Successful Social Media Strategies for Event Promotion

June 77-9, 2010
Successful Social Media Strategies
for Event Promotion
Presented By
David Serino
e-Strategist/Founder
© Gammet Interactive, 2010
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Words of Wisdom
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Travel and the Consumer….
January 2010
www.destinationanalysts.com
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•
Average consumer has taken 4.7
trips in the past year with 32.6%
saying they plan to increase
spending on travel in the next
year.
year
•
63.5 are looking for “travel
discounts or bargains”
•
24.7% have used a mobile device
or PDA to access travel info – an
80% increase in past 12 months
•
21.4% have used an online 3
3--D
mapping such as Google Earth
•
43.5% have used some form of
UGC and 25.8% used specific
social media outlets for travel
planning —compared to 33.6%
using a print resource.
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What is Successful Event Promo?
1) Creating useful and sustainable content that will
enhance your event or meeting’s presence on
search
h engines
i
th
through
h websites
b it and
d bl
blogs
2) Increasing the distribution of information and
content through multiple social media channels,
resulting in additional awareness – “extending
your online foot print”
3) A
Assembling
bli a network
t
k off iindividuals
di id l with
ith
passion and interest in your subject matter that
will actively engage others – creating advocates
and evangelists for your cause.
Web Site Experience:
A Lead into Successful Promo
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The Web Site Experience
Trends:
• Social media is changing the consumer web
experience from a destination to a hub.
• Content is niche focused and each event needs
its own web site or micro site that features
keyword rich content.
• The web site is the best way to drive consumers
to your “official “ social media platform. Make it
as “share friendly” as possible.
• The average consumer will give you 6 to 8
seconds to click – then bounce.
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Blogging
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Blogging
Trends:
• It is the original
g
setting
g for consumer feedback
and interaction
• You can push content to consumers via RSS
• Sustainable, current, keyword rich content is
vital to search marketing (Organic SEO)
• It gives you a forum to create pre, onsite and
post event content.
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Facebook
Facebook
Trends:
• Site traffic continues to grow at a very high rate
• It is the perfect venue for developing
relationships and creating engagement as it
“assembles a network of individuals with
passion and interest in your subject matter”
• It is becoming more measurable as the
company continues to open its data resource
• FBML is creating a better visual experience
• Ads are targeted and very measurable
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Twitter
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Twitter
Trends:
• It is the best way to reach and communicate with
today’s mobile attendee
• Hash tags are the easiest way to categorize or
classify your tweets – be sure to register your tag at
Hashtags.org or What the Hash Tag
• Heavy promotion of your Twitter stream and hash
tag – pre-event
pre event and post event are keys to success
Twitter
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Twitter
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Hash Tags
• Short phrase to tag a Twitter post as a
specific topic and add additional metadata
and context to your tweets
• Examples:
- #DMMI09, #INPDX, #TourismChat
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Photo/Video/Maps
Online Video, Images and Maps
Trends:
• The average time spent on an online video is
about 3:30 seconds – be sure to keep it
between 1 and 3 minutes for best results –
unless your showing a presentation, etc
• Use sites like Google Maps to help consumers
with local amenities
• Nearly 1 in 4 travelers have used Google Earth
in the travel planning process
• Flickr has reached 4 Billion uploads
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Mobile
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Words of Wisdom
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Engage with Us and Learn More:
© Gammet Interactive, 2010
Gammet Interactive, LLC
3389 Habitat Trail
Pinckney, MI 48169
Voice: 734-878-8800
Fax: 734-873-5906
www.gammet.com
www.daveserinoblogs.com
www facebook com/gammet
www.facebook.com/gammet
www.twitter.com/gammetguy
David Serino
e-Strategist/Founder
dserino@gammet.com
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