Company Overview

HARWOOD MARINE
LEADS THE ASIA PACIFIC
SHIPBUILDING INDUSTRY
HARWOOD MARIN
LEADS THE ASIA
PACIFIC SHIPBUILD
INDUSTRY
ROSS ROBERTS, MANAGING DIRECTOR OF
HARWOOD MARINE, EXPLAINS HOW HARWOOD
MARINE’S TIGHT MANAGEMENT STRUCTURE AND
SIMPLE BUSINESS VALUES CREATE A FLEXIBLE
QUALITY SHIPBUILDING COMPANY
WRITTEN BY KATIE WEGNER
PRODUCED BY TODD NICHOLS
NE
DING
Harwood Marine
Harwood Marine
H
Leading the Asia
ARWOOD MARINE’S COMPANY
STRUCTURE OF a flexible chain of
command overseeing tight production
processes enables it to handle the
complexities and rapidly changing needs of the Asia
Pacific shipping industry. Harwood Marine also
runs the Harwood Slipway Pty Ltd and is associated
with the Norfolk Island Shipping companies to
provide all of the services that its core businesses
need. This international shipping company has been
involved in the Marine Industry since 1984, and
the ship repair and construction evolved starting
with a single slipway on the Clarence River in
New South Wales, Australia and then through a
mutually beneficial Joint Venture with the Colorado
Shipyard, established a shipbuilding operation in the
Philippines in 2008 to offset the gaining competition
of low-cost manufacturing countries.
Harwood Marine is equipped to build and repair
a variety of ship sizes. Its Clarence River shipyard
Pacific Shipbuilding Industry
page 5
Aft view of construction of the
Tuhaa Pae IV
applied to more than
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SUPPLIER STATS
Jotun
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Employees: 104
Industry: Coatings
Manufacturer
Services: Marine &
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SUPPLIER STATS
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Employees: 300+
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contains a 55m deepwater wharf
containing a 2,500 tonne and a
200 tonne slipway as well as an
engineering shed, an aluminium
and steel fabrication shop, and
an abrasive blasting and spray
painting shed. Its Philippines
shipyard constructs the larger
vessels with a 100m deepwater
wharf housing a 7,000 tonne,
1000 tonne, and 200 tonne
slipway. The Philippine site
also contains an engineering
workshop for all types of metal
fabrication and machining, an
aluminium shed fully equipped
for aluminium and steel
fabrication and a CNC Cutting
Machine.
“I think our biggest
Harwood Marine
advantage is that we have a very
tight company structure and can
make decisions very quickly as
we have three directors that each
have varying backgrounds in the
shipbuilding industry,” explains
Ross Roberts the Managing
Director of Harwood Marine and
a shipping administrator for 25
years.
Harwood Marine has three
directors, Malcolm Reid, Ross
Roberts, and Gio Cevella.
Malcolm Reid brings over
50 years of experience as an
accountant and managing
Director of large companies.
Roberts has been a shipping
superintendent and company
administrator for 20-plus years
Leading the Asia
A 20 mtr yacht Shira
construction
Pacific Shipbuilding Industry
az under
page 9
and Cevella is a Class 1 marine
engineer with over 20 years of
engineering experience and ship
management.
“With these directors, we
have a very long history of
doing business here in AU and
are being well guided by Mr.
Malcolm Reid in our business
and we are navigating through
some very difficult times,” says
Roberts.
This extensive industry
knowledge and flexibility make
Harwood Marine’s customer
service and production processes
very flexible and accommodating
to customer needs. Harwood
Marine’s customers mainly use
vessels for oil and gas or mining
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page 11
SUPPLIER STATS
contracts and other commercial uses, and thus depend
on the cost-effective and durable qualities of Harwood
Marine’s vessels.
OLD FASHIONED VALUES
Roberts attributes Harwood Marine’s business longevity
to its practical and old-fashioned business principles
that keeps costs in-house, doesn’t accumulate debt, and
diversifies its services. Harwood Marine foresaw the
coming global financial crisis and modified its practices
to position it for strength and continued productivity by
opening up an alternative Marine Construction operation
in the Philippine shipyard and by acquiring more skilled
workers to offer more complicated and expert services.
“We keep our costs in-house by not running up any
debt; we have no overdrafts or anything like that. We
have a company policy that if we don’t own it, we don’t
have it. If we can’t afford it, we don’t buy it,” explains
Roberts.
For its Philippine-made vessels, Harwood provides a
warranty that can be serviced in Australia to provide
customers with initial and long-term cost-savings
and maintenance. Both its Australia and Philippine
shipyards have skilled workers on site equipped to
design and build ships in the engineering sheds and
aluminium and steel fabrication sheds.
“We make decisions and act on them and everybody
in our company is hands-on. What separates us from
other companies I think is that we know what’s going
on in our business and what’s happening on the shop
Awesome is a large pleasure craft Harwood Marine refitted
floor. We communicate and deal directly with our
people, our workers and clients,” explains Roberts.
Harwood Marine is also involved in a unique
partnership with a Japanese inventor called Takahashi
who has invented a fuel saving device called the
Winged Air Induction Pipe (WAIP). This WAIP saves
fuel by air lubrication and drag reduction of the ships’
hulls through the water and the company is in the
process of assisting Mr. Takahashi in promoting that
technology to companies that use large vessels.
Harwood Marine
Leading the Asia
WORKING IN PARADISE
Whilst both of Harwood Marine’s shipyard locations
are considered “vacation spots”, the Clarence River
location is the better-known and bigger draw for the
company’s employees. Most of Harwood Marine’s
employees are drawn to work at the company for
the challenging work, economic stability, relative
autonomy, and New South Wales quality of life.
“My favourite thing is the lifestyle because of
where we live. At the end of the day most people
relax at the beach. All of our workers live in paradise
and as far as we are concerned that is the real
winner for all of us,” says Roberts.
With the surrounding beauty of natural parks
enclosed by a temperate climate, the retiree-like
lifestyle of New South Wales is an added bonus for
Harwood Marine employees.
Finally, Harwood Marine employees enjoy the
satisfaction of being extremely skilled craftsmen that
make extremely durable vessels.
Pacific Shipbuilding Industry
page 15
The Tuhaa Pae IV, our latest new build
SEEKING OUT NEW OPPORTUNITIES
As the international shipping industry continues to devel
financial crisis, Harwood Marine plans to continue to pro
construction and repair services while seeking out new v
to add.
A new vessel that the company just recently completed
French company to specifically service the South Pacific
that also carried fuel. This triple-functionality saves mon
the job of three and Harwood Marine is excited to see th
Additionally, the WAIP is expected to be a profitable and
Harwood Marine’s services as the company continues to
marine industry.
lop, despite the global
ovide its excellent
vessel designs and services
d was designed with a
as a passenger cargo ship
ney by having one ship do
his design prove lucrative.
d popular addition to
service the Asia Pacific
STATISTICS
Full Company Name:
Harwood Marine
Established: 1972
Key People/Titles:
Malcolm Reid – Director
Ross Roberts –
Managing Director
Gio Cervella – General
manager / Director
Glenn Adams –
Company Secretary
Products/Premiere Service:
Shipbuilding, Ship Repair,
Marine Construction ,
Abrasive blasting and
painting.
# of Employees: 90
Website:
www.harwoodmarine.com.au
Harwood Marine
162-164 River Road Harwood Island NSW
Australia. 2465
T: +61 (0) 266464222
www.harwoodmarine.com.au
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