Media Kit Now! - Asheville Citizen

PARTNERS IN SUCCESS:
Finding, reaching
and winning your
best customers
Index: Click to Learn More!
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Who We Are
Engaging Audiences
Digital Solutions
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Citizen-Times.com, Mobile
eEdition, Newsletter
Rich Impact
Video
Websites, Lead Capture Pages
Google 360
SEO, PPC, Maps
Native Advertising
Display Ad Network
Retargeting
Yahoo! Network
Social Media, Facebook
Email
Digital Reporting and Analytics
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Print Solutions
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Asheville Citizen-Times
Scene
WNC Parent
Insert and Coupon Options
Front Page Sticky Notes
Automotive Solutions
Real Estate Solutions
Contact Us
Asheville Citizen-Times Media Group
Re–imagining how a media company can make an impact for you.
We’re Western North Carolina’s leading local
media company — an integrated marketing
solutions provider with broad media and content
expertise — from print and online display to
PPC, social, email, video, native, mobile and
everything in between. We generate the data,
insights, tools, and means to reach the largest
footprint of engaged and influential buyers
across WNC.
Our reach also extends across the country,
fueled by the power of the USA TODAY
NETWORK—a leading media and marketing
solutions company reaching tens of millions of
people every week through a vast portfolio of
digital, mobile and
print products.
Engage your audience where
they’re already reading.
Asheville Citizen-Times Media Group
understands the expanding needs of both our
readers and advertisers in today’s multi-platform
marketplace.
We can reach any audience, through our
large portfolio of digital networks and digital
marketing services.
Reach more than
488,200+
unique visitors and
3.9 million+
page views
monthly!
© Adobe Omniture, May 29, 2015. Average from past six months.
225,690 adults
each week!
201,211 Adults Call Buncombe County Home!
GENDER
47%
53%
men
women
AGE
18-34
35-54
55+
28%
34%
38%
INCOME
<$50K 59%
$50K+ 41%
©Scarborough 2015r1.
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63% college educated
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62% homeowners
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50% married
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32% single (never
married)
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29% children at home
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58% employed
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20% retired
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Online 8+ hours per
week
Every week, Asheville Citizen-Times
reaches 48% of Buncombe County adults!
GENDER
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66% college educated
47% men
53% women
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74% homeowners
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56% married
AGE
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24% single (never
married)
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27% children at home
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56% employed
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29% retired
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Online 7+ hours per
week
18-34
35-54
55+
21%
27%
52%
INCOME
<$50K 49%
$50K+ 51%
©Scarborough 2015 r1. Print, eEdition plus Citizen-times.com
Digital Solutions
Citizen-Times.com
Has the widest reach compared to other media websites — and a
sophisticated audience.
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Average age is 49
488,200+
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Average income is $69,300
unique visitors and
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54% men, 47% women
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70% employed
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75% college educated
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50% white collar
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58% married
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28% have children at home
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78% homeowners
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Online 11 hours per week
3.9 million+
page views
Monthly!
©Omniture, January-July 2015. Scarborough 2015 r1
Citizen-Times.com Mobile App
88%
Allows businesses to target users throughout the day
of consumers who
search for a local
business on a device
either call or go to
that business within
24 hrs.
Mid
AM
PM
Home Commute Work
Retail
Work Commute Social
Home
Mobile
Computer
TV
Radio
Extremely likely
©Google 2012.
Very likely
Somewhat likely
Bed
Citizen-Times.com eEdition
A digital replica of the printed newspaper in an easy-to-read
digital flipbook!
6,578
unique visitors
last month!
iPad | iPhone
Top 5 Newsletter:
emailed to our
subscribers
every day
We have
a highly
engaged
subscriber
based
audience...
with
more than
14,000
subscribers!
Rich. Interactive. High Impact.
We have everything you need from basic to high impact display opportunities.
Digital ad options include:
Gravity
Pushdown Plus
Interactive Takeover
Sponsored Series
Pushdown
Transition
Video. Marketing in motion.
Video is one of the most compelling ways to bring your brand story to life.
Boost online search results while
engaging and converting customers:
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Sites with video are 53x more likely to
appear on the first page in Google
results.
Video landing pages generate 5x
higher engagement and response
rates.
After watching a video, 41% of viewers
take action.
We can create your high quality, custom
video, complete with interviews,
professional voiceover, photo montage,
music and more!
Lightswitch June 2013
Custom and Templated Websites
One of the most important assets for any business.
More importantly, your website needs to be: clear,
to the point, accessible and visible across all devices—
so you can convert visitors into longtime customers.
We offer a variety of solutions for your website budget.
Templated
websites
are a cost-effective
solution for any
business in today’s
digital world.
Our websites
use best
practices
for customer
conversions.
Lead Capture Pages
Deliver new customers to the perfect destination.
Gather qualified
leads with a simple
lead capture page—
and get the contact
information you
need to build
relationships with
your customers.
• Client provided logo
• Unique URL domain
• Call-to-action and local or toll-free
tracking numbers available
• Interactive Map
• Form fill
• Up to 8 pages
Google 360˚ View
We can give customers a sneak peak inside your business.
360˚ virtual tours of your business
allow customers to quickly find you
online and walk through your business.
• Offering your customers an interior
and exterior view—before they visit.
• Giving you more credibility online.
• Boosting your presence in Google
searches.
• Setting you apart from competitors.
©ThinkwithGoogle, 2014.
66% of
consumers search
for local
information visit a
store within 5
miles
50% of
consumers who
conducted a local
search on their
smartphone visited
a store within a
day
4 in 5
consumers use
search engines
to find local
information
Customers are looking. We can help them find you!
The internet is a big place. Make sure your customers find you…
before they find your competitors.
Asheville Citizen-Times Media Group
has 3 types of search campaigns:
Search Engine Optimization
Let customers find you based on their
search. We can also help raise your
ranking in major search engines.
Pay-Per-Click
Paid ad listings that appear based on
keywords.
Maps
Bring your profile and website to the top
of local or regional geographic searches.
SEO (Search Engine Optimization)
Improve your visibility in the “natural” or un-paid search results.
ON-Page
OFF-Page
Social
Media
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Keywords
Body copy/content
TITLE, ALT, META tags
Embedded Video
URL age and structure
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Site popularity/authority
Inbound links
Press releases, articles
Local listings/maps
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Facebook/Twitter/Google+
Video & photo sharing
Blog reviews/ratings
Other social media
©G/O Digital 2013. ©Bright Local Study 2013.
79%
of users say they
frequently click
on organic search
results.
PPC (Pay Per Click)
The best way to reach potential customers: paid search results.
We are your partner and certified
experts in local search
advertising—allowing you to be
competitive on all major search
engines and extended networks so
you can get more leads, phone calls
and most importantly—new business.
©G/O Digital 2013. ©Bright Local Study 2013.
90%
of traffic
generated by paid
search ads is new
traffic!
Maps and Reputation Management
Google maps generally make up 30% of the first page search engine results,
having your business displayed on page one is crucial.
We can manage a security system
for your business online!
Your customers are freely sharing their
comments and complaints on local
review websites and social networks.
Why not listen in?
A positive comment can be highlighted
and shared within your customer base,
while a prompt response to a negative
review can turn a critic into a fan.
59%
of consumers report
using Google every
month to look for
local businesses.
©G/O Digital 2013. ©Bright Local Study 2013.
We can track and monitor your:
• Online visibility
• Website/blog mentions
• Social media mentions
• Customer reviews
• Competition
Native Advertising
Tell your story through content on Citizen-Times.com
SPONSOR TITLE
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Rotation in news grid on home page
and appropriate section front
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Placement of new content on
publication day
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Content is housed on unique article
page
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Clearly marked “Sponsor Story”
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Advertiser’s logo placed top of page
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Advertiser owns all ad units on the page
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Topic page given when 6 articles or
more are purchased, all sponsorcontent and skin
Display Ad Network
Target users across the comScore top 200 websites
Our Display Ad Network gives
you the opportunity to target users
based on more than 26,000
audience segments, while they are
on a number of websites within the
comScore Top 200 websites
(FOX.com, CNN.com, ESPN.com,
WebMD.com and more).
Retargeting
Turn a bouncing internet user into a satisfied customer.
Target users no
matter where
they go including
the comScore Top
200 websites!
Target users
who visit your
site and don’t
take action.
Internet user
Visits your site
Leaves your site
Internet user then
converts to a
loyal customer
Your retargeted
ad captures
their interest
As they browse the
internet, your ad will
display on other sites
Retargeting / Keywords / FBX
Advertise to customers based on their keyword search.
We can help you reach consumers who
have expressed an interest in your product or
service through their online search behavior.
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Direct the conversion funnel by combining
site and search.
All standard ad sizes are available.
Leverage Facebook Exchange (FBX)
 Best practices and creative workbook
provided
 Reach previous site visitors on
Facebook
 Reach visitors searching for your
product
Awareness
Interest
Desire
Action
YAHOO! Network
Engage your customers with our extensive reach and unique targeting capabilities.
Nearly 7
million
people visit
YAHOO!
every day
Demo Targeting
Profile your customer’s age,
gender, income and more.
SEARCHED FOR:
Geo Targeting
Define your customer’s
geographic location, including
IP address, registration site
and universal location
manager.
Gourmet food & grocery
CLICKED A LINK:
Gourmet coupons
WATCHED A VIDEO ON YOUR SITE:
How to prepare kale
SHARED ON FACEBOOK:
Behavioral Targeting
Track your customer’s webbrowsing behavior, such as
searches made, pages visited
and social sites used.
©comScore Media Metrix, June 2015.
“Enjoying my new kitchen…”
SEARCHED YOUR ONLINE STORE:
Best olive oil
GENDER:
Female
LOCATION:
PAST PURCHASE:
Brevard, NC
Patio Furniture
Be more social.
Talk to your customers online and build word-of-mouth marketing.
You may have a Facebook page
and tweet during the week,
but how many people notice?
% OF SOCIAL MEDIA USERS
PARTICIPATING AT LEAST
ONCE A MONTH
50%
©Nielsen 2013. ©Forrester 2013. ©G/O Digital 2013.
Track customer loyalty
Drive in-store traffic
Capture more emails
Increase repeat business
Get quality leads
Use reviews to drive referrals
53%
Compliment
brands / products
and services
We leverage the expertise of our digital
specialists to provide you with strategy-driven
social media management to build trust with
your customers.
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We help you:
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Express concerns /
complaints about
brands / services
70%
read and pay
attention to
other’s
experiences
Facebook Advertising
Tap into the world’s largest real-time focus group.
Facebook ads are designed to engage your
community, grow your online brand, increase
customer loyalty and build your distribution list.
We can help you find the right customers with
our audience targeting algorithm proven to
increase campaign performance
by 30-70%
©Litmus 2012. ©Experian 2012. ©G/O Digital 2013.
77%
of consumers are
more likely to buy a new
product when learning
about it from friends
and family.
90%
of consumers trust
recommendations
from others.
Email Campaigns
Delivering the highest ROI in digital marketing.
Potential customers are always connected,
and our targeting options make sure you
are connected to the right customers
based on demographics, geography and
online behaviors.
82%
of consumers
open emails from
companies.
For every
$1 spent
on email marketing,
an average of
$44.25
is returned!
©Litmus 2012. ©Experian 2012. ©G/O Digital 2013.
Analytics and Dashboard Reporting
and cohesive ROI tracking
Why do we put so much into our solutions?
Because we see ourselves as your business
partner—not just a vendor.
Our solutions are not "one-and-done.”
Our process involves using the latest market
research, best practices and dynamic
analytics to optimize your custom marketing
strategy over the long run.
We go beyond helping you generate
leads—we monitor your leads, page views,
keyword rankings and more—then tailor a
strategy for your business.
Analytics and Dashboard Reporting
Print Solutions
Asheville Citizen-Times
We are the main news vehicle for Asheville & Western North Carolina
Overall, we reach 136,999+ readers
every Sunday and 88,286+ readers daily.
©Scarborough 2015r1.
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Average age is 52
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Average income is $56,588
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53% employed
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60% college educated
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35% white collar
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57% married
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33% have children at home
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87% homeowners
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Online 7 hours per week
Scene
Western North Carolina’s entertainment magazine showcasing all things fun,
food, cultural, crafty and outdoorsy.
Rack copies are
FREE
at a variety of
locations throughout
Western North
Carolina.
Full circulation copies
are delivered inside the
Asheville Citizen-Times
Every Friday
©Scarborough 2015r1.
WNC Parent
Our monthly magazine is the only comprehensive local
parenting magazine in Western North Carolina.
WNC Parent
reaches more
than
26,000
readers each
Month!
We deliver the latest news
and local resources on
topics from summer camps
to new products, kids’
health, parenting tips and
more.
©Scarborough 2015r1.
Total Market Coverage
Receive complete and total coverage when utilizing all products available!
YES! Your Essential
Shopper is for
shoppers interested in
trends, coupons and
bargains, delivered to
opt-in non-subscribers
in select ZIP codes on
Sundays
Community Weeklies are
delivered to subscribers and
non-subscribers.
Reaching nearly every home
in the Madison and
Swannanoa Valley areas.
43% of adults
read
Wednesday
or Sunday
inserts every
week
81% of
readers took
action because
of a newspaper
insert!
The print and deliver program
is an affordable way to have your
inserts delivered to subscribers,
Tuesdays-Sundays.
©Scarborough 2015r1.
Find & Save offers local
advertising, including weekly
grocery ads delivered via
mail to non-subscribers.
Front Page Sticky Notes
The only way to get your message above the fold!
If you’re looking to make a big impact
in a short time frame, front page
sticky notes are the way to go.
Use a front page sticky note to promote
your grand opening, special offer or
coupons
Automotive and
Real Estate Solutions
Carolina Automotive Marketplace + Cars.com
The premiere online resource for local and regional auto shoppers
and the go-to source for print readers!
The fastest road to attract ready-to-buy consumers planning
their next vehicle purchase…
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Cars.com is visited by more than 10 million car shoppers
each month, and has more than 200 online partners to
feature your inventory, including Citizen-Times.com.
The CAM section in
both print and
eEdition reaches
129,000 readers
every Saturday.
©Scarborough 2015r1.
HomeFinder.com
The trusted source connecting home buyers, sellers
and real estate professionals, to make your home buying
experience as easy as possible.
• Weekly print exposure:
129,000
• Available every Friday
on racks and at real
estate agencies
• Delivered inside the
Sunday edition of
Asheville Citizen-Times
©Scarborough 2015r1. National Association of REALTORS , 2014 Profile of Home Buyers and Sellers
92% of
buyers use
the internet in
their home
search
Our Promise
We provide our engaged audience, multi-media toolbox and expert solutions to build your business.
Let’s get started.
marketingsolutions@ashevill.gannett.com 828. 232.5934
Asheville Citizen-Times Media Group / 14 O.Henry Avenue / Asheville, NC 28801
solutions.citizen-times.com