September/October 2013 - California Landscape Contractor`s

september/october 2013
the
landscaper
The Official Publication of the Los Angeles/San Gabriel Valley Chapter CLCA
www.clca-lasgv.org
Join Us
Chapter Sept. 19
and Elec Dinner Meetin
tions at
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in Pasad
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(See
Page 2)
INSIDE this issue:
CLCA Annual Convention
Schedule (pg 7)
and more…
LA/SGV CLCA – The Landscaper
P.O. Box 3699
San Dimas, CA 91773
FREE Multi-Chapter Event:
“Day at the Beach” (pg 9)
Brandon Linz
president’s message
I cannot believe that summer is almost over!
We’ve enjoyed a busy season and I hope that everyone
else has as well. Thank goodness we live and work in
California where demand for landscaping extends late
into the fall.
With fall approaching, I’m excited at the prospect
of updating my clients’ yards with color and hearty
plants. However, selecting the right plants and colors,
that will look great through the holidays, can prove
challenging with the ever-changing palette of plants
available with each passing year. That’s why I’m
looking forward to our September 19 Chapter meeting
where Sal Gonzalez, with DM Color Express, will show
us the “trending” plants and colors for us to use in
our projects.
This fall we also have a Chapter activity that
other industries might expect to see in the summer…
our multi-Chapter “Day at the Beach.” Everyone is
invited to this FREE family-friendly event on Saturday,
October 12, at Doheny State Beach in Dana Point …
family, friends, fellow contractors and suppliers. You’ve
been working hard all summer and this is a great
opportunity to enjoy that summer fun you missed out
on during our industry’s “busy season.” Join us and
get social, meeting and networking with your CLCA
friends…while also working on your tan. Last year’s
Upcoming Events
September
19
Chapter Dinner Meeting & Elections
El Torito: 3333 E. Foothill Blvd., Pasadena
More info about the elections on page 6
October
7
Board Meeting, Torrance
12
Multi-Chapter “Day at the Beach”
Doheny State Beach, Dana Point
17
Chapter Dinner Meeting, Location TBD
NOVEMBER
1-2
2014 Chapter Planning Meeting
13-16
CLCA State Convention, Carmel, CA
Schedule and more details on page 7
or online at: www.clca.us/convention
december
5
Holiday Potluck, San Dimas
For the latest events & info,
check out our chapter website
at clca-lasgv.org
2
the l an d s c ap er event was a lot of fun! Find more info on page 9 within
this issue of the Landscaper.
Speaking of getting social, for those who don’t
know…the Chapter has a Facebook page. We use the
page as a forum to continually update our members on
Chapter happenings and post photos from our events.
If you haven’t already, be sure to like our page! It’s a
great way to stay connected with what we’re doing.
Until next time, I wish you all a fantastic end to
your summer and hope to see you at one or more of our
upcoming Chapter activities!
CHAPTER DINNER MEETING
Get Seasonal Planting Tips for
Your Fall and Winter Landscaping
2014 LA/SGV Chapter Board Elections will be
conducted at the beginning of this meeting!
Where: El Torito Restaurant
3333 E. Foothill Blvd.
Pasadena, CA 91107
When: Thurs., Sept. 19 @ 6 pm
Cost: $37.50 per person
R.S.V.P.: Barbara Alvarez at 626.917.1614
Details: Keynote speaker Sal Gonzalez
with DM Color Express will
detail what types of plants have
the best longevity and which
color selections are ideal for your
fall and winter landscaping. sept em ber / october 2013
2013 LA/SGV CHAPTER Board of Directors
President/Treasurer: BRANDON LINZ, Brandon’s Landscapes, Inc.
229 N. Shamrock Ave., Monrovia, CA 91016
626-256-6200 • brandonslandscaping@verizon.net
Chair
JESSICA CENTENO
Centeno’s Landscaping Co., Inc.
17514 S. Figueroa St., Gardena, CA 90248
310-768-4089 • Fax 310-719-7147
jessica@centenos-inc.com
V.P. Membership
DAN DVORAK
Landscape Contractors Insurance Services
1835 N. Fine Ave., Fresno, CA 93727
818-772-2121 • Fax 818-772-2221
ddvorak@lcisinc.com
V.P. Events
ERNIE BELTRAN
Ernie Beltran Irr. & Land Maintenance
P.O. Box 1492, Culver City, CA 90232
310-261-8137 • Fax 661-942-4518
ernieirrigation@yahoo.com
Secretary
DAN GROMER
Dan Gromer Landscaping
1201 E. Magnis St., Arcadia, CA 91007
626-447-9067 • Fax 323-349-0881
gromerlandscaping@sbcglobal.net
V.P. Public Relations
Edward Wallace
Midwest Landscaping
562-755-9914
uniquenvironments@hotmail.com
Director
MIKE FORSBERG
Forsberg Landscape & Maintenance
P.O. Box 342, Harbor City, CA 90710
310-534-5058 • Fax 310-534-8540
FMikeTerry@aol.com
Associate Member Rep.
JUAN GUTIERREZ
Landscape Warehouse
1673 E. Walnut St., Pasadena, CA 91106
626-792-3319 • Fax 626-792-4757
meanjage@yahoo.com
Director, Ambassador at Large
CHARLES NUNLEY
Lakshmi Landscape Co.
P.O. Box 6265, Altadena, CA 91003-6265
626-791-4886 • Fax 209-593-0603
cnunley@dslextreme.com
V.P. Communications
BARBARA D. ALVAREZ
Alvarez Landscape & Maintenance
P.O. Box 3699, San Dimas, CA 91773
626-917-1614 • Fax 626-917-2611
alvarezlandscape1@gmail.com
President - Frank Niccoli
The Village Gardener
frank@thevillagegardener.com
3054 Stevely Ave., Long Beach, CA 90808
2013 STATE Board of Directors
President-Elect - Chuck Carr
ValleyCrest Landscape Maintenance
ccarr@valleycrest.com
Dir. of Chapter Services
Richard Sheffield
Antioch Nursery L/S & Tree Srvc.
antiochnursery@frazmtn.com
Immediate Past President
Eric Watanabe
Majestic Pools & Landscapes
ewooc@aol.com
Dir. of Communications
Jessica Centeno
Centeno’s Landscaping Co., Inc.
jessica@centenos-inc.com
Secretary/Treasurer
Ted Sandrowski
Sandrowski Landscaping
tedsandCLCA@aol.com
Dir. of Education - Stephen Jacobs
Nature Designs Landscaping
mail@naturedesigns.net
Dir. of Legislation - Peter Dufau, CLT
Dufau Lanscape
dufauland@aol.com
Dir. of Membership - Javier Lesaca
Lesaca Landscape Company
xabil@aol.com
Dir. of Resource Mgmt.
Tom Noonan
Ewing Irrigation Products
tnoonan@ewing1.com
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Dir. of Events - Eric Briner
Briner & Son Landscape Mgmt.
eric@brinerandson.com
Co-Dir. of Chapter
Presidents Council (North)
Aaron Huxley
Hunter Industries/FX Luminaire
aaron.huxley@hunterindustries.com
Co-Dir. of Chapter
Presidents Council (South)
Steve Beckstrom
Tierra Verde Landscape
steveb@tierraverdelandscape.com
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the l an d s c ap er sept em ber / october 2013
Leadership Vs Management: Lead, or Get Out of the Way
By Jay McDowell, ActionCOACH of OC
I had lunch recently with a past peer in one of my
corporate positions, and we had a discussion how one
of our superiors had tried to “manage” a billion dollar
company through a particularly difficult situation,
when he should have used “leadership” instead.
Leadership is a facet of management.
Leadership is just one of the many assets a
successful manager must possess. Care must be taken
in distinguishing between the two concepts. The main
aim of a manager is to maximize the output of the
organization through administrative implementation.
To achieve this, managers must undertake the
following functions: organization, planning, staffing,
directing, and controlling.
Leadership is just one important component of the
directing function.
A manager cannot just be a leader; he also needs
formal authority to be effective. For any quality
initiative to take hold, senior management must be
involved and act as a role model. This involvement
cannot be delegated. In some circumstances,
leadership is not required. For example, self-motivated
groups may not require a single leader and may find
leaders dominating. The fact that a leader is not always
required proves that leadership is...just an asset and is
not essential.
Differences In Perspectives.
Managers think incrementally, while leaders think
radically. Managers do things right, while leaders
do the right thing. This means that managers do
things by the book and follow company policy, while
leaders follow their own intuition, which may in turn
be of more benefit to the company. A leader is more
emotional than a manager. “Men are governed by
their emotions rather than their intelligence.” This
quotation illustrates why teams choose to follow
leaders. Here’s another useful quote on the subject:
“Leaders stand out by being different. They question
assumption and are suspicious of tradition. They seek
out the truth and make decisions based on fact, not
prejudice. They have a preference for innovation.”
Subordinate as a Leader.
Often with small groups, it is not the manager who
emerges as the leader. In many cases it is a subordinate
member with specific talents who leads the group in
a certain direction. It has been said, “Leaders must
let vision, strategies, goals, and values be the guidepost for action and behavior rather than attempting to
control others.”
When a natural leader emerges in a group
containing a manager, conflict may arise if they have
different views. When a manager sees the group
looking towards someone else for leadership he may
feel his authority is being questioned.
Loyalty.
Groups are often more loyal to a leader than a
manager. This loyalty is created by the leader taking
responsibility in areas such as:
• Taking the blame when things go wrong.
• Celebrating group achievements, even minor ones.
• Giving credit where it is due.
“The leader must make
a point of highlighting the
successes within a team, using
charts or graphs, with little
presentations and fun ideas.”
Another wise saying: “Leaders are observant and
sensitive people. They know their team and develop
mutual confidence within it.”
The Leader Is Followed. The Manager Rules.
A leader is someone who people naturally follow
through their own choice, whereas a manager must
be obeyed. A manager may only have obtained his
position of authority through time and loyalty given to
the company, not as a result of his leadership qualities.
A leader may have no organizational skills, but his
vision unites people behind him.
Management Knows How It Works.
Management usually consists of people who are
experienced in their field, and who have worked their
way up the company. A manager knows how each
layer of the system works and may also possess a good
technical knowledge. A leader can be a new arrival to
a company who has bold, fresh, new ideas but might
not have experience or wisdom.
Conclusion:
Managing and leading are two different ways
of organizing people. The manager uses a formal,
rational method while the leader uses passion and
stirs emotions.
Jay McDowell, a CLCA Orange County Chapter
member, can be reached by calling (949) 713-2030.
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Chapter Elections are Sept. 19 in Pasadena
• Chapter Dinner Meeting will Follow Elections!
Our Chapter elections are
scheduled for September 19 at
El Torito Restaurant in Pasadena
at 6 p.m., preceding the Chapter
Dinner meeting. More information
about the dinner meeting can be
found on page 2.
Put in your nomination now
to become a member of the
CLCA LA/SGV Chapter 2014
Board of Directors. Bring your
ideas, enthusiasm and passion
for our industry to the Board and
watch our Chapter continue to
grow. You’ll work with a great
team of landscape contractors
and suppliers in our area and
throughout the state, while honing
your leadership skills and building
life-long friendships.
Anyone interested in serving
on the 2014 Board of Directors
should contact one of the
nominating committee members
below before September 18.
Interested in serving on the
Board, but unsure how? Call one
of them to discuss a position that
would be a good fit for you!
• Charles Nunley at (626) 6761505 or cnunley@dslextreme.com
• Jessica Centeno at (310) 7684089 or jessica@centenos-inc.com
Make a difference and build long-lasting friendships
with a great team of landscape contractors along the way.
Join the 2014 LA/SGV Chapter Board!
Running for 2014
LA/SGV Chapter Office are:
President
Dan Gromer
Treasurer
Brandon Linz
Secretary
Barbara Alvarez
VP Membership
Ernie Beltran
VP Events
Jessica Centeno
VP Communications
Barbara Alvarez
Associate Member Rep.
Juan Gutierrez
Below are postions that currently
do not have anyone running:
VP Legislation
VP Education
The Landscaper is the official publication of the Los Angeles/San Gabriel Valley Chapter of the CLCA. It is published by Eyescapes. Opinions expressed within the context of this
publication are not necessarily those of the CLCA or its members.
The Landscaper is designed and printed by Eyescapes, 36419 Bay Hill Drive, Beaumont, CA 92223. Email: Bronwyn@eyescapes.net, phone: 949.466.1222.
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the l an d s c ap er sept em ber / october 2013
CLCA Convention Set for Nov. 13-16
at the Quail Lodge in Carmel Valley
Plan now to join your CLCA
friends and colleagues in the
beautiful Carmel Valley to network,
learn and, of course, play golf at
this year’s Annual Convention
November 13-16. This year’s
Convention will be hosted at the
Quail Lodge & Golf Club, located in
beautiful Carmel Valley, a sublime
pastoral river valley nestled into
the towering Santa Lucia mountain
range. With average daytime
temperatures during November
in the 70s, Carmel Valley’s crisp
climate will serve as the perfect
setting for our Convention.
About The Site
CLCA has negotiated a “chance of a lifetime” room
rate. You’ll never find rates this low again.
Single Rooms - $125 (resort fee is waived)
Rooms include Free Parking and Complimentary WiFi.
Deadline to book at a discounted rate is Nov. 1, 2013!
Schedule
Saturday, November 16, 2013
9 a.m. – 10:20 a.m. Education Seminar with Beth
Ziesenis. Beth will take the mystery out of online tools
and smart searching to increase productivity and make
working with others easier.
10:30 a.m. – 11:30 a.m. Education Seminar:
Water Update.
12 Noon AMO/LEAF Golf Tournament.
Evening TBA: Dinner honoring former Executive
Director Sharon McGuire.
Quail Lodge & Golf Club
8000 Valley Greens Dr., Carmel, CA 93923
(831) 620-8866 • (831) 626-8481 fax
www.quaillodge.com
Wednesday, November 13, 2013
9 a.m. – 3 p.m.: CLCA Board Meeting.
3 p.m. – 5 p.m.: LEAF Meeting.
5 p.m. – 6 p.m.: Wine & Jazz Welcome Reception.
Music performed by talented members of the Central
Coast Chapter.
Thursday, November 14, 2013
7:30 a.m. – 12 p.m.: Operations Tour.
A behind-the-scenes look at the Green Building and
gardens at the Hilton Bialek Habitat.
12:30 p.m. – 2 p.m.: Recognition Lunch.
2:30 p.m. – 5:30 p.m.: General Membership Meeting.
Friday, November 15, 2013
7:30 a.m. – 8:45 a.m.: Associate Members Meeting.
9 a.m. – 12 p.m.: Education Headliner Vicki Suiter,
National Speaker. Learn how to make a consistent profit
in your business.
3 p.m. Auxiliary Meeting.
6 p.m. – 10 p.m. A Taste of California: Trophy Awards
Dinner and Ceremony.
For more information, visit
www.clca.us/convention
LA/SGV LANDSCAPER 2013 ADVERTISING RATES
Advertise TODAY in the LA/SGV Landscaper. Reach the C-27
landscape contractors you are looking for in your service area.
Ad Size
Rate 1x
Business Card (Color).................... $ 90
1/4 Page (Color)........................... $ 150
1/2 Page (Color) .......................... $ 250
Full Page (Color) - Back Cover ....... $ 450
Full Page (Color) - Inside Page ....... $ 400
Inserts – Full Run
1x
(8 ½” x 11”) .................................$375
Business Card: 1/4 Page: 1/2 Page horizontal:
1/2 Page vertical: 1/3 Page: Full Page:
Ad Sizes – Width x Height
3 1/2” x 2”
3 5/8” x 4 5/8”
7 1/2” x 4 5/8”
3 5/8” x 9 1/2”
3 3/8” x 6 1/8”
8 1/2” x 11” + 1/4” bleed
For more information regarding advertising,
contact Bronwyn Miller at 949.466.1222 or via email
at bronwyn@eyescapes.net and request
The Landscaper Advertiser’s Media Kit.
Articles submitted are subject to approval and modification. Chapter
or Editor are not liable for misprints or errors, and do not necessarily
agree with opinions expressed in byline articles.
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LEAF Scholarships Fund the Future of the Green Industry
Since 1988, CLCA has been recognizing
exemplary academic achievement by
awarding scholarships to students
through CLCA’s (LEAF) Landscape
Educational Advancement Foundation. In 2013,
CLCA has granted a total of $18,850 to 14 students
pursuing horticulture degrees at California colleges
and universities. Recipients from Southern California,
or whose schools or donating chapters are in Southern
California, include:
David Boggs of Spring Valley is a sophomore at
Cuyamaca College in El Cajon majoring in arboriculture.
Boggs is the recipient of the San Diego Chapter
Scholarship.
Christopher Martinez of Indio Hills is a student
at Cal Poly, San Luis Obispo. He received the Inland
Empire Chapter Scholarship and the Ron Heaviland
Memorial Scholarship.
Chaz Perea of Whittier is a senior at Penn State
University online and recently finished his course of
study in ornamental horticulture at Mt. San Antonio
College in Walnut, receiving an associate’s of science
degree in ornamental horticulture and an associate’s
of science degree in integrated pest management.
He is currently working to earn a bachelor of science
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the l an d s c ap er degree in turfgrass science and preparing for work
on two master’s degrees: an MBA and a master’s
in environmental science. A Certified Arborist and
Certified Irrigation Auditor, Perea also has a Qualified
Applicator License and Pest Control Advisors License.
He currently works as a landscape manager for the
Los Angeles Dodgers and is a coach on the Mt. San
Antonio College turf team. He was awarded the Los
Angeles San Gabriel Valley Chapter Scholarship, the
Tom Yanase Pacific Coast Chapter Scholarship and the
Jaie Wallace Memorial Scholarship.
Cody Stewart of Ventura, a student at Cal Poly, San
Luis Obispo, is the recipient of the Hi Kellogg Memorial
Scholarship, the Elizabeth Lloyd-Davis Foundation
Scholarship, the Joy and Warren Thurston Memorial
Scholarship, the Stuart Sperber Memorial Fund
scholarship, the Henry Soto/Rose Marie Head Memorial
Scholarship, a CLCA General Fund Scholarship and a
CLCA Women’s Auxiliary Scholarship
Cody Wallace of Fullerton is a senior at Cal Poly,
San Luis Obispo, and the incoming vice president of
the Horticulture Club. Wallace received the Orange
County Chapter Scholarship, the Walt Young Memorial
Scholarship, the Ben Slade Memorial Scholarship, the
Tom Matsuoka Memorial Scholarship and a CLCA
General Fund Scholarship.
Jeremiah Wheeler of Shasta Lake is a junior at
Shasta College majoring in horticulture. This summer
he is working to receive his pest applicator’s license,
his irrigation auditor’s certification and his C-27 license.
He received the North Valley Chapter Scholarship and
the Associate Member Organization Scholarship.
sept em ber / october 2013
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5 Reasons To Shop with a ‘Professional’ Supplier
By Joe Islas, Ewing Irrigation
For many, selecting a primary supplier is as simple
as answering a few fundamental questions: Is the
location easily accessible to my projects? Are the
products I need in stock? Can I get the products I need
at a fair price?
This approach can help you find many of the
products you need – much of the time. But, what
happens when something goes wrong? Can you
quickly and easily find the help you need? Do your
technical questions get answered? Will the person on
the other side of the counter or telephone line go that
extra mile to help you in a time of need?
Expect More
There are many reasons why choosing a professional
supplier over a “big box store” can add value to your
business, but here are just five to consider.
• Expertise. When you need assistance in selecting
the right products, or help in troubleshooting a jobsite
issue, you can count on a professional supplier. Stores
specializing in landscape and irrigation products, like
Ewing Irrigation, offer knowledgeable and experienced
staff (who participate in rigorous training programs) to
help with your day-to-day needs and help resolve your
greatest jobsite challenges. They know what it takes
to keep irrigation systems functioning properly, and
landscapes healthy.
• Professional-Grade Products & Technical Support.
Wholesale suppliers understand the importance of
offering professional-grade, quality-tested products
that often have higher durability standards – helping
to reduce callbacks and minimize repairs. They also
have close relationships with manufacturers to assist
with specifications and technical support.
• Broader Selection. Because professional landscape
suppliers specialize in the Green Industry, you’ll find
the right part, size, and quantity of the parts you
need. This helps avoid unnecessary strain to your
installation, repair or maintenance project. You’ll also
be able to compare similar products from a variety of
manufacturers to make sure you have the right product
for the unique requirements of your project.
• Latest Technologies. Dedicated landscape suppliers
are at the forefront of new technologies – often working
hand-in-hand with manufacturers to test and shape
future products. If you are interested in water-efficient
products to help save water and reduce your water
bill, a professional landscape supplier can educate you
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t he l an d s c ap er on the advanced water management technologies
available today, ranging from water-efficient nozzles
and amendments to “smart” irrigation controllers that
automatically adjust your water schedule based on
weather data or soil moisture.
• Education. Professional landscape suppliers offer
contractors a variety of education opportunities,
ranging from one-on-one advice and product
demonstrations to seminars and hands-on installation
workshops. From enhancing installation, maintenance
or troubleshooting expertise to developing new skills
and services offerings to help grow your revenue,
these education programs are focused on helping
you succeed.
What’s Right for your Business?
You can choose between a big box warehouse or
a true business partner. The answer is simple. You
want to keep your clients’ properties in top condition
to keep satisfaction ratings high, referrals strong, and
repeat business flowing. You also want to find ways to
operate more efficiently. A professional supplier can
help you do just that – by having the right products,
sizes, technical expertise and support to help you get
the job done right, and on time.
Also, most professional suppliers offer additional
value, such as credit programs, rebates, product
specials, early order programs – and in some cases,
even discounts on business products and services, such
as irrigation design software, equipment, insurance
and more.
To help keep your clients’ landscapes healthy and
looking good year-round, a professional supplier is your
best bet to find all the products you need in one place,
with the knowledgeable staff to help to you make the
job as easy as possible.
Author Joe Islas serves as landscape and irrigation
specialist for Ewing Irrigation in South El Monte. He can
be reached at 626.350.9530.
Benefits of CLCA Membership
• Local & State
Magazines
• Group Insurance
• Awards
• Political Advocacy
• Networking
• Certification
• Education
• Expert Advice Program
• And More
sept em ber / october 2013
Netafim Techline® CV Features Integral Check
Valves for Efficient Irrigation on Slopes
With built-in check valves
in each emitter to prevent low
head drainage, Netafim Techline
CV dripline offers a water-saving
solution for irrigating landscapes
with elevation changes, such as
slopes and low lying areas.
Techline CV check valves hold
back up to 4.6’ of water, which
means water stays in the tubing
when the irrigation is turned
off and does not flow down to
lower elevations.
With check valves, Techline
CV emitters turn on and off at the
same time, balancing the irrigation
coverage.
Dripline
systems
without check valves can lose
up to 1.3 gallons of water per 100
feet, resulting in plant damage or
slippery surfaces.
With advanced features that
ensure
reliable
performance,
Techline CV includes built-in
physical root barriers in each
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emitters also have an anti-siphon
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Netafim Techline CV offers the
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the absorption rates of various
soil types.
Versatile and highly flexible,
Techline dripline is used to irrigate
turf, shrubs, trees and flower beds,
and can be installed in landscapes,
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dripline is also applicable when
irrigating vertical installations,
including
green
walls
and
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Netafim offers a full-line of
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and is a global leader in the research
and manufacture of low volume
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www.netafimusa.com.
Need a Product or Service? Call our Advertisers First!
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t he l an d s c ap er sept em ber / october 2013