Bocce is Back! - (CLCA)

MAY 2012
CALIFORNIA LANDSCAPE CONTRACTORS
ASSOCIATION • EAST BAY CHAPTER
Friday, May 18 - 5:30 to 8:30 p.m.
Bocce is Back!
Calendar of Events
By Ed Laivo, Devil Mountain Nursery
MAY 1
Entries due for East Bay Chapter Awards
Program. Download entry forms on our
website at www.clcaeastbay.org.
MAY 3
East Bay Chapter board meeting.
Roundtable Pizza, 3637 Mt. Diablo Blvd.
Lafayette.
MAY 18
Bocce Ball Social. 5:30 to 8:30 p.m.
Campo di Bocce, 175 E. Vineyard Ave.,
Livermore. See information at right.
MAY 19
Green Industry Hall of Fame, Ayres
Hotel and Suites, Ontario, CA. Visit
www.greenindustryhalloffame.org .
MAY 22-23
CLCA Legislative Conference. State
Capitol, Sacramento. Contact Larry
Rohlfes at (800) 448-2522. Registration
and sponsor forms at www.clca.org.
Come join the East Bay Chapter of CLCA
for BOCCE! From the Romans to the
Italians to the Americans, Bocce, no
matter who plays it, is a Bowl. Well, at
least that is what Bocce means -- “Bowl.”
A popular sport played overseas since
ancient times, the Italians developed
Bocce into the game we know today and
spread it around the world.
Unfamiliar with Bocce? I’ll try to
bring you up to speed. Bocce is played on natural soil or asphalt courts. Balls are made of
metal or different kinds of hard plastic. A game can be played between two individuals
or two teams.
The game starts with the Jack (a smaller ball) being thrown the length of the court
into a designated zone at the opposite end. If the first team fails to get the Jack into the
zone, the opposing team gets to place the Jack where they choose in the zone. Whichever
team places the Jack gets to bowl first. Both sides bowl to see who gets their first ball
closest to the Jack. The team with the ball closest to the Jack may continue to bowl until
all four balls are played. The opposing side then may throw their remaining balls.
The side with the closet ball to the Jack scores.
That is the simple but not quite everything explanation of Bocce. If you really want to
have fun and learn a game truly older than the word “sport” itself (1520), then join us for
an evening of BOCCE!!
JUNE 6-8
East Bay Chapter Awards judging.
JUNE 7
East Bay Chapter board meeting.
Roundtable Pizza, 3637 Mt. Diablo Blvd.
Lafayette.
JUNE 24
East Bay Chapter Baseball Outing and
tailgate party. SF Giants @ Oakland.
JULY 5
NO Chapter board meeting.
When:
Where:
May 18, 2012 • 5:30 - 8:30 p.m.
Campo di Bocce, 175 East Vineyard Avenue, Livermore, CA 94550
(925) 249-9800
Cost:
RSVP:
$35 per person includes gourmet pizza, salad and bocce
Laura Leuer at (510) 207-4350 or lleuer@comcast.net.
The SFBAE Chapter Thanks Our
❋ Gold - $1500
SAN FRANCISCO BAY
AREA EAST CHAPTER
❋
❋
2012 Sponsors
Two Dinner Tickets to the Beautification Awards Banquet and Sponsor a prestigious Sweepstakes Award OR
Judges Award plaque OR choose two alternative categories to sponsor. Four Tickets to the Baseball Event. A
Foursome and a Hole Sponsorship at the Golf Tournament. Free Admission to Two Meetings of your choice during the year. A large Company Logo on our Sponsorship Banner displayed at all events throughout the year.
Recognition at all events, on the banner, in the newsletter and on the chapter website.
❋
❋
❋
❋❋
❋
Silver - $1000
Two Dinner Tickets to the Beautification Awards Banquet and Sponsor an Award plaque from one of the 16 possible categories. Two Tickets to the Baseball Event. A Foursome at the Golf Tournament. Free Admission to Two
Meetings of your choice during the year. Recognition at all events, on the banner, in the newsletter and on the
chapter website.
Bronze - $750
•Sponsor one Beautification Awards Plaque. A Foursome at the Golf Tournament. Free Admission to Two Meetings of your choice during the year. Recognition at all events, on the banner, in the newsletter and on the chapter website.
For more information, or to become a sponsor, call Laura Leuer at (510) 207-4350.
Take Your Website
BILE!
MO-
Add a mobile-friendly site
to your web presence, and
make it even easier for
clients to find you. We can help.
Jerrie Beard & Associates
800.605.1701
info@beardassociates.com • www.beardassociates.com
2 • May 2012
CLCA East Bay Chapter
president’s message
The Weather Paradox
By Tim Hendricks, Cagwin & Dorward
CLCA East Bay Chapter President
As I write this month’s message,
I’m enjoying the sun, shining
through my dining room window.
It’s been raining quite a bit the last
few weeks, and the sun is a
welcome sight. So too was the
rain, the rain that we in this
industry depend upon so directly
to help irrigate the landscapes we
install. Soon enough though, it
will be back in the 90’s. After
another long hot summer, we will
all look back to these rainy days of
late spring, and once again be
wishing for an early fall rain to
quench our parched projects.
We will have again survived the
seasonal ebb and flow in volume that the
weather brings to our chosen profession. It’s
a paradox. We all know how important the
rain is. We know that our livelihood
depends upon it. Yet, it never seems to
come at the right time, or in the right
amounts. It never fails. The big storm hits
right when you have that important
concrete pour scheduled. The heat wave
hits, and wilts half of the plant material on
the job that just a month ago, was so
muddy that you couldn’t walk across it
without five pounds of guck sticking to
your boots. Do we curse the rain or the heat
wave, or do we embrace them as the
natural order of things? And so, as it’s gone
for so many years before, here we are again.
Back at the beginning of what is typically
our members’ busiest season.
It’s going to be a busy season of Chapter
activities as well. On April 19, Devil
Mountain Wholesale Nursery, one of our
Gold Level Sponsors, hosted “Edibles in the
Landscape” the fourth and final event in
our Educational Series for the year. The
turnout was the largest for a chapter event
in years, with over 150 people in
attendance. Thank you to Ed Laivo from
Devil Mountain Nursery and to all our
speakers for a great event. And, thank you
to all who attended. You rock!
Space at the first in our series of summer
social events is sure to sell out fast. Join us
on May 18 for a night of networking, food,
and fun for the entire family at Campo de
Bocce. In June, CLCA East Bay will be
inviting all of you again to see the Giants
play the A’s at the “Battle of the Bay”
Baseball Outing at the Oakland Coliseum.
We will have a large tailgate party before
the game, provided again by Ewing
Irrigation, one of our generous Chapter
Sponsors. On July 13, our Awards Banquet
will celebrate the best of the best, by
honoring excellence in landscape design,
construction, and maintenance. Rounding
out our summer of social events in
September is our Annual Golf Tournament.
In the fall, we will move back indoors
for two great dinner meetings in October
and November, followed by our annual
Holiday Party in December.
At the beginning of the year, your
Chapter Board made a commitment to fill
your year with a calendar of events that
bring relevant educational value,
opportunities to expand your business, and
a place to interact with your fellow
Landscape Professionals. We are always
open to your input on how we can better
achieve these goals. Come out to an
upcoming meeting and let us know how
we’re doing. I hope to see many of you at
our next event.
Until then, enjoy the weather……
2012 Landscape Industry
Certified Test Dates
• Friday, July 20, 2012. Written test.
Gachina Landscape Management, Menlo
Park, CA. 1-4 pm.
• Friday, October 5, 2012. Written Test.
Buckeye Ranch, Petaluma, 2-5 pm.
• Saturday, October 6, 2012. Field Test.
Buckeye Ranch. Petaluma. All day.
Contact Stephanie King, Program Manager
916.830.2780 x26, or stephanieking@clca.org
Update Your Company Profile on
the CLCA State Website
You may be the best landscape contractor there ever was — but
if no one can find you, they will never know. Through CLCA’s
Contractor Search at www.clca.org, potential clients will be able
to find you quickly and easily. Please make sure your profile is
updated. To update your profile, look under Membership >>
Update Member Information and follow the appropriate link.
Todd Gerrow
(916) 216-2859
tgerrow@agsod.com
12750 Guard Rd.
Lodi CA 95242
(800) 588-6882
www.agsod.com
Growers of Quality Bluegrass, Fescue & Bermuda Sod
www.clcaeastbay.org
May 2012 • 3
Marketing Meeting at
La Finestra was
Eccezionalmente Buona!
By Roxy Wolosenko, Roxy Designs
On March 13, CLCA members shared in a
delicious dinner at La Finestra and enjoyed
a talk by two marketing gurus: Beatrice
Stonebanks (above) and Marissa Berger
from Marissa Berger Interactive, Inc., a
website development group.
Beatrice talked about the necessity of
having a web presence in today’s market, so
customers can find you and see your
portfolio. She shared an easy test to check
your online presence. Simply type in your
company name on “getlisted.org.” This free
website checks all the major search engines’
business listings. She pointed out that many
of us have no presence! The website then
provides links to each search engine to get
listed. These are all free listings!
Beyond these free listings, Beatrice
suggested paid listings to consider:
•Better Business Bureau, has Request a
Quote buttons and referrals
•Angies List
•ThePrimeBuyersReport.org
•Diamond Certified
•IMFA - empowering facility professionals
worldwide
Having a great website design is essential
because your site is your online portfolio.
Marissa Berger pointed out that good site
design should be simple, easy to navigate
and should make a good first impression.
Because landscape work is so visual, she
suggested we include lots of pictures. A
good website also contains valuable
information and frequently changing
content. Search engines favor sites with
constantly changing content. Marissa
invited attendees to visit her website at
www.marissaberger.com and submit their
4 • May 2012
website for a free critique.
Both women shared valuable technical
information on optimizing your site by
adding key words. This provides another
way for search engines to find your site and
include it in search results. They
recommended not using Flash animations
on a website because Flash is not supported
by I Pads.
The web is a quickly evolving
marketplace, so it is critical to keep up with
the technology. New technologies like
tablets are game changers and websites
must keep up. A professional web design
company should be able to educate you on
what’s important and be able to show lots
of examples of how they can help.
Our speakers introduced blogging as an
excellent marketing tool. Whether you write
your own blog or hire someone to write
your blogs, you should try to produce a
new blog once a week. Blogging helps
establish you as an “expert,” gets you
involved in the bigger blogging community
and provides the “newness” that search
engines crave. Search engines love links, so
there is also the advantage of linking to
your blog from your website and from your
website to your blog as well as having other
bloggers link to your blog, etc. There are a
few good free blogging sites available, so
there’s nothing to keep you from getting
started blogging today!
Marketing is all about tooting your own
horn. Our speakers shared 9 Web & Media
Publications for Contra Costa County
Gardeners and Landscaping Companies.
These publications all accept press releases
and corporate announcements:
•Deck and Landscape Magazine
•Fine Gardening Magazine
•Flower and Garden Magazine
•Green Industry Landscaping & Garden
Magazine
•Grounds Maintenance Magazine
•Horticulture Magazine
•Landscape Management
•Lawn & Landscape Magazine
This information is just the tip of the
iceberg. To delve more deeply into the
intricacies of marketing, the ladies
recommended these marketing books:
•The Answer, John Assaraf
•Grow Any Business
•Achieve Financial Freedom, and Live an
Extraordinary Life
•What Color is Your Parachute, Richard
Bolles
•Learn the number-one way to increase
business now: ask for it.
Our speakers left us with one parting
thought: If you’re not on the web, you won’t be
in
business!
Top: Beatrice Stonebanks,
the speaker.
At right: Aaron Huxley and
Bill Newton
Far right: Robert
Cruickshank and Dave
LaMarre.
Top right: Greg Wrenn,
Nate Silin his wife and a co
worker.
CLCA East Bay Chapter
Installing
Dripline on Slopes
By Bob Best, Northern/Central California
District Sales Manager, Netafim USA
Irrigating slopes and berms can be
challenging in any climate zone. Water that
is applied at the top with traditional
overhead sprinklers will often flow down
the slope surface without ever penetrating
the soil or reaching the root zones. In
extreme situations, plants can be washed
away and swales, or marshy depressions,
will form at the bottom of the slope. In
almost all cases, water is wasted.
Many contractors have found that
installing a dripline system is a practical
solution to irrigating slope vegetation and
to creating more stability. Unlike traditional
overhead sprinklers, dripline uses built-in
emitters to slowly release water directly
into the soil. Most modern dripline emitters
are also pressure compensating, which
means that each emitter evenly applies the
same amount of water. The soil then
disperses the water in all directions,
preventing a slippery slope of surface water
that can cause run-off and erosion, or
worse, destroy vegetation or create swales.
With dripline the roots of young slope
plants receive the full benefits of a precise
application of water and typically grow
faster and reach maturation sooner. This
strengthens the structural integrity of the
slope and makes it less likely that it will
suffer from damage through run-off,
erosion or as a result of heavy rain or other
natural phenomenon.
When installing a dripline irrigation
system, the general rule is that you should
always lay your lines lengthwise in the
zone that needs irrigating. However, when
installing a dripline system on a slope, the
exact opposite is true: you should always
lay the lines horizontally, so that the tubing
runs parallel to the slope contours.
For best results, you will want to space
the irrigation lines closer together at the top
of the slope and further apart at the base.
This is because gravity will naturally pull
some of the water from the top of the slope
and carry it down the soil to the bottom. As
a result, less applied water will be needed
at the base of the slope.
Specifically, the spaces between dripline
rows in the lower one-third of the slope
should be 25 percent larger than the spaces
between rows in the upper two-thirds of the
slope. In addition, if you use dripline with a
check feature, for every 4.6 feet of change in
slope elevation, you will want to install an
inline check valve in the PVC header, or
divide the slope into separate irrigation
zones. This will prevent water in the
dripline from draining out at the low point
of the zone, which wastes water and creates
an excessively wet area at the base of the
slope.
And lastly, select the proper flow rate,
emitter spacing and lateral spacing to create
an optimum application rate for the soil
type and slope incline. Your dripline
manufacturer will have recommendations
and guidelines. In general, porous soil,
such as sandy soil, and smaller inclines can
accept higher application rates, while
nonporous soil, such as clay, and steeper
inclines require reduced application rates.
The purpose is to closely match the dripline
application rates to soil infiltration rates to
prevent runoff while maintaining plant
health.
L.H. VOSS MATERIALS INC.
Landscape Centers
Nyoka Corley
Territory Sales Manager
Email: nyoka.corley@gmail.com
Cell: 510.773.7063
MAIN OFFICE:
2445 Vista Del Monte
Concord CA 94520
FAX: 925.676.7976
www.clcaeastbay.org
AFFILIATED STORE:
Clarks U Save Rockery
30132 Industrial Pkwy SW
Hayward CA 94544
May 2012 • 5
Above: Mountain View Cemetary, installed by Cagwin & Dorward,
winner of the 2011 CLCA East Bay Chapter Judges Award.
2012 Beautification Awards
an Event Not to be Missed!
By Calvin Craig, CLCA East Bay Awards Chairperson
On Friday, July 13, we will celebrate our annual East Bay Chapter
Beautification Awards with an elegant dinner, slide show of the
entries, and presentation of the awards. This is one of our most
popular events and the only one for which we get gussied up. This
is a great way to show off your talents and gain recognition for
your company, employees and clients, for whom many winners
order extra plaques. It is always a fun evening and a way to
support your local CLCA East Bay Chapter, even if you haven’t
entered anything. The event also provides a good place to meet or
reunite with your friendly competition.
Tips for producing a winning entry:
•Be sure it looks the best it can
•Be sure any fountains or the like are functioning
•Be sure the gates are unlocked for judging
•Be sure the dog is put away
•Be sure the address is correct on the entry form
•Be sure job signs, trailers and employees are removed
•Please ask clients not to mention who did the work.
You may ask the judges to call first and/or give them gate codes. If
not accessible, the entry will not be judged.
We hope to see you and your entourage at Zio Fraedo’s in
Pleasant Hill on Friday, July 13, at 6:30 p.m. for the event of the
season! Thank you to this year’s event organizers: Tim Hendricks,
Calvin Craig, and Laura Leuer.
For information or reservations, please contact Laura Leuer at
(510) 207-4350 or lleuer@comcast.net.
Note: For information on why your entry did not win, please ask Laura
Leuer to look at your judging sheet for feedback from your respected peers.
6 • May 2012
CLCA East Bay Chapter
High Density Planting Ideas for
Fruit Trees and Berry Bushes
By Ed Laivo, Devil Mountain Nursery
Above: Ed Laivo, Stacy Nord, Valerie Williams and Jeff Sheehan were among the crowd at the SF
Flower and Garden Show mixer.
SF Flower & Garden Show Mixer
Proves to be Event of the Season
By Ed Laivo, Devil Mountain Nursery
The CLCA East Bay Chapter along with the
San Francisco Bay Area Chapter gathered
with bay area APLD members for an
evening mixer at this year’s San Francisco
Flower & Garden Show in March.
One could not have picked a better
place to have such a special event. At the
end of Thursday’s regular show day the
doors were closed and the main floor
opened to the large crowd of green industry
contractors and designers. The atmosphere
was spot on with the large main floor and
all the major landscape exhibits as a back
drop. One cannot say enough good things
about the execution of this event.
Drink kiosks were set up and appetizers
were set out for the guests. Docent assisted
tours were conducted and many took the
opportunity to view the landscape displays
free of the regular show day crowds. This
comfortable evening was complimented by
a wonderful band playing to the mood of
the room, which was lively but casual.
Lots of mingling amongst chapter members
and associations took place with many old
www.clcaeastbay.org
friends catching up as well as new contacts
being made. The idea of bringing together
these groups to get better acquainted was a
sincere step in the right direction.
Many thanks go out to the San Francisco
Bay Area CLCA chapter along with
President Nate Crosby and Chairman James
Walker who obviously went to great
lengths to bring the wonderful music, food
and drinks all together.
Also deserving much appreciation is
Lyngso Garden Materials for their generous
contributions to both the raffle at the mixer
as well as being one of the major sponsors
of the Flower Show.
Bringing together people from different
chapters and different organizations in the
green industry that share so much in
common and have so much to gain from
working with each other only elevated the
success of this event. We look forward to
future collaborations with our fellow CLCA
chapters and landscape designers and
architects.
Compact Orchards
Even when space is not a problem
maintaining fruit trees to a reasonable total
height (below 10 feet) is always to the fruit
grower’s advantage
Two or More in one Hole
To make the best use of limited space or
satisfy a favorite variety’s need for a
pollinator, or just the desire to have lots of
varieties; use multiple trees planted in the
same hole. 2, 3 or 4 trees. Prune to maintain
balance
Espalier Plantings
Grown either as a formal centuries old art
form or just simply growing a fruit tree
against a flat plain, espaliering is a great
way to include favorite fruit varieties even
when the space doesn’t seem to be there.
Prune to control height and width.
Hedgerows
Ideas for limited space planting include
lining a fence, borders or screening
unwanted views. Successive ripening and
lots of varieties are the main payoff.
Spacing can be as close as 3 feet on center.
Prune to maintain spacing.
Raised-Bed Plantings
Poor drainage and over watering are the
most common reasons home owner’s loose
young trees. By establishing a portion of
the root above the soil line, raised beds
help to increase oxygen to the root system
even when the ground is saturated with
moisture.
Container Planting
There are many fruit varieties that are
perfect for growing in containers. Fruit
trees in containers are versatile and can
allow for fruit to be grown in many
situations where growing in the ground is
not an option or there is a need to move the
plant occasionally.
May 2012 • 7
BOARD MINUTES
March 13, 2012
4:20 p.m. • La Finestra
Restaurante, 100
Lafayette Circle, Lafayette
Present
Chris Hecht, Calvin Craig, Christine
Hawkins, Roxy Wolosenko, Tim Hendricks,
Peter Rosen, Phillip Stork, Laura Leuer
President’s Report
Chris Hecht resigned as chapter president
citing time conflicts owing to home and
business demands. Tim Hendricks,
President-elect, will immediately assume
the responsibilities of Chapter President.
Public Relations
Laura will put together a cost analysis of
Activeva vs. PayPal for event registration.
Membership
Peter and Chris did a talk at Merritt College
in Oakland and took event fliers. Phillip
8 • May 2012
suggested brochures on the benefits of
CLCA membership. Peter wants to do
annual talks to increase exposure.
Treasurer’s Report
Discussed way of tracking events for
comped event attendees. Discussed
improving bookkeeping for better tracking.
Newsletter
Ed Laivo said he’d like to get more pictures
in the Scoop. Roxy will write about this
month’s marketing event.
Sponsorship and Events
Phillip suggested creating a planning sheet
for companies to sponsor events. He
presented a proposal for DVC as a venue.
Events
•The water efficiency event was a success.
Laura will send an email requesting
volunteers at the CLCA booth at the SF
Flower and Garden Show.
•Bocce Ball: Roxy will chair the event.
Christine will talk to Borg Fencing about
sponsoring the event.
•A’s vs. Giants Game: The chapter
discussed contributing to Ewing’s
sponsored food to upgrade last year’s
menu offerings.
•The April 5, board meeting will be at
Round Table Rizza, 3637 Mt. Diablo Blvd.,
Lafayette at 4 p.m.
•The May 3, board meeting will take place
at Round Table Pizza, 3637 Mt. Diablo
Blvd., Lafayette at 4 p.m.
Website
The board discussed including SF and
North Coast chapter events in the calendar.
Only major and local state events will be
listed.
LEAF Fund
CLCA executive director Sharon McGuire
needs confirmation that the names of the
East Bay LEAF fund and the Sigrid Raeth
fund be changed to the new East Bay
Chapter name.
Meeting adjourned at 6:30.
CLCA East Bay Chapter
Using QR Codes to
Promote Your Business
By Jerrie Beard, Beard & Associates, Communications Services
What’s that funny little square on the back
of this month’s Inside Scoop? Why is it
there, and what does it do? Why am I seeing
more of these on ads, signs, and business
cards? They are Quick Response Codes, or
QR Codes, and they are the latest marketing
phenomenon.
QR Codes were originally devoloped in
Japan to track parts in the automotive
manufacturing industry. Similar to barcodes
found on most products, QR Codes have the
advantage of being able to store and
digitally present more data including text,
geographic coordinates, and url links.
Each QR Code is unique and, when
scanned on a mobile device, loads
information to the device. This information
may be in the form of a web address, a link
to a video, text, an event listing, a Paypal
link, contact information, or a link to
download a document. The code on the
front of this issue links to the East Bay
Chapter website. Go ahead, give it a try!
QR Codes are a great way to provide an
instant link to more information, or perhaps
a video, on your products and services. Or,
create a QR Code that contains your contact
information. Customers and collegues can
scan the code on your business card and
have this information instantly available on
their mobile device. QR Codes can be used
to link to a coupon or special offer on your
products and services. Placed in a print ad,
on a job sign, or on your website or
Facebook page, consumers can instantly
access your specials from where ever they
happen to be. The possibilities are endless!
The QR Code reader is a free app that
can be downloaded to your mobile device
from sites such as kaywa.com, apple.com, or
do a search for “qr code reader” to find an
app specific to your device. There are
several sites that allow you to generate your
own QR Codes for free including
kaywa.com and qrstuff.com, or search “qr
code generator.” Once on a site, choose the
type of data you wish to include in your
code, provide the information to be
encoded, and download your QR Code. It’s
that simple.
Be sure to test your new QR Code on
your mobile device at the size you plan to
print it before commiting it to print. If
printed too small, mobile devices may not
be able to read it.
So ends your introduction to QR Codes.
How will you use them to engage your
clients?
Jerrie Beard is a communications and web
designer, copywriter and editor of
the Inside Scoop. She can be reached
at (800) 605-1701 or
jsb@beardassociates.com.
WHOLESALE, LLC
JEREMY CRYDERMAN
TERRITORY MANAGER - EAST BAY/CENTRAL VALLEY
6901 BRADSHAW ROAD, SACRAMENTO, CA 95829
916-364-2948 / FAX: 916-366-8817 / 888-779-3941
www.clcaeastbay.org
May 2012 • 9
Past CLCA State Presidents from the East Bay Chapter
1996
1986
John Redmond Jr.
Roger D. Fiske
1978
Joe Tanouye
CLCA East Bay
Chapter Address
East Bay Past Chapter Presidents
Past chapter presidents who are still members of the East Bay chapter.
2011
2009-10
2007-08
2006
2005
2003-04
2000-02
1999
1997-98
1996
1995
1994
1993
1992
1991
1990
DeeAnn Schuttish
Nate Silin
Barry Minor
Gregory Wrenn, Rick Martens, CLT
Dennis Brewer
Rick Martens, CLT
Gregory Wrenn
Rob Solomon CLT, CLP
Dave Wolkenhauer, CLT
Diane McNally
Dan Berger, CLT
Craig Hutchinson
Steve Schlitt
Matt Schiller
Robert Battinich
John Redmond
1989
1988
1986-87
1985
1984
1983
1982
1981
1979-80
1979
1978
1977
1976
Jim Kwiat
Thomas Raeth
John Nishizawa
Thomas A. Adan
David Burnley
Don Young
David Gutru
Joe Tanouye
J. Warren Thurston
Peter Rumore
Pat Nichols
Joe Korematsu
Chuck Rich
East Bay Chapter Life Members
Congratulations and Thank You to the following CLCA East Bay Chapter Members
for their continued support for over 20 years.
Roger Fiske
Jeffrey Jones
Ken Gerlack
Joe Korematsu
George Sunayama
Thomas Raeth
Jack Rydman
East Bay Chapter Inside Scoop Advertising Rates
The Inside Scoop is published 12 times a year and carries information on issues affecting
San Francisco area landscape contractors as well as news from the state level on
legislation and educational programs of interest to the industry. Camera ready black and
white artwork (85 line screen) should be sent to Jerrie Beard and Associates, PO Box 7,
Pollock Pines CA 95726, or jsb@beardassociates.com by the 10th of the month prior to
publication. Publication dates are the first of each month.
1/8 page (business card)
$ 52.55/issue . . . . . . .$ 630.60/year
1/4 page (3-5/8” w x 4-5/8” h)
$102.75/issue . . . . . . .$1233.00/year
1/2 page (7-1/2” w x 4-5/8” h)
$180.00/issue . . . . . . .$2160.00/year
Full page (7-1/2” w x 9-1/2” h)
$280.00/issue . . . . . . .$3360.00/year
Insert (8.5 x 11 350 required)
$275.00/issue
Insert (11 x 17 350 required)
$400.00/issue
For information or to reserve your space, call Jerrie Beard (530) 621-1701.
Please make checks payable to: Jerrie Beard & Associates.
CLCA East Bay Chapter Contractor’s Honor Code
The CLCA East Bay Chapter exists to support Contractor’s AND their
employees. To successfully meet this objective, and encourage the involvement
of all levels of the landscape industry, the Board of Directors is committed to
supporting the following Contractor’s Honor Code:
The solicitation, recruitment of, or attempt to hire another
Contractor’s employees while attending any CLCA function is
strictly prohibited.
3130 Balfour Rd., Ste. D #215
Brentwood, CA 94513
www.clcaeastbay.org
2012 East Bay Chapter
Board of Directors
IMMEDIATE PAST PRESIDENT
DEEANN SCHUTTISH voice (925) 330-5410
fax (888) 619-6190
Green Life Studios
deeann@greenlifestudios.com
PRESIDENT
TIM HENDRICKS
(800) 891-7710
Cagwin & Dorward
fax (925) 228-4781
timhendricks@cagwin.com
PRESIDENT-ELECT
TIM HENDRICKS
(800) 891-7710
fax (925) 228-4781
Cagwin & Dorward
timhendricks@cagwin.com
TREASURER
DEEANN SCHUTTISH voice (925) 330-5410
Green Life Studios
fax (888) 619-6190
deeann@greenlifestudios.com
SECRETARY
(925)CRAIG
935-5269
CALVIN
fax (925) 293-4389
Calvin Craig Landscape
calvin@craiglandscaping.com
DIRECTOR - FINANCE
975-6513
JAKE(707)
TAYLOR
Cagwin & Dorward
jaketaylor@cagwin.com
fax (707) 585-2219
DIRECTOR-MEMBERSHIP
PETER ROSEN
(510) 697-2460
Dynamic Designs
peter@dynamicdesigns.us
DIRECTOR-EDUCATION
(925)
286-8806
ROXY
WOLOSENKO
Roxy Designs
DIRECTOR-EVENTS
TIM HENDRICKS
roxy@roxydesigns.net
(800) 891-7710
Cagwin & Dorward
fax (925) 228-4781
timhendricks@cagwin.com
ASSOC. MEMBER REPRESENTATIVE
SPONSORSHIP CHAIR
CHRISTINE HAWKINS (559) 355-4166
Ewing Irrigation
chawkins@ewing1.com
NEWSLETTER COORDINATOR
ED LAIVO
(925) 574-6823
Devil Mountain Whsl Nur. fax (925) 829-6009
ed@devilmountainnursery.com
NEWSLETTER EDITOR
JERRIE BEARD
(530) 621-1701
Jerrie Beard & Associates fax (530) 621-2043
jsb@beardassociates.com
Executive Administrator
LAURA LEUER
(510) 207-4350
lleuer@comcast.net
fax (866) 260-8869
East Bay Chapter
Monthly Board Meetings
Board meetings are held on the 1st Thursday
of the month at 4:00 p.m. (some exceptions).
Check the calendar on the back for locations.
CLCA State Headquarters
1491 River Park Drive, Ste. 100
Sacramento CA 95815-8899
(916) 830-2780 • (800) 448-2522
(916) 830-2788 Fax
email: hq@clca.org
2012 CLCA State
Executive Board
PRESIDENT
Eric Watanabe
(818) 831-1390
Majestic Pools & Landscapes Inc.
ewooc@aol.com
PRESIDENT ELECT
Frank Niccoli
(650) 592-9440
The Village Gardener
frank@thevillagegardener.com
IMMEDIATE PAST PRESIDENT
Robert Wade
(949) 413-6839
Wade Landscape Inc.
wli2005@gmail.com
SECRETARY/TREASURER
Ted Sandrowski
(530) 345-6101
Sandrowski Landscaping Inc.
TedsandCLCA@aol.com
DIRECTOR OF COMMUNICATIONS
Chuck Carr
(805) 732-3705
ValleyCrest Landscape Maintenance
ccarr@valleycrest.com
DIRECTOR OF CHAPTER SERVICES
Shari Collins
(805) 552-9457
Verdant Landscaping
shari@verdantlandscaping.com
DIRECTOR OF EVENTS
Open
DIRECTOR OF LEGISLATION
Pete Dufau, CLT
(805) 642-1239
Dufau Landscape, Inc.
dufauland@aol.com
DIRECTOR OF EDUCATION
Steve Jacobs CLP, CLT (760) 945-4321
Nature Designs Landscaping
mail@naturedesigns.net
DIRECTOR OF MEMBERSHIP
Javier Lesaca
(661) 836-0229
Lesaca Landscape Company
xabil@aol.com
DIR. OF RESOURCE MANAGEMENT
Tom Noonan
(916) 652-9530
Ewing Irrigation
tnoonan@ewing1.com
CO-DIRECTOR CHAPTER PRES.
COUNCIL SOUTH
Rene Emeterio, CLT
(805) 823-5603
Specialized Landscape Mngmt. Srvcs.
remeterio@slmlandscape.com
CO-DIRECTOR CHAPTER PRES.
COUNCIL NORTH
Aaron Huxley
(408) 824-0181
Hunter/FX Luminaire
aaron.huxley@hunteriindustries.com
The CLCA East Bay Chapter newsletter is published monthly. Copy and advertising deadlines
are the 10th of the month preceding publication.
Materials may be mailed to: Jerrie Beard & Associates, PO Box 7, Pollock Pines, CA 95726.
Emailed submissions are also welcome at
10 • May 2012
CLCA East Bay Chapter
www.clcaeastbay.org
May 2012 • 11
CLCA East Bay Chapter
PO Box 7
Pollock Pines CA 95726
CHANGE SERVICE REQUESTED