2013

Web: http://www.rebeccaeverlene.org l PO Box 8357, Chicago, IL 60680 - 8357 l 888.854.2290
Rebecca Everlene
Trust Co.
Table of Contents
Page #’s
Narrative
Promotional Materials
Photos by Autumn Glanton, Mother McAuley High School
Attendees
Debts
Direct Mail Marketing
Email Marketing
People-Volunteer Commitments
Promotional Events
Purchasing
Revenue
Social Media Marketing
Sponsors
Total Outreach
Website Views
2
3
4 - 13
14
14
14
14
16
17
17 - 18
14
15 - 16
18 - 19
16
19
Rebecca Everlene
Trust Co.
To the very end, [Einstein] struggled to find his
elusive unified field theory. And the last thing he
wrote, right before the pain overwhelmed him [in
death], was one more line of symbols and
numbers that he hoped might get him, and the
rest of us, just a little step closer to the spirit
manifest in the laws of the universe.
According to the National Center of Education
Statistics, only 22% of Illinois 4th graders that
attend public schools met or exceeded levels
considered proficient in science on 2013 NAEP
tests. The Rebecca Everlene Trust Company’s
Intellectual Practice Program strives to increase
these numbers in Chicago by showing children
that learning can be fun, and introducing them
to new scientific concepts that they won’t
otherwise experience in the classroom or at
home.
Our theory is that if we can fully develop more
programs like the Intellectual Practice Program;
Chicago children will be well on their way to
becoming some of the leading professionals in
our area at extremely early ages. Ideas are born through experiments and questioning. While it is a given that
all projects won’t be successful, it is certain that if you give a child the ability to explore ideas through
coaching, they will almost always succeed, and possibly develop something innovative.
The Post-Halloween Science Fair was definitely an ambitious project, but one that we hope will further
ascertain the “Eleven Concept” from which our EDIE Opportunity (Each Discovery Involves Eleven)
Scholarship was born. Project EDIE Opportunity is based on the educational premise that each invention or
discovery is the result of acknowledging eleven core ethical principles of effective character education.
By supporting the fair, your company (1) funded the production of a “Fun with Science” book, (2) provided
students with a host of scientific activities that they could complete and take home from the science fair, (3)
and attracted esteemed professionals from Toastmasters International, who read Halloween poems,
delivered walk-throughs for the experiments, and flawlessly performed other functional responsibilities. The
children were also given an opportunity to work with Bio-Rad volunteers, Drs. Ruth Kulmala and Brugarolas,
and Science Professional Judith Carthan.
With that being said, thank you for helping the Rebecca Everlene Trust Company reach a significant milestone
in its endeavor to make a difference in Chicago communities. Our goal was to ignite in both children and
educators a love of learning that they will continue to pursue throughout their entire lives.
Rebecca Everlene
Trust Co.
Cover of Fun with Science Book
Event Invite
Event Program
Itinerary for Website
“Ocean in a Bottle”
Sticker
Rebecca Everlene
Trust Co.
Photos by Autumn Glanton,
Mother McAuley High School
Rebecca Everlene
Trust Co.
Photos by Autumn Glanton,
Mother McAuley High School
Rebecca Everlene
Trust Co.
Photos by Autumn Glanton,
Mother McAuley High School
Rebecca Everlene
Trust Co.
Photos by Autumn Glanton,
Mother McAuley High School
Rebecca Everlene
Trust Co.
Photos by Autumn Glanton,
Mother McAuley High School
Rebecca Everlene
Trust Co.
Photos by Autumn Glanton,
Mother McAuley High School
Rebecca Everlene
Trust Co.
Photos by Autumn Glanton,
Mother McAuley High School
Rebecca Everlene
Trust Co.
Photos by Autumn Glanton,
Mother McAuley High School
Rebecca Everlene
Trust Co.
Photos by Autumn Glanton,
Mother McAuley High School
Rebecca Everlene
Trust Co.
Photos by Autumn Glanton,
Mother McAuley High School
Attendees
Total Participants
Demographics
Adults
Children
27
19
White 8.6%, Hispanic 8.6%, African American 83%
Debts
$0.00
Direct Mail Marketing
Schools (Parochial, Public, and Home), Park Districts,
Southside YMCA
39
Email
Marketing
Demographic
Schools and
Individual
Persons
Frequency
Total
Opened
Clicks
2
4591
852
10
Bounced Unsubscribed
175
25
Revenue
PayPal
$178.11
Check
$34.00
Cash
$25.00
Sponsor Donations (Cash)
$420.00
Sponsor Donations (Products)
$1043.00
Total
$1700.11
Expenses
Overall Profit
($1161.67)
$538.44
Social Media Marketing
Twitter
Original Count
End Count
Gained
AED_ABA
108
341
233
AskSpaulding
204
207
3
BackAlleyHair
277
315
38
BeccaEverOrg
252
286
34
ClubDuMorocc
487
540
53
EriqDuMorocc
424
470
46
JHopeChgo
312
322
10
87
98
11
RebeccaEverlene
252
285
33
RETDev
205
346
141
1040
996
-44
380
420
40
4028
4626
598
Original Count
End Count
Gained
TamaraCDaniels
51
51
0
Total
51
51
0
Original Count
End Count
Gained
TamaraCDaniels
460
458
2
AndreaEDaniels
48
48
0
EriqEDaniels
95
95
0
ProjectRED_IPP
TamaraCDaniels
TCDPolitique
Total
Facebook
LinkedIn
EdieOpportunity
Total
Overall Total
0
0
0
603
601
2
4682
5278
600
Total Outreach
Combined Total (Requests for sponsorships,
volunteers and speakers aren't included in this total)
9273
People - Volunteer
Commitments
Organization
Commitment
Involvement
2
4
Volunteers
8
0
Music
1
1
Presenters/Volunteers
1
0
Student Photographers
2
2
2
4
Rebecca Everlene Trust
Company
Event Management
Operations (Web
Development,
Sponsor/Volunteer
Engagement, Transport,
Social Media
Management-- 17 accts,
Purchasing, Budgeting,
Email Correspondence,
Planning, Meetings)
1
1
Toastmasters
Speakers/Volunteers
11
11
Urban Security
Security Detail
1
0
Bio-Rad
Chicago State University
Club DuMorocc Sound
Services
Metro Achievement
Center
Mother McAuley High
School
Rebecca Everlene Trust
Company
Duties
Presenters--Genes in a
Bottle Experiment
Promotional Events
Event
Item
Total Events
Revenue
Booster Campaign
Tee-Shirt
2
$0.00
Panda Express
Fundraising Event
1
$0.00
Ruby Tuesday
Fundraising Event
2
$0.00
Science Fair
1
$1700.11
Silent Auction
Fundraising Event
Brick and Mortar
(Bronzeville) and Online
(32auctions.com)
2
$0.00
Trivia Opportunity
Halloween Trivia
1
$0.00
Purchasing
Stores
Total
ALDI
$27.49
Anna's Linens
$14.08
Bronzeville Children's Museum
$202.00
Digital Room
$28.27
Dollar Tree Stores
$32.56
E-Junkie
$60.00
FedEx Kinkos
$39.53
Food 4 Less
$47.42
Gas-- Transportation
Grasshopper
Harvest Thrift Center
$157.92
$9.000
$3.27
Home Depot
$32.68
Hyde Park Produce
$4.08
Intuit
$105.00
Jewel Osco
$33.48
Office Max
$45.12
Party City
$16.04
Sam’s Club
$97.06
Staples
$21.85
Target
$2.70
Treasure Island Foods
$49.39
USPS
$2.76
Village Discount Outlet
$27.23
Walmart
$10.75
Widget Co.
$10.99
Overall Total
$1161.67
Sponsors
Contribution
Quantity
Value
Received
ALDI
Booster
(Fundraising Events)
Bronzeville
Children's Museum
The Cheesecake
Factory
City Wide Property
Management
Club DuMorocc
Sound Services
Net Bags
Rebate/Sales
Contingency
300
0
300
2
Unknown
Discount/Marketing
1
$200.00
$0.00
Discount/No
Marketing
Gift Card
1
$50.00
$50.00
Donation
1
$100.00
$100.00
Dry Ice/Corks/Misc
9
$145.00
$145.00
COSI
Sandwiches
150
$75.00
$75.00
Encore Lounge
Wine Bottles
40
0
40
Five Guys
5
$25.00
$25.00
Hard Rock Hotel
Gift Cards
Discount/Contingenc
y
2
$1000.00
$0.00
Hinckley Springs
Bottled Water
300
$75.00
$75.00
Lucky Strike Bowling Gift Basket
1
$400.00
$400.00
Outback Steakhouse Gift Card
Rebate/Sales
Panda Express
Contingency
1
$40.00
$40.00
1
Unknown
$0.00
Paradise 4Paws
Gift Card
1
$100.00
$100.00
Productive Paws
5
$50.00
$50.00
Ruby Tuesday
Oil
Rebate/Sales
Contingency
2
Unknown
$0.00
Sky Deck Chicago
Tickets
4
$75.00
$75.00
Splenda
Treasure Island
Foods
Product
1
Unknown
$0.00
Gift Card
2
$50.00
$50.00
100
0
100
3
$100.00
$100.00
250
$53.00
$53.00
Twisted Spoke
Glass Bottles
Promotional
UPrinting
Materials
Gummy Snacks
Welch's Fruit Snacks Packets
Website Views
Month
Total
August
627
September
502
October
390
November
27