Presentación de EROSKI

Concern for Community:
This is our home,
we are good neighbours
ROME | Date: 23 March 2012
CONTENTS
01
EROSKI: About us
02
Basic strategies
03
Local suppliers
04
Official languages
05
Information and Training
06
Other activities
Contents /
2
01
EROSKI
About us
Contents /
3
BUSINESS MODEL
Business Model and Staff (2010)
>
€8,170 million in sales
>
€44,974
>
650,000 consumer members
staff members
01
EROSKI: About us
4
BUSINESS MODEL
HYPERMARKETS
SUPERMARKETS
106
523
181
356
115
FOOD
AREA
SELF SERVICE
FRANCHISES
Cash & Carry
19
502
01
EROSKI: About us
5
BUSINESS MODEL
TRAVEL
224
PETROL
STATIONS
58
OPTICIANS
NON-FOOD
DISTRIBUTION
SPORT
LEISURE
31
289
40
DRUGSTORE
01
EROSKI: About us
6
02
Basic
strategies
Contents /
7
GENERAL FEATURES
• Healthy food
–
Always concerned with the well-being of consumers
• Local
–
We are local to the places where our stores are located, and we are good
neighbours, too.
• Consumer Information and training
–
This is part of our DNA as a consumer cooperative.
• Sustainability
– Health is the most sustainable option
– Being local is the most sustainable option
– Informed consumers make society more sustainable
02
Basic strategies
8
DEPLOYMENT
• Local suppliers
–
–
Essential to the development of local and regional wealth.
Support to the food industry and primary sector producers.
• Official languages
–
Response to Spain's social-linguistic situation: 4 languages.
• EROSKI Consumer and campaigns
–
–
A benchmark in Spain with our publication EROSKI Consumer.
Awareness raising campaigns on specific topics.
• Other activities
– Environment, solidarity, social support...
02
Basic strategies
9
03
Local
Suppliers
Contents /
10
RELEVANT DATA (SMEs)
• 80% of our suppliers are small and medium-sized
businesses. There are almost 3,000 between food and fresh
food.
• They account for 1/3 of all Sales. 50% in fresh food and 23%
in food.
OWN BRAND
• We create these products with 1,150 suppliers.
• 71% are SMEs (fresh produce 80%).
• These account for 44% of all sales and 38% of food.
03
Local suppliers
11
OBJECTIVES WITH SMEs
SMEs are strategic and essential in the EROSKI business
model.
• Encourages the economic development of SMEs
• Promote the products of SMEs to consumers
• Give greater access to product on shelves
• Improve business relationships
03
Local suppliers
12
EXAMPLE: THE FLAVOURS OF OUR LAND
• We have created a specific brand to
cover our collaboration with
regional and local suppliers.
• We have agreements with
denominations of origin that we sell
with our own NATUR brand.
• We take differential action to
promote these products.
03
Local suppliers
13
03
Local suppliers
14
EXAMPLE: COOKING OUR FLAVOURS
• Collaboration with the Basque
Culinary Center (BCC). School of
Gastronomic Sciences and R&D unit
at Mondragon University.
• Seasonal product promotions,
particularly fish (tuna, hake and
anchovy), acquired at nearby ports.
• Special events and promotions of
other products for cooking tasty,
healthy dishes.
03
Local suppliers
15
03
Local suppliers
16
04
Official
Languages
Contents /
17
Special case
• Spain has four official languages: Castilian, the Basque
Language (Euskera), the Catalan Language and Galician.
• Each autonomous region has its own consumer rights laws.
This has an impact on product information, customer
services...
• EROSKI policy. To be a pioneer when it comes to encouraging
and using local languages.
–
–
–
–
Own brand labelling.
EROSKI Consumer. Magazine and website.
Ikastolas events.
Euskaltzaindia Pact.
04
Official languages
18
Own brand labelling.
• All our products are labelled in
four languages. We are the only
distribution company that does
this.
04
Official languages
19
EROSKI Consumer. Print and online magazine
• Pioneering consumer information magazine.
– More than 700,000 readers every month.
– More than 3,000,000 visits every month.
– 1,000,000 subscribers to weekly bulletins.
• Printed magazine in the Basque language: 15,000 free copies
every month. The Basque language magazine with the highest
circulation.
• Upcoming launch of the printed version in the languages of
Galicia and Catalonia.
• Digital version of the magazine in all four languages. Spain's
only magazine in the four official languages.
04
Official languages
20
Collaboration with the Ikastolas
•
Ikastolas. Private schools created in the 1960s to preserve and
encourage the use of the Basque language. They cover all preuniversity studies.
•
They organise five annual fun festivals, one per territory, to
support specific ikastola projects. These raise funds for new
equipment, investments, ....
•
Very popular and well-known, these events can attract up to
100,000 people.
04
Official languages
21
04
Official languages
22
Agreement with Euskaltzaindia
•
Euskaltzaindia. Basque Language Academy.
•
Agreement to make provide the entire linguistic corpus generated
by publishing EROSKI consumer throughout its history to
language students and the general public.
•
Initially in the Basque Language. This will then be extended to
Catalan and Galician.
•
This will allow users to look up any words on the subject of
consumer affairs to find its translation in the other languages.
•
http://corpus.consumer.es/corpus/
04
Official languages
23
05
Information and
Training
Contents /
24
Information and Training
The cooperative has always given a great deal of attention to this
area. As well as its continuous work with publications, there is
also an annual campaign plan that covers specific topics.
Sometimes these take place in specific regions rather than
generally.
Good practices:
• Catalonia, Madrid and Navarre: Choose right, choose healthy
• The Basque Region: Campaign with BBC to fight child obesity
• Galicia: St James' Way.
05
Information and Training
25
BBPP. Choose right, choose healthy
AIM: Raise awareness among children aged between 10 and 12 years of
age of the importance of a healthy diet.
It is a question of learning healthy eating habits with a practical focus
on shopping for foods that provide a balanced diet.
Students are taken to a shop to do a fun, educational activity which
simulates shopping based on the explanation of the food pyramid,
which is followed by more detailed work done in the classroom and
online to explore the concepts learned.
Since 2009 a total of 17,000 children in Catalonia, Madrid and
Navarre have taken part.
05
Information and Training
26
BBPP. Choose right, choose healthy
Tools:
•
A dynamic "healthy shopping" experience guided by an
educator in the Caprabo store nearest to the school
•
A teaching unit that supports work done in the classroom and
the + CD of the game.
•
A competition on the food pyramid
•
An education area for children on the web page.
•
A leaflet to encourage healthy habits in families.
05
Information and Training
27
BBPP. Choose right, choose healthy
05
Information and Training
28
BBPP. Campaign to fight child obesity
• A campaign will be run for children this year to help prevent
child obesity.
• It will focus on:
–
–
–
–
Use of the food pyramid.
Use of EROSKI's nutritional labelling.
Experiences of cooking in the school dining room.
Health
Easy recipe competition.
Culture
Food
Kitchen
Food
05
Sustainability
Economy
Information and Training
29
BBPP. St James' Way
•
St James' Way website.
− World leader in quality of
content and audience.
− Extensive interaction with
pilgrims.
− A mobile app (iphone) in the
AppStore.
Food
− Numerous prizes and awards.
05
Information and Training
30
06
Other
Activities
Contents /
31
SUSTAINABLE DISTRIBUTION
• The only operator in Spain that delivers orders using electrically
assisted bikes and electric cars.
– We have five Mercedes-Benz electric vans delivering orders in
Bilbao, San Sebastian and Vitoria.
We have bicycles for home deliveries in the three Basque
capital cities and in Barcelona.
• We install electricity charge points at our different shopping centres,
which can be used free of charge by clients.
–
06
Other activities
32
VITORIA GREEN CAPITAL 2012
• EROSKI has signed an agreement with the City Council to support all
the activities scheduled and has committed to carry out its own plan
which will be a benchmark in sustainability for the city.
– One additional electric vehicle. More electric delivery bicycles.
Two additional electricity charging centres.
– Development of a new urban goods delivery system from the
"central superblock" to encourage silent distribution at night.
– Use of all the organic waste generated by Eroski shops in VitoriaGasteiz via the composting plant at the Boulevard hypermarket,
making commercial use of the compost.
– Sustainable Consumer's guide in conjunction with Kutxabank.
– Develop and promote new cleaning and treatment technologies
at petrol stations by applying clean technologies such as
bioremediation (bacteria).
06
Other activities
33
Involvement in the community:
This is our home,
we are good neighbours
ROME | Date: 23 March 2012