Media Kit - American Cowboy

Cowboy
American
Western Lifestyle • Travel • People
COWB
COWBOY WEAPONRY: 12 GUNS FOR HUNTING & HOME DEFENSE
WARRIORS
American
American
People
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THE LEGACY
Lifelong
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Memories
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American
America
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Escapes
Western Lifest
yle •
12 TOWNS
to Liv
June/July 2015
2015
A WYOMING
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A cowboy’s
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Cowaboy
wreck
Dochorse
:
From the
to the E.R.Ranch
vol.22 no.1
vol.22 no.2
vol.21 no.6
DISPLAY UNTIL SEPTEMBER 1, 2015
DISPLAY UNTIL
JULY 7, 2015
Travel • Peopl
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HATS OFF
& Accountable
Companies
The Epic nel
History Chans
Miniserie
OPENS ITS DOORS
Working Cowb
oy Gear
H Quality Products
TEXAS RISING
August/September 2015
April/May
5, 2015
+
Pendleton
SECRETS
THE
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OLD WEST
HORSE
THE FAMILY
TRADER
• Travel • People
• Travel •
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DISPLAY UNTIL
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Western Lifestyle
Lifestyle
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BOY.COM
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Western His
JOHN WAYNE BIRT
Western Lifestyle • Travel • People
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style • Trav
Western Life
Western Lifestyle • Travel • People
100
The Greatest Cavalry Commanders
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AMERICANCOWBOY.COM
MEDIA KIT 2016
+
Quarter Hors
Will Clones Be e Quarrel:
Allowed?
2015 Western Heritage
Award Recipient
CIRCULATION 98,856 FREQUENCY: 6 Issues Per Year
READER PROFILE
American Cowboy is the cultural
chronicler of the West, covering the
people, history, and heritage, travel and
events, arts and entertainment, and food,
and fashion that define the cowboy way.
We uphold the values and code of the West in e very
article, image, and theme that appears on the pages
of our magazine, and on our digital and social
channels. We celebrate the West with c ompelling,
authentic content highlighted by captivating
photography. AC’s loyal readers express their cowboy
spirit and love for the all things Western through
the clothes they wear, events they attend, vacations
they enjoy, and heroes they look up to. Now in our
21st year, American Cowboy is sharing the cowboy
ethic and way of life with new audiences through
special Collector’s Editions, on the digital frontier
with AmericanCowboy.com, and with booming
social media channels. Whether in print or online,
American Cowboy remains at the heart of the
Western community.
Affluent, Active Readers
• 650,062 Total Audience
• 54% Male & 46% Female
• 50 Average Age
• 62% Married
• 74.5% College Educated
HOUSEHOLD INCOME
• $83,890 Median Household
Income
• 24.7% Earn $100,000 Plus
REAL ESTATE
• 86% Home Ownership
• 23.5% Own Second Homes
READERSHIP HABITS
Loyal, Committed Readers
• 71.4% Read AC the same day
that they receive it
• 72% Read every issue of AC
• 126 Minutes on average spent per each issue of AC
• 98.5% Percentage of readers
who will plan to renew their
subscription
• 87% Have taken any action as
a result of reading AC*
*Purchased an advertised product or
service, visited an advertiser’s website, contacted an advertiser, etc.
PURCHASING
BEHAVIOR
• 76% Western Apparel
• 62% Boots
• 58% Books
• 56% Hats
• 50% Belts/Buckles
• 49% Art/Collectibles
• 45% Home Décor
RESIDENCY
• 59.5% Rural
• 27.5% Suburban
• 13% Urban
TRAVEL HABITS
• 86.5% Traveled on an overnight
domestic trip in the past year
• 71% Traveled to/within the
Western United States in the
past year
• 51.7% Plan to take a
Western-themed vacation
• 65% Attend rodeos & shooting
sports
• 9.8 Average number of days
spent o n each vacation
• $3,763 Average amount spent
on t ravel last year
Source 2011 EQN Study
Cowboy
American
FEBRUARY/MARCH
101 Great Western Events
Gear: Texas Look
AD CLOSE: 11/13/15
MATERIALS DUE: 11/18/15
ON SALE: 1/5/16
APRIL/MAY
Cowboy Gear Issue
Travel: The Rockies
Gear: Western Wear Roundup
AD CLOSE: 1/7/16
MATERIALS DUE: 1/12/16
ON SALE: 3/1/16
JUNE/JULY
The Travel Issue
Travel: 12 Launching Points to the West
Gear: The Rodeo Athlete
AD CLOSE: 3/11/16
MATERIALS DUE: 3/16/16
ON SALE: 5/3/16
AUGUST/SEPTEMBER
The Made in America Issue
Travel: The Great Northwest
Gear: Guns
AD CLOSE: 5/15/16
MATERIALS DUE: 5/20/16
ON SALE: 7/5/16
OCTOBER/NOVEMBER
The Ranch Issue
Travel: Texas and the Southwest
Gear: Vaquero Style
AD CLOSE: 7/8/16
MATERIALS DUE: 7/13/16
ON SALE: 8/30/16
DECEMBER/JANUARY
The Annual Gift Guide & NFR Guide
Travel: The Great Plains
Gear: Holiday Gift Guide
AD CLOSE: 9/9/16
MATERIALS DUE: 9/14/16
ON SALE: 11/1/16
FEBRUARY/MARCH 2016
101 Great Western Events
AD CLOSE: 11/11/16
MATERIALS DUE: 11/16/16
ON SALE: 1/3/17
EDITORIAL CALENDAR & ADVERTISING RATES
DISPLAY RATES
Effective starting with the February/March 2015 Issue
Four Color
1x
3x
6x
Full Page $6,215 $5,785$5,225
2/3 Page $4,750 $4,415$3,985
1/2 Page $3,910 $3,630$3,280
1/3 Page $3,350 $3,115$2,815
1/4 Page $2,415 $2,245$2,030
1/6 Page$1,745 $1,620$1,465
Covers 1x 3x6x
2nd Cover$6,835 $6,485 $5,745
3rd Cover$6,835 $6,485 $5,745
4th Cover $7,455 $6,940$6,265
Black & White 1x
3x
6x
Full Page$5,380$5,005$4,515
2/3 Page $4,035 $3,750$3,390
1/2 Page $3,225$3,000 $2,710
1/3 Page $2,685 $2,500$2,260
1/4 Page $1,885 $1,750$1,580
1/6 Page $1,345$1,250$1,125
Covers 1x 3x6x
2 Pages $12,430 $11,790$10,445
INTEGRATED MEDIA PARTNERS
American Cowboy leads the way in integrated
media options for its partners.
From the 21-year history of the print magazine to
phenomenal social engagement and a resource-rich
website at AmericanCowboy.com, the brand reaches
consumers in the saddle, in their recliners, on their
mobile devices, at their desks, and on their front
porches with the legacy and lore of the West formatted just for them and their needs.
WESTERN SHOPPER RATES
Four Color
1x
3x
6x
Double 1/9$1,485 $1,355 $1,260
1/9 Page $845 $780$735
Black & White 1x
3x
6x
Double 1/9$1,300 $1,185 $1,100
1/9 Page $740 $680$640
DESTINATION RATES
Four Color
1x
3x
6x
Double 1/12$905 $855 $815
1/12 page $515 $490$450
Black & White 1x
3x
6x
Double 1/12$810 $770 $735
1/12 page$460 $440$430
CONTACT
DeAnna Jarnagin
Associate Publisher
DJarnagin@aimmedia.com
214.535.5557
American Cowboy Magazine
2520 55th Street Suite 210
Boulder, Co 80301
www.AmericanCowboy.com