September/October 2012 - California Landscape Contractor`s
Transcription
september/october 2012 the landscaper The Official Publication of the Los Angeles/San Gabriel Valley Chapter CLCA www.clca-lasgv.org Join Us Se Chapter pt. 20 El at the D ections epot (See Pa ge 4) INSIDE this issue: Multi-Chapter Event: “Day at the Beach” (pg 2) CLCA Annual Convention Schedule (pg 7) and more… LA/SGV CLCA – The Landscaper P.O. Box 3699 San Dimas, CA 91773 Brandon Linz president’s message Well…summer is starting to wind down. Fortunately for us, we live in Southern California so there is still a lot of good weather left before it starts to get cold. My company has been very busy lately with end of summer tree trimming and other construction projects. Hopefully you are all busy with construction jobs too and getting ready to shift gears into fall and prepare your client’s properties for the holidays. No matter how busy you get in business, you should always strive to attend our Chapter events. We are continually planning and hosting events in an effort to get YOU involved and we have a lot coming up. On September 20, we will be having our Chapter Elections at the Depot Restaurant in Torrance; please be sure to participate by voting. I must say, the job of President sure has kept me busy, but I love working with my fellow contractors and helping improve the industry for everyone. Having learned a lot during my tenure, I look forward to continuing to serve CLCA. Are you interested in serving on our 2013 Board? Let me know! We are always looking for new volunteers and fresh ideas. Also on the horizon is our Chapter organized “Day at the Beach” on Saturday, Oct. 13. This familyfriendly event will be held at Doheny State Beach in Dana Point and is FREE to all members and vendors Upcoming Events September 20 Chapter Elections and Board Meeting at the Depot Restaurant in Torrance More info on page 4. 27 SFV Chapter Golf Tournament Angeles National Golf Club in Sunland More info on page 4. OCTOBER 8 Board Meeting 13 LA/SGV Sponsored Multi-Chapter “Day at the Beach,” at Doheny Beach NOVEMBER 7-10 CLCA Annual Convention Coronado, CA For the latest events & info check out our new chapter website at clca-lasgv.org 2 the l an d s c ap er of ALL CLCA Chapters! You definitely don’t want to miss it! You should also plan to attend CLCA’s Annual Convention at Loews Coronado Bay Resort this year from Nov. 7-10. I would like to end this month’s message by thanking the 2012 Board Members. This year’s members are dedicated to making our industry and Chapter better for all of us. They are the unsung heroes of our association, doing so much “behind-thescenes” work on our events in planning and execution so that we are able to enjoy as many as we do; it is definitely appreciated. Join Us for a Family-friendly “Day at the Beach” on Saturday October 13 in Dana Point This fun multi-Chapter event is sponsored by the LA/SGV Chapter! Where: Doheny State Beach When: Saturday, October 13, 2012 11 a.m. - 7 p.m. Location: 25300 Dana Point Harbor Dr. Dana Point, CA 92629 Picnic Area “B” Cost: FREE! Just pay $15 to park. RSVP: Barbara Alvarez at (626) 917-1614 by Oct. 9 The LA/SGV Chapter is sponsoring this fun event, which is open to all CLCA members and their families! Food, drinks and games will by supplied by the LA/SGV Chapter. All you need to supply is an RSVP by October 9! sept em ber / october 2012 2012 LA/SGV CHAPTER Board of Directors President: BRANDON LINZ, Brandon’s Landscapes, Inc. 229 N. Shamrock Ave., Monrovia, CA 91016 626-256-6200 • brandonslandscaping@verizon.net Treasurer: ELIZABETH BURNS, Zone 24 Landscaping, Inc. 1505 Border Ave., Torrance, CA 90501 • Fax 310-328-2450 310-831-6132 • elizabeth@zone24-landscaping.com Chair JESSICA CENTENO Centeno’s Nursery & Landscaping, Inc. 17514 S. Figueroa St., Gardena, CA 90248 310-768-4089 • Fax 310-719-7147 jessica@centenos-inc.com V.P. Membership DAN DVORAK Landscape Contractors Insurance Services 1835 N. Fine Ave., Fresno, CA 93727 818-772-2121 • Fax 818-772-2221 ddvorak@lcisinc.com Director ERNIE BELTRAN Ernie Beltran Irr. & Land Maintenance P.O. Box 1492, Culver City, CA 90232 310-261-8137 • Fax 661-942-4518 ernieirrigation@yahoo.com Secretary DAN GROMER Dan Gromer Landscaping 1201 E. Magnis St., Arcadia, CA 91007 626-447-9067 • Fax 323-349-0881 gromerlandscaping@sbcglobal.net V.P. Legislation Edward Wallace Midwest Landscaping 562-755-9914 uniquenvironments@hotmail.com Director MIKE FORSBERG Forsberg Landscape & Maintenance P.O. Box 342, Harbor City, CA 90710 310-534-5058 • Fax 310-534-8540 FMikeTerry@aol.com Associate Member Rep. JUAN GUTIERREZ Landscape Warehouse 1673 E. Walnut St., Pasadena, CA 91106 626-792-3319 • Fax 626-792-4757 meanjage@yahoo.com Chapter Ambassador CHARLES NUNLEY Lakshmi Landscape Co. P.O. Box 6265, Altadena, CA 91003-6265 626-791-4886 • Fax 209-593-0603 cnunley@dslextreme.com V.P. Communications BARBARA D. ALVAREZ Alvarez Landscape & Maintenance P.O. Box 3699, San Dimas, CA 91773 626-917-1614 • Fax 626-917-2611 alvarezlandscape1@gmail.com President - Eric Watanabe Majestic Pools & Landscapes Inc. ewooc@aol.com 3054 Stevely Ave., Long Beach, CA 90808 2012 STATE Board of Directors President-Elect - Frank Niccoli The Village Gardener Inc. frank@thevillagegardener.com Dir. of Chapter Srvcs./Events Shari Collins Verdant Landscaping shari@verdantlandscaping.com Immediate Past President Robert Wade Wade Landscaping Inc. wli2005@gmail.com Dir. of Communications Chuck Carr ValleyCrest Landscape Maintenance ccarr@valleycrest.com Secretary/Treasurer Ted Sandrowski Sandrowski Landscaping, Inc tedsandCLCA@aol.com Dir. of Education - Stephen Jacobs Nature Designs Landscape mail@naturedesigns.net Dir. of Legislation - Pete Dufau, CLT Dufau Lanscape, Inc. dufauland@aol.com Dir. of Membership - Javier Lesaca Lesaca Landscape Company xabil@aol.com Dir. of Resource Mgmt. Tom Noonan Ewing Irrigation Products tnoonan@ewing1.com w w w.clca-lasgv.or g Co-Dir. of Chapter Presidents Council (North) Aaron Huxley Hunter Industries/FX Luminaire aaron.huxley@hunterindustries.com Co-Dir. of Chapter Presidents Council (South) Rene Emeterio Specialized Landcape Management Service remeterio@slmlandscape.com Executive Dir. - Sharon McGuire CLCA Headquarters sharonmcguire@clca.org 3 Chapter Elections are Sept. 20 in Torrance • Chapter Board Meeting to Preceed Elections! Our Chapter elections will be held on September 20 at 6:30 p.m. at the Depot Restaurant in Torrance. A Board meeting will preceed the elections at 5:30 p.m. Please RSVP your attendance to Brandon Linz by calling (626) 256-6200 or emailing brandonslandscaping@verizon.net. Put in your nomination now to become a member of the CLCA LA/SGV Chapter 2013 Board of Directors. Bring your ideas, enthusiasm and passion for our industry to the Board and watch our Chapter continue to grow. You’ll work with a great team of landscape contractors and suppliers in our area and throughout the state, while honing your leadership skills and building life-long friendships. Running for 2013 LA/SGV Chapter Office are: Chairman of the Board Jessica Centeno President Brandon Linz Treasurer Elizabeth Burns Secretary Dan Gromer VP Communications Barbara Alvarez Below are postions that currently do not have anyone running: VP Membership VP Public Relations VP Legislation VP Events Associate Member Rep. Dir. of Unlicensed Operators Director at Large At the July LA/SGV Chapter Board meeting – held July 9, 2012 in San Dimas – Chapter President Brandon Linz appointed the 2013 nominating committee. Committee members are: Charles Nunley, Jessica Centeno and Juan Gutierrez. Anyone interested in serving on the 2013 Board of Directors should contact one of the nominating committee members. Interested in serving on the Board, but unsure how? Call one of them to discuss a position that would be a good fit for you! • Charles Nunley at (626) 676-1505 or cnunley@dslextreme.com • Jessica Centeno at (310) 768-4089 or jessica@centenos-inc.com • Juan (Joe) Gutierrez at (626) 7923319 or meanjage@yahoo.com Make a difference and build long-lasting friendships with a great team of landscape contractors along the way. 4 the l an d s c ap er Join the 2013 LA/SGV Chapter Board! sept em ber / october 2012 busy over We’ve been w months! e f t s a p e h t issed M u o Y e s a In C It... State President Eric Watanabe is welcomed to the July 19 Chapter meeting in Torrance by Chapter Ambassador Charles Nunley. Ewing rep James Minnich and his wife Andrea look forward to these highly informative CLCA meetings. Chapter AM Rep Juan Gutierrez and Chapter President Brandon Linz prepare to dine on a tasty dinner at the Depot Restaurant. Meeting attendees enjoy lively conversation. Netafim rep Bill Millward gets a quick bite in before his presentation on successfully designing, installing and maintaining a drip irrigation system. John Marinovich and Past Chapter President Jessica Centeno share a laugh. LCIS rep Dan Dvorak listens intently as Chapter Treasurer Beth Burns makes a point. Attendees listen to FX Lighting rep David Oborn talk about the differences between LED and Halogen lighting at the Aug. 24 meeting in Rancho Palos Verdes. David Oborn demonstrates lighting designs using the traditional halogen lights before redesigning the demo using the more efficient LED type lights. w w w.clca-lasgv.or g 5 Jessica Centeno Candidate Statement Running for 2013 State Director of Communications Hello, my name is Jessica Centeno and I am running for the position of Director of Communications. While our company, Centeno’s Landscaping Company, Inc., has been a member of CLCA since 1995, I have been active in my local Chapter since 2007. During that time, I served as the Los Angeles - San Gabriel Valley Chapter Treasurer for two years and then moved on to serve as Chapter President for another two years. I chaired the 2010 Beautification Awards Committee and worked diligently alongside my fellow Chapter members to produce a “Green Industry” event at the Historic Greystone Mansion in Beverly Hills, CA, which was presented to the public. I grew up in the Green Industry; from a young age I would spend time with my Dad on the jobsites with my hands in the dirt. Because of that opportunity, I have been lucky to work in the many diverse facets that are part of our industry. I have worked in maintenance, construction, design, and as a nursery person. I am also a former Board Member of the Nursery Growers Association of California and a current member of the International Society of Arboriculture and a certified arborist. In addition, most recently, I have received a postgraduate certificate in Landscape Architecture from the University of California, Los Angeles – Extension and am a member of the American Society of Landscape Architects. I never thought that I would actually work in the family business when I was growing up, but life has a way guiding us to what we are meant to do. I received my Bachelor’s Degree in Mass Communication from The University of Wisconsin- Milwaukee with an emphasis in Public Relations, Advertising and Print Journalism. I gained experience in this field while working at Pacific Communications Group, an integrated media-marketing firm. During which time I contributed to accounts such as Ford Automotive, Seleen, and Hoteles Camino Real. My experience taught me that when it comes to marketing and branding, it is important to always keep the message simple and consistent. I find that the greatest challenge that CLCA will have in branding is to keep the message Jessica Centeno consistent. That is particularly difficult when there are 17 Chapters that have their own unique personality. Never the less, I do not believe that it is impossible. I do believe in the mission statement that this organization was founded on, “To serve and protect the interests of its members, promote professionalism, and advance public awareness of the landscape industry.” And it is with taking that mission statement and holding it close to my heart that I will work towards advancing our profession and our members to the public. I would appreciate your vote to allow me to serve as your 2013 Director of Communications. Thank you. If you have any questions, please call me (310) 989-9460. SFV Golf Tourney Sept. 27 at Angeles National in Sunland • Gary Vallen Memorial Scholarship Fund to Be Established with Net Proceeds Everyone’s invited to participate in the SFV Chapter Memorial Golf Tournament on Thursday, September 27, at Angeles National Golf Club in Sunland. Net proceeds from this tournament will go toward the establishment of a Gary Vallen Memorial Scholarship Fund. The only thing resembling last year’s SFV Chapter Memorial Golf Tournament is its location. Big changes will be instituted in SFV’s 14th Annual Golf Classic, including participation by professional golfers who have appeared on the Golf Channel’s Big Break TV show. Also new this year will be a number of pre-shotgun activities hosted by the golf celebrities. They will also manage several on-course games to enhance your golfing experience. We’re not done yet…there will also be several big-ticket prizes, 6 the l an d s c ap er including an exciting mini-vacation getaway. And last but not least, the event will also feature a $10,000 hole-in-one prize! Registration begins at 9 a.m., with shotgun start at 11 a.m. (Modified Scramble). Following the golf day, Valley Crest Tree Company will again be hosting a delicious Southwest BBQ Dinner at their Specimen Nursery located directly across the street from the golf course. Tournament cost is $135 per person and includes green fee, cart, lunch, range balls and dinner. Angeles National Golf Club is located at 9401 Foothill Blvd., Sunland, CA 91040. For more information, please call the Chapter Office at (818) 772-7233, or Dan Dvorak at (310) 480-7803. Registration is limited, so please respond ASAP if you’re interested. This event will really be unique, and is a fitting tribute to Gary Vallen, who was a friend to us all. sept em ber / october 2012 Discover the Difference with FREE Rain Bird® 5004 PRS Rotors Many areas of the United States, including parts of California, experience exceptionally high or fluctuating water pressure. Pressure problems can wreak havoc on an irrigation system’s overall performance and efficiency, often leading to higher water bills, uneven coverage and unhappy customers. Now, you can discover firsthand the difference that pressure-regulating rotors can make. For a limited time, Rain Bird is offering CLCA members a FREE sample pack of six (6) 5004 PRS Rotors. Rain Bird’s 5004 PRS Rotors are the only rotors on the market today featuring in-stem pressure regulation. Simply install these rotors on an appropriate zone, and see how easy it is to help your customers use less water and save money while enjoying healthier landscapes. To receive your free sample pack, visit http://www.rainbird.com/CLCA-PRS then complete and submit the online form. This offer expires Friday, October 15, 2012, and supplies are limited, so don’t wait - sign up for your six free Rain Bird 5004 PRS Rotors today. Some restrictions may apply; please see the online form for details. SC HED ULE OF E VENTS Wednesday, November 7, 2012 11:30 a.m. Golf Tournament 5 – 6 p.m. Packet Pick-up & Welcome Reception 6 – 11 p.m. CLCA Auxiliary Fundraiser Thursday, November 8, 2012 7:30 a.m. – noon Breakfast & Keynote Speaker 12:30 p.m. – 6 p.m Operations Tour and On-Bus Happy Hour: Tour of FX and Hunter Industries Friday, November 9, 2012 7:30 – 8:45 a.m. Associate Members Meeting 9 – 11 a.m. Workshop 1 11:30 a.m. – 1 p.m. Recognition Luncheon & Round-table Discussions 1:30 – 3:30 p.m. General Membership Meeting 3 p.m. Auxiliary Meeting 6 – 10 p.m. Trophy Awards Dinner & Ceremony Saturday, November 10, 2012 9 – 11 a.m. Workshop 2 11 a.m. - 3 p.m. State Board Meeting Visit www.winwithclca.org/convention for more info. and to register! w w w.clca-lasgv.or g 7 Netafim Introduces the Industry’s Smallest Water Meter for On-Site Irrigation Management Netafim USA introduces the M Series, the industry’s smallest sub-meters for residential and commercial dripline irrigation systems. The new mini-meters communicate directly with irrigation controllers and measure water usage for more efficient resource management. The M Series can be installed with all Netafim landscape dripline and is also adaptable to other low volume systems. The meters are available in ¾” and 1” diameters and feature durable plastic or corrosion-proof metal bodies. The sub-meters monitor flow rates from 0.2 to 20 gpm at pressures up to 140 psi. Flow rates are reported in U.S. gallons, based on multiplication factors indicated on the meter dial faces. Netafim meters feature just one moving part, an impeller that contacts with the water flow, to ensure minimal wear and tear and longer life. To prevent fogging, the meter’s magnetic-driven registers are hermetically sealed and encapsulated within the metal or plastic bodies. Reed switch registers or photo diode registers are available. The reed switch register is a dry contact or simple switch closure for communicating with control and monitoring equipment. The photo diode register includes a photo coupler sensor that provides pulse output for communicating with control and monitoring equipment. The M Series includes the industry’s longest warranty, three years on the metering components (register and metering assembly), and five years on the meter body. Netafim is a global leader in the innovation and manufacture of low volume irrigation systems. Netafim USA is based in Fresno, CA, and offers an extensive range of products for water-efficient landscapes, including Techline® CV and Techline® EZ dripline, low volume control zone kits, filters, controllers and valves, point-source emitters and hydrometers. For more information about Netafim products, visit www.netafimusa.com or call 888.638.2346. David Kirby Named Vice President of Sales for Monrovia David W. Kirby, a longtime sales representative with Monrovia, was recently promoted to Vice President of Sales. Kirby first worked at Monrovia as a college intern in the early 90s while studying horticulture at Texas Tech University. He joined the company in 1992 as an in-house sales rep for three years, and then was awarded a sales territory in 1995. The past 17 years, he covered the central coastal region of California, consistently achieving top sales accolades including several Regional Sales Craftsman awards. Kirby has a breadth of knowledge about both the retail and wholesale sides of the nursery industry. He has worked with some of the best retail garden centers in the industry to develop marketing programs and sales promotions. “He’s a great leader – fellow sales associates and garden center staffs frequently look to him for his innovative ideas and horticultural expertise,” said Miles Rosedale, Monrovia CEO. The Landscaper is the official publication of the Los Angeles/San Gabriel Valley Chapter of the CLCA. It is published by Eyescapes. Opinions expressed within the context of this publication are not necessarily those of the CLCA or its members. The Landscaper is designed and printed by Eyescapes, 36419 Bay Hill Drive, Beaumont, CA 92223. Email: Bronwyn@eyescapes.net, phone: 949.466.1222. 8 the l an d s c ap er sept em ber / october 2012 Remembering a CLCA Friend: Gary Vallen Long-time CLCA member Gary Vallen, a pillar in our industry and a friend to all who knew him, died of a massive heart attack on Tuesday, July 24. He will be greatly missed by CLCA and the entire Green Industry who are shocked and saddened by his passing. Gary was a member of both CLCA and the California Association of Nursery and Garden Centers (CANGC). As a CLCA Regular Member, Gary served as President of the High Desert Chapter in 1992 and 1993 and as co-chair of the Chapter President’s Council in 1993 and 1994. Gary sold his contracting business in 1993 and joined the Superior Sod sales team shortly thereafter, eventually becoming the company’s general manager. At that point, Gary became an Associate member of CLCA. Gary was also very involved as a member of the Landscape Industry Show Committee for more than a decade and chaired the committee for several years. A big proponent of the Trophy Awards Program, Gary served as a judge for the event on three occasions. He also served as the Associate Member Director on the CLCA Board of Directors in 2004 and 2005. In 2009, he was named a CLCA Life Member. Because of his 46-year involvement and leadership in many facets of the Green Industry – from nursery and sod sales to landscape contracting – Gary was honored last year with induction into the Green Industry Hall of Fame. His other awards include several from CLCA, such as the Allegiance Award (2010), and Associate Member of the Year (2005). Gary Vallen having fun with long-time good friends Beth Burns and Gordon Larson. Although Gary will be remembered by some for his professional and institutional accomplishments, it’s his beaming smile, love of life and gravelly voice that his friends will miss most. Always ready to offer a helping hand, often before he was even asked, Gary’s vast network of industry contacts made him a go-to informational person for anything green. Speaking of green… Gary was recently referred to as The Green Kahuna by some of his friends, a term that merged two of his great loves…landscaping and surfing. May he ride that big wave to paradise. To honor the memory of their dear friend, the San Fernando Valley Chapter is dedicating the net proceeds from its 14th Annual Golf Tournament on September 27 to the establishment of a Gary Vallen Memorial Scholarship Fund. LA/SGV LANDSCAPER 2012 ADVERTISING RATES Advertise TODAY in the LA/SGV Landscaper. Reach the C-27 landscape contractors you are looking for in your service area. Ad Size Rate 1x Business Card (Color).................... $ 90 1/4 Page (Color)........................... $ 150 1/2 Page (Color) .......................... $ 250 Full Page (Color) - Back Cover ....... $ 450 Full Page (Color) - Inside Page ....... $ 400 Inserts – Full Run 1x (8 ½” x 11”) .................................$375 Business Card: 1/4 Page: 1/2 Page horizontal: 1/2 Page vertical: 1/3 Page: Full Page: Ad Sizes – Width x Height 3 1/2” x 2” 3 5/8” x 4 5/8” 7 1/2” x 4 5/8” 3 5/8” x 9 1/2” 3 3/8” x 6 1/8” 8 1/2” x 11” + 1/4” bleed For more information regarding advertising, contact Bronwyn Miller at 949.466.1222 or via email at bronwyn@eyescapes.net and request The Landscaper Advertiser’s Media Kit. Articles submitted are subject to approval and modification. Chapter or Editor are not liable for misprints or errors, and do not necessarily agree with opinions expressed in byline articles. w w w.clca-lasgv.or g 9 10 t he l an d s c ap er sept em ber / october 2012 Keeping Up With Plant I.D. By Jose Robles, Landscape Warehouse We’ve talked before about building upon what is working in your business by adding related activities and product or service lines that can broaden your market. Well, we have recently developed a new line of business that is actually helping our regular customers, while attracting new ones: EDUCATION. Once we expanded our irrigation supply operation to include nurseries, it became evident that many landscapers and gardeners are in dire need of help when it comes to certain elements of the profession, such as plant identification. Thousands of dollars are lost each year by landscapers and gardeners because they thought one plant was another, planted some in the wrong spot, or cared for them improperly because they really did not know what plants they were working with. There are also problems not knowing which plants are kid and pet friendly, and which are not. Not staying abreast of your plant identification – especially with the most commonly used plants in your area – will not only lead to loss of money, but loss of credibility with your clients…and ultimately, loss of clients themselves. So, we have begun a series of plant identification classes at our Landscape Warehouse Nursery in Duarte. The classes – six in all in the Plant I.D. module – are being held on consecutive Wednesday nights; in English with some translation in Spanish. Other modules will include classes on irrigation, trees, safety, plan reading, and turf management. These classes are being taught by experienced Green Industry professionals, including Past CLCA State President and one of the founders of the Certified Landscape Technician (CLT) program, Charles Nunley. Our current Plant I.D. module is in its final sessions, but I mention it here to let you know that it will be coming around again, along with the other valuable educational modules. Our next classes cover all facets of Irrigation, and will be taught in six two-hour sessions – on consecutive Tuesdays and Wednesdays, October 2, 3, 9, 10, 16, and 17 beginning at 6 p.m. at Landscape Warehouse Nursery in Duarte. Classes are $25 each two-hour session. It is our belief that all landscapers, gardeners and maintenance personnel can attain a higher level of professionalism through comprehensive education and training by experienced Green Industry professionals. We are in the process of meeting that need. Whether you’re in our area or not, get plugged into a sound educational program near you to help take you and your business to the next professional level. You’re never too old or too smart to learn something new…especially when it will set you apart from your competition. If you want to learn more about our educational programs, call (626) 792-3319 and ask for Brenda. – Jose w w w.clca-lasgv.or g 11
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