Real-Time Bidding Market

Real-Time
Bidding
Market
Report Description
Further evolution in the automated display-advertising market
• This report examines the market of RTB (real time bidding), the concept within
advertising which is today showing the most growth; it provides increased ROI for
both demand and supply, and has further potential as it spreads from current
indirect sales to also direct sales.
• The global market sizing and forecasts, together with country breakdowns of the US,
France, Germany, Italy, Spain, UK and Japan is provided, together with the main
drivers and barriers for this market. The strategies of the Internet giants (GAFA),
together with examples of specialized players (DSPs, SSPs and ad networks) are also
looked into.
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Slideshow’s contents
1. Executive Summary
2. Methodology & main concepts of RTB
2.1. General methodology of IDATE ‘s reports
2.2 Definition of RTB
3. RTB Markets
3.1. Market size
3.2 Positioning in the overall advertising structure
4. Player strategies
4.1 Overview
4.2 The Internet ‘four ‘: Facebook, Apple, Google, Amazon
5. Conclusion / strategic analysis
5.1 RTB is the fastest-growing segment of digital advertising
5.2 Drivers of RTB
6. Appendix
Key Segment
List of companies reviewed
• Amazon
• Apple
• AppNexus
• Criteo
• Facebook
• Google
• Millennial Media
• Rubicon Project
• Turn
• Twitter / MoPub
• Xaxis (WPP)
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Table Of Content
1. Executive Summary
2. Methodology & main concepts of RTB
2.1. General methodology of IDATE's reports
2.2. Definition of RTB
3. The technology
3.1. RTB: real-time bidding
3.2. RTB and behavioral-targeted advertising
4. RTB Markets
4.1. Market size
4.1.1. USA
4.1.2. EU-5 (France, Germany, Italy, Spain, UK)
Table Of Content
5. Player strategies
5.1. Overview
5.1.1. RTB and the Internet 'four': Google and Facebook lead the way, Amazon a dark
horse
5.1.2. Advertising-specific players looking to dominate their specific domain
5.2. The Internet 'four' (Google, Apple, Facebook, Amazon)
6. Conclusion / strategic analysis
6.1. RTB is fastest-growing segment of digital advertising
6.2. Drivers of RTB
7. Appendix
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