m iu r eat-free! your sola ss tan sw le m a e s ta motto: ge ream or ers ice c m to s u c r u Offer yo h ing punc s e fr a re h 20 e of day with special cond itions . Worldwide largest tanning market for used solariums and Collariums® . All brands – Multiple opportunities of selling and buying . Advertising is free of charge . Run time for all offers limited to 3 months . Automatic translation of your offer from English to German . News feed as well as exhibition and news ticker Mark it down now for 2016: FIBO from April 7th to April 10th T he SUNbiz@FIBO in April 2015 set a new record with 138,000 visitors in four days and thanks to the industry’s energetic de- velopment it is thus counted among the fastest growing trade shows worldwide. This was also clearly felt at the KBL booth in many exciting and interesting conversations with national and international visitors. 22 Medical study KBL on Tour T Vitamin D for more performance he KBL AG provided a mon amie Collarium® in the context of a study aimed at answering the question of the “Influence of vitamin D on physical performance”. We are on the go all over Prof. Peter Billigmann, M.D., born December the globe for sun fans. 1st, 1955, Managing Director of the Institute for Performance Diagnostics and Sport Traumatology, Koblenz. Received his doctorate in medicine in 1980. Honorary professor at the Koblenz-Landau © SMART SUN, Hamburg University in 1994. In addition to that, © SMART SUN, Hamburg teaching projects, lectures and managing board activities in various associations. He has been working with numerous top athletes since 1982. Vitamin D Blutserumspiegel Mittelwert No costs or efforts are amie tower into the penthouse of a private household. © SMART SUN, Hamburg Here the bosses are having fun pitching in so that the I not only deal with human recovery, but40also primarily with the development of strategies to achieve 20was the best performance and state of health. The study Vitamin D Blutserumspiegel Vitamin D blood serum level Mittelwert 106,7 106,7 63 106,7 100 100 80 80 the customers at Smart Sun in Hamburg, Germany. verifiably increased over a three month period. All 86,1 of the participants used the mon amie Collarium post 86,78 43,22 86,78 86,1 23,78 20,6 60 60 0 0 ® 34,89 pos 43,22 43,22 Mittelwert Zunahme pre 78,11 78,11 63 63 Mittelwert 20,6 20,6 Gruppe B 34,89 34,89 Zunahme 23,78 23,78 Gruppe C meanMittelwert decreaseZunahme mean decrease Mittelwertdecrease Zunahme meanMittelwert Zunahme Group B Gruppe B Group A A Gruppe according to an individual tanning schedule. The key pre 78,11 120 120 carried out in connection to this. It proves how0 the 40 40 Mittelwert Zunahme vitamin D serum level in test participants from the Gruppe 20 A 20 recreational and competitive sports sectors was Collarium® can pamper all of mean 86,78 [nmol/l] [nmol/l] A crane lifts a mon Professor Dr. Billigmann, how are vitamin D level and 100 86,1 physical performance linked to each other? 80 Prof. Dr. Billigmann M.D.: At the Institute for 60 Performance Diagnostics and Sport Traumatology [nmol/l] spared! 120 Group C Gruppe C point is that not only in athletes does a raised vitamin D serum level have a positive influence on certain MEDIC AL STUD metabolic parametres and thus verifiably ensures THE IN improved regeneration and greater physical per- The me formance. Since more than half of the German Institute In Dubai the megaSun status, I can only advise everyone to have theirs lounge is moving regularly checked and in the case of a deficiency to, for example, use the mon amie Collarium®. from the ground floor to the upper floor. A solarium lifts off. 24 dy was conduc ted by: ance Dia gnostic s Hohenz ollernstraß and Sport Trau matology e D-5606 8 Koblenz 64 For furt The complete study is now available for request from KBL AG as an info brochure in German and English. Contact: info@kbl.de or by telephone: +49 (0) 2689.9426-0 her info rmation about the KBL AG 25 — The study and Beauty CE OF ON PH for Perform population suffers from an insufficient vitamin D VITAM IN SPO IN D RTS FLUEN dical stu everyth & Health ing abo ut Vitamin YSICAL PERFO RMAN CE D please contact: Compan y • Ring www.kbl straße 24.de • info 26 • D-5 @kbl.de 6307 Der nbach Institute Prof. Pet er Billigm for Perform ann, M.D ance Dia ., Alexan dra Sch mitz s and Spo rt Trauma Hohenz tology ollerns D-5606 traße 64 8 Koblenz gnostic Y Ms Eberhard, how does what you offer conCept differ from what other cosmetics studios offer? We offer a combination of traditional cosmetic treatments combined with apparatus-based cosmetics and simply leave nothing to be desired. For us, the person is always our main focus and the quality of our treatments begins where that of other treatments ends. Here we celebrate every type of cosmetic treatment so that our customers can really “let go”. Moreover, we not only successfully expanded the range of cosmetic treatments we offer, but we also invested in “sun” and offer our customers collagen light therapy through the mon amie Collarium® as well as the use of two megaSun solariums, the 6900 and 7900 alpha deluxe. Service is also very important to us. We offer a shuttle service for those people, for example, who are unable to come to us. Solariums and Collariums® – do they fit with cosmetics? You hear again and again that beauticians dismiss this combination. Well, of course! I have been using a solarium Cosmetics & B solariums together does that work? eauty time is break time – that is the for years now, because I want to have a philosophy that Conny Eberhard and naturally beautiful complexion – even without make-up. I love to relax for a few her team of six beauticians follow. Tradi- minutes, to just close my eyes and enjoy tional cosmetic treatments are combined with the warmth and, not to forget, to replenish apparatus-based applications, which naturally my vitamin D supply. Everybody knows include megaSun solariums and one Collarium , how important a sufficient level of vitamin in an unparalleled manner. In the pleasant D is for our health. And since I have to be ® fit day after day, why shouldn‘t I strengthen atmosphere of the roughly 300 m2 institute, my body from the inside? After my local sun the customers can escape their stressful daily tanning studio at the time also offered the routines for a while in one of the eight treatment mon amie Collarium® I was simply thrilled rooms, knowing that their health and individual and had made my decision: I also wanted to beauty are always the main focus. The entire offer that to my customers. So I decided to integrate two solariums and one Collarium® concept is so convincing that “Schönzeit” is into my studio concept. already attracting customers from well beyond Neuwied, Germany, after only having been at its new place of business for a few weeks. 26 27 konZept What do your customers say to that? They are really enthusiastic. Especially my customers who have sensitive skin and are 50+ - although The customer enjoys his individual I really have to say that they are more often 35+, love the break – during which traditional mon amie. It not only gives them a nice complexion, but cosmetic treatments are combined with also has anti-ageing effects thanks to the collagen light. apparatus-based applications in an And the solariums, which also have collagen boosters by unparalleled manner. the way, are used by both our regular customers as well as the passing customers in the shopping mall. How do you advertise your solariums and Collariums®? How many of your customers use the solariums and We directly address our regular customers regarding the Collariums®? topic of “sun” during their treatment, give them an indiviConny Eberhard became a beautician By now more than 60 % of our regular customers use dual consultation and then create a personalised tanning out of passion for the job – and her our solariums. In fact, 80 % use the mon amie. Our schedule according to skin type and personal wishes. customers can also feel this. customers love the collagen light therapy. Nowadays The passing customers are especially targeted by stand- collagen is in almost every cream, jar or lotion. So up displays in the mall; of course they are also given a why not supply our skin with it in the form of light. consultation and receive a tanning schedule on request. Revitalising the skin, improving skin moisturisation and reducing lines and wrinkles – those are the advantages of collagen. And those are also the goals of a cosmetic treatment. Beauty and health are the main fo- A modern reception area and cus of all of the applications here in my institute and the perfectly colour-coordinated solariums treatment rooms invite you to and the Collarium® are the ideal complements. relax and feel good. Schönzeit-Kosmetikinstitut Breslauer Strasse 63-65 D-56566 Neuwied Telefon: +49 2631 978383 28 29 impressions from 2015 Beauty Trade Special 2015 Utrecht, Netherlands S.O. Planet Sun S.O. Planet Sun Cosmoprof 2015 Bologna, Italy beautech ESTETIKA 2015 Brussels, Belgium Professional Beauty 2015 London, Greatbritain 30 31 Coming soon... Don’t miss anything, register quickly at: www.megasun.de