2015 HispanicAd.com Media Planning Excelencia Awards PLAN

 2015 HispanicAd.com Media Planning Excelencia Awards
PLAN MUST HAVE BEEN IMPLEMENTED Between June 2014 and March
2015.
Fill in the fields and send back via e-mail to HispanicAd.com.
Contact Information
Name: ____________________________
Agency: ____________________________
Title: ____________________________
Phone: ____________________________
E-mail: ____________________________
Client: ____________________________
Product : ____________________________
Category (mark one): All submitted work will be reviewed by the judging panel
and a winner will be selected in each category. The media plan can be an
integrated plan. But, needs to have the category media vehicle as the lead
vehicle to qualify for the respective category.
1. Branded Entertainment/Content Integration
2. Campaign under $1MM
3. Data for Targeting & Addressability
4. Direct Response
5. Integrated Plan - best integration across 3 or more media types
6. Local Media
7. Mobile
8. Out of Home
9. Publishing (Print Only)
10. Radio
11. Social Media
12. Television
13. Total Market
Marketing Objectives: Provide the overall marketing challenges this plan
needed to address (include campaign description, sales history, competitive
pressure, etc.). Describe why these elements were deemed important to address
in the channel planning process. (100-200 word range and encourage the use of
images were applicable)
Media Objectives: Explain how target audience insights and creative strategies
were evaluated to develop a unifying platform from which the media plan was
built. (100-200 word range and encourage the use of images were applicable)
Target: Describe the target (beyond simply age/sex) and provide evidence of
insights garnered from this target description and how this played a role in the
plan development. (100-200 word range and encourage the use of images were
applicable)
Summary of Media Plan (100-200 word range and encourage the use of images
were applicable)
o Illustrate how this media plan specifically sufficed the objectives set for this
effort. Include overall results of the campaign.
o Include examples on how media was used creatively.
o Demonstrate novel applications of media tactics that were used.
o Describe how the media channel selected specifically contributed to the
success of the delivering the plan objectives.
o Show how the plan effectively utilized the available media budget.
Total Media Budget (gross) _____________________
Results: (Please summarize the media plan in no more than two paragraphs)
Submission Recap: (short recap to be published on Hispanicad.com and/or
other media outlets should the plan be selected as the winner in the category)
Media Director: _________________________
Media Planner: _________________________
Media Buyer: _________________________
Client
Contact: _________________________
Phone: _________________________
To verify information provided
HispanicAd.com Media Awards Rules:
All submission or entries must be sent via e-mail gbryan@HispanicAd.com as a
PDF or WORD file.
You also need to supply the name and e-mail for the contact that will pay the $25
entry fee per entry.
Contestants must call to verify receipt of entry at 917-854-1706.
Any original Hispanic-targeted, consumer-oriented campaign that first aired or
appeared in media in the U.S. during June 2014 - March 2015 is eligible. Both
Spanish-language and English-language media can be submitted.
Winners will be announced during the AHAA conference in Miami, FL, during the
Association of Hispanic Advertising Agencies conference from April 27 - April 29,
in Miami, FL. All winners will be chosen by a prestigious panel of judges
consisting of media planning executives and members of the HispanicAd.com
editorial team. HispanicAd.com and AHAA reserve the right to promote all
winners.
All nominations, correspondence, e-mails and other forms of communications
received in reference to these awards, are the sole property of HispanicAd.com
and Hispanic Media Sales, Inc. All results are final. Hispanic Media Sales, Inc. or
HispanicAd.com will not use them for any case studies without prior
authorization.
All entry forms must be received no later than March 30, 2015 at 5 pm EST.