the soda fountain - Blogging For Books
Transcription
the soda fountain - Blogging For Books
Publicity Contact: Erin Welke • 510-285-2948 • erin.welke@tenspeed.com ON SALE MAY 6TH THE SODA FOUNTAIN FLOATS, SUNDAES, EGG CREAMS & MORE FLAVORS AND TRADITIONS OF AN AMERICAN ORIGINAL Gia Giasullo and Peter Freeman Brooklyn Farmacy & Soda Fountain A collection of 70 fun, mouth-watering recipes celebrating the history and stories of the classic American soda fountain from one of the most-celebrated revival soda fountains in the country, Brooklyn Farmacy. Today's soda fountain revival – not only in Brooklyn, but in cities like Philadelphia and San Francisco – is remaking this quaint institution into a stylish and compelling food trend. Recreating bygone treats like sodas, egg creams, and floats with local, seasonal, and artisanal ingredients, The Brooklyn Farmacy demonstrates expert combinations of delectable ice cream confections with natural sodas, syrups, tinctures, and phosphates. The recipes are both splendidly nostalgic (The Purple Cow, Cherry Lime Rickey, Manhatten Egg Cream) and charmingly innovative (The Sundae of Broken Dreams, “Berry Shortcake Sunday aka the Mother of All Sundaes,” Seven-Layer Apple Parfait Shake). Featuring abundant photography of the recipes and Brooklyn Farmacy's gorgeously restored interior, plus vintage illustrations and ads, this mouthwatering book proves that the soda fountain is a culinary and cultural institution worth championing. The Soda Fountain explores the history of the American soda fountain – its roots in the pharmacy, its rise during Prohibition and beyond, its decline as the "soda giants" grew, and its recent booming renaissance. Pairing this with masterful recipes and heartwarming sentiment, the book stands to become as rooted in American nostalgia as the soda fountain institution itself. "Odds are, your kid hasn't heard of an egg cream. Peter Freeman and Gia Giasullo, the city's foremost champions of old-school dessert, are out to change that. Their exceedingly kid-friendly soda fountain lets moms and dads (and grandmas and grandpas) share with their progeny the Proustian thrill of their childhood desserts." –New York Magazine, "Best Weekend Treat," Best of New York issue Siblings Gia Giasullo and Peter Freeman are the cofounders and proprietors of Brooklyn Farmacy. Peter has appeared on numerous television shows including The Chew and Master Chef as well as networks such as the Food Network and the Cooking Channel. Family owned Brooklyn Farmacy & Soda Fountain is located in Brooklyn, NY in a 1920s restored pharmacy and has played a pivotal role in American soda fountain revival. Its renovation was featured on The Discovery Channel in a construction renovation series. It has also been featured in the New York Times, Imbibe, New York Magazine, The Huffington Post, Time Out New York, and more. The Soda Fountain Floats, Sundaes, Egg Creams and More By Gia Giasullo, Peter Freeman, and Brooklyn Farmacy & Soda Fountain 7/16 $19.99 hardcover ● 224 pages ●7 x 9 inches ● 70 full-color photographs ISBN 978-1-60774-484-9 ● On sale May 6, 2014