The Downtown Connection

The Downtown
Connection
September 2014
Explore and Indulge
Upcoming Downtown Events
It is officially fall and that means that it is
time to begin thinking about the numerous
activities occurring in Downtown during the
fall and winter months.
throughout the community to
Downtown for safe trick or treating
and a costume contest. Several
Downtown businesses will be
handing out candy and have
donated fantastic prizes for the
costume contest.
The event
begins at 3:00 p.m. and continues
until 6:00 p.m.
On October 23rd, the New Braunfels
Downtown Association will be hosting the
10th Annual Downtown Wine Stroll.
Shoppers are invited to come Downtown
and enjoy a variety of wines while they shop.
All participants will be given a wine passport,
Another not to be missed event is
which is stamped at each of the “wine
the Downtown Tree Lighting and Santa’s
stops” (participating merchants). The event
arrival. On November 21st, the lights
Downtown will be illuminated and Santa
himself will be on hand to offer well
wishes for the holiday season. Come kick
off the holiday season Downtown
and start your shopping by
patronizing a local business!
starts at 5:00 p.m. and those who visit all of
the required stops will be entered into a
drawing to win fantastic prizes donated by
Downtown businesses.
The New Braunfels Downtown Association
will also be hosting their annual Fall
Sidewalk Sale on October 30th. Merchants
will display their best deals on the sidewalks
in front of their businesses.
On October 31st, the City’s Main Street/
Downtown Development Board will be hosting the annual Downtown Halloween
Spooktacular. This popular event draws
hundreds of children and families from
Finally, make sure to mark your
calendars for Wassailfest on
December 4th. Wassailfest is an
annual community event where
Downtown businesses thank their
patrons for their loyal business
throughout the year by opening
their businesses and offering
wassail tastings. The event also includes
community entertainment such as choirs,
bands, and dancers and a Wassail brewing competition. Local non-profit
organizations who are not located
Downtown may participate in offering
wassail by partnering with a willing
Downtown storefront.
For more
information, please contact Downtown
Development Coordinator Amy
McWhorter at amcwhorter@nbtexas.org.
Volume 4, Issue 3
Page 2
Micro Lending Assistance Initiative Underway for Small and
Emerging Businesses
Thanks to a $25,000 investment by the City’s 4B board, a micro lending program is now underway. The People Fund of
Austin, Texas was selected to provide micro loans to area businesses over the next two years. This initiative is one of four
City of New Braunfels major economic development goals over the next five years. The objective is to help facilitate more
start up businesses in the community as well as assist first stage companies progress into their next stage. The People
Fund will be assisted by the Chamber’s Hispanic Business Alliance (HBA) and the local office of the Small Business
Development Center (SBDC). Clients making regular payments for a full year will receive one month’s
loan payment as a reward. Loans start at 7.75% before the rebate and are for up to $50,000. For more
information contact the People Fund at 512-222-1002 or allie@peoplefund.org or the local SBDC office at
830-214-6435, sharon.miller@utsa.edu.
Downtown Comings and Goings
Business Openings, Closing, and Relocations
Openings
River Rose clothing boutique and make-up bar is now open at 139 N. Castell Avenue. The boutique offers chic, affordable
fashion for women and children as well as a make-up bar offering make-up application and lessons.
Also open at 139 N. Castell is the retail showroom and studio of Poor Pitiful Pearl. A long time fixture of the New Braunfels
Farmer’s Market, Poor Pitiful Pearl‘s new endeavor is a brick and mortar location. Poor Pitiful Pearl offers unique women’s and
children's clothing and accessories designed by the business owner.
Blue Moose Pizza and 188 South, two new restaurants opened at 186/188 South Castell. Blue Moose Pizza offers pizza,
calzones, and salads in a casual atmosphere, while 188 South offers fresh, from scratch Italian food in a modern atmosphere.
New Braunfels Ghost Tours is now open, conducting 90 minute haunted history tours through Downtown New Braunfels. The
tours begin at 8:00 p.m. (meeting at 7:45) in front of Naeglin’s Bakery at 129 S. Seguin. Call 830-221-5221 to schedule a tour.
Couture Cuts Hair Salon is now open at 161 S. Seguin next door to Naeglin’s Bakery. The salon offers cuts and color for the
whole family.
Pinky Promise at 118 S. Union is a “vendors village” with several vendors selling vintage clothing, artwork, arts and crafts,
antiques, and gifts. They are open Tuesday-Saturday 10-6 and Sundays 12-5.
Relocations
Babycake Truffles has transitioned to an online and phone ordering bakery and is no longer functioning as a “walk-up” bakery.
They remain in operation, taking phone and internet orders for their delicious truffles and other
sweet treats. Their website is www.babycaketruffles.com/
Fourth of July Window Contest Winner—
Naeglin’s Bakery
Congratulations to Naeglin’s Bakery, winners of the Annual Fourth of July Window Decorating
Contest. There were many creative, patriotic, and fun entries this year and the judging was
very close! Naeglin’s Bakery was announced as the winner following the Fourth of July Parade.
Stop by the bakery and check out the stained glass award panel and offer them your congratulations. Also, this is a great time to start planning for the Annual Holiday Window Decorating
contest, which will be held in December! Look for More details in our next issue!
Naeglin’s employee Alexis, the artist
of their winning window art with
award.
Volume 4, Issue 3
Page 3
Main Street Committees
Are you looking for a way to become
more involved in Downtown New
Braunfels? Are you brimming with
great ideas to improve the community?
Are you curious about the activities of
the New Braunfels Downtown Board?
If you answered yes, then please
consider joining one of the four Main
Street committees. Under the 4-point
Main Street approach, many
Downtown initiatives spring from the
work of these committees. All are
welcome to join—you do not need to
be appointed by City Council to be on a
committee and your input and
participation would be greatly valued.
The board has four standing committees, the design, promotion, economic
restructuring, and organization committees. The design committee meets on
the last Friday of every month at 7:30 a.m., typically in the New Braunfels
Railroad Museum, and is tasked with planning and implementing projects to
enhance the visual experience Downtown. The promotion committee works to
promote Downtown as the center of commerce, culture, and community life for
residents and visitors alike by undertaking promotional campaigns and planning
community events. They meet on the third Thursday of the month at 8:30 a.m.
at Granzin’s BBQ on W. San Antonio Street. The economic restructuring
committee meets monthly on the second Wednesday at 8:00 a.m. at City Hall.
This committee seeks to identify new market opportunities for the
traditional commercial district, find
new use for historic commercial
buildings and stimulate investment in
the area. The last of the Main Street
Committees is the organization committee, which meets jointly with the promotion committee. This group seeks to
develop and foster broad based support
for all aspects of Downtown and creating
and maintaining a community ethic that
values Downtown.
In addition to these four committees, the
Downtown Development Board recently
created the Arts and Culture
Subcommittee, which was formed to apply for grant funding to create a strategic
plan for the arts in the community. The
board is still seeking members for this
committee and meeting dates and times
are to be determined. If you are
interested in joining any of these committees, please contact Amy McWhorter,
Downtown Development Coordinator, at
830-221-4057 or by e-mail at
amcwhorter@nbtexas.org.
Wassailfest 2014!
Save the Date!
December 4, 2014
Volume 4, Issue 3
Downtown Space Availability
For Lease
 11 W. San Antonio Street (Chase Bank Building). Several suites available from $19.50/square foot. Call Charles
Hoyer/210-253-3372 for information.
 219 E. San Antonio. Several office spaces available from 160-320 square feet from $425-850/month. Call Sperry Van
Ness Commercial Group/830-358-7800 for information.
 162 S. Seguin Avenue (Wright Building). 1250 square feet, $1,450 per month. Call Lois Newton/830-214-3478 for
information.
 193 W. San Antonio (above The Phoenix Saloon). Two spaces available. One two room space on third floor
(300 square feet) for $300 per month. One two room space on second floor (600 square feet) for $600 per month.
For Sale
 197 S. Seguin Avenue and 184 Comal Avenue. 3,666 square feet, $995,000. Call Sperry Van Ness Commercial /
830-358-7800 for information.
 472 W. San Antonio Street (San Antonio Street Condominiums). 1,040-1,150 square feet from $197,950. Call
Prudential Don Johnson (Toya Ohlrich)/855-568-2734 for information.
 197 S. Seguin Ave. and 197 Comal Ave. (storefront plus Victorian house) 3,666 square feet (storefront), $995,000.
Call Sperry Van Ness Commercial Group/830-358-7800 for information.
 697 S. Seguin Ave. 2,480 square feet, $350,000. Call ReMax Commercial (R. Carlos Gonzalez)/210-725-2153.
**If you have space available that you would like included in this publication, please e-mail all relevant details to
amcwhorter@nbtexas.org.
424 S. Castell Avenue
New Braunfels, TX 78130
Downtown Development/Main
Street Program
Phone: 830-221-4057
E-mail: amcwhorter@nbtexas.org
We are available online
www.nbtexas.org
Like Mainstreet New Braunfels on Facebook!
New Braunfels Downtown Board
Ian Perez, Chairman
Deric Garza, Vice Chairman
Robert Dale Dibello
Ross Fortune
Deric Garza
Kristen Hoyt
Elisabeth Crites
Carol Johnson
Follow @mainstreetnbtx on Instagram
Christopher Monceballez
Cathy Talcott
Stevie Talley
Brad Wehring
Recognized as a
National Main Street City
Dolly Williams
Ashley Scott Davison
Fred Heimer
Donna Pacheco
Rodney Mishler