World of Entertainment Onboard Singapore Airlines

World of Entertainment
Onboard Singapore Airlines
Media Information 2015
SPAFAX • 02
SINGAPORE AIRLINES MEDIA SALES 2015
KEY AWARDS 2013
OCT 2013
Korea Economic Daily & Korean Consumer’s Forum
Brand of the Year 2013, Airline Sector
SEP 2013
Business Traveller (Asia Pacific) 2013
Best Airline (22nd consecutive year)
Best Asia-Pacific Airline
Best First Class
Best Business Class
Best Economy Class
MAY 2013
Telegraph ‘Ultras’ Travel Awards (UK)
Best Cabin Crew
Business Traveller Middle East Award
Best Asian Airline Serving the Middle East
(12th consecutive year)
INTRODUCTION
Singapore Airlines is one of the most recognised and
respected travel brands in the world. As an industry
leader, Singapore Airlines offers service to more than
60 destinations in over 30 countries around the globe.
Offering one of the youngest fleet of aircraft available,
state-of-the-art cabin features and products that
set the new industry standard for the finest quality
air travel, Singapore Airlines’ award-winning inflight
entertainment system, KrisWorld, offers more than
1,000 on-demand entertainment and information
options. These include more than 250 movies and
stage performances, 350 TV programmes and nearly
800 CDs. The extensive selection also consists of
over 80 interactive games, audio books, hosted radio
programming and a variety of learning applications.
Customers can play, pause, rewind and resume at
their convenience at any point of a video or audio
programme.
As the winner of several major awards, Singapore
Airlines has received recognition for its customer service
excellence and inflight entertainment. One of the most
widely known travel brands, Singapore Airlines caters
to an international and influential passenger clientele.
MAR 2013
Traveller’s World Magazine (Germany)
Best Airline (3rd consecutive year)
FEB 2013
Cellars in the Sky Awards (UK)
Best Business Class Sparkling, Charles Heidsieck
Brut Reserve, NV, France
Best Business Class cellar
JAN 2013
Wanderlust Travel Award 2013 (UK)
Top Worldwide Airline (6th consecutive year, 11th
time in the awards 12-year history)
Hurun Report 2013 (China)
“Best of the Best” ranking
Best International First & Business Class Awards
Best A380 Product
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SINGAPORE AIRLINES MEDIA SALES 2015
PASSENGER PROFILE
Singapore Airlines’ passengers are an affluent,
upmarket, and influential audience for advertisers.
OCCUPATION (TOP 3)
AGE
NATIONALITY BY REGION
Professional/
Consultant
21%
35 & Below 34%
Senior
Middle
Management Management
20%
36 – 50 40%
19%
Above 50 26%
Others
40%
EUROPE
22%
North
America
8
APAC
70%
%
GENDER
65%
35%
PURPOSE OF TRIP
Leisure 45
%
Business 34
%
Business & Leisure 9%
Other 12
%
PASSENGER FIGURES
Average of
1,550,000
passengers per month
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KRISWORLD
KrisWorld, Singapore Airlines’ inflight entertainment magazine, offers a mix of up-to-the-minute entertainment
journalism and easy to use listings. Appealing and informative, KrisWorld celebrates the extensive onboard
entertainment selections that are available on Singapore Airlines’ flights with a range of engaging interviews and
features. From behind–the-scenes glimpses into the latest movies, to star profiles and artist bios, the passenger
is captivated and introduced to the vast world of entertainment on board. Using informative and easy to follow
listings, KrisWorld is a user-friendly addition to the state-of-the art onboard interactive entertainment systems
making it a must-see publication for anyone flying on Singapore Airlines.
Publication Details
Frequency: Monthly
Language: English
Readership: 1,550,000 passengers
Distribution: First magazine inside every back seat pocket on all Singapore Airlines flights
Rates:
Inside Back Cover
Outside Back Cover
Double Page Spread
Full Page
:
:
:
:
USD 22,200
USD 25,000
USD 27,800
USD 16,700
Deadlines:
Booking deadline
Vetting deadline Material deadline :
:
:
8 weeks
6 weeks
5 weeks
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SINGAPORE AIRLINES MEDIA SALES 2015
KRISWORLD ON-SCREEN
Singapore Airlines’ inflight entertainment has been consistently recognised for its high quality programming.
With more than 250 movies, 350 TV programmes, nearly 800 CDs, 22 radio channels, over 80 games,
passengers have a world of choice at their fingertips.
KrisWorld On-Screen: 30-sec TVC
Frequency:
Monthly
Viewership:
1,550,000 passengers
Placement description : Minimum 100 KrisWorld channels,
on movies & TV programmes
: USD 51,800
Rate
Deadlines:
Booking deadline
Vetting deadline
Material deadline
:
:
:
10 weeks
9 weeks
8 weeks
KrisWorld On-Screen: 5-sec Billboard
(1) Entry point : Language Menu
Frequency : Monthly
Viewership: 1,550,000 passengers
Placement : First billboard entry point on KrisWorld system.
First point of impact, high visibility.
Rate
: USD 18,150
(2) Entry point : Movie Menu
Frequency : Monthly
Viewership: 1,550,000 passengers
Placement : Played before every movie program.
High frequency, high visibility.
Rate
: USD 18,150
(3) Entry point : TV Menu
Frequency : Monthly
Viewership: 1,550,000 passengers
Placement : Played before every TV program.
High frequency, high visibility.
Rate
: USD 16,500
(4) Entry point : Airshow
Frequency: Bi-Monthly
Viewership: 1,236,000 passengers
Placement : Airshow is a must view channel that keeps passengers informed of their flight progress and destination information throughout the journey. High frequency.
(on selected aircrafts only)
Rate
: USD 23,000
Deadlines:
Booking deadline 10 weeks
Vetting deadline 9 weeks
Material deadline 8 weeks
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SINGAPORE AIRLINES MEDIA SALES 2015
MECHANICAL SPECIFICATIONS
KrisWorld entertainment magazine
PDF
Adobe
Files should be supplied in PDF format.
To ensure good reproduction of your artwork please supply
a PDF to PDF/X-1a standard. If this is not possible, supply
a standard, high resolution PDF, of at least 300dpi with all
fonts and images embedded.
• PDFs should not use any passwords or security options
• Files should not contain transparency options, these
may not print as expected
• Full page advertisements must have a bleed of 3mm
added to the trimmed advert size
• Four-colour solids should not exceed an overall density
of 300%
Colour
• All files must be CMYK
• No spot colours
• No colour Management, ICC profiles or Lab colour
Fonts
• Embed all fonts
Images
• Images should be no less thn 300dpi
• Images must be CMYK
• Do not use duotone made using spot colours
Full-page
advert bleed size
194 x 266mm
Double-page
advert bleed size
382 x 266mm
trim size:
188 x 260mm
trim size:
376 x 260mm
recommended
type area:
158 x 230mm
recommended
type area:
346 x 230mm
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SINGAPORE AIRLINES MEDIA SALES 2015
MECHANICAL SPECIFICATIONS
KrisWorld On-Screen: 30-sec TVC
KrisWorld On-Screen: 5-sec Billboard (Language, Movie & TV Menu)
• Digital File Delivery Specs
• Low-resolution mpeg files to be submitted for censorship
approval.
Advertising material to be submitted in all 4 formats
Pixels:
640x400
320x200
Format: Bitmap
Bitmap
Resolution
: 72 dpi
72 dpi
Colour depth
: 24 bit RGB 24 bit RGB Apple Pro Res Proxy
1920 x 1080 (16 x 9 HD)
720 x 486 (4 x 3 SD)
864 x 486 (16 x 9 SD)
• Frame rate: 23.98
• Audio: 48k preferred. (44k is accepted) (Frame rate must
match delivered video)
• Audio file format: wav, aiff, aac, mp4,mp4
• Alternate acceptable File Formats (frame rates preferred
are the same as above):
DV, Uncompressed 8 Bit, DVC Pro, DVC Pro 50, MPG2*,
MPG4* , AVI*
* Preferred bit rate 8.0 or below to minimise file sizes
800x530
1280x768
Bitmap
GIF
72 dpi
24 bit RGB 8 (or) 16 bit RGB
KrisWorld On-Screen: 5-sec Billboard (Airshow)
File type (PC):
• TGA (Targa) preferred
• Other acceptable graphic formats are :
• TIF, .JPG, .PCX, .PCT, .PSD, .AI, .GIF
• all files must be named in the DOS 8.3 format (8 character file name + 3 character extension)
Resolution:
• 640x480 Pixels (minimum)
• Title Safe - All CRT monitors crop the outer edge of the image. To insure that important information is not
cropped, keep text, logos and other graphics that are to be viewed, 64 pixels (approx. 1 in.) from both the
left and right sides of the file and 48 pixels (approx. 3/4 in.) from both the top and bottom of the file.
• 2 DPI; pixels/inch (minimum)
• Color Safe output levels set at a maximum of 220
• Color Mode: RGB
• 16 bits/pixel maximum
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SINGAPORE AIRLINES MEDIA SALES 2015
CONTACT
Spafax Asia-Pacific
Terms & Conditions - Spafax Airline Network (Singapore) Pte. Ltd.
Kris Chan
Kris.Chan@spafax.com
Daniel Hutchinson
Daniel.Hutchinson@spafax.com
Shahreil Aziz
Shahreil.Aziz@spafax.com
Spafax Europe & Middle East
Nick Hopkins
Nick.Hopkins@spafax.com
Spafax USA
Mary Rae Esposito
MaryRae.Esposito@spafaxnetworks.com
Spafax Canada
Laura Maurice
Laura.Maurice@spafax.com
1. All advertisements in magazines, broadcast and all other forms of media
offerings are accepted under the following terms and conditions. No variation
to these terms and conditions is permitted unless approved in writing by
Spafax Airline Network (Singapore) Pte. Ltd.
2. Cancellation or postponement of any advertisement will not be accepted
after the booking deadline. If the advertiser insists on cancellation after the
booking deadline, the advertiser will be liable to pay 100% of the contracted
advertising rate.
3. Cancellation or postponement by the advertiser or the advertising agency of
any portion of a contract nullifies all earned rate and/or frequency discounts for
the entire contract. In such cases, the advertiser or the advertising agency will
become liable to the Publisher for the difference between the contracted rate
and the published rate on all of the past insertions. Frequency discount applies
to those advertisements that have booked to appear within a 12-month period.
4. All advertisements are accepted and published by the Publisher on the
representation of the advertiser and the advertising agency that both
are authorized to publish the entire contents and subject matter of the
advertisement. The advertiser and the advertising agency shall be held solely
responsible for the contents of the advertisements.
5. In consideration of publication of an advertisement, the advertiser and the
advertising agency will indemnify and hold harmless the airline, the Publisher,
the magazine, their officers, agents and employees against losses and
expenses (including legal fees) and losses resulting from the publication of
the contents in the advertisement, including and without limitation to claims or
suits for libel, violation of right of privacy, defamation, trademark or copyright
infringement, misappropriation or plagiarism.
Spafax South America
Deborah Mogelberg
Deborah.Mogelberg@spafax.com
www.spafax.com
6. Execution of an order is subject to the Publisher’s approval of copy, including
display, text and illustration.
7. The Publisher reserves the right to reject any advertisement for any reason at
any time.
8. The Publisher reserves the right to change advertising rates on a
30-day notice.
9. The Publisher shall not be subject to any liability whatsoever for any failure
to publish or circulate all or any part of any issue for any reason whatsoever
including but not limited to strikes, work stoppages, accidents, fires and acts
of God.
10. Accredited advertising agency is entitled to 15% agency commission.
11. If the advertiser or the advertising agency fails to submit material on time,
the Publisher reserves the right to repeat a previous advertisement of the
correct size/technical specification or run a house ad or blank page. In any
case, the advertiser or the advertising agency will be liable to pay 100% of the
contracted advertising rate
12. The Publisher reserves the right to add the word “advertisement” at the top or
anywhere within any page that, in the Publisher’s sole judgment, too closely
resembles the editorial pages of the publication.
13. The advertiser and the advertising agency are jointly and severally liable
for payment of all invoices for advertising placed. The advertiser and the
advertising agency agree not to make promotional or merchandising reference
to Airline in question and/ or the media of the airlines without the prior written
permission of the Publisher in each instance.
14. Payment is due 30 days from the date of invoice. All payments should
be made in the currency as stated on the invoice. All rates are quoted as
payments due, free of all withholding, taxes and duties unless specified. The
Publisher reserves the right to ask for prepayment from any advertiser or its
advertising agency.
15. Advertising contracts should be made out to Spafax Airline Network
(Singapore) Pte. Ltd.