Successful premiere in Istanbul: ANUFOOD Eurasia powered by

Press Release
No. 6 / Krf/ May 2015, Cologne
Final Report
Successful premiere in Istanbul:
ANUFOOD Eurasia powered by Anuga
On closing its doors after three successful trade fair days, the first edition of
ANUFOOD Eurasia powered by Anuga had achieved a thoroughly good result. 212
suppliers from 29 countries presented the entire diversity of the food industry at
the Tüyap Fair Convention and Congress Center in Istanbul. The share of foreign
participation was 42 percent. The trade fair premiere, which was jointly organised
by Koelnmesse and Reed Tüyap, aroused great interest among the trade visitors.
Including estimations of the last exhibition day, about 6.000 trade visitors with
an international share of 25 percent from around 70 countries took the
opportunity to gather information and place orders. "With this result, ANUFOOD
Eurasia has confirmed its claim of positioning itself as the new marketplace for
the food and beverage industry in the Eurasian region," commented Denis Steker,
Vice President International/Outbound Fairs at Koelnmesse. "The exhibiting
companies reported about very good discussions with relevant buyers from
Turkey as well as from neighbouring countries. The trade fair was able to generate
valuable impulses for long-term business relationships in the region." Ali
Muharremoglu, General Manager of Reed Tuyap Exhibitions added: "The premiere
of ANUFOOD Eurasia absolutely satisfied the expectations of both the exhibitors
and the visitors". The supporting programme additionally promoted the exchange
between the international exhibitors and the trade visitors via seminars and
discussions on the Turkish food market. Especially the services of the
international Hosted Buyers Programme as well as an unique matchmaking with
relevant Turkish supermarket chains at the trade fair led to satisfaction for both
exhibitors and trade visitors. For national visitors from the hospitality sector,
daily live cooking events with star chefs offered further added value.
Ali Muharremoglu from Reed Tuyap confirmed that "The trade fair was a success for all
parties involved from the first day onwards, because our exhibitors did very satisfactory
business throughout the entire duration of the fair. It was a successful mixture between
international companies and regionally established brands that made the trade very
attractive for visitors from Turkey and the surrounding region."
ANUFOOD Eurasia –
powered by Anuga
14.–16.05.2015
www.anufoodeurasia.com
Your contact:
Sarah Kraft
Tel.
+49 221 821-3881
Fax
+49 221 821-3544
E-mail
s.kraft@koelnmesse.de
Koelnmesse GmbH
Messeplatz 1
50679 Köln
P.O. Box 21 07 60
50532 Köln
Germany
Tel. +49 221 821-0
Fax +49 221 821-2574
info@koelnmesse.de
www.koelnmesse.de
Executive Board:
Gerald Böse
(President and Chief Executive Officer)
Katharina C. Hamma
Herbert Marner
Chairman of the Supervisory Board:
Mayor of the City of Cologne
Jürgen Roters
Headquarters and place of jurisdiction:
Cologne
District Court Cologne, HRB 952
In total, 212 exhibitors from 29 countries presented their offers ranging from fine food,
frozen food, meat and dairy products, chilled and fresh food, to bread, baked goods,
sweets, beverages, organic food and Halal products, through to services & RetailTec,
associations, organisations and IT service providers. Numerous top players were
represented from Turkey, especially from the sweets and bakery products segments.
Among others, Ülker Eksper, Uno Gida, Penguen Gıda, Beşler Sucuk, Çaykur, Balparmak
Gıda, Kom Gıda, Gesaş İç ve Dış Tic., TAT Bakliyat, Doğanay Gıda Tarım ve Hayvancılık
and Yayla Gıda ve Malatya Pazarı presented their products to the international trade
visitors. Above all, with a share of approx. 42 percent of foreign exhibitors, the majority
of them from Europe and Northern America, ANUFOOD Eurasia clearly positioned itself
as the new business hub in the Eurasian region. “ANUFOOD Eurasia 2015 provided the
professional platform for our company and we could meet the reputable distribution
companies and chain stores within this event”, is how Hosseini Pour, Export Director of
LINA Nik summed up the event. “For sure, we will participate at the next editions to
keep our contacts and business relation and will expand our business in this region.” In
particular, Poland, Iran, Bulgaria and Germany were strongly represented. Beyond this,
international companies such as Agribusiness (Tunisia), Bell Plantation (USA), Minex
(Pakistan), Natur Bravo (Moldavia) and Saharkhiz Saffron (Canada) were also present.
The exhibitors were particularly impressed by the quality of the trade visitors. “This
exhibition was a great success for us. We made promising contacts here and our
products have been well accepted”, stated Diyan Milkov, production director Agro Bio
Seeds ltd. This was underlined by the high number of business deals transacted directly
on-site at the trade fair. The majority of trade visitors came from Turkey, whereby
buyers from the Iran, Georgia, Bulgaria, Greece or Egypt were also registered. “We never
thought before to find serious clients from North Africa, Georgia and Bulgaria and it
was perfect. We are the manufacturer of dairy and ice cream and this event helped us a
lot to find a foot print in Eurasia”, rated Mehdi Misagh, Deputy of CEO of Zarrin Ghazal
Company, the quality of the visitors.
The supporting programme: Information, discussions and business
The supporting programme convinced the trade visitors on all three days of the fair and
generated an intensive international exchange.
A trade conference on the chances and risks of the bilateral trade was held in
cooperation with DTFOOD, a contact and communication platform for the bilateral
German/Turkish food industry, which also provided information on the theme of
entering the Turkish market. In addition, Innova Market Insights, a market research
institute for food and beverages, held a seminar offering insights into the global and
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regional market trends. The event was rounded off by 'live cooking demonstrations',
during which distinguished star chefs impressed the audience with culinary delights of
the Turkish cuisine. The cooking shows went down particularly well with trade visitors
from the hotel and catering sector.
The vast activities of the organizers to create added value to the participants of the
exhibition led to a well received international Hosted Buyers Programme as well as a
matchmaking area, where Turkish supermarket chains had the chance to meet
innovative exhibitors personally in a private atmosphere.
The second edition of ANUFOOD Eurasia is scheduled from 14 to 16 April 2016, i.e. one
month earlier than this year. The organizers are thus accommodating the request of
many manufacturers to align the dates of ANUFOOD Eurasia to fit in better with the
international trade fair calendars of the F&B sector.
Koelnmesse – Global Competence in Food:
Koelnmesse is an international leader in organising food fairs and events regarding food
and beverages processing. Fairs like Anuga, the International Sweets and Biscuits Fair
(ISM) and Anuga FoodTec are established world-leading fairs. Koelnmesse not only
organizes food trade fairs in Cologne, Germany, but also in further growth markets
around the globe, in Brazil, in China, in India, in Japan, in Thailand, in Turkey and in the
United Arab Emirates. These global activities enable us to offer our customers a
network of events, which in turn grant access to different markets and thus create a
basis for sustainable and stable international business. ANUFOOD Eurasia is part of this
successful "trade fair family."
Reed Tüyap
Reed Tüyap is a joint venture between Reed Exhibitions and Tüyap Fairs Group. With
over 500 events in 43 countries, Reed Exhibitions is the largest trade fair organiser in
the world. With 110 events annually in five trade fair venues across the country, the
Tüyap Fairs Group is the largest trade fair company in Eurasia. Jointly, the two
companies bring nine million trade fair participants together and initiate business
cooperations throughout the entire world.
The next ANUFOOD Eurasia will be staged from
14 to 16 April 2016 in Istanbul, Turkey.
www.anufoodeurasia.com
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Upcoming fairs in the field of nutrition:
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HAFEX - World of food Ningxia
10 to 12 September 2015 in Ningxia, China
China International Halal Food & Technology Expo
Annapoorna - World of food India
14 to 16 September 2015 in Mumbai, India
International FoodTec India
14 to 16 September 2015 in New Delhi, India
International Supplier Fair for the Food & Drink Industry
Anuga
10 to 14 October 2015 in Cologne
Further information is available at:
www.capitaloffood.com
Note for editorial offices:
Press information is available at: www.anufoodeurasia.com
If you reprint this document, please send us a sample copy.