Presented by

Creating a Culture of
Health Together
Presented by:
Dennis McNamara & Mariel Mehdipour
Kern County
2016 SNAP-ED LIA Forum
January 13, 2016
For CalFresh information, call 1-877-847-3663. Funded by USDA SNAP-Ed, an equal opportunity provider and employer. Visit www.CaChampionsForChange.net for healthy tips.
What does our reality
look like?
How is Kern County doing?
• #4 in state for deaths related to heart
disease.
• #2 in state for deaths related to
diabetes.
• Over 3 out of 4 Kern adults are
overweight or obese.
• Almost half of Kern 7th graders are
NOT physically fit.
• Over 1/3 of hospitalizations in Kern
County are for patients with diabetes.
What does our reality look
like?
What was the reality for our
first HR project?
Resident Feedback:
Healthy Food Access
Common themes were
expressed:
• “over priced”
• “lacking in accessibility of
produce”
• “too far to walk to the main
supermarket”
Resident Feedback:
Active Living
Common themes were
expressed:
• “unsafe for pedestrians to walk
on the street”
• “cute & adorable but can be
dangerous to children &
families (i.e. stray dog)
We began looking at health
differently almost 10 years
ago.
To create a culture of health,
what did we need to look at?
• Policies
• Systems
• Our Surroundings (Built
Environment)
What is our role?
Kern Co. Public Health Services
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Assessing the problem.
Addressing how to tackle the issue.
Continuing discussions with various
stakeholders and potential partners.
Securing “champions.”
Beginning work/Building the
framework.
Identifying and sustaining funding.
Being a role model.
What is our role?
City of McFarland
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Assessing the problem.
ID the top community infrastructure
needs.
Addressing how to tackle the issue.
Continuing discussions with various
stakeholders and potential partners.
Identifying projects.
Identifying and sustaining funding.
Being a role model.
Building & Sustaining
Relationships
Collaborate: A Definition
Per Merriam-Webster:
• to work jointly with others or
together especially in an intellectual
endeavor
• to cooperate with an agency or
instrumentality with which one is not
immediately connected
Building & Sustaining
Relationships
Key Elements
• Common Mission
• Complementary Strengths
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Flexibility
Open Communication
Open Mind
Sense of Humor
Trust
Wholeness
Building & Sustaining
Relationships
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The California Endowment - BHC South Kern
California FreshWorks Funds
CDC
CDPH
CNAP Partners
Community Based Organizations
CSUB
Early Childhood Education Centers
Faith Communities
Health Systems
Building & Sustaining
Relationships
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Kaiser Permanente
KC Department of Human Services
KC Library
Kern Family Healthcare
Residents
School Districts
United Way of Kern County
Vision y Compromiso (Promotoras)
Youth
Building & Sustaining
Relationships
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City/County Code Compliance
City/County Planning Departments
Consultants (Planning Field)
DHF – Community Organizers
Elected Officials
Environmental Justice Groups
Building & Sustaining
Relationships
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City/County Animal Services
KC Probation
City/County Waste Management
KCPHSD, Environmental Health
Law Enforcement
Media
Store Owners/Retailers
What happens once
relationships are built?
Policy Change
Arvin General Plan
Update 2012
Systems Change
Engaged retailers will adjust/adapt how
they “do business.”
• Enhancing retailers economic
vitality (e.g. increase WIC, EBT &
cash sales)
• Increasing access to produce
Changing the “faces” of participation in
the process like youth and retailers
• Engage with retailers (e.g. product
requests)
Environment Change
Environment Change
Funding Streams
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California FreshWorks Fund
The California Endowment
CDC, Public Health Associate Program
Community Transformation Grant
City &/or County General Funds
Kaiser Permanente
NEOP (TA and Staffing)
Retailer (Lighting, Flooring, Electrical
Work, Plan Checks, Paved Parking Lot)
• In Kind
What can healthy retail lead
to?
Creating a culture of health that:
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Healthier Residents
Children Ready to Learn
Increasing Our Sense of Community
Improving Our Quality of Life
Improving Safety
What can healthy retail lead
to?
Creating a culture of health that:
• Economic Development
• Equal Access to Services
• Equal Access to Healthier Food
Options
• Viable Alternative Transportation
Options
What is a general plan?
What is a General Plan?
• The California Supreme Court has called
the general plan the “constitution for
future development.”
• The general plan expresses the
community’s development goals and
embodies public policy relative to the
distribution of future land uses, both
public and private
A General Plan is required to contain 7 Mandatory
Elements and can contain Optional Elements also:
Required Elements
• Land Use
• Circulation
• Housing
• Conservation
• Open Space
• Noise
• Safety
Optional Elements
• Air Quality
• Public Health
A general plan is made up of text describing goals,
objectives, policies, implementation measures as
well as a set of maps and diagrams.
• A goal is a general expression of community values.
• An objective is a specified end, condition, or state that
is an intermediate step toward attaining a goal.
• A policy is a specific statement that guides decisionmaking. It indicates a commitment of the local
legislative body to a particular course of action. A
policy is based on and helps implement a general plan’s
objectives.
• An implementation measure is an action, procedure,
program, or technique that carries out general plan
policy. Each policy must have at least one
corresponding implementation measure.
What are our guiding
principles?
McFarland examples of encouraging retail:
Principle
• Planning for the City of McFarland should strive to create a
complete and integrated city containing housing, shops, work
places, schools, park and civic facilities essential to the daily
life of the residents.
Objective
• Establish a well-balanced mix of residential, commercial,
industrial, and open space/public land which will create and
maintain a high quality environment and a fiscally sound
economy.
Policy
• All development shall conform to the land use density and
intensity standards depicted in the General Plan.
McFarland examples of encouraging retail:
Principle
• The “Downtown Area” shall have a center focus that
combines commercial, civic, cultural and recreational uses
and housing.
Objective
• Preserve the land use patterns and scale in the City’s
Downtown business district.
Policy
• In order to enhance pedestrian activity, the City shall prohibit
drive-through restaurants and businesses from locating in the
central business district.
• The City shall work to develop a parking lot in the Downtown
area.
• Strip mall type development shall be prohibited in the
Downtown area.
West Kern Avenue
McFarland Tent & Awning
Bridge Gazebo
McFarland’s Efforts in Improving the
Quality of Life for its Citizens
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New recreational opportunities
Community Garden
Improved pedestrian infrastructure
Development of a bicycle network
Subdivision Guidelines to encourage non-vehicular modes of
transportation.
Encouraging mixed use development.
Local Hazard Mitigation Plan
Pursuing grants to assist the City in developing parks, bicycle
paths, sidewalks and ADA compliance requirements.
Industrial Avenue
New Parks
ATP
CA FreshWorks Fund
CDBG Program
Kaiser Permanente
Local Dollars
PG&E
Famosa Nut
Pending Cornerstore Project
Pending Cornerstore Project
Pending Cornerstore Project
McFarland Community
Garden
McFarland Community
Garden
Enhanced Animal Control
“Without a sense of Caring,
there can be no Community.”
Thank You!
Contact Information
Dennis McNamara
Planning Director
City of McFarland
(661) 792-3091
dmcnamara@mcfarlandcity.org
For CalFresh information, call 1-877-847-3663. Funded by USDA SNAP-Ed, an equal opportunity provider and employer. Visit www.CaChampionsForChange.net for healthy tips.
Thank You!
Contact Information
Mariel T. Mehdipour, MPH
Director, Community Wellness Unit
Kern County Public Health Services
Department
(661) 868-0326
mehdipourm@co.kern.ca.us
For CalFresh information, call 1-877-847-3663. Funded by USDA SNAP-Ed, an equal opportunity provider and employer. Visit www.CaChampionsForChange.net for healthy tips.