Ok, You`re Using Social Media. Now What?

Ok, You’re Using Social Media. Now What?
Moving Forward
 Assumptions:
 You are already using Social Media
 Now you are looking for a few more ideas……
Using Social Media
 Facebook – Targeted Advertising
 Facebook – Targeted Communication
 YouTube –
Y T b Video Blogs, educational campaigns, how‐to, Vid Bl
d
i
l i
h
and FUN
 Twitter Twitter ‐ Outages
Social Media
 Targeted Marketing Tool
 And yes, even people in rural areas are on the internet – regardless of age.
dl f www.facebook.com/ClallamPUD
Market to Other Pages
 Use the @ symbol
 Post on other pages – engage the community.
Targeted Advertising
 Facebook
 Affordable, targeted, easy
More Fun With Facebook
 For Websites
 Apps
 More
Measuring Facebook
We are a visual society!
www
w.you
utubee.com
m/clallamp
pud
www
w.claallam
mpud
d.nett/videeo
www
w.faceebookk.com
m/ClallamPU
UD
Managing Social Media
 Many, many options…….here are a few
 Google ‐ monitor
 Addictomatic ‐ monitor
 SocialOomph – monitor, manage
 Backupify – records keeping
A little on Twitter
 We do use Twitter
 Same messages as Facebook (coordinated)
 Major outages
 Want to add more followers?
 Try tweetadder.com www.twitter.com/ClallamPUD
Advice
 Do your research
 Experiment with the Ads – some work, some don’t
 Start Small, then scale up
 Monitor
 Listen – this is a 2 way conversation
 Adapt and be flexible
 Have Fun!
Thank You
Michael Howe
Executive Communications Coordinator
Clallam County PUD (Washington)
mhowe@clallampud.net