Green Thumb Nursery BBQ SFV Chapter Wine Tasting Event
Transcription
Green Thumb Nursery BBQ SFV Chapter Wine Tasting Event
California Landscape Contractors Association San Fernando Valley Chapter Volume 30, Number 7 JULY 2012 Valleyscape is now available online! www.eldoradocommunicationspublications.info THE NEXT EVENT Green Thumb Nursery BBQ • Thursday, July 26 – Tours begin at 6 p.m. • Guest Speaker: Nicholas Staddon, Monrovia Nursery • Details on page 4 SAVE THE DATE! SFV Chapter Wine Tasting Event • Friday, August 24, 6:30 p.m. • Details on page 4 Beautification Awards Winners Honored FOUNTAIN OF LIGHTS – This uniquely lighted fountain at Rancho Cordillera del Norte in Northridge, is adjacent to the patio dining area where SFV Beautification Awards Dinner attendees enjoyed sumptuous Mexican food under the stars. SWEEPSTAKES WINNER – Taking top honors and the Stuart Sperber Memorial Sweepstakes Award in the SFV Beautification Awards competition is Mariposa Landscapes (Terry Noriega). Presenting for Sponsor Valley Crest Tree Company is Bill Long. The award was presented at the Beautification Awards Dinner June 29. (See pages 8–12 for more awards photos and a complete list of award winners.) The Next Event 2 July 2012 SFV CLCA Valleyscape Coming Events, Contact Numbers & More San Fernando Valley Chapter 2012 Board of Directors PRESIDENT Steven Kinzler S K Landscape Design, Inc. 818-345-0492 818-266-3828 cell skinzler@sklandscape.com CHAIRMAN OF THE BOARD BOARD OF DIRECTORS Rene Emeterio Specialized Landscape Management Service, Inc. 805-520-7590 805-520-7592 fax remeterio@slmlandscape.com Nelson Colvin Golden Oak Co-op Corporation 818-772-2262 818-772-2221 fax Nelson@goldenoak.org VICE PRESIDENT PROGRAMS Alfonso Castillo, Jr. Land Creations 818-833-7172 800-795-6110 fax alfonso@landcreations.net VICE PRESIDENT MEMBERSHIP Dan Dvorak LCIS 818-772-2121 310-480-7803 ddvorak@lcisinc.com SECRETARY Tommy Endres SPJ Lighting 800-314-3756 818-735-0564 tommy@spjlighting.com TREASURER Martin Schaefer Automatic Sprinkler Controls 818-994-1159 818-519-5702 cell ascirri@sbcglobal.net AMO REP Open David Junod Sheridan Landscape 818-768-6556 818-768-4648 fax sherlandlandscape@att.net Subject to Change – Check with Chapter Office First July Aug. 24Wine Tasting, 6:30 p.m., Alfonso Castillo residence, Sylmar Sept. 6Board Meeting, 6:30 p.m., Golden Oak Office, Chatsworth 27 Chapter Golf Tournament, Angeles Crest Golf Club, Sunland Oct. Ted Sirkin Valvette Systems 818-887-1866 littlevalve@valvettesystems.com John W. Vorbeck John W. Vorbeck Landscape Contractor 818-841-7779 818-652-2967 cell 818-848-9239 fax jwvlandcon@aol.com 2 Board Meeting, 6:30 p.m., Golden Oak Office, Chatsworth Gordon Larson Larson Landscaping 818-776-8197 larsonland@larsonlandscape.com Mickey Strauss MSM Landscape Services, Inc. 818-402-4500 818-341-9236 fax MStrauss@msn.com 26 Green Thumb BBQ, 6 p.m., Canoga Park 4 Board Meeting, 6:30 p.m., Golden Oak Office, Chatsworth 25 Women’s Auxiliary Chinese Auction Nov. 1Board Meeting, 6:30 p.m., Golden Oak Office, Chatsworth 7–10 CLCA Annual Convention, Loew’s Coronado, San Diego Dec. 6Board Meeting, 6:30 p.m., Golden Oak Office, Chatsworth ? Chapter Holiday Party TBD oard Meetings are held the 1st Thursday at Golden Oak B Offices in Chatsworth; Dinner Meetings are the 4th Thursday of the month, unless otherwise noted. SAN FERNANDO VALLEY CHAPTER Jan Veis, Executive Secretary (818) 772-7233 Chapter fax (818) 772-2221 jan@goldenoak.org VALLEYSCAPE PUBLISHER ASSOCIATE EDITOR/ART DIRECTOR John Hernandez (626) 965-5015 Jerry Robin (626) 794-2674 19055 Abdera St. jrobin@charter.net Rowland Heights, CA 91748 STAFF WRITER eldoradojrh@yahoo.com Jared Hernandez (626) 965-5015 FAX (866) 591-5093 jaredrhernandez@yahoo.com SFV CLCA Valleyscape July 2012 3 President’s Message Tip of the Hat to the Awards Committee F irst of all, I want to congratulate all of the winners of the Beautification Awards program, as well as all companies that entered. The SFV Chapter is very proud of you. It was clear that the judges had their work cut out for them. It takes a lot for a contractor to say, “This is a great project. I want to enter it in an STEVEN KINZLER SFV President awards program.” To all of you that did, SK Landscape Design, Inc. thank you. You should all be proud. Keep your eyes open for upcoming Chapter events to help improve your company’s productivity and growth. Don’t miss the big Green Thumb Nursery BBQ and SFV Chapter Dinner Meeting July 26. This event is always fun and informative. The raffle prizes are great, too. As we push through the remainder of the year, I hope you have structured, restructured and/or reinvented your company to take advantage of the new opportunities all around us. Whether it’s water management, outdoor kitchens, rainwater harvesting – or just some new ways (such as social networking) you have implemented to market your existing business – the best of the year could be ahead of you. Grab those opportunities before someone else does. Many thanks go to the Awards Committee that put this wonderful program together. It takes a village. Thanks to the hardworking committee of Nelson Colvin, Gordon Larson, Dan Dvorak, Alfonso Castillo, Dave Junod, Tommy Endres, John Vorbeck, and Jan Veis. Your hard work and dedication paid off big time. Green Thumb Nursery BBQ & SFV Chapter Meeting Thursday, July 26 – Tours Start 6 p.m. Have a great rest of the month and enjoy a profitable summer. – Steven SFV Chapter Wine Tasting Event Friday, August 24 L FEATURING • Information tables from some of your favorite suppliers • Fabulous food, and plenty of it, including great desserts • Excellent networking opportunities with Green Industry professionals from throughout the region • Plus lots of free giveaways from suppliers and Green Thumb Nursery SPEAKER FOR THE EVENING: NICHOLAS STADDON, DIRECTOR OF THE NEW PLANTS TEAM AT MONROVIA NURSERY This FREE event is open to all SFV members, associates and friends. RSVP to Jan at the Chapter Office (818) 772-7233. The BBQ will be held at Green Thumb’s growing grounds at 7659 Topanga Canyon Blvd., Canoga Park, CA 91303; (818) 346-9266. Host Nancy Bergquist and her staff always put on a fantastic event, so plan to attend. BUILD YOUR REPUTATION WITH THE BEST Years of trouble-free performance Easy to install or retrofit Great customer service to help you succeed ast year’s outstanding Wine Tasting Event at the Kinzler residence was such a success that the Chapter has decided to hold another, this time at the beautiful Sylmar home of Chapter VP Programs Alfonso Castillo and his lovely wife Lisbet. The event is slated for FRIDAY, August 24, and will get started at 6:30 p.m. This special wine tasting and food get together is open to all San Fernando Valley Chapter members and friends. Attendees are asked to bring an appetizer and their favorite bottle of wine to this FREE event. Come hungry…there will be plenty of delicious food to go around! RSVPs are a must by calling Jan at the Chapter Office (818) 772-7233 by August 21. Jan will give you all the details then. Our SFV Wine Tasting Event is an informal gathering where you can really “make friends with and get to know” folks who you may have previously only interacted with in a business setting. Well, no business here…just a lot of fun and SFV camaraderie. Don’t miss it – we’ll see you there. SAY GOODBYE TO PLASTIC WATER BOTTLES CLOGGING THE ENVIRONMENT! ® Alkaline…anti-oxidant…super-hydrating Jerry Robin Certified Molecular Hydration Specialist WWW.NETAFIMUSA.COM 4 July 2012 SFV CLCA Valleyscape CLCA-Version 4.indd 1 2/6/12 3:47 PM Independent Distributor 7206005 (626) 644-4239 www.TheWaterForHealth.net Meets NSF/ANSI Standards 42 & 372 Just Takin’ a Moment Beautiful Projects and Beautiful People I believe that every Beautification Awards celebration is an extension of our belief in ourselves, and the creativity we have crafted with our team of workers. This year’s acknowledgement, “A Night to Remember,” has to be one of the very best, even in these challenging times. Our 53rd Beautification celebration was an evening of anticipations and realizations, and was made even more enjoyable with Channel Islands Chapter and LA/San Gabriel Valley Chapter joining us in competition and fellowship. Reflecting on Our Freedoms July has always been one of my special months. It is a month where we all need to take some time to recognize the freedoms we have been guaranteed and have inherited through our Constitution and Declaration of Independence. All of our declared liberties were spelled out way back on July 4, 1776. We must remain steadfast and patriotic in securing our guarantees and liberties from those within our own nation, who try to erode and change our constitutional rights to suit their own whims. Our Constitution and those rights set forth in the Declaration of Independence have worked for over 200 years, even if there are those who find a way around them. They will survive because they are right and arguably the strongest non-religious documents in the world…although God is mentioned often in them! The ideals of life, liberty, freedom and the pursuit of happiness have been the guiding light of our nation. Those who tread on us or circumvent our Bill of Rights and our Constitution should always be pointed out and stopped. Independence Day is about not cowering to any government, ethnic group, political party, movement or organization, although each – because of the wisdom of our founding fathers and these precious documents – has the right to think as they wish and proclaim their cause where and when they wish. DAVID JUNOD Director Sheridan Landscaping, Inc. One of the greatest dangers to liberty is the insidious encroachment by well meaning men and women – full of zeal but with a gross lack of understanding. Keep in mind those legislators who keep pushing their own agendas to erode our freedoms of choice or our liberties. Voting is coming up, and every one of our votes count. Yes, I know I’m opinionated…especially when I know I’m right! L’chaim, Norman (A Toast to His Life) Sometimes on life’s journey you have experiences that are teachers. Maria and I and John Vorbeck had just such a heartwarming, extraordinary opportunity to be in attendance at Ken and Iris Bragar’s dad’s memorial service. The genuine warmth and love of family and friends touched our hearts. While on life’s journey you get exposed and included in the warmest experiences, as our Infinite Creator guides us to new observations. And, knowing Norman and his joy and love of life, he’ll probably make a pit stop and return pronto to ensure that his love of life, family and friends is passed on from one generation to the next. L’chaim to our friend Norman and family. Life is good. – Dave plantorders@gtgrowinggrounds.com twitter.com/GreenThumbGG www.gtgrowinggrounds.com Automatic Sprinkler Controls, Inc. 5914 Noble Ave. • Van Nuys CA 91411 Ph (818) 994-1159 • Fax (818) 994-1809 E-Mail: ascirri@sbcglobal.net • Controller Repair • Warranty Service Center for Irritrol, RainBird, etc… • Fast Turnaround Time SFV CLCA Valleyscape July 2012 5 It’s the Law! Effective Irrigation University Study Proves Rain Bird’s Root Watering Series Significantly Enhances Transplanted Tree Establishment • Study finds deep-root watering generates 48 percent more deep-root growth in transplanted trees D ecline or death of trees and shrubs after transplanting is often caused by poor root establishment. New root growth is most important for successful establishment and future growth of plants. A recent study by the University of Arizona’s School of Plant Sciences has found that Rain Bird’s Root Watering Series (RWS) irrigation products help tree and shrub root systems become established more quickly by providing water, oxygen and nutrients at lower levels in the root zone. “One of the key design goals for the RWS product line was to help trees and shrubs survive transplant shock,” said Rick Foster, senior product manager for Rain Bird’s Accessories Strategic Business Unit. “Trees are one of the most valuable investments in a landscape project. Protecting that investment is important to our customers. The University of Arizona study demonstrates and quantifies how deep root watering using the RWS products can increase a tree’s chances of survival.” Rain Bird’s RWS products include a patented basket weave canister which enables below ground irrigation to a depth of up to 36 inches. In addition to promoting faster and deeper root growth, water efficiency is achieved by greatly reducing loss due to evaporation and run-off typical of surface irrigation. These pre-assembled, ready-to-install devices are available with bubblers offering different precipitation rates. Models are also available for use in drip installations. Plant scientist and researcher Dr. Ursula Schuch conducted the RWS Continued on Page 12 We know you work hard. Let us work harder. Lean on us for some of your business demands - we know we can work harder for you. This is why we’ve implemented the Partners Program and Business Solutions, and the Px3 Maintenance Package. Px3 helps you with the planning process by providing customized bids for each project. We can accurately estimate the square footage of any property. Customers who join our Partners Program earn points on every John Deere Landscapes purchase and redeem those points at an online store, for various industry events, or for cash on account. Program members are also eligible for our Business Solutions, which can help reduce your day-to-day business expenses. Please contact your local branch to learn more about these opportunities. We are eager to help you with as many of your business challenges as possible! 6 July 2012 SFV CLCA Valleyscape 800-347-4272 www.JohnDeereLandscapes.com Watch the video at www.rainbird.com/ntseries, or for more information contact your Contractor Account Manager: Sydney Dzinoreva: sdzinoreva@rainbird.com Scott Forsyth: sforsyth@rainbird.com Taking low volume to new heights and installation costs to new lows. That’s intelligent. Rise above the trenches with the New Rain Bird® NT Series Micro Pop-Up. The water efficiency of low volume. The trenchless installation of drip. The proven reliability of a Rain Bird spray head. New NT Series Micro Pop-Ups offer the best of all worlds, so you can reduce installation costs and your customers can save water. Lowering costs by rising out of the trenches. That’s The Intelligent Use of Water.™ Available in 6" or 12" Micro Pop-Ups that accept a Micro-Spray or Micro-Stream Nozzle. SFV CLCA Valleyscape July 2012 7 Rancho Cordillera del Norte Hosts SFV Awards HIDDEN TREASURE – This sign greets visitors to Rancho Cordillera del Norte in Northridge, the site of SFV’s June 29 Awards Dinner. It was a first time visit for most attendees. BIENVENIDOS – Elizabeth Waldo Denzel, owner of the early-California-style Rancho, and Awards Program Coordinator Nelson Colvin, welcome SFV members and friends to the Chapter’s big awards fiesta. RANCHO’S NEW MISSION THEATER and patio await the landscapers, suppliers, their families and friends who would soon be applauding excellence in landscaping. AWARDS JUDGES Javier Lesaca and Jim Rios from the Kern County Chapter enjoy the Awards Reception with their wives and friends. Javier is CLCA State Director of Membership. MUTUAL ADMIRATION – Awards Sponsor Nancy Bergquist of Green Thumb Wholesale Nursery and SFV Director Ted Sirkin of Valvette Systems enjoy a cheek-to-cheek moment. EWING’S Raul Gonzalez gets caught up on the latest Green Industry news with CLCA Ambassador and Past State President Charles Nunley. CI CHAPTER’S Jeff Tobias and his lovely wife Kathy, designer Christine Lichentritt (who helped with registration), Southland Sod’s Norm Lopez and Lea Dixon enjoy pre-awards festivities. SPJ LIGHTING reps Kyle Hillendahl and Tommy Endres enjoy the Awards Reception. Tommy serves on the Board of Directors as the Chapter’s Secretary. IF THERE IS A FLAG SALUTE or opening prayer to be had at one of these events, then you can count on Dave Junod to lead them. The Past Chapter President is shown here with his sweetheart Maria. LCIS REP and SFV VP Membership Dan Dvorak, looking here like he’s about to bite his wife Robin’s ear, can always be counted on to support all CLCA chapters’ activities in the region. STATE PRESIDENT and the evening’s emcee Eric Watanabe (right) enjoys the Awards Reception with Little Valve’s Ted Sirkin and photography team member Christine Lopez. DINING UNDER THE STARS and the theater’s exterior lights, Awards Dinner attendees enjoy great food and ambiance, while networking with old friends and making new ones. 8 July 2012 SFV CLCA Valleyscape SFV Chapter Honors Its ‘Best of the Best’ AWARDS PROJECT PHOTOS were again taken by Awards Co-Chair Gordon Larson (right). Here, Emcee and State President Eric Watanabe presents Gordon with a special token of appreciation for his fine work. COLORSCAPE – Winner is Jonny Appleseed (Jon Goldstein, center). Presenting for Sponsor Smith Pipe and Supply are J. Cloud and Kevin Nolke. BOB MOORE MEMORIAL AWARD – Winner is Mariposa Landscapes (Terry Noriega, right). Presenting for Sponsor A-G Sod Farms is Valley Crest’s Chuck Carr. SMALL RESIDENTIAL “A” – 1st Place is Land Creations, Alfonso Castillo, the other Awards Co-Chair. Presenting is John Vorbeck for Sponsor John W. Vorbeck Landscape Contractor. MEDIUM RESIDENTIAL – 1st Place is Oliver Holt Landscape (Oliver Holt, center and J.R. Wallworth, right). Presenting for Sponsor Performance Nursery is Joaquin Rivas. F.H. ARKLIN MEMORIAL AWARD Jonny Appleseed (Camille, Gregory and Jon Goldstein). Presenting for Sponsor Southland Sod Farms is Norm Lopez (left). CUSTOM RESIDENTIAL – 1st Place is Jonny Appleseed (Gregory and Jon Goldstein). Presenting for Sponsor Ewing Irrigation Products is Raul Gonzalez. LARGE RENOVATION – 1st Place is Mariposa Landscapes, Terry Noriega (right). Presenting for Sponsor Landscape Contractors Insurance Services is Dan Dvorak. LARGE RESIDENTIAL – OA is Sheridan Landscaping, Dave Junod (right). Presenting for Sponsor Superior Sod is Chuck Carr. PUBLIC WORKS – 1st Place is Staygreen, Inc., Grant Clack (right). Presenting for Sponsor Landscape Contractors Insurance Services is Dan Dvorak. HARDSCAPE – Winner is Jonny Appleseed (Jon Goldstein, third from left, with crewmembers Roberto and Oscar). Presenting for Sponsor Golden Oak Co-op Corporation is Nelson Colvin. SMALL COMMERCIAL MAINT – 1st Place is Live Art Plantscapes, Alicia Baugh. Presenting for Sponsor State Compensation Insurance Fund is Chuck Carr. SFV CLCA Valleyscape July 2012 9 Congratulations to All the Winners! California Landscape Contractors Association, Inc. San Fernando Valley Chapter Congratulates 53RD ANNUAL SAN FERNANDO VALLEY CHAPTER BEAUTIFICATION AWARDS LIST OF WINNERS Small Residential “B” Public Works Night Lighting “A” Sponsored by John W. Vorbeck Landscape Contractor FP Land Creations, Inc. for the Sofge Residence OA Sheridan Landscaping, Inc. for the Miller Residence FP Sponsored by L.C.I.S. Staygreen, Inc. for Zone T-47 McBean & Sunset Hills FP OA Sponsored by Performance Nursery Larson Landscaping for the Bailey Residence Jonny Appleseed Landscaping for the Hotel Bel-Air Sponsored by SPJ Lighting Land Creations, Inc. for the Farquhar Residence Jonny Appleseed Landscaping for the Hotel Bel-Air Small Residential “C” FP OA Sponsored by Hydro-Scape Products Oliver Holt Landscape for the Shapiro Residence Sheridan Landscaping, Inc. for the Zanic Residence Medium Residential FP OA Sponsored by Performance Nursery Oliver Holt Landscape for the Deal Residence Oak Ridge Landworks, Inc. for the Ordner Residence Large Residential FP Sponsored by Superior Sod Larson Landscaping for the Bailey Residence Xeriscape Sponsored by Ewing Irrigation Products Jonny Appleseed Landscaping for the Naficy Residence Southern California Landscape for the Javaheri Residence OA Sponsored by Superior Sod Sheridan Landscaping for the DiMartini Residence Medium Commercial Maintenance FP OA FP Sponsored by Village Nurseries Landscapes by Jeffery for Malibu Rocky Oaks Large Renovation FP OA Sponsored by L.C.I.S. Mariposa Landscapes, Inc. for the Gateway Business Center Jonny Appleseed Landscaping for the Hotel Bel-Air Design/Build FP OA Sponsored by Performance Nursery Southern California Landscape for the Krakirian Residence Oliver Holt Landscape for the Deal Residence Commercial Living Facilities FP Sponsored by Wilson-Oyler Group Oak Ridge Landworks, Inc. for St. Maximilian Kolbe Church Staygreen, Inc. for Starz Plaza Large Commercial Maintenance FP OA Large Residential Residential Estates Night Lighting “B” Sponsored by Vista Professional Outdoor Lighting FP Landscape by Jeffrey for Rocky Hill Ranch Small Commercial Maintenance Sponsored by State Compensation Insurance Fund FP Live Art Plantscapes, Inc. for Business Arts Plaza OA Gothic Grounds Management for Primera Terra HOA at Playa Vista Custom Residential FP OA FP OA Sponsored by The Toro Company Brickman, Inc. for Yahoo Center Jonny Appleseed Landscaping for the Hotel Bel-Air Small Residential Maintenance Sponsored by Golden Oak Co-op Corporation FP Jonny Appleseed Landscaping for the Greenblatt Residence OA Oak Ridge Landworks, Inc. for the Ortrer Residence SPECIAL AWARDS Special Effects Sponsored by Birch Financial Equipment Finance Southern California Landscape for the Javaheri Residence Colorscape Sponsored by Smith Pipe & Supply Jonny Appleseed Landscaping for the Naficy Residence Sponsored by Golden Oak Co-Op Corporation Jonny Appleseed Landscaping for the Hotel Bel-Air Hardscape Award Bob Moore Memorial Award Sponsored by A-G Sod Farms Mariposa Landscapes, Inc. for Gateway Business Center Sponsored by Green Thumb Wholesale Nursery Southern California Landscape for the Krakirian Residence Sponsored by Southland Sod Farms Jonny Appleseed Landscaping for the Hotel Bel-Air Sponsored by El Dorado Communications, Inc. Oak Ridge Landworks, Inc. for the Byers Residence President’s Choice Award F. H. Arklin Memorial Award Large Residential Maintenance FP OA Sponsored by Best Fertilizer Landscape by Jeffrey for the Hahn Residence Oak Ridge Landworks, Inc. for the Bunnin Residence Water Feature “A” FP Sponsored by Birch Financial, Inc. Jonny Appleseed Landscaping for the Hotel Bel-Air Water Feature “B” FP OA Sponsored by SVF Chapter Southern California Landscape for the Javaheri Residence Jonny Appleseed Landscaping for the Hotel Bel-Air Excelsior Award Stuart Sperber Memorial Sweepstakes Award Sponsored by Boething Treeland Farms Jonny Appleseed Landscaping for the Hotel Bel-Air GENERAL SPONSOR Kellogg Supply, Inc. JUDGES Javier Lesaca, Lesaca Landscape Company Jim Rios, Rios Design Company Legend: FP – First Place OA = Outstanding Achievement 10 July 2012 SFV CLCA Valleyscape Sponsored by Valley Crest Tree Company Mariposa Landscapes, Inc. for Gateway Business Center 53rd Awards Night Showcases Landscape Excellence LARGE COMMERCIAL MAINT – 1st Place is Brickman, Inc., Julio Lopez (right). Presenting for Sponsor The Toro Company is Chuck Carr. SMALL RESIDENTIAL MAINT – 1st Place is Jonny Appleseed (Camille and Jon Goldstein). Presenting for Sponsor Golden Oak Co-op Corporation is Nelson Colvin. LARGE RESIDENTIAL MAINT – 1st Place is Landscapes by Jeffery, Colton and Jeff Tobias. Presenting for Sponsor Best/Simplot is Stephen Bitter (left). NIGHT LIGHTING “B” – 1st Place is Landscapes by Jeffery, Colton and Jeff Tobias. Presenting for Sponsor Vista Professional Outdoor Lighting is Brian Peace (left). NIGHT LIGHTING “A” – 1st Place is Land Creations, Alfonso Castillo. Presenting for Sponsor SPJ Lighting is Kyle Hillendahl. XERISCAPE – 1ST Place is Larson Landscaping, Gordon Larson. Presenting for Sponsor Performance Nursery is Joaquin Rivas. Survey Shows Top Outdoor Living Trends for 2012 • Easy living at home includes backyards for entertaining with kitchens and dining options, comfortable seating, and water features. T he American love affair with the backyard shows no signs of slowing, according to the 2012 Residential Landscape Architecture Trends survey conducted by the American Society of Landscape Architects (ASLA). The results show a preference for an undemanding outdoor space for lots of entertaining. Landscape architects with a specialization in residential design across the country were asked to rate the expected popularity of a variety of residential outdoor design elements. The category of gardens and landscape spaces, with 94.9 percent rating somewhat or very popular, was followed closely by outdoor livings spaces at 92.5 percent. These were defined as kitchen and entertainment spaces. Across all categories, 97.4 percent of respondents rated grills as somewhat or very in-demand for 2012, followed by lowmaintenance landscapes (96.6 percent), fire places/fire pits (95.8 percent), and dining areas (95.7 percent). Lighting features remained a popular choice, with 91.1 percent of Americans planning to take more of their lives outside once the sun sets – to an extent. “The economic recovery remains tepid, but the skilled services of landscape architects and demand for outdoor spaces outfitted with defined amenities remains high,” says ASLA Executive Vice President and CEO Nancy Somerville, Hon. ASLA. Americans also love their pools (79.2 percent), but not quite as much as their spas (80.4 percent) and other decorative water elements (89.9 percent), such as waterfalls or bubblers. Seating and dining areas remain high on people’s lists (95.7 percent), as do installed seating at 86.9 percent and weatherized outdoor furniture at 81.2 percent. When thinking of gardening, Americans tend toward the practical and sustainable with native plants (86.3 percent) and food/ vegetable gardens (81.2 percent), with over half of them preferred as being organic (61.2 percent). Besides planting locally and organically, other sustainable elements continue their popularity with homeowners. Native or drought-tolerant plants (85.4 percent), drip irrigation (81.7 percent), and permeable paving (71.6 percent) are making their way into outdoor living spaces across the country. About the Survey The survey asked residential landscape architecture professionals about the estimated popularity of various design elements for 2012. The survey was fielded April 9 through April 18, 2012, with 118 responding. Additional information on residential landscape architecture can be found at asla.org/residentialinfo. SFV CLCA Valleyscape July 2012 11 It’s the Law! Summer Safety Water, Rest, Shade: The Work Can’t Get Done Without Them Submitted by Tim Sasaki, Labor Occupational Health Program, UC Berkeley H eat illness can be deadly – but by making heat safety part of the job, employers and workers can work longer, feel stronger and stay healthy. California is the first state in the country to introduce a heat illness prevention public awareness campaign, which was adopted nationally last year. This year’s heat illness prevention campaign continues that successful model, with a multi-faceted strategy combining media, education and enforcement efforts. Through a partnership with the Labor Occupational Health Program at UC Berkeley, the UCLA-Labor Occupational Safety and Health Program, and UC Davis Western Center for Agricultural Health and Safety, Cal/OSHA is strategically targeting the most underserved populations of outdoor workers and including messages in Spanish, Punjabi, Triqui, Hmong, Mixteco, and English, the campaign addresses heat safety, prevention and workers’ rights. The U.S. is experiencing record-setting temperatures this year, putting outdoor workers at increased risk for heat illness. Fortunately, by taking simple measures like providing water, rest, shade, and training for workers, this risk can be reduced significantly. You can learn more about heat illness and how to prevent it by participating in Cal/OSHA’s Heat Illness Prevention Campaign, a media and outreach campaign designed to educate employers and workers about heat-related illness. Water – Is there plenty of fresh, cool drinking water located as close as possible to the workers? Is there a plan for refilling water coolers throughout the day? Shade and Rest – Is a shade structure available at all times (regardless of the weather) for workers to rest and cool down? Is the shade structure up and ready when the weather forecast is 85°F or higher? Do you have a plan in place for checking the weather forecast? Training – Have workers been trained to recognize and prevent heat illness BEFORE they start working outdoors? Can workers identify symptoms of heat illness? Is there a special plan in place to allow workers to get used to the heat? Emergency Plan – Does everyone know who to notify if there is an emergency? Can workers explain their location if they need to call an ambulance? Does everyone know who will provide first aid? Worker Reminders – Have workers been reminded to: • Drink water frequently? • Rest in the shade for at least 5 minutes as needed? • Look out for one another and immediately report any symptoms? To learn more about the campaign and order educational materials, please visit www.99calor.org. Here are a few questions to ask when you are developing your plan to fight heat illness: Rain Bird’s Root Watering Series continued from page 6 study for the University of Arizona’s School of Plant Sciences. The study examined the growth, establishment, and survival of 48 ash trees transplanted at a test site in Tucson, AZ. Half of the 8-foottall trees were each irrigated with a pair of Rain Bird® RWS-M 18-inch canisters installed in-ground near the trees’ root ball. The remaining 24 trees were irrigated at ground level with bubblers near the trees’ trunk. All 48 trees received the same amount of water at the same frequency throughout the study. Dr. Schuch and her staff harvested the trees at 3, 8 and 13 months after transplanting to collect data for the study. The study found that just three months after transplanting, the trees irrigated with Rain Bird’s RWS units had 48-percent more new deep-root growth than the trees watered with surface bubblers, anchoring them more securely and allowing them to tap a larger soil moisture reservoir. The overall root mass of the RWS trees was 18-percent greater than the trees receiving surface irrigation, enabling those trees to grow larger due to increased water, oxygen and nutrient uptake. Due to their root growth and root mass, the RWS trees demonstrated the ability to quickly thrive after transplanting. 12 July 2012 SFV CLCA Valleyscape “Dr. Schuch’s study is extremely important because it demonstrates one of the key benefits of our Root Watering Series products,” Foster said. “Regardless of whether a site has transplanted 5 or 500 trees, the RWS enhances each tree’s chance of survival, helping it grow new roots more quickly and minimizing the need to purchase and plant costly replacement trees.” For more information about Rain Bird’s Root Watering Series, visit http://bit.ly/M9Kjy4 or call 1-800-RAIN BIRD. Headquartered in Azusa, Calif., Rain Bird Corporation is the world’s leading manufacturer and provider of irrigation products and services. From simple beginnings in 1933, Rain Bird now offers the industry’s broadest range of irrigation products for farms, golf courses, sports arenas, commercial developments and homes, available in more than 130 countries. Rain Bird has been awarded hundreds of patents, including the first in 1935 for the impact sprinkler. Rain Bird’s philosophy called The Intelligent Use of Water® is about using water wisely. Its commitment extends beyond products to education, training and services for the industry and the community. Rain Bird maintains state-of-the-art manufacturing facilities around the world. Visit their website at http://bit.ly/NyzxnU Irrigation Tips Maintain, Upgrade and Properly Manage Your Irrigation System By Rob Lane of Rockrose Design O ne of the most crucial and challenging elements of a successful landscape is irrigation management. Over half of all residential water is used to water landscaping and between 20% to 50% of that water is wasted. Some of this overuse is due to broken and/ or improperly adjusted systems but is most often due to the fact that irrigation controllers are often programmed to give the landscape plantings more water than they actually require. Here are some tips for making your irrigation system “smart” and efficient: • Inspect your system monthly. Check for leaks, broken or clogged sprinkler heads, and other problems. Clean clogged screens and micro-irrigation filters as needed. Fix it yourself or have your maintenance gardener do it. • Consider “smart” technology. Climate or soil moisture sensor-based controllers evaluate weather or soil moisture conditions and then automatically adjust the irrigation schedule to meet the specific needs of your landscape. • Consider low volume, micro-irrigation for gardens, trees and shrubs. Drip (or trickle) irrigation, micro spray jets, micro-sprinklers and bubbler irrigation all apply a very small amount of water, slowly and precisely, minimizing evaporation, runoff and overspray. • Look for savings. Many water utilities offer rebates for certain water-efficient products. Before upgrading your new system, consult with your local water provider. By making your irrigation system “smart” and efficient you can reduce your landscape water use by up to 50% resulting in significantly reduced water bills. Rob Lane of Rockrose Design is a Santa Barbara based irrigation consultant specializing in water conservation through state of the art landscape irrigation management. He is a Channel Islands Chapter member who can be reached at: (805)689-0745, www.rockrosedesign.com, and rob.rockrose@ verizon.net. • Adjust sprinkler heads. You or your gardener should remove or correct obstructions that prevent sprinklers from distributing water evenly and also adjust sprinkler head positions and spray patterns to avoid watering sidewalks or structures and to provide necessary clearance over growing plants. • Check the pressure. Pressure can change over time and negatively affect system efficiency. Too much pressure can cause sprinklers to mist, allowing water to blow away or evaporate. • Have your system evaluated. For larger properties, hire a professional irrigation consultant/manager to conduct an irrigation evaluation or audit to verify that areas are being watered evenly and appropriately. The consultant can provide you with a list of repairs, adjustments and upgrades needed to make your system more efficient. Hire your gardener or an irrigation contractor to implement the list. •H ave your irrigation controller professionally programmed and monitored. Using computerized calculation, an irrigation consultant/manager can reschedule controllers to irrigate landscapes with exactly (or close to it) the amount of water that they need to thrive – no more, no less. • I nstall a rain shutoff switch. These inexpensive sensors can be retrofitted to almost any system and help compensate for natural rainfall by turning off your system in rainy weather. SFV CLCA Valleyscape July 2012 13 It’s theCLCA State Law! News Connecting the Dots with Branding T here’s been a lot of buzz recently about branding, and efforts by the California Landscape Contractors Association to build its brand to better support its members. This Q & A hopes to answer some of the questions that have arisen and provide a roadmap for the future. Q. What is branding? A. B randing is a process that uses a company or product’s reputation, values and consistent messaging to motivate buyers and increase customer loyalty. Q. How does my business benefit from branding? A. B y increasing customers’ trust and confidence, a well-branded company or product attracts new customers and increases the loyalty of existing clientele, whose positive emotional bond with a brand makes them “force multiplier” advocates for your company or product. Would you like a cadre of loyal customers who loudly and widely sing your praises and the premium services you provide? 2012 CLCA State Board of Directors PRESIDENT – Eric Watanabe (818) 993-0200 Signature Pools and Landscape, eric@spl-designs.com PRESIDENT-ELECT – Frank Niccoli cwm (650) 592-9440 The Village Gardener, Inc., frank@thevillagegardener.com IMMEDIATE PAST PRESIDENT – Robert Wade (949) 494-2130 clp, clia Wade Landscape, wli2005@gmail.com SECRETARY-TREASURER – Ted Sandrowski (530) 345-6101 Sandrowski Landscaping, Inc., tedsandCLCA@aol.com DIR. OF CHAPTER SERVICES/EVENTS – Shari Collins (805) 517-1971 Gardens 4 the Soul, shari@gardens4thesoul.com DIRECTOR OF COMMUNICATIONS – Chuck Carr (805) 732-3705 ValleyCrest Landscape Maintenance, ccarr@valleycrest.com DIRECTOR OF EDUCATION – Steve Jacobs clt, cwm, clp (760) 945-4321 Nature Designs Landscaping, SteveJ@NatureDesigns.Net DIRECTOR OF LEGISLATION – Pete Dufau clt (805) 642-1239 Dufau Landscape, Inc., dufauland@aol.com DIRECTOR OF MEMBERSHIP – Javier Lesaca (661) 836-0229 Lesaca Landscape Co., javier@lesacalandscapecompany.com DIR. OF RESOURCE MGMT. – Tom Noonan, cid, clia (916) 812-5034 Ewing Irrigation Products, tnoonan@ewing1.com ASSOCIATE MEMBER DIR. – Rick Zinn (925) 864-1088 Horizon, rickzinn@horizononline.com CO-DIRECTOR OF CHAPTER PRESIDENTS COUNCIL (North) Aaron Huxley (408) 824-011 Hunter Industries/FX Luminaire, aaron.huxley@hunterindustries.com CO-DIRECTOR OF CHAPTER PRESIDENTS COUNCIL (South) Rene Emeterio clt, cwm, clia (805) 823-5603 Specialized Landcape Management Service, remeterio@slmlandscape.com EXECUTIVE DIRECTOR – Sharon McGuire (916) 830-2780 sharonmcguire@clca.org 14 July 2012 SFV CLCA Valleyscape Q. How does this impact my bottom line? A. A well-executed branding program results in more loyal customers seeking more premium services. Q. D oesn’t CLCA already market our members? A. Y es, CLCA services such as the Find My Contractor internet search, the Trophy Award program and social media link contractors with clients. Branding is the next evolutionary step in the marketing process. Q. What is the history behind this? A. Responding to a 2010 member survey that called for the association to do more to market the value of CLCA members to consumers, CLCA hired a marketing company who had successfully re-branded a similarly sized professional association. That association increased in size and clout, and its members reported increased sales due to better branding. As has been reported at several State and chapter meetings, CLCA’s committees have been following their brand development plan for the past 18 months. CLCA’s Communications Committee conducted online polls and reviewed research and several professional journal articles for customer input. The results overwhelmingly indicated that customers are looking for trust when hiring landscape contractors. This is further defined into integrity, knowledge and professionalism. Following close behind was quality. Price was a distant fifth. Q. What is CLCA’s branding proposal? A. T o increase customer trust, adopt a code of ethics and approve a new voluntary membership category, CLCA Premier Member. The strategy is to further promote Premier Member’s craftsmanship, excellence and expertise. Then, under the tagline “Trusted Landscape Professionals” (option 1) or “Excellence In Landscaping” (option 2), market the value a CLCA Premier Member provides. Q. What’s the next step? A. A s the Education and Membership Committees continue to refine criteria, the Bylaws Committee is preparing a bylaws amendment for the General Membership Meeting in November seeking approval of the new voluntary membership category. As p roposed, CLCA Premier Members agree: • To abide by the CLCA Code of Ethics • To minimum required participation in CLCA events (State & local) • To complete continuing education requirements Note: All Life Members automatically earn Premier Member status. Continued on next page State CLCA News Code Of Ethics PROFESSIONALISM: Maintain required licensing, insurance and continuing education. VALUES: Honesty, integrity and respect for the environment. COMMITTED TO: Customer satisfaction and excellence in craftsmanship. CLCA will conduct a webinar in early September where members can ask questions and learn more. Look for details in the August and September Cutting Edge newsletters. Q. Ideally, how do we ascertain success? A. O ver time an increase in the public recognition of CLCA and what it stands for by the general public is an excellent confirmation of success. CLCA Premier Members are being branded as the best professionals in the landscape contracting industry. The code of ethics and continuing education requirements will help communicate to the public that CLCA Premier Members are trustworthy, committed to professionalism and cutting edge in their skills. CLCA Premier Members can use this CLCA badge of honor to help them get business. Q. How can I help? A. M embers can help in several ways… Each person associated with CLCA can help to build its brand success with his/her own behavior in the work environment, interaction with customers and employee relationships. Wearing CLCA decals on work vehicles and the CLCA logo on clothing, contracts, websites and business cards helps to communicate the brand to potential customers, members and the general public. Support CLCA’s branding efforts by helping to communicate the brand to your local community through tradeshows, presentations and your own professionalism. Brand perceptions and expectations are defined by those members interact with. Q. What? I have to do work too? A. B randing is a partnership. There is work for CLCA to do, but also work for the individual contractor. We can market the industry, but like any bid, you will still have to be competitive and sell yourself to your potential customer. We can help provide you opportunities, but the relationship is still between you and the customer. Also by proudly displaying the CLCA logo on your website, shirts, truck(s) and more, you are also helping to promote and define our industry and brand. Q. It seems like branding is the marketing name for opportunity? A. Y es. We believe that branding and a tiered membership will help provide you opportunities for more work. However, like any bid, you will still have to be competitive and sell yourself to your potential customer. We can help provide you opportunities, but the relationship is still between you and the customer. SFV CLCA Valleyscape July 2012 15 Opinion A Balanced View of Lawns By Mike Garcia, Enviroscape A merica loves turf grass. In fact it teeters between serious love and obsession. In days of yesteryear, lawns served functional purposes. Two hundred years ago, a lawn around a house served for security purposes. If someone came from far away, you could see them and prepare for friend or foe. Today, the vast majority of lawns serve no other purpose than to be green. As professionals, we need to challenge and question outdated assumptions. If something does not serve us or our clients, we need to examine if this is really a necessary part of the landscape. While driving throughout California, one is amazed by the vast expanses of lawn blanketing our landscapes when we live in a Mediterranean (dry) climate. For the record, I LOVE lawns. Nothing takes the place of walking barefoot on grass during hot summer days. As a professional landscape contractor, I install lawns. Do we really need a half acre of lawn around the house? These days, we have house cameras that are much more effective for security than a lawn. Maintaining beautiful turf requires applications of chemical fertilizers, broadleaf herbicides, pesticides, and lots of water. Water facts: •E very day, the MWD imports 1.5 BILLION gallons of water into Southern California. •H ome water use in America is estimated to average about 43 billion gallons per day. About half is used outside the house and much of that is used to irrigate lawns. •T he total lawn area of home landscapes, golf courses and sports fields in America adds up to approximately 63,000 square miles, an area larger than many states. • I n order to keep all this turf green, Americans use 19 trillion gallons of water per year. • I n California, it is estimated that residential lawns take up 300,000 acres. •T he average California lawn uses about 45,000 gallons of water per year. •T he amount of water used by California home owners to irrigate their lawns is equal to the yearly flow of the Kern and Owens Rivers combined. •W e overwater our lawns by up to 50% with much of the excess running off into waterways and oceans polluting them with fertilizers, herbicides and pesticides. • S od is the largest crop in America and supports a $60 billion turf grass industry. • 1 9% of the electricity generated in the Southern California is used to pump, treat and move water from one place to another. •O ver the next 25 years, the bill nationwide for water treatment and delivery system upgrades is estimated to be about $1 trillion. •D ue to diversions, the Colorado River no longer reaches the Gulf of California, Owens Lake is dry, and the San Joaquin/ Sacramento River Delta faces environmental catastrophe. Continued on Page 18 There’s a new grass in Town! 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Call Our Advertisers First! JOHN R. HERNANDEZ Publisher / CEO 19055 Abdera Street / Rowland Heights, CA 91748 tel 626.965.5015 / cell 626.715.1757 / fax 866.591.5093 eldoradojrh@yahoo.com SFV CLCA Valleyscape July 2012 17 Advertiser Index Call Our Advertisers First! A-G Sod Farms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Automatic Sprinkler Controls, Inc. . . . . . . . . . . . . . . . . . . . . . 5 Best/Simplot . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Birch Equipment Finance . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Coastline Equipment . . . . . . . . . . . . . . . . . . . . . . . . Back Cover DIG Irrigation Products. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 El Dorado Communications, Inc.. . . . . . . . . . . . . . . . . . . . . . 17 Ewing Irrigation Products . . . . . . . . . . . . . . . Inside Back Cover Green Thumb Super Garden Centers . . . . . . . . . . . . . . . . . . . . 5 Gro-Power . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 John Deere Landscapes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Kangen Water®. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Landscape Contractors Insurance Services . . . . . . . . . . . . . . . . 17 Landscape Expo. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Netafim . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4, 15 RainBird . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Smith Pipe & Supply, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Southland Sod . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Southwest Boulder & Stone . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Village Nurseries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Vista Professional Outdoor Lighting . . . . . . . . . . . . . . . . . . . . . 3 West Coast Turf . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 2012 ADVERTISING RATES Ad Agencies: These Rates Are NET and PRORATED for the calendar year. Ad Size Yearly (12x) Business Card $425 1/4 Page black & white $1,075 1/4 Page full color $1,345 1/3 Page black & white $1,500 1/3 Page full color $1,850 1/2 Page black & white $1,800 1/2 Page full color $2,200 Full Page (inside black & white) $3,400 Full Page (inside full color) $4,000 Full Page (back cover full color) $4,500 8 1⁄2 x11 Insert 1 mo. $325 $3,250 (single or double sided, advertiser provided) 11x17 Insert 1 mo. $425 (folded, advertiser provided) 2 months free! $4,250 2 months free! NO LOCAL EMPLOYMENT ADS Ad Dimensions – Width x Height Business Card 3 5/8” x 2” 1/4 Page 3 5/8” x 4 5/8” 1/3 Pg. vert. 3 5/8” x 6 5/8” 1/2 Pg. horiz. 7 1/2” x 4 5/8” 1/2 Pg. vert. 3 5/8” x 9 1/2” Full Page 8 1/2” x 11” + 1/8” bleed all around A Balanced View of Lawns from page 16 It makes sense to reduce lawn size to what serves us. If a family has dogs/kids, a lawn is a must. Can we shrink our lawns for families with no kids/dogs? An alternative could be to plant a native California grass or natural meadow that will use much less water than the standard sod. I am getting calls from irate homeowners who are angry their water bills are so high. We can help them. It isn’t just about making a living anymore. It’s about doing the right thing and helping the environment and future generations. Where do we start? Begin to incorporate climate appropriate plants. Have you begun the switch to drip irrigation? Landscape contractors who are learning the new California Landscape Climate Appropriate (CLCA) gardens are busier than ever. – Mike Garcia, www.enviroscapeLA.com R O O T E D I N Q U A L I T Y RICHARD BARTO LOS ANGELES / VENTURA TERRITORY MANAGER 1589 N. MAIN STREET, ORANGE, CA 92867 800-542-0209 / 714-279-3171 / CELL: 714-920-4389 / FAX 714-279-3199 www.villagenurseries.com / rbarto@villagenurseries.com 18 July 2012 SFV CLCA Valleyscape $MART OPPORTUNITIES. THE REAL DEAL. Sometimes only need to knock or not atresource. all. We’re more thanyou a product source, we’re once, your business Your customers aren’t just looking for a beautiful landscape—they also want to save water. Customers notsales only get a wide variety product choices in irrigation, hardscape, water features, Grow your by introducing themof to top smart irrigation. lighting,landscapeandturf,butalsohaveaccesstobusinessandcreditresources,educationservices, producttraining,onlineorderingandmore.Stopbyyourlocalbranchorgoonlinetoseehowwecanhelp Find more information and “smart” resources at www.ewing1.com/smartirrigation. growyourbusinessandprovidemorevalueforyourbuck. JULY FIND US: TALK TO US: SMART FINDwww.ewing1.com800.343.9464 US: TALKsavewater@ewing1.com TO US: Check out our partner program IRRIGATION www.ewing1.com 800.343.9464 MONTH and take advantage of money-saving offers! IRRIGATION|TURFPRODUCTS|LANDSCAPELIGHTING|RAINWATERHARVESTING|HARDSCAPE IRRIGATION|TURFPRODUCTS|LANDSCAPELIGHTING|EROSIONCONTROL|WATERFEATURES|HARDSCAPE SFV CLCA Valleyscape July 2012 19