Muat Turun - Kementerian Pelancongan

K E M E N T E R I A N
JAN - MAC 2015
BULETIN
P E L A N C O N G A N
DA N
K E B U DAYA A N
M A L AY S I A
Highlights
MyFEST 2015
Endless Celebrations
Asean
13th Asean Socio-Cultural
Community Council Meeting
In the News
Malaysia is Among
World’s Top Five Retirement
Havens In 2015
Happenings
National Level Chinese New
Year Open House 2015
Partners
ERL Launches KL
Travelpass
ISSN 2289-6945
9 772289 694003
www.motac.gov.my
mymotac
MINISTRY OF TOURISM AND CULTURE MALAYSIA
Editorial
Kandungan
PENERBIT
Kementerian Pelancongan dan Kebudayaan
Malaysia
3
Facts and Figures – Arrivals 2014
4
Highlights – Malaysia Year of Festivals
2015
6
Happenings – CNY Open House 2015
7
Karnival Pelancongan dan
Kebudayaan LIMA 2015
8
ASEAN – The 13th Asean Socio-Cultural
Community (Ascc) Council Meeting
PENASIHAT
YBhg. Tan Sri Dr. Ong Hong Peng
Ketua Setiausaha, Kementerian Pelancongan
dan Kebudayaan Malaysia
KETUA EDITOR
Dr. Amerjit Singh a/l S. Bhag Singh
Ketua Komunikasi Korporat, Kementerian
Pelancongan dan Kebudayaan Malaysia
EDITOR
Izaitul Farah Ibrahim
Pegawai Perhubungan Awam, Kementerian
Pelancongan dan Kebudayaan Malaysia
PENGARANG/FOTO
Unit Komunikasi Korporat, Kementerian
Pelancongan dan Kebudayaan Malaysia
Unit Editorial, Bahagian Komunikasi dan Publisiti,
Tourism Malaysia
Bahagian Sokongan Pemasaran,
Tourism Malaysia
Sekretariat Tahun Melawat Malaysia, Kementerian
Pelancongan dan Kebudayaan Malaysia
DIEDARKAN OLEH
Unit Komunikasi Korporat, Kementerian
Pelancongan dan Kebudayaan Malaysia
Buletin 1MOTAC mengalu-alukan sebarang
cadangan serta sumbangan artikel mengenai
aktiviti Kementerian serta agensi di bawahnya.
Artikel hendaklah dihantar kepada :
EDITOR
Buletin 1MOTAC, Unit Komunikasi Korporat
Kementerian Pelancongan dan Kebudayaan
Malaysia
Tingkat 15, No. 2, Menara 1
Jalan P5/6, Presint 5,
62200 Putrajaya
Telefon : 03.8000.8000
Emel : info@motac.gov.my
10 Events – Malaysia International Shoe
Festivals 2015 & 1Malaysia GP Sale
12 In The News – Malaysia is the Best
Retirement Haven
13 In The News – Three Awards for
Malaysia at ITB Berlin
14 1Malaysia – 1Voluntourism Program
Pembersihan Pasca Banjir 2015
15 1Malaysia – Karnival Nilai Murni dan
Semarak Warisan 2015
16 Partners – ERL Launches KL Travel Pass
17 Partners – Program 2015 Istana Budaya
18 Knowledge Sharing – Penawar kepada
Kelesuan Bekerja
19 Knowledge Sharing – GST
FACTS AND FIGURES
Malaysia’s
2014 Tourist Arrivals
Grow 6.7%
The promotion of the year 2014 as Visit Malaysia Year and the
investments made in publicity and promotions had certainly
paid off. Despite the series of incidents last year, which
had negative impact on travel and tourism, the increase of
promotion of Malaysia ensured the continued growth of the
country’s tourist arrivals and receipts.
Tourist arrivals to Malaysia for 2014 continued to soar,
registering a hike of 6.7%. The country received 27.4 million
(27,437,315) tourists from January to December compared to
25.7 million (25,715,460) tourists in 2013. Tourist Arrivals
Tourist Receipts (RM)
2014
2013
27,437,315
25,715,460
72.0bil
65.4bil
Correspondingly, tourist receipts rose by 10.0%, contributing
RM72 billion to the country’s revenue against RM65.4 billion
in 2013.
also contributed to the growth of tourist arrivals from these
markets. The medium-haul markets contributed 18.7% or 5.1 million
tourists to Malaysia’s total arrivals. Markets that registered double-digit growth include South
Korea (+40.5%), Oman (+29.8), Saudi Arabia (+19.9) and
India (+18.3%). Australia, Japan, and New Zealand rose
by 8.5%, 7.8%, and 6.8% respectively. China and Taiwan
registered a decline of 9.9% and 4.1% respectively in tourist
arrivals for 2014 due to the impact of the MH370 aviation
incident. Nevertheless, despite a decline, China is still
the largest contributor to Malaysia from the medium-haul
markets, with 1,613,355 arrivals.
Tourist arrivals from the long-haul markets reached 1.9 million
in 2014, constituting 7% of the total arrivals to Malaysia.
Long-haul markets recorded growth in tourist arrivals to
Malaysia in 2014 :
Top 10 tourist generating markets to Malaysia in 2014 :
Spain
+35.3%
Singapore
13,932,967
Turkey
+29.1%
Indonesia
2,827,533
Egypt
+24.6%
China
1,613,355
Italy
+22.0%
Thailand
1,299,298
France
+17.1%
Brunei
1,213,110
The Netherlands
+16.7%
India
770,108
Russia
+16.2%
The Philippines
618,538
Germany
+15.9%
Australia
571,328
Belgium
+15.2%
Japan
553,106
United Kingdom
+7.8%
United Kingdom
445,789
USA
+6.1%
Canada
+4.3%
The ASEAN region continued to be the largest contributor
of tourist arrivals with 74.3% share (20.4 million) of the total
arrivals.
Vietnam registered the highest growth of 21.2%, followed by
Cambodia (+14.2%), Thailand (+12.4%), Indonesia (+11.0%),
the Philippines (+11.0%), Singapore (+5.7%) and Myanmar
(+5.1%).
Participation in various tourism events in ASEAN countries,
such as Vietnam International Travel 2014 and Thailand
Travel Mart Plus 2014, contributed to the increase of tourists
arrivals from ASEAN. Apart from this, better connectivity
and increased of flight frequencies among ASEAN countries
Better accessibility, promotions offered by airlines the wide
coverage on Visit Malaysia Year 2014 contributed to the
increase of tourist arrivals from these markets.
Besides that, collaborations with airlines to organise
familiarisation trips, effective advertising and promotional
campaigns, and trade seminars, also contributed to the
increase of tourist arrivals from the long-haul markets in 2014.
Editorial Unit, Tourism Malaysia
Buletin 1MOTAC | 3
HIGHLIGHTS
MALAYSIA YEAR OF
FESTIVALS 2015
(MyFEST 2015)
The year 2015 will be known as the Malaysia Year of
Festivals (MyFEST) 2015. The MyFEST 2015 campaign
will continue to boost the tourism sector and ensure that
the Malaysian tourism industry remains robust after the
Visit Malaysia Year 2014 campaign. Set to make Malaysia the top-of-the-mind tourist
destination, MyFEST 2015 aims to encourage tourists
to stay longer in order to enjoy the festival offerings
nationwide. Themed "Endless Celebrations", the yearlong calender is packed with festivities of every genre;
for instance cultural festivals, shopping extravanganzas,
international acclaimed events, eco-tourism events, arts,
music showcases, food promotion and other themed
events.
Logo Rationale
The design for Malaysia Year of Festivals 2015 logo
depicts a traditional musical instrument known as the
Rebana Ubi. The drum is a musical instrument which
can be associated with Malaysia's multicultural society,
in line with the spirit of 1Malaysia. Therefore, the logo
design reflects an important part of the country's
heritage, traditions and culture.
A National Mission
The Malaysia Year of Festivals 2015 campaign leverages
on smart partnerships in line with the National Blue
Ocean Strategy that nurtures stakeholder engagements,
support and participations. The symbiosis enables
Malaysia's tourism efforts to be competitive and to
remain one of the prime contributors to the socioeconomic development of the nation. Stakeholders and
industry players should be united and Malaysians should
come forward in the spirit of unity during Malaysia Year
of Festivals 2015.
As Malaysia Year of Festivals 2015 is a national mission,
it is envisaged that government agencies, the private
sector, non-government agencies and industry players
will come together and make the national campaign a
success.
4 | Ministry Of Tourism And Culture, Malaysia
Mascot
The Proboscis Monkey, official mascot of Malaysia Year
of Festivals 2015, or MyFEST 2015, now has a name!
Aptly called “Bayau”, the name is inspired from the local
nickname for this highly distinctive species of monkey
which is predominantly found in one of the world’s oldest
rainforests in East Malaysia’s Sabah and Sarawak. Bayau
is also another word for “friends”, often used by the
ethnic “Bajau” community in Sabah. Bayau, the Proboscis Monkey mascot for MyFEST 2015
mascot is a fitting tribute to our celebrative mood as we
welcome our guests from around the world! What better
way to be a perfect host than to show what Mother Nature
has to offer!
As Malaysia prepares for the hosting of its grandest
tourism celebration - MyFEST 2015, the country’s
commitment to the protection of its ecological treasures
and in particular, the conservation of its many indigenous
animals provide a platform of opportunity to share with
the world its many fascinating creatures that are so often
hidden from the general public. Given also Malaysia’s regional prominence as the
guardian of some of Asia’s rarest and most endangered
species, the selection of such an animal mascot to
symbolically represent the MyFEST 2015 campaign
weighs of utmost importance.
For this, the Ministry of Tourism and Culture, Malaysia
has decided upon one of the most endangered of animals
listed in the International Union for Conservation of
Nature (IUCN)’s Red List of Threatened Species - the
Proboscis Monkey as the official mascot for MyFEST
2015.
About Proboscis Monkey
A native to the heartland of Borneo (East Malaysia), this
very distinctive species of mammal has some of the
most unique qualities that set its biological and physical
features apart from other primates. Proboscis monkeys prefer to live in the mixed diterocarpkerangas forests, mangrove forests and lowland forests
near fresh water and rivers. The population of proboscis
monkeys is estimated to be 6,000 and most of them are
concentrated in Kinabatangan, Sukau, Sandakan, Klias
and other parts of Sabah. MyFEST 2015 is a perfect time to get up close with
proboscis monkeys at the national parks and wildlife
sanctuaries such as Bako National Park, Klias National
Park, Kulamba Wildlife Reserve, Sungai Samunsam
Wildlife Sanctuary and Lubuk Bay Proboscis Monkey
Sanctuary. These places offer nature lovers the most memorable
experience of observing the proboscis monkeys. Believe
it or not, the graceful leaping of both young and adult
monkeys from tree to tree to feed on young leaves, fruits
and plants can easily qualify as a perfect ‘10’ if it were
an Olympic gymnastic routine! You can also catch them
flip and swim, or communicate in a bizarre range of vocal
noises, from roars, grunts, squeals to a long nasal honk
as a warning sign of predators nearby. Buletin 1MOTAC | 5
HAPPENINGS
NATIONAL LEVEL CHINESE NEW YEAR
OPEN HOUSE 2015
The night air was electric at the Leaning Tower in Teluk Intan,
Perak as people from near and far gathered at the famed
historical site for the vibrant national Chinese New Year open
house on 28 February 2015.
Held in conjunction with the Malaysia Year of Festivals 2015,
performing troupes from various races donned stunning,
elaborate costumes to put on a show and herald the new
beginning in the Chinese calendar.
The sound of a grand drum performance reverberated
throughout to welcome the guests of honour Deputy Prime
Minister Tan Sri Muhyiddin Yassin and his wife Puan Sri
Hajah Noorainee Abdul Rahman, accompanied by Transport
Minister Datuk Seri Liow Tiong Lai, Perak Mentri Besar Datuk
Seri Dr Zambry Abd Kadir and Teluk Intan MP Datuk Mah
Siew Keong.
A special “Welcome to Malaysia” dance was performed by a
group clad in various traditional outfits representing the many
ethnic communities as part of the event’s line-up.
The Leaning Tower was chosen for this year’s celebration
to coincide with the declaration of the tower as a national
heritage site, which was announced by Muhyiddin that
night. The historical building was also being submitted for
consideration as a Unesco World Heritage Site.
The event continued with the signing of the commemorative
plaque of the tower and a grand yee sang tossing session
in three “golden imperial boats” by the guests of honour and
other dignitaries.
The programme for the night also saw an impressive lineup of Chinese New Year-themed performances, including
a lion dance, dragon dance, drums presentation and tai
chi demonstration. A variety of sumptuous Malaysian
delicacies such as mee rebus, nasi ayam panggang,mee
jawa and char kway teow as well as mandarin
Wood relates to trees which relate to the green color. This
Wooden Goat Year is also known as the Year of the Green
Sheep or Goat.
So, what is the relationship between wood and goat that
bring together? The personality of the goat is kind, tender
and sympathetic. Goats also are elegant and creative
too. Because of it, these goats are symbolic of peace and
harmony.
Leaning Tower (Menara Condong) Teluk Intan
According to history, the name of Teluk Intan or Teluk Mak
Intan, originally come from a name of beautiful and pretty
widow which is as a trader. She comes from Mandahiling,
Sumatera, Indonesia. She has opened a Teluk Intan in the
early 19th century known as the town of Pekan Mak Intan.
The name was changed to Teluk Anson, a named of General
Archibald Anson after British arrival. On 1st January 1982, the
name of the town was officially changed to Teluk Intan. This
town was located at south Perak as a administrative centre.
The Leaning Tower was built in 1885 by a contractor named
Leong Choon Chong. The concept of the building originally
housed the water tank which is supply water throughout the
town area and also as a reserve during drought and fire.
The building was inspired by pagoda design in China. The
pagoda style design was greatly influenced by Chinese
architecture. This is because of the majority of the population
at that time was Chinese. The water tank which measured
by 5 meters high and 18.36 cubic meters deep is on the third
floor only. It also was made by steel.
The Leaning Tower was used to serve as a beacon to guide
shot into Teluk Anson Port. This building was started tilt due to
two massive floods in 1889 and 1895. This happen because
the structure of the building was soft and the weight of the
water tank. This pagoda design was being compared with the
famous Leaning Tower of Pisa in Italy.
Wooden Goat Year
There are twelve animals in the Chinese Zodiac. Each of them
has unique characteristics and also each year corresponds to
one animal. This year, 2015 corresponds to the Wooden Goat
Year.
6 | Ministry Of Tourism And Culture, Malaysia
KARNIVAL
PELANCONGAN
DAN KEBUDAYAAN
LIMA 2015
Fokus seni warisan Malaysia
Kekayaan seni warisan tempatan menjadi titik fokus bagi
penganjuran Karnival Pelancongan dan Kebudayaan LIMA
2015 yang berlangsung selama 3 hari dari 17 hingga 19
Mac 2015, di Langkawi, Kedah. Karnival ini dianjurkan
oleh Kementerian Pelancongan dan Kebudayaan Malaysia
dengan kerjasama Lembaga Pembangunan Langkawi,
Kedah.
Acara dwitahunan yang masuk tahun ke-4 penganjurannya,
menyajikan 40 aktiviti menarik yang terdiri daripada
demonstrasi dan jualan produk kraftangan, persembahan
tarian kebudayaan tradisional, pameran dan jualan lukisan
dan seni visual, pameran koleksi artifak yang berusia ratusan
tahun, produk Homestay Langkawi serta makanan warisan
seluruh Malaysia, terutama dari negeri Kedah.
Acara tersebut dirasmikan oleh Menteri Besar Kedah, YAB
Dato' Seri Hj. Mukhriz Tun Mahathir dan turut dihadiri oleh
Menteri Pelancongan dan Kebudayaan Malaysia, YB Dato’
Seri Mohamed Nazri Tan Sri Abdul Aziz selaku tuan rumah
acara tersebut.
Dalam ucapannya, YB Dato’ Seri Mohamed Nazri berkata
penganjuran Karnival Pelancongan dan Kebudayaan LIMA
2015 menjadi platform untuk melonjak nama negara sebagai
destinasi pelancongan terbaik serta memperkenalkan seni
warisan tempatan kepada pelancong asing yang mengunjungi
Langkawi.
“Kerjasama strategik dengan kerajaan negeri seperti
Kedah juga merupakan petunjuk positif bahawa industri
pelancongan dan kebudayaan mendapat sokongan pelbagai
pihak dan mampu untuk terus diperkembang bagi mencapai
potensi tertingginya,” tambah beliau.
Pada majlis sama, Menteri Besar Kedah turut melancarkan
kempen Discover Kedah 2016 yang dijangka akan
mengangkat nama Kedah sebagai satu destinasi
pelancongan yang mempunyai kedua-dua tarikan sejarah
dan kontemporari.
“Melalui Kempen Discover Kedah 2016 ini, kerajaan negeri
akan menjenamakan Kedah melalui kisah sejarah, lokasilokasi pelancongan yang menarik dan unik serta acara-acara
yang menggambarkan imej Kedah sebagai titik permulaan
sejarah Negara ini. Kita ingin tunjukkan bahawa identiti
pelancongan negeri ini iaitu Kedah, Malaysia: Where It All
Began adalah seiring dengan perancangan pemasaran yang
telah kita rangka,” kata YAB Dato' Seri Paduka Mukhriz Tun
Mahathir dalam ucapan perasmian beliau.
Kedah, yang merupakan salah satu tamadun tertua di dunia
dan juga antara negeri yang mengamalkan sistem monarki
paling lama bukan sahaja di Malaysia bahkan di peringkat
global, masih mempunyai banyak tarikan yang tersembunyi
yang belum diketahui ramai.
Karnival Pelancongan dan Kebudayaan LIMA merupakan
kaedah serampang dua mata bagi Kementerian Pelancongan
dan Kebudayaan Malaysia menunjukkan sokongan, bukan
sahaja kepada kerajaan negeri dan penganjuran Pameran
LIMA, bahkan juga kepada sektor ekonomi Langkawi
khususnya untuk menyumbang kepada peningkatan taraf
hidup rakyat tempatan.
Buletin 1MOTAC | 7
ASEAN
THE 13th ASEAN SOCIO-CULTURAL
COMMUNITY (ASCC) COUNCIL MEETING
ASEAN Socio-Cultural Community (ASCC) Ministers
convened in Melaka from 23 until 27 March 2015 for the 13th
ASCC Council Meeting to deliberate on realizing an ASEAN
Community that is people-centred and socially responsible by
forging a common identity and building a caring and sharing
society.
“In this respect I believe that today’s meeting will further
enhance our understanding as communicators, coordinators
and socio-cultural aspirators. This also shows our affirmation
to see the ASEAN Socio-Cultural Community that is truly
“People-Centered” and socially responsible with a view to
achieving enduring solidarity and unity among the nations of
ASEAN,” said YB Dato’ Seri Mohamed Nazri Tan Sri Abdul
Aziz, Minister of Tourism and Culture Malaysia, during his
speech at the Opening Ceremony of the ASCC Council
Meeting on 26 March 2015.
The meeting was launched by the Governer of the State of
Melaka, His Excellency Tun Datuk Seri Utama Mohd Khalil
bin Yaakob. Also present was the Chief Minister of Melaka,
Datuk Seri Ir. Hj. Idris bin Hj. Haron.
The ASCC Meeting saw ASEAN Socio-Cultural Ministers
deliberate and exchange their views on issues that are
in relation to the emerging socio-cultural trends, current
challenges as well as the way to move forward to the
realisation of the ASEAN Community by 2015 year end.
These would cover the key areas of human development,
social welfare and protection, social justice and rights,
environmental sustainability, building an ASEAN identity and
narrowing the development gap.
Malaysia was preceded by the 2nd HLTF-ASCC WG and the
18th SOCA meetings which were chaired by the Secretary
General of the Ministry of Tourism and Culture Malaysia,
Datuk Dr. Ong Hong Peng, as the SOCA Leader of Malaysia.
ASCC Council Ministers and SOCA Leaders from all 10
ASEAN Member States including His Excellency Le Luong
Minh, the Secretary General of ASEAN as well as rleevant
officials of the ASEAN Secretariat attended both meetings.
The SOCA is a regular preparatory working committee of
Senior Officials to deliberate on the proposed priority areas
before determining ASCC’s deliverable(s) for every year,
while the HLTF-ASCC WG is a special committee to oversee
the follow-ups of the Nay Pyi Taw Declaration on the ASEAN
Community’s Post-2015 Vision, particularly on matters
regarding ASCC.
Among the key issues discussed during the meetings
included the proposed outcome document or deliverables
of the ASCC for the year 2015 and the progress report of
the implementation of the ASCC Blueprint’s action lines,
Among the proposed deliverables are the ASEAN Festival
for Cultural Expressions, empowering the elderly, the social
welfare and development, climate change, priorities on civil
service matters and sports.
The ASCC pillar coordinates 19 sectoral bodies which
oversee the key areas of human development, social
welfare and protection, social justice and rights, environment
sustainaibility, building an ASEAN identity and narrowing the
development gap.
The 13th ASCC Council Meeting, chaired by YB Dato’ Seri
Mohamed Nazri Abdul Aziz, Minister of Tourism and Culture
8 | Ministry Of Tourism And Culture, Malaysia
Malaysia had assumed the ASEAN Chairmanship on
January 1, taking over from Myanmar and its theme for the
chairmanship is “Our People, Our Community, Our Vision.
JOINT MINISTERIAL STATEMENT OF THE 13TH ASEAN SOCIOCULTURAL COMMUNITY (ASCC) COUNCIL 26 MARCH 2015
MELAKA, MALAYSIA
1. We, the Ministers of the ASEAN Socio-Cultural Community
Council of Brunei Darussalam, Cambodia, Indonesia, Lao
PDR, Malaysia, Myanmar, the Philippines, Singapore,
Thailand, Viet Nam met on 26 March 2015 at Melaka,
Malaysia. Under the chairmanship of Malaysia, our 13th
ASCC Council was preceded by the 18th ASEAN Senior
Officials Committee for the ASCC (SOCA) held on 24-25
March 2015 in Melaka.
2. We were mindful that 2015 is a year of utmost significance
with the convergence of key community-building initiatives.
The ASCC is implementing the remaining actions during this
final year of the Roadmap for an ASEAN Community (20092015). By the end of 2015, the ASCC will be embarking on
a new course which will be based on an ASCC Community
2025 vision and strategic planning framework that is currently
being finalized through collaborative and consultative
processes at the regional and national levels.
3. We are satisfied with the progress that the High Level
Task Force for the ASCC has made in the development of
the draft ASEAN Community Vision 2025 and the draft ASCC
Attendant Document. We noted the draft ASCC Attendant
Document and it will be subjected to national consultations
with appropriate government agencies and stakeholders in
April 2015.
4. We appreciated the research by the Economic Research
Institute for ASEAN and East Asia (ERIA) leading to an Interim
Report on Framing the ASCC Post-2015 which served as a
reference to the development of the draft ASCC Attendant
Document.
5. We are heartened by the leadership shown by our sectoral
ministerial bodies, senior officials and the support provided by
our growing number of partners. We called for special efforts
to be made by HLTF and SOCA to monitor and facilitate the
finalization of the ASCC Attendant Document, in concert
with all stakeholders, and with inputs from mechanisms
like the ASCC Senior Officials Coordinating Conference
Meeting (SOC-COM), and the support of the ASEAN
Secretariat.
6. We took steps to enhance the ASCC governance
framework by endorsing the Terms of Reference of the
SOCA, which effectively clarifies its role in supporting the
ASCC Council, in cross-sectoral coordination, in monitoring
critical management actions for the ASCC Blueprint and its
successor documents, and in its role vis-à-vis the SOC-COM.
We also endorsed the Terms of Reference of SOC-COM.
7. We noted the status of implementation of the ASCC
Blueprint including various ongoing and pending action. To
complement remaining ASCC Blueprint actions for 2015,
we endorsed a selection of priority actions designed to
complement and further enhance our community-building
work. We endorsed that priority work should focus on the
Declaration on Institutionalising the Resilience of ASEAN
and its Communities and Peoples to Disasters and Climate
Change; the ASEAN Declaration on "One ASEAN, One
Response 2020 and Beyond: ASEAN Responding to
Disasters as One"; ASEAN Joint Statement on Climate
Change 2015; ASEAN Declaration on Post-2015 Priorities
on Civil Service; ASEAN Declaration on Ageing: Empowering
Older Persons on ASEAN; Regional Framework and Action
Plan to Implement the ASEAN Declaration on Strengthening
Social Protection; and Regional Plan of Actions on the
Elimination of Violence Against Women and Regional Plan
of Actions on the Elimination of Violence Against Children.
We looked forward to the finalisation of the draft ASEAN
instrument on the protection and promotion of the rights of
migrant workers.
8. We endorsed follow-up actions recommended by SOCA
to address the relevant recommendations of the HLTF on
Strengthening the ASEAN Secretariat and Reviewing the
ASEAN Organs. Several of these recommendations have
been incorporated into the ASCC Attendant Document's
results framework and strategic measures.
9. We welcomed the development of the draft TOR of ASEAN
Institute of Green Economy (AIGE) following its launch at the
25th ASEAN Summit in November 2014 in Nay Pyi Taw.
10. We expressed deepest appreciation to Malaysia for the
warm hospitality and excellent arrangements as the host of
the 13th ASCC Council.
Buletin 1MOTAC | 9
EVENT
Sensasi Jualan Hebat,
Festival Kasut Dan
Perlumbaan
Kereta Di
Bulan Mac
Jualan 1Malaysia Grand Prix dan Festival Kasut
Antarabangsa Malaysia kembali semula bagi menawarkan
para pembeli satu pengalaman membeli-belah yang hebat
sekali. Semua pusat beli-belah di seluruh negara yang
mengambil bahagian akan memberikan tawaran yang
menarik dan diskaun hebat sepanjang acara jualan yang
akan berlangsung dari 14 Mac hingga 5 April, manakala
Festival Kasut Antarabangsa Malaysia yang dianjurkan
selama tiga hari akan bermula 13 hingga 15 Mac 2015 di
Pusat Konvensyen Kuala Lumpur.
Kedua-dua acara ini diadakan sebelum bermulanya edisi
ke-17 Formula One Grand Prix Malaysia Petronas 2015
yang akan berlangsung dari 27 hingga 29 Mac di Litar
Antarabangsa Sepang.
Ketua
Setiausaha
Kementerian
Pelancongan
dan
Kebudayaan Malaysia, YBhg. Datuk Dr. Ong Hong Peng
dengan rasminya melancarkan kedua-dua acara tersebut di
Pusat Konvensyen Kuala Lumpur, hari ini. Acara ini dihadiri
oleh tokoh-tokoh industri pelancongan dan bidang fesyen,
termasuk dua ikon Malaysia – Profesor Datuk Dr Jimmy Choo
OBE dan Datuk Zang Toi.
Turut hadir ialah wakil-wakil agensi pelancongan dan media
antarabangsa dari 11 buah negara, termasuk Singapura,
Indonesia, Korea, Taiwan, Australia dan New Zealand,
yang merupakan peserta program Suai kenal Mega anjuran
Tourism Malaysia.
10 | Ministry Of Tourism And Culture, Malaysia
Semasa majlis pelancaran, Datuk
Dr. Ong telah menyampaikan
dua anugerah Festival Kasut
Antarabangsa
Malaysia
iaitu
Anugerah Cemerlang Tertinggi
kepada Profesor Datuk Dr Jimmy
Choo
OBE,
dan
Anugerah
Pengiktirafan
Khas
kepada
Datuk Zang Toi, pereka fesyen
Malaysia bertaraf antarabangsa
yang berpengkalan di New York.
Beliau terlebih dahulu telah dilantik
sebagai duta jenama festival kasut
tersebut.
pelbagai pengalaman membelibelah yang seronok di Malaysia.
Tema ini akan digunakan untuk
ketiga-tiga kempen jualan nasional,
bermula dengan Jualan 1Malaysia
Grand Prix bulan ini, diikuti dengan
Karnival Jualan Mega 1Malaysia
dari 27 Jun hingga 31 Ogos dan
Jualan Akhir Tahun 1Malaysia dari
14 November hingga 3 Januari
tahun hadapan. Ketiga-tiga jualan
tahunan tersebut dianjurkan setiap
tahun oleh Sekretariat Shopping
Malaysia, cabang promosi jualan
Tourism Malaysia, dan telah
memberi banyak faedah kepada
sektor runcit tempatan dan
membantu
mempertingkatkan
perbelanjaan pelancong di dalam
negara.
Acara
pelancaran
ini
juga
turut
menyaksikan
modelmodel
menggayakan
Koleksi
Fesyen Musim Luruh dan Sejuk
2015 rekaan Datuk Zang Toi.
Pertunjukan fesyen yang hebat
ini telah menambahkan lagi
kemeriahan Festival Kasut anjuran
Kementerian Pelancongan dan
Kebudayaan dengan kerjasama
Persatuan
Pengilang-pengilang
Kasut Malaysia.
Sektor
beli-belah
Malaysia
merupakan penyumbang utama
kepada pendapatan pelancongan
negara
dengan
sumbangan
sebanyak RM21.6 bilion atau
30.0 peratus daripada jumlah
pendapatan
keseluruhan
sebanyak RM72 bilion pada 2014.
Aktiviti membeli-belah juga terus
kekal sebagai penyumbang kedua
tertinggi
dalam
perbelanjaan
pelancong
selepas
sektor
penginapan yang hanya dibezakan
dengan 0.3 peratus.
Edisi
keenam
festival
ini
mempamerkan lebih daripada
100 jenama kasut tempatan dan
antarabangsa. Acara ini juga
dijangka akan menarik lebih
daripada
70,000
pengunjung
dari dalam dan luar negara. Ia
merupakan permulaan baik untuk
acara Jualan 1Malaysia Grand
Prix yang diadakan serentak bagi
menawarkan pilihan membelibelah yang lebih besar kepada
para pembeli di seluruh negara.
Media antarabangsa, CNN, telah
memilih Kuala Lumpur sebagai
salah satu destinasi beli-belah
terbaik dunia. Kuala Lumpur
menduduki tangga keempat dalam
senarai Bandar raya Beli-belah
Terbaik Dunia CNN untuk dua
tahun berturut-turut (2012 dan
2013). Ini meletakkan Malaysia
dalam kelompok bandar raya belibelah ternama dunia seperti New
York, Tokyo dan London. Kuala
Lumpur juga telah dipilih oleh
Globe Shopper Index sebagai
Destinasi Beli-belah ke-2 Terbaik
di Asia Pasifik, yang menjadikan
ibu negara kita sebagai destinasi
beli-belah terbaik di Asia Tenggara
dan antara yang terunggul di Asia.
“Pusat-pusat
beli-belah
di
Malaysia telah menjadi destinasi
pelancongan mini yang menarik
pelancong
tempatan
dan
luar
negara
untuk
mencari
keseronokan
membeli-belah,
berhibur, dan beriadah, menikmati
pelbagai juadah, selain mengikuti
program kesihatan dan sukan
serta pelbagai tarikan lain. Reka
bentuk pusat-pusat beli-belah lama
yang standard dan berteraskan
fungsi telah berubah kepada
pusat-pusat beli-belah bertema
yang menawarkan pengalaman
gaya hidup untuk semua peringkat
umur,” kata Datuk Dr. Ong.
Beliau
berkata
berdasarkan
perubahan
senario
tersebut,
Tourism
Malaysia
akan
melaungkan tema ‘Pengalaman
Membeli-belah’ bagi menonjolkan
Buletin 1MOTAC | 11
IN THE NEWS
MALAYSIA IS AMONG WORLD’S TOP
FIVE RETIREMENT HAVENS IN 2015
Malaysia continues to be the ideal spot for retirees planning to
seek their retirement haven abroad. In the latest Annual Global
Retirement Index for 2015 produced by International Living,
Malaysia topped the list of all Asian retirement destinations and
ranked fourth in the world after Ecuador, Panama, and Mexico. Malaysia is the only Asian nation that made it into the top ten
list besides Thailand (at number ten).
The report had analysed 25 countries and ranked them in
categories including real estate costs, special benefits offered
to retirees, entertainment and amenities, safety and stability,
healthcare, climate, infrastructure, and cost of living.
The report noted Malaysia’s robust economy which
is reflected in the consistently high standard of living
available to locals and expats alike. It also stated that the
quality of life in Malaysia is cost-efficient and excellent,
while the typical expat locations such as Kuala Lumpur
and Penang offer high-quality real estate at low rental.
Coining Malaysia as the ‘Great Value for Money in a
Cultural Melting Pot’, the report indicated that a retiree can
savour a life of luxury in the country on a modest budget.
The report also said that Malaysia makes a perfect base
to explore the natural, historical, and cultural treasures
that Southeast Asia has to offer. The proliferation of
low-cost Asian airlines in recent years has made it
easier (and more affordable) than ever to explore the
rest of Asia. Direct flights to the U.S. are also available.
It also noted that it was easier for retirees to fit in and socialise
with the locals as English was a widely spoken language. Also
worthy of mention is the health care quality in Malaysia, which
is comparable to that in any First-World nation as reported in
the index.
International Living is an online and print magazine that
focuses on living in foreign destinations.
12 | Ministry Of Tourism And Culture, Malaysia
THREE AWARDS FOR MALAYSIA AT
ITB BERLIN
Malaysia received three awards in Berlin, Germany, last
week, a sweet reward to end a successful show at ITB
2015, one of the world’s most prestigious tourism trade
events.
Malaysia took home the first prize in the print category
of the Golden City Gate Awards for its advertisement
that featured the country’s age-old wayang kulit theatre
tradition (pictured right).
Mohd Najib Tun Abdul Razak as the Chairman of ASEAN
himself, is part of a joint ASEAN promotional campaign ITB Berlin, held from 4 to 8 March 2015, is the world's leading
travel trade show connecting tourism buyers with destinations
from around the globe. This year's show brought together 100,000
visitors and involved over 10,000 exhibitors from 190 countries
showcasing their travel experiences, reflecting how intensely
competitive the global travel industry is today.
The award-wining advertisement is part of Tourism
Malaysia’s on-going advertising campaign to promote
the Malaysia Year of Festivals (MyFest) 2015 which
emphasizes the many cultural aspects celebrated by
Malaysia’s diverse population. Aptly themed “Endless
Celebrations”, the MyFest 2015 campaign has identified
more than 200 exciting celebrations in its calendar of
events for tourists to experience in Malaysia.
Tourism Malaysia also won the Most Innovative
Chapter Award by Pacific Asia Travel Association
(PATA) for its initiatives, leadership and commitment
to
community
practices
in
sustainability,
technology,
connectivity,
and
education.
The third award Tourism Malaysia received was the
second place as best Asian Tourism Board by Go Asia.
Go Asia is a well-known organisation that serves as a
promotional platform for Asian countries that have a
tourism representation in German-speaking countries.
Go Asia conducted the contest through a survey of its
German travel advisors.
Datuk Dr. Ong Hong Peng, the Secretary General of
Ministry of Tourism & Culture Malaysia, who led the
Malaysian delegation to ITB 2015 said, “The awards
are a wonderful recognition for the promotional efforts of
the Ministry and the marketing campaigns we are doing
here for Malaysia.”
Also present at ITB 2015, Dato’ Mirza Mohammad
Taiyab, Director General of Tourism Malaysia said, “It’s
great for Malaysia to be recognized. It will open up the
eyes of the world to the rich culture and heritage we
have in Malaysia.”
The awards wrapped up a great show for Malaysia
and the 56 local organisations that made up the
delegation at ITB 2015. During the trade show, the
delegation had many appointments with trade visitors,
major airlines, partners, media, and decision makers.
Tourism Malaysia also held an international press
conference, a networking reception as well as the
launching of Malaysia’s travel channel GOASEAN
featuring tourism highlights of the ASEAN member
states. The unique GOASEAN initiative, mooted
by the Prime Minister of Malaysia, YAB Dato’ Sri
Buletin 1MOTAC | 13
1MALAYSIA VOLUNTOURISM
Program Pembersihan Pasca Banjir di
Negeri Kelantan dan Pahang
Menyedari pelbagai jenis bantuan boleh disalurkan untuk
membantu meringankan beban mangsa-mangsa banjir,
Pejabat Kementerian Pelancongan dan Kebudayaan
(MOTAC) Wilayah Persekutuan Kuala Lumpur/Putrajaya,
telah mengambil inisiatif mengadakan program 1Voluntourism
Pembersihan Pasca Banjir 2015 dengan kerjasama agensiagensi lain di bawah MOTAC.
Program selama tiga hari yang bermula 16 Januari 2015 itu
menyaksikan 30 orang peserta menyertai misi membantu
mangsa-mangsa banjir di negeri Kelantan dan Pahang.
Banjir besar yang melanda negeri-negeri di Pantai Timur
pada Disember 2014 merupakan antara yang terburuk
dalam sejarah Negara. Dengan kerugian infrastruktur dan
aset awam yang dianggarkan lebih RM200 juta, yang tidak
termasuk kerugian individu persendirian dan perniagaan,
skala kemusnahan kawasan-kawasan yang terlibat adalah
dianggap luar biasa.
Antara agensi yang turut terlibat sama ialah Puspanita
MOTAC, Kesatuan Pekerja-Pekerja Tourism Malaysia,
Tourism Malaysia, Arkib Negara Malaysia, Perpustakaan
Negara Malaysia, Jabatan Muzium Malaysia, Perbadanan
Kemajuan Kraftangan Malaysia dan Lembaga Pembangunan
Seni Visual Negara.
Jika sebelum ini kawasan mudah banjir Kelantan, sebagai
contoh, lebih bertumpu di muara Sungai Kelantan seperti
Kota Bharu, Pasir Mas, dan Tumpat kesan gabungan hujan
dan air pasang, kali ini banjir telah merebak ke kawasan hulu
yang jauh dari laut, seperti Gua Musang dan Kuala Krai.
Malah, kawasan itulah yang mengalami kemusnahan lebih
teruk berbanding kawasan lain.
Mereka membantu membersihkan kawasan yang mengalami
kemusnahan akibat banjir serta menyerahkan bantuan
keperluan asas kepada mangsa banjir di beberapa kawasan
iaitu Pintu Geng, Kota, Jalan Pintu Geng Kota Bharu,
Kelantan, Masjid Tok Ayah Kg. Sireh, Kota Bharu, Kelantan,
Madrasah Pak Ngah Hj. Awang Kg. Paloh, Kota Bharu,
Kelantan dan Kampung Paya Jejawi, Temerloh, Pahang.
Sehubungan dengan kejadian banjir ini, MOTAC juga
telah mengadakan Majlis Amal Bantuan Bencana Banjir
1MOTAC pada 27 Disember 2014 di Pavilion, Kuala Lumpur.
Sumbangan wang tunai ebanyak RM22,000 oleh orang
ramai telah berjaya dikumpulkan dan diserahkan kepada
The Gleneagles Hospital dan Tabung Bencana Banjir NSTP
– Media Prima.
14 | Ministry Of Tourism And Culture, Malaysia
KARNIVAL NILAI-NILAI
MURNI DAN SEMARAK
WARISAN 2015
Didik masyarakat mengenali adat dan warisan
Karnival Nilai-Nilai Murni dan Semarak
Warisan anjuran Kementerian Pelancongan
dan Kebudayaan (MOTAC) dengan kerjasama
Kerajaan Negeri Melaka pada 25 Mac 2015
telah mendapat sambutan menggalakkan di
kalangan pengunjung dan pelancong yang
datang di Kompleks Ikan Bakar Terapung
Fort Supai, Kuala Linggi, Melaka.
Karnival Nilai-Nilai Murni dan Semarak
Warisan ini dirasmikan bersama Menteri
Pelancongan dan Kebudayaan, YB Dato’
Seri Mohamed Nazri Abdul Aziz dan Ketua
Menteri Melaka, Datuk YAB Datuk Seri Ir. Haji
Idris Haji Haron.
Penganjuran acara ini diadakan
untuk
menyemarak dan meningkatkan amalan
nilai-nilai murni sejagat masyarakat serta
memberi kesedaran tentang kepentingan
pemeliharaan dan pembudayaan khazanah
warisan negara. Selain itu, karnival ini
menyediakan platform untuk mempromosikan
warisan negara kepada masyarakat.
Beberapa jabatan dan agensi di bawah
MOTAC yang turut terlibat dalam aktiviti
pameran nilai-nilai murni dan warisan
termasuk Jabatan Kesenian dan Kebudayaan
Negara, Balai Seni Negara, Arkib Negara
Malaysia, Istana Budaya, Perpustakaan
Negara Malaysia, Jabatan Muzium Malaysia,
ASWARA dan Kraftangan Malaysia.
Karnival yang diadakan dari jam 10.00 pagi
dan berakhir jam 6.00 petang telah disusun
dengan pelbagai aktiviti seperti pameran dan
demonstrasi masakan makanan warisan,
permainan tradisi rakyat, persembahan tarian
serta nyanyian tradisional.
Antara pameran yang diadakan ialah
pameran arkeologi, pameran warisan tidak
ketara Negeri Melaka, Pameran Bangunan
Warisan dan Warisan Kebangsaan Negeri
Melaka dan Pameran Konservasi Bangunan
Negeri Melaka.
Selain itu, turut diadakan penyampaian sijil
penghargaan kepada penggiat seni dan
budaya Melaka yang berjaya menerokai
bidang masing-masing sehingga ke hari ini
iaitu sekolah seni budaya (kumpulan orkestra
tradisional yang terdiri daripada murid-murid
kurang upaya), aktivis dondang sayang,
aktivis tarian Portugis, aktivis
pembuat
gasing, aktivis membuat kereta lembu/beca
serta aktivis membuat nyiru.
Demonstrasi-demonstrasi yang berunsurkan
adat, tradisional, dan nilai-nilai murni ini
diharap dapat memupuk generasi muda
untuk lebih mengenali dan mengamalkan
seni warisan agar tidak hilang ditelan zaman.
Buletin 1MOTAC | 15
PARTNERS
ERL LAUNCHES KL TRAVELPASS
For ERL and other train or bus operators, the smart card
solution helps us reduce cash handling costs and ticket
distribution.”
Meanwhile YB Dato’ Seri Mohamed Nazri in his speech said,
“The introduction of KL TravelPass is timely as it coincides
with the launch of MyFest 2015. With KL TravelPass, tourists
can get around the shopping malls and other attractions in KL
easily as most of the places are easily accessible by major
public transportation systems.
Express Rail Link Sdn. Bhd. (ERL) launched the KL
TravelPass, an integrated smart card ticket that can be used
on all major public transportation systems in Kuala Lumpur
including the KLIA Ekspres, RapidKL LRT and buses, and the
KL Monorail. Targeted at inbound visitors travelling to Kuala
Lumpur, the card operates on the Touch ‘n Go platform and
can also be used at convenience stores as well as food and
beverages outlets that display the Touch ‘n Go sign.
The launch was officiated by the Minister of Tourism and
Culture Malaysia, YB Dato’ Seri Mohamed Nazri Abdul Aziz
on 8 January 2015. Also present at the event were ERL
Executive Chairman, YBhg Tan Sri Mohd. Nadzmi Mohd.
Salleh, ERL Chief Executive Officer, Noormah Mohd. Noor
and Touch ‘n Go Sdn Bhd Chief Executive Officer, Abdul
Karim Md. Lassim.
It is heartening to know that ERL has taken the initiative
to support MyFest 2015 through the development of KL
TravelPass. The relationship between ERL and Tourism
Malaysia began many years ago but only in the past 2 years
that the bond grew stronger when ERL participated in Mega
Fam programmes organised by Tourism Malaysia.
The ministry and particularly, Tourism Malaysia are truly
grateful for the contributions made by ERL in promoting the
country to our global friends in the industry. And now, with KL
TravelPass, it is easy to see that ERL is clear on their focus
and role they intend to continue playing in the tourism front.”
ERL hoped that the KL TravelPass will contribute towards
the achievement of 29.4 million tourist arrivals this year by
making the tourist travelling experience much smoother and
pleasant.
In his speech, YBhg Tan Sri Mohd. Nadzmi Mohd. Salleh
said, “ERL continues to improve and innovate our processes,
systems and product offerings and we are therefore delighted
to introduce KL TravelPass as it reduces the dependency on
cash and offers convenience of a quick boarding.
To the passengers, especially tourists, all their transport
tickets are stored in just one card and this will eliminate
the time-consuming step of paying for a ticket at the ticket
counter or machine every time. All they need to do is tap the
card reader at the gates to board the train.
16 | Ministry Of Tourism And Culture, Malaysia
2015 BAKAL GEGAR PENTAS
ISTANA BUDAYA
2015 pasti menjadi tahun yang dinanti-nantikan buat peminat
seni pentas tanah air dengan Istana Budaya bakal membawa kelainan pada tahun ini sempena Tahun Festival Malaysia
(MyFEST 2015).
Di Majlis Pelancaran Program Istana Budaya 2015 pada 29 Januari, Ketua Pengarah Istana Budaya, Datuk Mohamed Juhari
Shaarani berkata, pengaturan jadual-jadual persembahan di
Istana Budaya lebih mengikut tema perayaan-perayaan utama.
“Pada awal tahun ini, kita telah pun membuka tirai pentas
Istana Budaya dengan Muzikal Tahajjud Cinta – Sirah Rasulullah sempena Maulidur Rasul. Selepas itu, sebuah muzikal
cina, Guan Yin Pusa pula diadakan sempena Tahun Baru
Cina pada Februari nanti,” kata beliau ketika ditemui selepas
Pelancaran Program Istana Budaya 2015.
Tambahnya, sebagai langkah untuk lebih mengharmonikan
hubungan Malaysia – China ekoran tragedi MH370, Istana
Budaya berhasrat untuk mengangkat tiga produksi besar
dari China sebagai menyokong hubungan diplomasi antara
kedua-dua negara tersebut yang telah terjalin sejak 40 tahun
lampau.
Sementara itu, Menteri Pelancongan dan Kebudayaan, YB
Dato’ Seri Mohamed Nazri Abdul Aziz ketika berucap semasa pelancaran tersebut mengumumkan Konsert Teaterikal
Suara Kita yang menggabungkan tiga artis ternama negara,
Awie, Erra Fazira dan Ziana Zain meraih kutipan tertinggi
sebanyak RM1.2 juta lantas menjadi konsert terlaris pada
tahun lalu.
Tambahnya lagi, Muzikal Supermokh pula antara produksi yang paling banyak mendapat tajaan sejak 14 tahun Istana Budaya beroperasi iaitu sebanyak 16 penaja.
Nazri juga berkata bagi musim ini, seiring dengan MyFEST
2015, Istana Budaya mensasarkan 50% pementasan akan
diberi kepada produksi tempatan dan antarabangsa juga sebanyak 50%.
“Penyeimbangan produksi tempatan dan antarabangsa ke
arah menjadikan seni sebagai industri kepada para penggiat
seni tanah air terutamanya golongan muda,” katanya lagi.
Pementasan produksi seni dari luar negara sudah pasti dapat
menarik minat pelancong dan khalayak dari negara-negara
ASEAN khususnya Singapura, Brunei, Indonesia dan lain-lain.
Ini selaras dengan pemilihan Malaysia sebagai Pengerusi
ASEAN pada tahun ini yang dijangka mampu menyemarakkan perkembangan rantaian ekonomi negara dan juga sektor
pelancongan.
Antara acara dan persembahan yang menarik yang bakal
diisi sepanjang tahun 2015 di Istana Budaya adalah termasuk The Royal Gala Mek Mulong, Rejang The Musical,
Muzikal Bongkar, La Bayadere Ballet, Teater Tenggelamnya
Kapal Van Der Wijck dan sebagainya. Maklumat lanjut program Istana Budaya bagi tahun 2015 boleh didapati di www.
istanabudaya.gov.my.
“Konsert Search Live in Istana Budaya 2014 juga berjaya
mengutip RM1 juta dan ini merupakan lakaran sejarah bagi
konsert oleh artis tempatan di Istana Budaya,” katanya.
Buletin 1MOTAC | 17
KNOWLEDGE SHARING
PERSONALITI DAN
KOMUNIKASI BERKESAN :
PENAWAR KEPADA KELESUAN
KERJA
oleh : Dr. Amerjit Singh a/l S. Bhag Singh
Ketua Unit Komunikasi Korporat
Kementerian Pelancongan dan
Kebudayaan Malaysia
Dewasa ini acapkali kita diselubungi dengan pelbagai rintihan
oleh individu yang mengalami “stress” (tekanan) ketika
menjalankan tugas di tempat kerja. Selanjutnya, “stress” yang
tidak terkawal boleh membawa kepada “burnout” (kelesuan
kerja). Natijahnya, organisasi berhadapan dengan prestasi
kerja yang kurang memuaskan dan nescaya ini menjejaskan
imej organisasi berkenaan.
Kita sedia maklum tekanan yang berlaku yang disebabkan
oleh kesukaran melaksanakan tanggungjawab yang
diamanahkan. Tekanan ini menimbulkan kesusahan, konflik
serta kekeliruan dalam menjalankan tugas. Kesusahan,
konflik serta kekeliruan yang berterusan ini, seandainya tidak
diuruskan dengan baik, mengakibatkan berlakunya apa yang
diistilahkan sebagai “burnout”.
“Burnout” mengakibatkan ketandusan daya emosi,
ketandusan daya fizikal dan seterusnya sikap dan perasaan
kurang pencapaian dalam kerjaya individu. Ini seterusnya
akan menyebabkan individu rasa lebih tertekan, lantas
menjadi penyumbang kepada penurunan presatasi kerja
individu serta organisasi. Oleh yang demikian, pengurusan
organisasi perlu menngenali punca-punca “burnout” dan
berusaha mengenalpasti cara-cara mengatasinya segera.
Ketika mengalami “burnout”, seseorang pekerja akan
merasa bosan dan tidak mampu memberi perhatian
sepenuhnya terhadap kerja yang dilakukan. Kajian oleh
sarjana-sarjana dalam bidang psikologi dan sosiologi jelas
menunjukkan semakin tinggi kadar “burnout”, semakin
rendah presatasi kerja seseorang. Kualiti dan kuantiti kerja
turut berkurangan. Justeru, apakah sebenarnya faktor-faktor
yang mempengaruhi “burnout” ?
Dua faktor utama, yang saling berkait-rapat, dalam
memperkatakan tentang “burnout” adalah personaliti dan
organisasi. Aspek personaliti dan hubung-kaitnya dengan
komunikasi ditumpu –jurus dalam penulisan ringkas ini.
Sama ada kita sedar atau tidak, tabiat yang dipupuk dalam
diri, adalah punca kepada “burnout” yang dialami. Seseorang
yang berfikiran negatif berpotensi tinggi mengalami “burnout”.
Individu yang bersifat “perfectionist” ini, inginkan segalagalnya dalam keadaan terbaik dan seratus peratus sempurna
– lantas tidak dapat mengawal diri apabila memikirkan
masalah yang bakal timbul. Kesempurnaan dalam semua hal
ditokok dengan jangkaan yang tidak realistik menyebabkan
tekanan yang berterusan serta menghasilkan “burnout”. Inilah
yang dalam isitilah psikologi digelar orang yang mempunyai
Personaliti A.
Di antara sifat-sifat utama mereka yang berpersonaliti A,
termasuklah,
 rendah harga diri, yakni sering merasa diri tidak berguna
dan cuba mengasingkan diri daripada orang,
 gopoh, dalam pengertian ingin melakukan banyak
perkara dalam jangka masa yang singkat,
 agresif dan permusuhan, iaitu melihat setiap perkara
sebagai cabaran besar dan wajib dihadapi tanpa
permuafakatan.
Manakala, kelompok yang tergolong dalam Personaliti B pula
mempunyai sifat-sifat seperti:
 Berhenti rehat, yakni tidak bertubi-tubi melakukan
sesuatu
 Menghargai perkara remeh,bererti tidak tertekan
dengan perkara-perkara utama sahaja, dan
 Sering ketawa dan bersifat tenang
 Salah satu cadangan berkesan mengatasi “burnout”
adalah menerusi komunikasi berkesan.
Komunikasi berkesan adalah komunikasi yang berupaya
menyelesaikan konflik atau masalah yang dihadapi di tempat
kerja. Tutur kata yang berperangsang kepada pekerja
mempunyai impak yang positif kepada pekerja. Seterusnya,
komunikasi berkesan juga berperanan mengekalkan
hubungan baik antara majikan dengan pekerja serta sesame
rakan rakan sepejabat.
Apabila kita menjadi pendengar yang baik, ini sebenarnya
peluang dan ruang yang cukup baik kepada pekerja
meluahkan pandangan, pendapat dan isihatinya. Keprihatinan
kita menjadi penawar kepada “burnout” yang dialami pekerja.
Teknik dan gaya komunikasi yang sesuai amat penting di
sini. Dengan membentuk dan merangka strategi komunikasi
yang memotivasi dan memenuhi keperluan pekerja, pekerja
akan menganggap organisasi sebahagian daripada mereka,
lantas menimbulkan keseronokan bekerja dan seterusnya
mengurangkan tekanan dan “burnout” di tempat kerja. Apabila
tahap emosi dan rasional serta keilmuan dalam bidang kita
berada di tahap yang optimum, maka ketrampilan komunikasi
akan zahir. Sesungguhnya, ketrampilan komunikasi berkesan
adalah menerusi citra personaliti yang menarik.
Sebagai kesimpulannya, personaliti kita berkait-rapat dengan
sikap. 10 sikap yang cukup dominan dalam melahirkan
anjakan fikiran positif dalam kehidaupan manusia , lantas
mengurangkan “burnout”, adalah:
 Optimis
 Semangat dan passion
 Keprcayaan
 Integrity
 Keberanian
 Keyakinan
 Keazaman
 Kesabaran
 Ketenangan, dan
 Fokus
Memang benar apa yang tersirat dalam ungkapan ini,
“Beauty merely gets attention, personality is what actually
captures the heart.”
Telah disiarkan dalam Utusan Malaysia pada 25 Mac 2015
18 | Ministry Of Tourism And Culture, Malaysia
Overview
Goods and Services Tax (GST)
is a multi-stage tax on domestic
consumption. GST is charged on all
taxable supplies of goods and services
in Malaysia, except those specifically
exempted. GST is also charged on
importation of goods and services into
Malaysia.
Payment of tax is made in stages by
the intermediaries in the production
and distribution process. Although
the tax would be paid throughout the
production and distribution chain, only
the value added at each stage is taxed
thus avoiding double taxation.
In Malaysia, a person who is registered
under the Goods and Services Tax
Act 2014 is known as a “registered
person”. A registered person is required
to charge GST (output tax) on his
taxable supply of goods and services
made to his customers. He is allowed
to claim back any GST incurred on his
purchases (input tax) which are inputs
to his business. Therefore, the tax itself
is not a cost to the intermediaries and
does not appear as an expense item in
their financial statements.
OVERVIEW
INDUSTRY
OF
THE
TRAVEL
Supply of Goods and Services under
the travel industry
The travel industry involves the supply
of goods and services such as:(a)packages
(b)transportation
(c)accommodation
(d) hire and drive
(e)meals
(f) entry to exhibitions, entertainment
venues, etc.
(g) hospitality (spas and resort);
(h) travel agency services; and
(i) other similar travel services other
than air transport.
Acquisitions of goods and services to
provide the travel services under the
travel industry are classified as inputs
while the supply of services in the travel
industry are outputs for the industry
players.
Tourism activities
Tourism activities is the travel for
recreational, leisure, family or business
purposes, usually intended for a limited
duration. Tourism can be domestic or
international, and international tourism.
Tourism activities in Malaysia are as
follows:(a) Sports and Recreation Tourism
(b) Cruise Tourism
(c)Eco-tourism
(d)Agro-tourism and home stay
program
(e) Leisure Tourism
(f) Cultural and Heritage Tourism
(g) Education, Student and Health
Tourism
(h) Meetings, Incentives, Conventions
and Exhibition Tourism
(i) Theme Parks - (Genting Theme
Park, Sunway Lagoon, Mines
Wonderland,
Bukit
Merah
Laketown
Waterpark
and
A’Famosa Water World); and
Putrajaya
Federal
Territory.
GST IMPACT
INDUSTRY
ON
THE
TRAVEL
Taxable Supplies
The taxable supplies for the travel
industry are as follows :
(a) Tour package; inbound tour
(domestic tour) outbound tour
(international
tour),
Agency
services
(b) Transportation services (Sea,
Land and Air Transport)
Some of the related taxable supplies in
the Travel Industry which are subject to
GST are as follows :
Buletin 1MOTAC | 19
(a) Hotel Accommodation;
(b) Transportation/ hire of vehicles in
Malaysia/car hire;
(c) Tour package;
(d)Restaurant meals and dining
places;
(e) Tickets for entry to exhibitions,
entertainment venues;
(f) Hospitality (spas and resort);
(g) Agency commission;
(h) Booking Fees;
(i) Cancellation Fees/Charges;
(j) Tourist Guide;
(k) Tour Deposit;
(l) Amendment Charges;
(m) Travel Insurance;
(n) Visa Fees;
(o) Other related tourism services.
FURTHER
ASSISTANCE
INFORMATION
AND
Further information can be obtained
from :
(a) GST Website: www.gst.customs.
gov.my
(b) GST Tel: 03-88822111
(c) Customs Call Centre:
Tel : 03-78067200/ 1-300-888-500
Fax : 03-78067599
E-mail : ccc@customs.gov.my
KNOWLEDGE SHARING
GOODS AND SERVICES TAX (GST)