Benjamín Salinas Sada TV Azteca

Contacts
LETTER TO
OUR READERS
ContenT
SEPTEMBEROCToBER 2015
ISSUE 91
1
Benjamín
Salinas Sada
Named CEO of
TV Azteca
TV Azteca’s Board of Directors has appointed Benjamín Salinas Sada as CEO
of the company. Salinas Sada replaces Mario San Román, who will be vice
chairman of the board, responsible for strategic projects and advising the
CEO.
Mr. Salinas Sada, 32, has produced solid results with over a decade of experience with entrepreneurial projects in media, content production, and the
energy industry. He is the son of Grupo Salinas founder Ricardo B. Salinas.
(continued)
>>
Letter to
Our Readers
The competitive world of television, with frequent technological changes and content innovation, requires a vision adapted to a new audience that wants to be surprised with
creativity, intelligence, and audacity. That is why TV Azteca announced Benjamín Salinas
Sada as its new CEO, to strengthen our television network, one of the two largest Spanish-language content producers in the world. Congratulations!
In other news, Ricardo Salinas was a guest lecturer speaking to university students about
leadership at the Anáhuac University. He emphasized the need for qualified leaders willing
to meet the challenges in the path of the cultural change the country needs.
Elektra continues to perform well; part of its success this year is due to solid promotional
strategies to promote cash and credit purchases.
TV Azteca, for its part, continues premiering eye-catching reality and game shows.
We are also announcing the launch of The B•Store, a new brand offering movie and videogame sales and rentals, plus Gik Zone, providing the latest in telephony, connectivity,
and gadgets, as well as personalized customer technology advice.
Grupo Salinas organizes community events throughout the country, such as the Un Nuevo
Bosque campaign, which for 13 years has been inviting volunteers to reforest important
green areas with the support and promotion of our local television stations.Since its inception, the campaign has planted more than 1.5 million trees.
In this issue we present the first of several success stories of Plantel Azteca graduates,
young people who today are businesspersons and professionals thanks to the education
and the tools they received from Fundación Azteca. These are outstanding examples of
cultural change.
In the United States, Azteca America joined the Children’s Miracle Network hospital system by participating in a campaign. The initiative raises donations for research and development, equipment purchases, and general medical costs to improve the lives of the
largest number of children possible.
I hope you enjoy this issue and I thank you, as always, for your interest in Grupo Salinas.
Luis J. Echarte
2
editorial
Renewing
Leadership
While digital media continues to grow in Mexico, a recent study by the consulting
firm Ernest & Young has found that “broadcast television continues to be the medium with the biggest penetration in Mexico, entering 95% of homes.”
Among audiences, a new generation of viewers is looking for content on multiple
platforms, and creativity and intelligence are increasingly important to attract
audiences.
In addition to technological advances, new players are arriving to the scene in the
increasingly competitive television industry.
In this context, TV Azteca’s Board of Directors decided to renew the company’s
leadership, naming Benjamín Salinas Sada CEO to give an extra push to one of the
world’s two largest creators of Spanish-language content.
Mr. Salinas Sada has accrued more than a decade of business experience with
entrepreneurial projects, where he has combined solid leadership, experience,
and creativity.
3
CONTENT
Ricardo
Salinas gave a
lecture about
leadership and
cultural change
to more than
1,500 students
and teachers
at Anáhuac
University...
LEER MáS > PAG. 6
LEER MáS > PAG. 10
LEER MáS > PAG. 7
Grupo Salinas announced the launch of The B•Store,
a new brand that will offer the sale and rental of movies
and videogames....
The Un Nuevo
Bosque
reforestation
campaign was
held in August by
Azteca Locales
local stations. Since
2002...
TV Azteca premiered
No pierdas el billete, an
entertaining game show, an
adaptation of a television
format famous in several
countries...
LEER MáS > PAG. 15
4
The Cultural Change Mexico Needs Demands New Leaders ........................................... 6
Blockbuster México Is Now The B • Store ............................................................................ 7
Successful Elektra Promotional Offers .................................................................................... 8
Nine Million Participants in Limpiemos Nuestro México ................................................... 9
More Than a Million and a Half Trees Planted! .....................................................................10
Azteca America Supports Children’s Hospitals in the United States ............................. 11
Plantel Azteca Success Stories ..................................................................................................12
Movimiento Azteca Supports the Red Cross Again ............................................................13
Twelve Celebrities Say, “Yes, We Can” ................................................................................................14
TV Azteca Premieres No pierdas el billete ............................................................................15
Names and Faces: José Antonio Orvañanos ..........................................................................16
The Best of the Social Networks .............................................................................................. 17
The Best of the Blog .....................................................................................................................18
Contacts ...........................................................................................................................................19
CONT.
Benjamín Salinas Sada Named TV Azteca CEO
Ricardo Salinas congratulates Benjamín Salinas on his new post
“A new generation of viewers is expecting bold new content; this is an audience that wants to be surprised. TV
Azteca will enthuse millions with its creativity, intelligence, and hard work,” said Salinas Sada. “We’ll continue
to strengthen one of the largest content generating companies in the world, with continual renovation and very
up-to-date formats.”
Mr. Salinas Sada, a member of the Grupo Salinas Executive Strategy Committee for the last five years, received a
BA in financial management from the Tec de Monterrey.
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As a content creator,
Benjamín Salinas has
offered innovative
concepts. He produces
and co-produces
programming for
multiple platforms.
Part of that content,
like Asgaard,
Drenaje Profundo
y La Teniente, was
created
for TV Azteca,
receiving
both critical and
commercial success.
Lecture at the Anáhuac University
The Cultural Change
Mexico Needs Demands
New Leaders
1,500 people attended the lecture, plus those who watched live broadcasts
Ricardo Salinas gave a lecture about leadership and cultural change to more than 1,500
students and teachers at Anáhuac University. Thousands of others at the university’s
seven satellite campuses nationwide were also able to participate by remote broadcast.
Accompanied by University President Jesús Quirce Andrés, Mr. Salinas said a leader is
one who prepares, knows his or her surroundings, and makes well-founded decisions.
In addition, he or she organizes and inspires a responsible, trained work team, supervises implementation, and, in the face of changing conditions, revises actions to adjust to
new situations.
Mr. Salinas added that important challenges are presenting themselves worldwide, from
threats against liberal democracy to the growing regulation of the free market, which
are obstacles to economic growth, as well as excessive public debt in many countries,
which jeopardizes future standards of living.
In this context, society expects a large part of its problems to be solved by the government, making it passive in many aspects. This shows the grave absence of effective
leadership.
To resolve this situation, in the case of Mexico, Mr. Salinas emphasized the need to foster a cultural change that strengthens respect for the law, and promotes the value of
effort, investment in human capital, entrepreneurial culture, and the willingness to take
risks.
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He concluded that Mexico needs leaders capable of seeing beyond the immediate and
imagining what this country can become.
The Best in Entertainment
Blockbuster
is now
The B•Store
Grupo Salinas announced the launch of The B•Store, a new brand that will offer the sale
and rental of movies and videogames.
The B•Store opens its doors to replace Blockbuster and Game Rush, whose customers
will be automatically signed up for the best possible service.
Grupo Salinas opted not to
renew its Blockbuster and
Game Rush licenses, which
will no longer be in use as
of the last quarter of this
year.
The B•Store CEO Mauricio
Majul said the new stores
will
offer
the
same
service,
offering
the
broadest catalog of movies,
TV series, and videogames
in Mexico.
He added that customers
will also be able to purchase accessories, licensed
consumer products, collectibles, and the latest products,
as well as to enjoy videogame exchange services.
Registering for The B•Store is free and is necessary for
rentals. The benefits of promotions and loyalty programs
will be respected and online operations both for movies
and for videogames will continue at the current website
and will be coming soon at its new site, www.bstore.mx.
In coming weeks, the new brand will be present at 249
locations.
Grupo Salinas also announced the opening of a new store,
GIK ZONE, which will offer the latest in telephony, connectivity, and gadgets, as well as personalized help in the
use of technology for all kinds of customers.
GIK ZONE will boast the highest standards of consumer technology and will create a
solid niche within the industry.
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Outstanding Performance
Successful Elektra
Promotional Offers
Elektra retail sales growth has been outstanding. In 2014, revenue from the sale of goods
increased 17%, and in the first six months of 2015, they were up 19%. The performance
well outpaces the growth of retail industry and private consumption in Mexico.
This is due to solid promotional and delivery strategies, plus knowledge of the customers, sales conditions, and unparalleled service, with highly trained personnel on site.
To consolidate our dynamism even more, two additional campaigns were recently held.
One, Días Rojos, consists of three-day events with promotions for credit purchases,
supported by Banco Azteca and our suppliers. The event has been held several times
this year, systematically surpassing goals.
The other campaign, Día Elektra, consists of special activities to promote both credit
and cash purchases. To date, the company has hosted seven Elektra Days with excellent results.
Both Días Rojos and Día Elektra are held internationally and include all product lines.
They support our consolidation as a growing business that improves the quality of life
of an ever-increasing number of families.
8
The Country’s Biggest Clean-up Campaign Grows
Nine Million Participants in
“Limpiemos
Nuestro México”
Ricardo Salinas and Mexico City Mayor Miguel Ángel Mancera at the start of the day
The seventh Limpiemos Nuestro México clean-up campaign, our country’s largest, was
a huge success. This time it gathered almost nine million volunteers who picked up
50,000 tons of trash from streets, parks, beaches, lagoons, and rivers nationwide.
On Sunday, September 20 in Mexico City’s central Zócalo
plaza, Ricardo Salinas launched the activities, accompanied by Mexico City Mayor Miguel Ángel Mancera, Environmental Minister Rafael Pacchiano, Grupo Bimbo
CEO Daniel Servitje, Pemex Executive Coordinator of the
Board Froylán García, Liga MX President Enrique Bonilla,
and Hugo Alonso Ortiz, who heads up Mexico City’s sanitation workers.
Limpiemos Nuestro México is a Grupo Salinas project
created in 2009 to generate a cultural change throughout
the nation: getting people to stop littering so we can have
a cleaner, healthier Mexico.
Like every year, companies, governmental institutions,
and civil society pitched in with brigades for a half-day of
volunteer work.
9
Azteca Locales Campaign, A New Forest
The Un Nuevo Bosque reforestation campaign was
held in August by Azteca
Locales local stations.
Since 2002, the event calls
on civil society and public and private institutions
to participate in planting
trees in deforested areas
near cities with local Azteca stations.
On this first campaign day
of 2015, more than 60,000
trees were planted in 17
states of Mexico: Baja California Sur, Chiapas, Colima, Durango, Guanajuato,
Hidalgo, Michoacán, Morelos, Nayarit, Oaxaca, Puebla, Quintana Roo, Sinaloa,
Tabasco, Veracruz, Yucatán, and Zacatecas.
More than a
Million
and a
Half Trees
Planted!
Un Nuevo Bosque has
planted 1,600,000 trees in
the 13 years since it first
started, with the participation of more than 200,000
volunteers throughout the
country.
10
Joining the Children’s Miracle Network
Azteca America
Supports Children’s
Hospitals
in the United States
Azteca America launched its Salvé un Angelito . . . ¡Te Toca! campaign. The aim is to
create awareness and raise funds for children’s hospitals, earmarking donations for research and development, equipment acquisition, and to cover general medical costs to
save and improve the lives of the largest number of children possible.
Azteca America is collaborating with Children’s Miracle Network, which has raised
more than US$5 billion since 1983, mostly from US$1 donations, for 170 U.S. children’s
hospitals.
Azteca America broadcast daily 5-minute spots focused on patients in these hospitals,
as well as 30-minute specials that narrate individual stories to motivate the call to action.
Once the campaign is concluded, Azteca and Children’s Miracle Network will join together for a live telethon with celebrity appearances and special guests, including the
campaign’s spokeswoman, Jennifer Lopez, as well as Marie Osmond, the founder of the
chain of children’s hospitals.
Participating in the event for Azteca America will be Pati Chapoy, Luis García, Alfonso
de Anda, Roberto Ruiz, Verónica del Castillo, and Juan Barragán, together with the Los
Angeles Esperanza Azteca Orchestra.
For more information, go to
www.milagrosazteca.org
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Success
Stories
Marcos Ricardo Shejtman Rubio
Shooting for his First Million in Sales
Marcos saw his first computer when he
was nine. His father bought it for him
with great sacrifice. It was one of the
few luxuries his family could afford as
he grew up in a working neighborhood
on the outskirts of Mexico City.
As he grew,
always
“What other professionals he
out
do in Europe and Asia helped
in information security, his Dad, who
I do here in Mexico with worked as an
unbeatable quality.” ironmonger, a
plumber, and
electrician,
assisting him in his free time and on
weekends. “I’m proud to say I always
helped my family out.”
One afternoon they heard about Plantel Azteca through a public service
program on TV Azteca. They wasted
no time; it was an unparalleled opportunity.
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That was how Marcos became part of
the first Plantel Azteca graduating class
in 1997. He attended middle and high
school at the Plantel. After graduating,
he went on to study computer systems
engineering at the Instituto Politécnico
Nacional (IPN).
At 25, he founded Ohkasis Consulting,
specialized in computer security, identity management, tailor-made systems,
and free software.
Today, at 30, he employs more than
50 people, and his firm has worked in
Colombia and Panama and is about to
open offices in Denver, Colorado.
Marcos is about to bill his first US$1
million in sales. He’s excited to think
about it and he remembers with nostalgia how only a few years ago, he had
to work double shifts to be able to just
make his firm’s payroll. “It’s cost a lot,
but I’d do it again.”
New Ambulances
Movimiento Azteca
Supports the Red Cross
80
emergency
vehicles
Javier de la Calle, the general director
of Monte Piedad, and Esteban Moctezuma,
with Red Cross volunteers
Together with Monte Piedad Nacional and the Mexican Red Cross, Grupo Salinas’ Fundación Azteca held the 89th Movimiento Azteca fundraiser to donate ambulances. This
time they were able to raise Mex$58.20 million, which will purchase 80 vehicles for
emergency calls.
This was the ninth time the Movimiento fundraiser was held to benefit the Red Cross,
making possible the purchase of 1,161 new ambulances distributed to Red Cross delegations throughout Mexico.
The larger number of emergency vehicles will increase coverage for supporting accident and disaster victims throughout the country.
13
The modernization of the ambulance fleet will also reduce maintenance expenditures,
augment patient and first responder safety, and improve the cordiality of the service
itself.
New El Trece Reality Show
Twelve Celebrities Say,
“Yes, We Can”
Twelve celebrities face big challenges in different disciplines to show who is the most
versatile and talented on El Trece’s new reality show, Sí Se Puede.
The broadcast, hosted by Rafael Araneda, brings together well-known actors, television
announcers, and a professional wrestler, who will face tests in dance and acrobatics,
among other activities, competing to be chosen as the most talented.
The participants are Ana Belena, Bárbara de Regil, Carlos Arenas, Héctor Soberón,
Lambda García, Lis Vega, Luis Magaña, Mariana Torres, Maripily Rivera, Paloma Márquez, wrestler Místico, and Toni Costa.
They will be evaluated by a panel of outstanding judges: Atala Sarmiento, Diego Schoening, and Catherine Siachoque.
Sí Se Puede airs on Saturdays at 9 p.m. on El Trece.
Host Rafael Araneda
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Héctor Soberón, Toni Costa, Bárbara de Regil, and Ana Belena
New Game Show
GABRIELa FERNÁNDEZ, ALFONSO DE ANDA Y GABRIELA CÓCERES
TV Azteca Premieres
“No pierdas el billete”
TV Azteca premiered No Pierdas el Billete, an entertaining
game show adapted from a format that has proven international success.
The contest consists of two four-person teams who go
through a series of tests to see who can accumulate more
money during the show to get to the final round.
Alfonso de Anda hosts the program together with Gabriela Fernández and Gabriela Cóceres.
No Pierdes el Billete airs Monday thru Friday at 7:10 p.m.
on El Trece
15
nAME &
FACES
José Antonio Orvañanos
Grupo Salinas Asset
Management General Director
José Antonio Orvañanos’ working life
began when he was still studying computer science at the Anáhuac University. He joined Banamex as a stock
market analyst before the bank was
re-privatized. Then he moved to Multivalores, opening up its New York office.
Later, he became part of the Operadora
de Bolsa brokerage team, and, at Scotiabank, he was in charge of the trading
and treasury desks.
By 2012, he had enough experience
to launch his own equity investment
fund. That was when Pedro Padilla invited him to come on board at Banco
Azteca’s treasury, and he also became part of the Afore Azteca pension
16
fund investment committee. Later, he
was named general director of that
same pension fund, and in 2014, he
took over at Banco Azteca’s treasury.
Today, as general director of asset management, he is responsible for the
Grupo’s insurance, pension fund, and
the bank’s treasury.
With 27 years’ experience in finance, he is a veteran of most aspects of
the business. Today, he takes on Banco Azteca’s new challenges with gusto
and admires Grupo Salinas for seeking
opportunities to take maximum advantage of the bank’s extensive branch network. “It’s a structure that offers immense possibilities,” he says.
17
The Best of
Social Networks
The Best of
the Blog
Thank You for
Cleaning Up
Mexico!
Keep the Greek
Debacle From
Spreading
In July 2011, I published
a blog entry entitled
“Greek Lessons,” where
I described the country’s
terrible plight and noted
that financial discipline is
important in all spheres,
but especially in the public sector, pointing to the
danger of excessive government spending. Four
years down the road, we
see the lesson was not
learned. The situation in
Greece, far from improving, has worsened and
led Athens to sign a third
bailout agreement with
still harsher conditions.
In Mexico, we must learn
from this experience.
BLOG
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Once again, millions of
people throughout the
country helped clean up
Mexico. On Sunday, September 22, thanks to the
participation of 8.8 million people organized in
200,000 brigades, we
collected almost 50,000
tons of garbage from
streets, squares, parks,
avenues, and many other public spaces. Private
companies, civil society,
and government participated in this great shared
effort. This shows that
it is possible to successfully combine efforts and
commitments to improve
our environment.
BLOG
Collateral
Damage
A few weeks ago, the
Egyptian armed forces attacked a group of
tourists travelling in the
western part of the country. At least 12 Mexicans
and Egyptians were killed
and 10 others injured after the military launched
a lightning air attack on
the travelers. According
to the official Egyptian
version, the soldiers believed the convoy belonged to jihadist Islamic State forces, which
seems highly unlikely.
The Mexican government
demanded a thorough investigation of these terrible events. It is now up to
the Egyptian authorities
and armed forces to offer
a satisfactory explanation and a public apology.
BLOG
CONTACTS
Editorial
Committee
Bruno Rangel
Jesús Velázquez
Daniel McCosh
Arturo Longares
Linda Garcidueñas
Rolando Villarreal
Mitzi Ramírez
Paulina Silos
Investor Relations, Grupo Salinas Investor Relations, Grupo Sali
Bruno Rangel • (5255) 1720-9167 • jrangelk@gruposalinas.com.mx
Public Relations, Grupo Salinas USA
Nathalie Rayes • (818) 683-4178 • nrayes@gruposalinas.com.mx
International Press Relations, Grupo Salinas
Daniel McCosh • (5255) 1720-0059 • dmccosh@gruposalinas.com.mx
Information GS Hoy
Jesús Velázquez • (5255) 1720-5777 • jvelazqueza@tvazteca.com.mx
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