media pack - the Rotherham Advertiser

media pack
T
HE Rotherham Advertiser has been part of the
fabric of Rotherham life for more than 150
years.
Many generations of local families have read the
paper and followed the development of our town
through the pages of the Advertiser.
Since it was first printed on January 2 1858 it has
become a trusty friend of thousands of locals and
evolved alongside the town to what it is today and,
while Rotherham and the Advertiser itself may have
changed beyond all recognition from the days of
Queen Victoria, our values remain the same.
Back in 1858 the four page Advertiser cost just 1p
and was printed form the back of a shop in the
Rotherham High Street. Now owned by the Garnett
Dickinson Group – which has interests in printing,
publishing, digital media, mailing and marketing and
is based at Manvers in Wath‐Upon‐Dearne –
The Advertiser is read by around 65,000 every week
and regularly comes in at more than 100 pages.
It regularly wins awards and has been named
Yorkshire and Humber Weekly Newspaper of the
Year for two consecutive years, because of its
value‐for‐money and mix of news, sport and
entertainment.
It remains the flagship of the business, proudly
shouting about what makes Rotherham great, while
taking to task those who threaten its varied commu‐
nities.
Undoubtedly, the paper and the business in general
have faced threats over the decades, but while others
have sold out to multi‐national media empires, the
Garnett Dickinson group has remained fiercely
independent and, just as importantly, family‐run. In
1898 a Mr John Dickinson was appointed company
secretary and editor and the same Dickinson family
remain in the company title and run the business
today.
As well as the Advertiser, Garnett Dickinson
Publishing Ltd produce free papers the Rotherham
Record and the Dearne Valley Weekender as well as
the glossy lifestyle magazine Chase.
Obviously, as times have changed so has the media
world and the Advertiser now has its own website,
which includes local news, sport and entertainment,
as well as regular video highlights. Our reporters also
have their own Twitter accounts, allowing them to
instantly inform followers of what is going on in the
borough.
Our advertising team offer a series of solutions
when it comes to putting your business in our
publications ¬– reaching more than 250,00 people a
week in total ¬– which, as well as our main products,
feature regular supplements including a weekly
“Keep‐it” special targeted to a specialist market.
Emphasising our commitment to the printed word,
Garnett Dickinson Print can print everything from
high quality glossy magazines to brochures,
catalogues, leaflets and business cards on site at
Manvers.
The Rotherham Advertiser and Garnett Dickinson
are committed to the town and believe that the
information contained within our bright new media
pack will offer you a solution to reaching the market
that is right for your business. We hope you agree.
Weekly Newspaper
ROTHERHAM ADVERTISER
The Rotherham Advertiser is our flagship
award‐winning weekly newspaper.
C
ontinually praised for its comprehensive
coverage of news, sport and entertain‐
ment, eye‐catching design and value for
money, The Rotherham Advertiser is an estab‐
lished and trusted newspaper.
In 2012 it was voted 02 Weekly Newspaper of the
Year for the second year running and the team of ex‐
perienced journalists are dedicated to covering the
issues and achievements in their home town.
With regular business and family supplements, we
recently introduced our Scene entertainments pull‐
out offering 20 pages of news, reviews and previews
every week.
We know news is available in a wide range of
formats, that’s why we offer content you cannot find
anywhere else, from in‐depth features and reader
letters to fantastic offers and court results — all for
80p.
We are here to support and promote our town as
well as challenge those in positions of responsibility.
Coverage area includes: Wickersley, Dinnington,
Eastwood, Aston, Maltby, Whiston and Thurcroft.
CONTACT US:
Local
newspapers
are more than
twice as trusted
as any other
media channel.
Source: IPA Touchpoints 4 2012
Advertising: Telephone 01709 768000
Editorial: Telephone 01709 768146
Email: newsdesk@rotherhamadvertiser.net
Sportsdesk: Telephone 01709 768142
Email: sport@rotherhamadvertiser.net
Photographic: Telephone 01709 768225
Email: photographic@rotherhamadvertiser.net
Website: Telephone 01709 768165
www.rotherhamadvertiser.co.uk
Email: webeditor@rotherhamadvertiser.net
Branch office: 67 Wellgate, Rotherham, S60 2LT.
@rotherhamtiser @rothtisersport @RA‐readeroffers
ABC approved circulation
July, 2014 – December, 2014: 22,658
Readership: 66,244
Female
51%
Male
49%
Age 15‐34
38%
Age 35‐54
38%
Age 55+
36%
Source: JICREG data as at 01/10/2014
Weekly Newspaper
ROTHERHAM RECORD
The Rotherham Record is a free weekly newspaper
with our largest distribution coverage.
P
ublished every Wednesday, the Record
is a long established preview to its sister
title the Rotherham Advertiser.
Packed full of local up to date advertising the
Record is a fantastic platform for local businesses
to push their offers into all areas of the Rother‐
ham borough.
Our weekly print run is over 55,000 which in
turn produces over 51,000 letterbox deliveries,
ABC regulated supermarket/large convenience
store pick‐ups, and a host of our own deliveries to
smaller shops in more remote areas of the bor‐
ough.
Pagination averages 36/40 full colour pages per
week with a host of regular features including:
News.
Sport.
Situations vacant.
Motors.
Full local diary.
Spotlighted weekly area features.
Reader holidays.
Local entertainment.
Plus our new innovative print/digital/mobile
sales feature Flog It Quick!
l And .... it’s FREE !!!
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11.5 million
people read a
local newspaper
but do not read
a national
newspaper.
Source: BMRB/TGI 2012
ABC approved circulation
July, 2014 – December, 2014: 57,821
Readership: 94,415
We also incorporate a full leaflet distribution
service within the Rotherham Record – telephone
571111 for details.
CONTACT US:
Advertising: Telephone 01709 768000
Editorial: Telephone 01709 768146
Email: newsdesk@rotherhamadvertiser.net
Branch office: 67 Wellgate, Rotherham, S60 2LT.
Age 15‐34
26%
Female
53%
Male
47%
Age 35‐54
35%
Age 55+
39%
Source: JICREG data as at 01/10/2014
Weekly Newspaper
DEARNE VALLEY WEEKENDER
The Dearne Valley Weekender is a free weekly newspaper
published every Thursday with the highest circulation in the area.
F
illed with the latest news,
entertainment, showbiz gossip and sport,
the Weekender is delivered to over 51,000
homes with a further 6,500 available from pick‐
up points.
Add to that a weekly property section, TV guide,
pets page, weddings feature and our in‐house chil‐
dren’s club and the advertising opportunities are
endless.
Our trusted and much‐loved newspaper is also
complimented by an on‐line news page
(www.rotherhamadvertiser.co.uk) and Twitter
account @dvweekender.
So whether you have a house to let, services to
promote or job vacancies, we can help you deliver
your message to more than 100,000 readers across
Barnsley, Rotherham and Doncaster.
Just call 01709 769130 and one of our
comprehensive sales representatives will help with
all your enquiries.
Coverage area includes: Mexborough,
Thurnscoe, Sprotbrough, Edlington, Wath and Conis‐
brough.
We also incorporate a full leaflet distribution serv‐
ice within the Dearne Valley Weekender – telephone
571111 for details.
ABC approved circulation
July, 2014 – December, 2014: 55,406
Readership: 81,055
Delivered: Over 50,000 letter box Deliveries
CONTACT US:
Local press is the
most effective
media channel
for generating
word of mouth
conversations.
Source: IPA Touchpoints 4 2012
Advertising: Telephone 01709 768130 or 01709 768 240
Editorial: Telephone 01709 768145
Website: Telephone 01709 768165
www.rotherhamadvertiser.co.uk/news/
dearnevalleyweekender.aspx
Email: webeditor@rotherhamadvertiser.net
Branch office: 84 High Street, Mexborough, S64 9AU.
Telephone: 01709 571111.
@DVWeekender
Age 15‐34
26%
Female
53%
Male
47%
Age 35‐54
35%
Age 55+
39%
Source: JICREG data as at 01/10/2014
Lifestyle Magazine
CHASE MAGAZINE
Chase is a free bi‐monthly lifestyle magazine for men and
women which is crammed full of local features, exciting
competitions and exclusive interviews.
T
aking a look at everything positive in
Rotherham, Chase features the things that
matter to local people, getting to the heart
of all things lifestyle.
With expert columnists in areas such as interior
design, motoring, gardening and fashion, Chase is
the premium free lifestyle magazine for the South
Yorkshire area.
With thousands of copies circulated around hun‐
dreds of local outlets, Chase can be picked up in su‐
permarkets, local businesses, leisure centres, pubs
and many more places.
Distribution areas include: Kimberworth, Swinton,
Mexborough, Whiston, Wickersley, Wentworth, Tick‐
hill, Brinsworth and Rotherham town centre.
Chase online is growing by the week after being
launched earlier this year, with hundreds of people
signing up to the digital edition every month.
Website: www.chasemagsy.wordpress.com
Twitter: @ChaseMag
Facebook: facebook.com/chasemagsyorks
CONTACT US:
Over 60% of
people act on
the ads in local
newspapers.
Source: CrowdDNA/Loving Local
Editorial: Joe Cawthorn, 01709 768109,
joe.cawthorn@rotherhamadvertiser.co.uk
Advertising: Lynda Prince, 01709 768123,
Lynda.prince@rotherhamadvertiser.co.uk
Website
www.rotherhamadvertiser.co.uk
The Rotherham Advertiser website is a one‐stop shop for
breaking news, videos, sport and entertainment.
T
Advertising on
local newspaper
websites is 77%
more likely to
be believed and
relied upon than
advertising on
other websites.
Source: the wanted ads III
he website was launched in 2009 and
has gone from strength to strength. We
have become the go to source for all
Rotherham news and sport online.
Our team of dedicated reporters update the
online content on a regular basis which covers
news, sport, motoring and leisure. The way in
which we report the news is changing and we
now also add video and interactive elements to
some of our articles.
You can also find online our Rotherham Ad‐
vertiser Events page listing all our events as well
as reader offers and competitions.
We have a very strong following on social
media platforms such as Twitter and Facebook.
By harnessing the power of the website and so‐
cial media we are engaging with our audience
like never before. We can find sources more
quickly, answer questions and be tipped off
about potential news as it breaks.
Advertising in local newspaper and websites
is nearly twice as trustworthy and reliable as
‘national’ websites.
This is what makes our online offering more
attractive to potential local advertisers wanting
to promote their business within the Rother‐
ham community. This is something most of our
competitors can’t offer.
@rotherhamtiser
@rothtisersport
@RA‐readeroffers
@FLOGitquick
@DVWeekender
We are always looking at
different ways in which
we deliver our content:
Rotherham Advertiser iPhone & iPad app
Our news app also delivers all the best
sport, business and district coverage.
Priced at £1.79, it also gives you access
to four full electronic editions of the
Rotherham Advertiser newspaper.
BMD iPhone & iPad app
Our free online birth, marriages and
deaths iPhone app, which was launched
in June 2011, got shortlisted in the 2011
Newspaper Awards, which recognise
excellence in news media production.
FLOG it quick! iPhone & iPad app
FLOG it quick! is the place to buy and sell
unwanted items. Sell any item up to the
value of £1,000 for only £3. Our free app
allows you to view items and make a call
direct to the seller with no complicated
bidding or online accounts.
Digital Editions
It’s an exact copy of the printed
newspaper but with added interactivity,
you can flick through the pages as you
would the printed product, zoom in on
pages and access to back issues dating
back to May 19, 2006. We also include
videos made by our award winning jour‐
nalists.
The great thing is it’s exactly the same
price as the printed copy but you don’t
have to venture out into the cold as we
deliver direct to your device wherever
you are in the world.
COPY DEADLINES:
Artwork Specifications etc
TECHNICAL
Full Page
265 x 340mm
Local press is
the UK’s most
popular print
medium, read
by 32.9 million
people per
week.
Half Page
131 x 340mm
Rotherham Record:
Monday 4pm.
Dearne Valley Weekender:
Tuesday 4pm.
Rotherham Advertiser:
Wednesday 4pm.
Quarter Page
131 x 170mm
Artwork specifications:
File format:
Pdf format.
Tiff format.
Paired or single pages only.
Digital artwork only – no film.
11.3 million
more UK adults
read a local
newspaper
(30.9 million)
than listen to
commercial
radio (19.6
million).
Source: BMRB/TGI 2012
Printing:
Colour order: CMYK
Screen angles: C75, M15, Y90, K45
Minimum supplied picture resolution:
200dpi colour/mono
Press dot size: 3%‐85% round.
Press dot gain: 22% +/‐2% for all colours on 50% tint.
Reverse type printing: Minimum 10point in single colour.
Avoid serif typeface.
Maximum ink coverage: Black 95%
Stitching/inserts available. Ask for details.
“The service that we receive
from the Rotherham
Advertiser team is always
prompt, efficient and very
courteous. The quality of
the editorial, photographs
and artwork endorses true
value for money and
credibility of investing in
advertising in this trusted,
local newspaper.”
David Coldrick
Managing Director of
Home Instead Senior Care
What our customers are saying
ᔒ CONTACT US
TESTIMONIALS
“Advertising in the Rotherham
Advertiser has helped our firm
raise its local profile in a surpris‐
ingly short period of time. As a re‐
sult, we have enjoyed an
increased number of new en‐
quiries, which have subsequently
secured new business. The
Rotherham Advertiser’s sales
team have contributed towards
the success of our advertising
campaign, by always being avail‐
able to brainstorm new ideas.”
KATE GREEN
Practice Manager
Parker Rhodes Hickmotts
“We have advertised in the
Deane Valley Weekender for the
last 20 years. Throughout this
time it has consistently promoted
our business in a successful way
bringing us many loyal customers
which we still deal with today!”
ADVERTISER
“Working with the Rotherham
Advertiser team is amazing.
Without a doubt it is the best
way to promote our business.
Definitely great value for money
and worth every penny!”
NICCOLE POPE
Ladies Fitness & Wellness,
Bawtry Road, Wickersley
“The service that we receive from
the Rotherham Advertiser team is
always prompt, efficient and very
courteous. The quality of the edi‐
torial, photographs and artwork
endorses true value for money
and credibility of investing in ad‐
vertising in this trusted, local
newspaper.”
DAVID COLDRICK
Managing Director of
Home Instead Senior Care
GEOFF DADSWELL
Proprietor Geoff Dadswell Carpets
“Here at DC interiors we rely
upon creating a high level of
brand awareness resulting in con‐
sumer enquires for our products
and services. For over 20 years
the Rotherham Record has given
us a fantastic and successful ad‐
vertising platform with many
happy and loyal customers now
recommending us to others.”
STUART ALLEN
DC Interiors
“I advertise every week on
rotherhamadvertiser.co.uk
This ensures that my services
are seen by over 30,000 potential
customers. The business I
secure through advertising on
The Rotherham Advertiser
website, far outweighs the cost.
Lucky for me my dedicated Sales
Executive is Tina, she always goes
the extra mile and exceeds our
expectations!”
MEDI GAFRY
Oddysey Limos
Advertising: Telephone 01709 768000
Editorial: Telephone 01709 768146
Email: newsdesk@rotherhamadvertiser.net
Sportsdesk: Telephone 01709 768142
Email: sport@rotherhamadvertiser.net
Photographic: Telephone 01709 768225
Email: photographic@rotherhamadvertiser.net
Website: Telephone 01709 768165
www.rotherhamadvertiser.co.uk
Email: webeditor@rotherhamadvertiser.net
Branch office: 67 Wellgate, Rotherham, S60 2LT.
RECORD
Advertising: Telephone 01709 768000
Editorial: Telephone 01709 768146
Email: newsdesk@rotherhamadvertiser.net
Branch office: 67 Wellgate, Rotherham, S60 2LT.
WEEKENDER
Advertising: Telephone 01709 768130
Editorial: Telephone 01709 768145
Website: Telephone 01709 768165
www.rotherhamadvertiser.co.uk/news/
dearnevalleyweekender.aspx
Email: webeditor@rotherhamadvertiser.net
Branch office: 84 High Street, Mexborough,
S64 9AU. Telephone: 01709 571111.
CHASE MAGAZINE
Editorial: Joe Cawthorn, telephone: 01709
768109
Email: joe.cawthorn@rotherhamadvertiser.co.uk
Advertising: Lynda Prince, telephone 01709
768123
Email: lynda.prince@garnett‐dickinson.co.uk