June/July 2012 - California Landscape Contractor`s Association Los

june/july 2012
the
landscaper
The Official Publication of the Los Angeles/San Gabriel Valley Chapter CLCA
www.clca-lasgv.org
Join Us
July 19
Chapter
Dinne
at the D r Meeting
epot
(See
Page 2)
INSIDE this issue:
Post Cinco de Mayo Golf
Tournament Highlights (pg 4-5)
2012 CLT Test Dates (pg 8)
and more…
LA/SGV CLCA – The Landscaper
P.O. Box 3699
San Dimas, CA 91773
president’s message
Summer has arrived and it sure has been hot! I
hope everyone is very busy mixing profitable work
with summer fun. I seem to be running in so many
different directions between school, CLCA LA/SGV
business, existing clients and new business. My
company is re-landscaping and planting more flowers
than I can count, but I won’t complain about that.
In May, our Chapter hosted its annual (post)
Cinco De Mayo Golf Tournament. In my opinion,
it was a huge success. We had many vendors and
contractors come out to play golf with us. This event
is very important for our Chapter as it brings everyone
together to relax, network and have fun. I was happy
to see our members and Board members out on the
course enjoying a beautiful day and good company.
Special thanks and acknowledgement of a great
job goes to our Chapter AM Rep Juan Gutierrez for
all of the hard work and extra effort he invested in
putting this successful event together. I would also
like to thank the rest of the CLCA Board Members for
Upcoming Events
July
9
Board Meeting, Barbara Alvarez’ Residence
19
Chapter Dinner Meeting at The Depot
1250 Cabrillo Avenue, Torrance, CA 90501
august
6
Board Meeting
23
Chapter Dinner Meeting in Rancho Palos Verdes: Learn how to make money with LED’s. Event sponsored by FX. Keynote Speaker: David Oborn, FX Luminaire. RSVP to get address. Time: 7 p.m. Cost: $20. RSVP to Jessica Centeno at 310.989.9460.
September
13
Chapter Dinner Meeting in Arcadia: Learn how to make money with LED’s. Event sponsored by FX. Keynote Speaker: David Oborn, FX Luminaire. RSVP to get address. Time: 7 p.m. Cost: $20. RSVP to Jessica Centeno at 310.989.9460.
20
Board Meeting
For the latest events & info check
out our new chapter website at
clca-lasgv.org
Brandon Linz
their work on this event and the many other projects
and events that we undertake for the benefit of all
our members. When we are all having fun, it is easy
to forget that behind the scenes the Board is hard at
work making these events possible. Next time you
run into a Board member, I encourage you to let them
know you appreciate their hard work and the time
they invest in our organization.
If you would like to get more involved in our San
Gabriel Valley Chapter, feel free to contact any of
the Board members on page 3 inside our magazine.
We are working on future Chapter events and value
additional input from our members.
It is difficult to imagine that the year is almost half
over, but the best is yet to come! See below for more
information on upcoming Chapter events. Hopefully
I will see you at one (or more) of them! Until then,
I would like to wish all CLCA members continued
success and a busy summer.
CHAPTER DINNER MEETING
Learn how to successfully design,
install and maintain drip irrigation
Keynote Speaker: Bill Millward, Netafim, USA
Where: The Depot Restaurant
1250 Cabrillo Avenue
Torrance, CA 90501
(T) 310.787.7501 When: Thurs., July 19 @ 6:30 pm
Cost: $40 per person
R.S.V.P.: Beth Burns at 310.977.0500
Details: Learn how to successfully:
• DESIGN your drip irrigation using the proper layout, hydrau-
lic calculations and placement.
• INSTALL using the proper components needed in a drip system.
• MAINTAIN your drip system to enhance its longevity.
The Landscaper is the official publication of the Los Angeles/San Gabriel Valley Chapter of the CLCA. It is published by Eyescapes. Opinions expressed within the context of this
publication are not necessarily those of the CLCA or its members.
The Landscaper is designed and printed by Eyescapes, 36419 Bay Hill Drive, Beaumont, CA 92223. Email: Bronwyn@eyescapes.net, phone: 949.466.1222.
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the l an d s c ap er june/j ul y 2012
2012 LA/SGV CHAPTER Board of Directors
President: BRANDON LINZ, Brandon’s Landscapes, Inc.
229 N. Shamrock Ave., Monrovia, CA 91016
626-256-6200 • brandonslandscaping@verizon.net
Treasurer: ELIZABETH BURNS, Zone 24 Landscaping, Inc.
1505 Border Ave., Torrance, CA 90501 • Fax 310-328-2450
310-831-6132 • elizabeth@zone24-landscaping.com
Chair
JESSICA CENTENO
Centeno’s Nursery & Landscaping, Inc.
17514 S. Figueroa St., Gardena, CA 90248
310-768-4089 • Fax 310-719-7147
jessica@centenos-inc.com
V.P. Membership
DAN DVORAK
Landscape Contractors Insurance Services
1835 N. Fine Ave., Fresno, CA 93727
818-772-2121 • Fax 818-772-2221
ddvorak@lcisinc.com
Director
ERNIE BELTRAN
Ernie Beltran Irr. & Land Maintenance
P.O. Box 1492, Culver City, CA 90232
310-261-8137 • Fax 661-942-4518
ernieirrigation@yahoo.com
Secretary
DAN GROMER
Dan Gromer Landscaping
1201 E. Magnis St., Arcadia, CA 91007
626-447-9067 • Fax 323-349-0881
gromerlandscaping@sbcglobal.net
V.P. Legislation
Edward Wallace
Midwest Landscaping
562-755-9914
uniquenvironments@hotmail.com
Director
MIKE FORSBERG
Forsberg Landscape & Maintenance
P.O. Box 342, Harbor City, CA 90710
310-534-5058 • Fax 310-534-8540
FMikeTerry@aol.com
Associate Member Rep.
JUAN GUTIERREZ
Landscape Warehouse
1673 E. Walnut St., Pasadena, CA 91106
626-792-3319 • Fax 626-792-4757
meanjage@yahoo.com
Chapter Ambassador
CHARLES NUNLEY
Lakshmi Landscape Co.
P.O. Box 6265, Altadena, CA 91003-6265
626-791-4886 • Fax 209-593-0603
cnunley@dslextreme.com
V.P. Communications
BARBARA D. ALVAREZ
Alvarez Landscape & Maintenance
P.O. Box 3699, San Dimas, CA 91773
626-917-1614 • Fax 626-917-2611
alvarezlandscape1@gmail.com
President - Eric Watanabe
Majestic Pools & Landscapes Inc.
ewooc@aol.com
3054 Stevely Ave., Long Beach, CA 90808
2012 STATE Board of Directors
President-Elect - Frank Niccoli
The Village Gardener Inc.
frank@thevillagegardener.com
Dir. of Chapter Srvcs./Events
Shari Collins
Verdant Landscaping
shari@verdantlandscaping.com
Immediate Past President
Robert Wade
Wade Landscaping Inc.
wli2005@gmail.com
Dir. of Communications
Chuck Carr
ValleyCrest Landscape Maintenance
ccarr@valleycrest.com
Secretary/Treasurer
Ted Sandrowski
Sandrowski Landscaping, Inc
tedsandCLCA@aol.com
Dir. of Education - Stephen Jacobs
Nature Designs Landscape
mail@naturedesigns.net
Dir. of Legislation - Pete Dufau, CLT
Dufau Lanscape, Inc.
dufauland@aol.com
Dir. of Membership - Javier Lesaca
Lesaca Landscape Company
xabil@aol.com
Dir. of Resource Mgmt.
Tom Noonan
Ewing Irrigation Products
tnoonan@ewing1.com
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Co-Dir. of Chapter
Presidents Council (North)
Aaron Huxley
Hunter Industries/FX Luminaire
aaron.huxley@hunterindustries.com
Co-Dir. of Chapter
Presidents Council (South)
Rene Emeterio
Specialized Landcape
Management Service
remeterio@slmlandscape.com
Executive Dir. - Sharon McGuire
CLCA Headquarters
sharonmcguire@clca.org
3
o De Mayo
c
in
C
t
s
o
P
WESOME
We Had an A rnament on May 9!
Golf Tou
...
ed It
Miss
In Case You
Chapter AM Rep Juan Gutierrez enjoys some
golf following months of hard work in coordinating
this year’s fantastic tournament.
‘Post’ Cinco de Mayo Golf Tourney volunteer helpers, which include
Chapter President Brandon Linz (far right), are busy readying the
check-in table for the scores of golfers who are set to join the Chapter
for some fun at the San Dimas Canyon Golf Course on May 9.
Ewing’s Frank Perez and Chapter Director
Ernie Beltran are anxious to get started.
Thank You to our Chapter’s post Cinco de Mayo
Golf Tournament Sponsors! We Appreciate your Support!
Alvarez Landscape
Arrangements by Carol
Birch Financial
Brandon’s Landscapes
Centeno’s Nursery
Ditch Witch
E. Beltran Irr. & Landscape
Ewing Irrigation
First Team Insurance
Golden Oak Co-Op
Hunter Irrigation
Hydro-Scape
La Verne Nursery
Landscape Warehouse
LCIS, Inc.
Marsan Turf & Irrigation Supply
Mike Forsberg Landscape
Networked Insurance
Rain Bird
RG Landscape
RR Landscape
Southland Sod
TOR Insurance Services
Zone 24 Landscaping
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the l an d s c ap er Hydro-Scape reps Kevin Treft and Doug
Chilton join Melinda Warde and Netafim rep
Bill Millward for some fun on the course.
Ryan and Dave Zetisky kick their feet
up in between holes. They took home
1st place in this year’s tournament.
Congratulations to Our Tournament Winners!
1st Place Team
Dave Zetisky
Ryan Zetisky
2nd Place Team
John Domenici
Ken Kobyik
Edward Urganga
3rd Place Team
Dan Dvorak
Steve Thornton
Oscar Montano
Jose Contreras
Longest Drive
Dave Watson
Closest to the Pin
Ryan Zetisky
june/j ul y 2012
Ramiro Rojas and Chapter VP Legislation Ed Wallace warm their swings.
Good times and cold refreshments are enjoyed by golfers.
DM Color Express rep Sal Gonzalez joins
Barbara Alvarez, Xavier Alvarez and George
Meadows for a fun-filled day on the links.
SFV Chapter member Gordon Larson and State
President Eric Watanabe join in on the golfing fun.
Tourney attendees patiently await
news of this year’s winners.
Ramiro Rojas, Ernie Beltran and Dan Gromer
share a laugh before lunch.
Past State President Bob Wade and
SFV Chapter member Gordon Larson
“dig in” to a tasty buffet-style lunch.
Event co-chair (and Chapter President)
Brandon LInz sorts through the many raffle
prizes donated by this year’s generous sponsors.
Chapter Board members Brandon Linz and Barbara Alvarez talk to
a Ditch Witch representative about his company’s quality machines.
Ditch Witch was one of this year’s many supportive vendors.
The team of Ken Kobyik, Eward
Urganga and John Domenici pose
for a pic in between holes.
They took home 2nd place in
this year’s tourney.
Xavier Alvarez poses stylishly on the greens in between shots.
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Event Chairs Juan Gutierrez (left) and
Brandon Linz (right) congratulate the team of
Dan Dvorak, Oscar Montano, Jose Contreras and
Steve Thornton for winning 3rd place in
this year’s tournament.
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the l an d s c ap er june/j ul y 2012
Help Customers and Grow Your Business with
Pressure-Regulating Sprays and Rotors
Weather-based smart controllers, rain sensors and
soil moisture sensors have enjoyed plenty of time in
the spotlight recently. However, pressure-regulating
sprays and rotors can also have a tremendous impact
on system performance while requiring minimal time,
money and effort. If you service an area with high or
fluctuating water pressure, these sprays and rotors
can provide you with an excellent up-sell opportunity
for existing customers.
In recent years, many products inside the home
have been redesigned to use less water, including
pressure regulating shower heads, faucet aerators
and low-flow toilets. Pressure-regulating sprays and
rotors not only use less water – they also improve
irrigation system performance. An in-stem pressureregulating device ensures these sprinklers always
operate at optimal water pressure levels – 30 psi for
sprays and 45 psi for rotors.
What does this mean in terms of water-efficiency
and performance? Sprays and rotors that operate
under optimal water pressure levels use less water
to get the job done. High water pressure forces more
water through an irrigation system than it requires.
Say a rotor is designed to emit three gallons of water
per minute at 45 psi. In a community with a high water
pressure of 75 psi, that rotor would emit around four
gallons per minute instead. Even though the system
is using more water than necessary, a property owner
in this situation tends to run it for the same amount
of time, multiple times per week. Because so many
“extra” gallons are flowing through the system,
significant amounts of water and money are wasted
over time.
To get a better idea of the positive impact that
pressure-regulating sprays and rotors can have over
the course of a year, consider this example from a
typical residential property:
• Water cost = $4 per 1,000 gallons. Water pressure =
75 psi.
• Each time the system runs, 20 sprays operate for 15
minutes and 15 rotors operate for 30 minutes.
• System operates four days per week, 40 weeks per
year, using approximately 293,000 gallons per year.
• Pressure-regulating sprays and rotors reduce outlet
pressures to optimal levels, saving 105,968 gallons of
water and $420 annually.
Pressure-regulated sprays and rotors can also
improve a landscape’s appearance and reduce the need
for irrigation system repairs. When water pressure is
too high, the water that sprays or rotors emit tends to
emerge as mist or fog that drifts away or evaporates
instead of landing where it should, causing areas
of the landscape to be too wet or too dry. Repeated
exposure to high water pressure often causes rotors
and sprays to break down and eventually malfunction.
For all these reasons, it’s easy to see how installing
products like Rain Bird’s 1800 Series PRS Spray and
5000 Plus Series PRS Rotor – the only rotor of its kind
on the market today – can help your customers and
enhance your reputation as a water manager. Use
Rain Bird’s online calculators at www.rainbird.com/
PRS to discover just how much money and water
these products can save. These tools demonstrate
how quickly the benefits of pressure regulation add up
– and that’s good for your customers, the environment
and your bottom line.
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2012 Test Dates Announced
WRITTEN TEST DATES
Friday, July 20, 2012
Gachina Landscape Management
Menlo Park, CA
1-4 p.m.
Deadline to register: July 13, 2012
Friday, October 5, 2012
Buckeye Ranch
Petaluma, CA
2-5 p.m.
Deadline to register: Aug. 31, 2012
HANDS-ON TEST DATES
Saturday, October 6, 2012
Buckeye Ranch
Petaluma, CA
Deadline to register: Aug. 31, 2012
Download 2012 Test Registration
Form from www.CLCA.org
Candidates are required to
pass all written AND hands-on
problems within any of the 5
modules: Softscape Installation,
Hardscape Installation, Irrigation,
Turf Maintenance, Ornamental
Maintenance.
Confirmation
letters
with
location address and test start time
will be sent after test registration
has closed. Packet will also include
a “test book” that outlines test
problems. Due to space and
availability for the written tests,
you may be asked to choose an
alternative location. Dates and
locations are subject to change. For more information, contact
Stephanie King at (916) 830-2780
x26 or stephanieking@clca.org.
LA/SGV LANDSCAPER 2012 ADVERTISING RATES
Advertise TODAY in the LA/SGV Landscaper. Reach the C-27
landscape contractors you are looking for in your service area.
Ad Size
Rate 1x
Business Card (Color).................... $ 90
1/4 Page (Color)........................... $ 150
1/2 Page (Color) .......................... $ 250
Full Page (Color) - Back Cover ....... $ 450
Full Page (Color) - Inside Page ....... $ 400
Inserts – Full Run
1x
(8 ½” x 11”) .................................$375
Business Card: 1/4 Page: 1/2 Page horizontal:
1/2 Page vertical: 1/3 Page: Full Page:
Ad Sizes – Width x Height
3 1/2” x 2”
3 5/8” x 4 5/8”
7 1/2” x 4 5/8”
3 5/8” x 9 1/2”
3 3/8” x 6 1/8”
8 1/2” x 11” + 1/4” bleed
For more information regarding advertising,
contact Bronwyn Miller at 949.466.1222 or via email
at bronwyn@eyescapes.net and request
The Landscaper Advertiser’s Media Kit.
Articles submitted are subject to approval and modification. Chapter
or Editor are not liable for misprints or errors, and do not necessarily
agree with opinions expressed in byline articles.
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the l an d s c ap er june/j ul y 2012
Netafim Expands Line of Low Volume
Control Zone Kits with New 1.5-Inch Model
Netafim
USA
recently expanded
its line-up of Low
Volume Control Kits
with the addition
of LVCZ-150, a new
1.5-inch model for
commercial sites. The LVCZ-150
has a high flow range of 11 to 35
gpm and fits into a standard 12inch rectangular valve box.
Netafim’s pre-assembled Low
Volume Control Zone Kits include
valve, filter and pressure regulator
in one easy-to-install unit. The
kits are designed for use with all
Netafim dripline tubing, in addition
to drip and micro-spray zones.
A range of LVCZ Kits are now
available and include:
• Low Flow Kits (.75-inch and
1-inch) with flow rates of 0.25 to
4.4 gpm and regulated pressure at
42 psi.
• High Flow Kits (.75-inch, 1-inch
and 1.5-inch) with flow rates of 4.5
to 35 gpm with regulated pressure
at 45 psi.
• Control valves are optional on all
models and they have a maximum
pressure rating of 145 psi with flow
range of 0.01 to 110 gpm.
All kits have a robust design
and feature efficient 140 mesh
disc filter with 25 square inches
of filtering surface to prevent
clogging.
Low
volume
dripline
is
increasingly utilized in residential
and commercial installations as
an alternative to overhead sprays
because it saves water and
prevents run-off or erosion. Netafim
products are designed to irrigate
planting beds, shrubs, trees and
turf with a precise application of
water to the root zones.
Netafim is a global leader in
the innovation and manufacture
of low volume irrigation systems.
Netafim USA is based in Fresno,
CA, and offers an extensive range
of products for water-efficient
landscapes, including Techline®
CV and Techline® EZ tubing,
filters, controllers and valves, pointsource emitters and hydrometers.
For
more
information
about Netafim products, visit
www.netafimusa.com or call (888)
638-2346.
Specializing in quality plants for 20 years.
Wide assortment of drought-tolerant trees and shrubs
17514 S. Figueroa Street, Gardena, CA 90248
Phone: 310.768.4089 • Fax: 310.719.7147
email: info@centenos-inc.com • web: www.centenos-inc.com
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t he l an d s c ap er june/j ul y 2012
7 Key Result Areas Managers Must Pay Attention To
By Jonathan Goldhill, The Goldhill Group
I really like the concept of vital factors or key result
areas in business. To be really effective in business or
management or sales, you need to know what factors
you’re being evaluated on. Then, and only then, can
you know how you’re performing and what you need
to improve.
Brian Tracy – professional speaker, best-selling
author, entrepreneur and success expert – identifies
the seven key result areas in management. He
describes them as “similar to the vital functions of
the body, such as those indicated by blood pressure,
heart rate, respiratory rate, brain-wave activity etc.
An absence of any one of these vital functions leads
to the death of the organism. By the same token, your
failure to perform in a critical result area of your work
can lead to the end of your job as well.”
Too many business owners mistakenly assume
that hiring or promoting the best employees will
automatically make their work easier. The truth is,
the way you manage your people and projects makes
all the difference. When you’re working with a group,
however big or small, effective management is key.
Coordinating resources in an organized way is an
important element of your productivity and success.
Need a Product or Service?
Call our Advertisers First!
The concept of management isn’t as daunting as it
might sound. There are just seven key result areas
that you need to focus on:
1. Planning. Before you start, list everything you
need to do. Not only will this save time and improve
efficiency, it’s probably the most important driver
of productivity and success. Every minute spent in
planning – both short- and long-term – saves as many
as 10 minutes in implementation. Planning helps
managers and business owners define their goals and
create an action plan for optimal performance and
results.
2. Organizing. As your business expands, tasks
become more complex and more people get involved.
To ensure that everyone performs efficiently and
effectively, list and analyze your processes with
an objective eye, organize your team’s efforts, and
eliminate clutter and redundancies.
3. Staffing. Recruitment is an essential initiative
for any growing business. Any business owner or
manager must approach the hiring process seriously
and strategically. What do I mean by that? Don’t focus
only on identifying great people – instead, target
people who are well-suited for the job. Clearly identify
your requirements, attract high quality candidates,
thoroughly assess them, and select only those with
the experience and capability to carry out the job.
4. Delegating. This may seem like an easy task – but
the challenge is determining which tasks to delegate.
This is critical. You don’t want to assign a task to a
person who isn’t qualified – but a possible job mismatch
isn’t the only risk. Many business owners become
exhausted and unhappy because they don’t know the
right way to delegate their own tasks. Reduce stress
by delegating your low-value tasks so you can focus
on more important ones.
5. Supervising. Spend enough time with your staff
to give them constructive feedback and positive
direction. As a manager, nothing is more important to
your employees than your time and guidance. Provide
training and coaching so you can help your staff
perform at a higher level.
6. Measuring. Make time to set standards and measure
results. The only way to determine if your team is
performing well is to measure and analyze. Record
your sales and output on a regular basis. Evaluate
your performance based on quantity and quality, and
how your team contributes to the overall success of
your business.
7. Reporting. Improve accountability by requiring
team members to submit reports on their individual
contributions and overall performance in certain
measurable areas. This will provide a basis for
analyzing results, motivating people to perform better,
furthering efficiency and productivity!
Jonathan Goldhill is a Strategic Business Coach for
The Goldhill Group, a business coaching and consulting
firm serving the landscape industry. Jonathan can be
reached at Jon@TheGoldhillGroup.com, or call (818)
716-8826.
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