For more information, contact

2013 Media Kit
For more information, contact:
John Tatusko | jtatusko@icmi.com | 617.871.0909
For more information, contact: John Tatusko | jtatusko@icmi.com | 617.871.0909
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The
Largest industry event of the fall
independent
Featuring a dynamic demo hall designed to provide the most productive
environment for call center marketers seeking QUALIFIED BUYERS.
As a solutions provider with the need to reach call center decision-makers, you cannot afford to miss ICMI’s Call Center Demo
& Conference.
In its 11th year, this event has a proven track record of consistently delivering the highest quality community of contact center professionals the majority of whom are charged with the mission of evaluating, implementing and purchasing customer care products and solutions.
Just a few reasons why you need to participate:
CAST THE BROADEST NET:
With 500-600 attendees expected, Call Center Demo is the largest independent event this fall – giving you an ideal place to reach the most call
center professionals while they search for the type of solutions you offer. PLUS, there is virtually 0% attendee duplication with other ICMI events.
PARTICIPATE AT A FALL EVENT WITH A PROVEN TRACK RECORD:
The ICMI brand, the deep relationships ICMI has with this community, the 10 successful years of producing Call Center Demo, the level of
trust, the comprehensive conference – all are conducive to drawing the most qualified and serious call center professional.
BECOME A PART OF THE LONGEST-STANDING CALL CENTER COMMUNITY:
Serving the market for over 25 years, ICMI is and always has been 100% focused on the call center market. Our deep understanding of the
call center professional’s needs has garnered a deep affinity toward the ICMI brand by the community. By participating at Call Center Demo,
you will become part of this community.
FOCUS YOUR MARKETING DOLLARS ON REACHING DECISION-MAKERS:
84% of ICMI Event Attendees are at the manager level and above within their organizations. They are the decision-makers with authority to
purchase your products and services.
84%
of ICMI community members are
management level and above.
Managers
Directors
Staff
45%
24%
13%
Supervisor
15%
C-LEVEL/EVP/VP/AVP/PRES.
For more information, contact: John Tatusko | jtatusko@icmi.com | 617.871.0909
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Past ICMI Event speakers have included:
CAL ALMAGUER
Director, Sales and Service
Disney Reservation Center
JEREMY ELLIS
Customer Care Director Veterinary Pet Insurance
Call Center Demo & Conference Exhibitor Testimonials
We made more leads in the first hour at Call Center
Demo & Conference than expected for the whole event.
This event generates business in the local area and it
grows from there.
JIM P.,
Director of Marketing
Telecommunications/Systems Provider
SETH ETTWEIN
Workforce Planning Manager
Alaska Airlines
Call Center Demo & Conference provided yet another
successful event for us. Thank you for being the
backbone of our tradeshow success.
KATHRYN FISH
Contact Resolution and Quality Manager
Navy Federal Credit Union
DANIEL A.,
Director of Sales & Marketing
Customer Contact Solutions Provider
MARTHA FRYE
Senior Vice President
Nationwide insurance
Call Center Demo is a great place for customers and
exhibitors to come together on a level playing field.
I love that the focus is on providing valuable business
solutions, not on who has the biggest, flashiest booth.
BOB FURNISS
Director, Customer Care/Service Cloud,
Bluewolf
KATHY HUTCHENS
Director, Patient Contact Center
Sharp Rees-Stealy Medical Centers
RHONDA MANSKI
Director, Customer Care/Service Cloud,
Bluewolf
SCOTT MURPHY
Assistant Director for Customer Benefits
The Employees Retirement System of Texas (ERS)
JANE PEARSON-WRAY
Manager, Continuous Improvement
Electrolux Major Appliances
MARK SMITH
CEO & Chief Research Officer
Ventana Research
AMAS TENUMAH
VP, Operations
Teleflora
MATT S.,
Marketing Director
Communications Solutions Provider
We only exhibit at events that produce REAL leads.
This is our third year exhibiting at Call Center Demo &
Conference.
GREGG W.,
VP, Direct Business
Communications Technology Performance Services Provider
At Call Center Demo & Conference I made valuable
industry contacts and it was a great opportunity for
InnoSource to interface with the media.
DARRYL D.,
Director of Sales
Call and Data Center Recruiting Provider
We love the buzz of excitement at the Call Center Demo
& Conference shows. Plus they have great traffic and
generate high-quality leads.
JENNIFER W.,
Marketing Services Coordinator
Call Center Custom Furniture Designer
For more information, contact: John Tatusko | jtatusko@icmi.com | 617.871.0909
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Exhibitor Package
At Call Center Demo and Conference, exhibiting companies receive an integrated package
which provides a number of touch points and ample visibility, both pre-event and on-site.
Your company logo
and description will be
included in our long-lived
Show Directory, which
attendees keep and refer
back to often.
Kick-off your participation
with a pre-show presence
on the Call Center Demo
website.
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1
Pre-Event
Meet and mingle
with hundreds of
your best prospects
at the Tuesday
Night Reception
on the hall floor.
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On-Site
5
Each all-inclusive exhibitor package includes:
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• Pedestal rental
• Set-up and dismantle
• ID sign with company name & five bullet points
• 500 watts of power
• 19” flat-screen monitor
• Drayage of pedestal
• Company listing in Show Guide & Product Locator
(both used throughout the year by attendees to reference)
• Company description and hyperlink on event website
25%
Add value to your client
relationships when you pass
along a 25% discount to this
top industry event.
Attendees will find
your company quickly
and easily with inclusion
on the on-site map and
signage.
COST: $6,500:
Single pedestal
Turnkey Pedestal Package
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Jumpstart your participation and network
with top industry professionals over
cocktails and food at Monday night’s
Welcome Reception.
A limited number of traditional booth spaces (10 x 10, 10 x 20, 20 x 20)
will be available only to event sponsors at a cost of $60 per sq. ft.
For more information, contact: John Tatusko | jtatusko@icmi.com | 617.871.0909
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Premium Sponsorships
PLATINUM SPONSORSHIP – LIMITED TO 3
Customized to meet client needs. Includes best exclusive branding, lead generation and speaking opportunities! Call for details.
GOLD SPONSORSHIP – LIMITED TO 5
• 1M single sided with company logo placed in or around exhibit hall
• Insert in conference tote bag
• Inclusion in a Call Center Demo and Conference pre-show email blast (with link and 35 word blurb)
• Inclusion in a Call Center Demo and Conference post-show email blast (logo and link)
• 1-time use of post-show Direct Mail list
• Speaking slot in Conference’s vendor track – Includes 45-minute presentation slot, designated room, basic AV, promotion in Show Directory,
promotion on signs, contact information for all session attendees, $100 American Express gift certificate for end of session drawing
• 2 free Premium Call Center Demo and Conference registrations (for employees or to give to customers, partners, etc.)
• Discount coupons for Call Center Demo and Conference - to give to customers, partners, etc. - compliments of your organization
• Passport to Prizes Inclusion
• Recognition as Gold Sponsor in Call Center Demo and Conference 2013 promotional materials and website.
• Enhanced listing in Show Directory
• Full page ad in the Show Directory (call-to-action recommended)
• Logo on “Sponsors” sign in registration area, and on full page ad in Show Directory
• 5% discount on any additional sponsorships at Call Center Demo and Conference 2013
Total Value.....................................................................................................................................................................................................................$25,000+
Total Investment............................................................................................................................................................................................................ $19,125
STERLING SPONSOR - LIMITED TO 5
• Inclusion in a Call Center Demo and Conference pre-show email blast (with link and 35 word blurb)
• Inclusion in a Call Center Demo and Conference post-show email blast (logo and link)
• Insert in conference tote bag
• 1-time use of post-show Direct Mail list
• Passport to Prizes Inclusion
• Half page ad in the Show Directory (call-to-action recommended)
• Logo on “Sponsors” sign in registration area, and on full page ad in Show Directory
• Recognition as Silver Sponsor in Call Center Demo and Conference 2013 promotional materials and website.
• Enhanced listing in Show Directory
• Discount coupons for Call Center Demo and Conference - to give to customers, partners,etc. - compliments of your organization
• 5% discount on any additional promotions at Call Center Demo and Conference 2013
Total Value.....................................................................................................................................................................................................................$10,500+
Total Investment...............................................................................................................................................................................................................$7,500
LEAD GENERATION SPONSORSHIPS
LEAD GENERATION PACKAGE – LIMITED TO 7
• Passport to Prizes Inclusion
• Inclusion in a Call Center Demo and Conference pre-show email blast (with link and 35 word blurb)
• Inclusion in a Call Center Demo and Conference post-show email blast (logo and link)
• Quarter page ad in the Show Directory (call-to-action recommended)
Total Value..........................................................................................................................................................................................................................$8,000
Total Investment...............................................................................................................................................................................................................$5,000
continued on next page4
For more information, contact: John Tatusko | jtatusko@icmi.com | 617.871.0909
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“PASSPORT TO PRIZES” INCLUSION.......................................................................................................................................... $1,800 + GIVEAWAY
A great way to drive traffic to your booth! Your participation in the Passport to Prizes program will generate hundreds of opportunities to
get your message across to attendees.
Here’s how it works: Attendees will receive the “passport” when they register. After having their card stamped by all participating
exhibitors, they return the card to be eligible for a large number of great prizes.
• Requires donation of a $100 minimum value generic prize or $200 value company product
• Your logo, booth number and the prize you are giving are listed on the passport
• Your logo, booth number and prize will appear in the Show Directory
Exclusive Sponsorships
MONDAY NIGHT WELCOME RECEPTION SPONSORSHIP........................................................Exclusive $22,500/Shared $10,000
You’ll be a big winner with attendees when you sponsor at the Call Center Demo Welcome Reception. We’ll help you create a theme that
will keep conference delegates, speakers and exhibitors talking about your company long after the event. Pricing includes basic theme
and food and beverage, but customizable opportunities abound to help achieve your corporate goals.
TUESDAY NIGHT NETWORKING RECEPTION SPONSORSHIP.................................................Exclusive $22,500/Shared $10,000
A unique opportunity to have your company name front and center as attendees mingle and browse solution providers in the exhibit hall.
CONFERENCE TOTE BAG SPONSORSHIP..........................................................................................................................................................$6,500
(INCLUDES PRODUCTION COSTS OF BAG AND ONE TOTE BAG INSERT)
Get the attention of conference attendees from the moment they register. Your logo will appear prominently on the conference tote bags,
distributed to all conference attendees. Not only will you generate awareness throughout the event, but your value will continue when
delegates return home and re-use their bags – on the beach, on the subway – you never know!
LANYARD SPONSORSHIP................................................................................................................................ $5,500 (INCLUDES PRODUCTION COSTS)
No one can miss your presence when your corporate identity literally circles every neck at the show! Each attendee, speaker and exhibitor
will receive a lanyard with their badge at registration. Badges are required for admission at all conference events, so your awareness is a
constant throughout the show. A great attention-getter!
EXHIBIT HALL BAG SPONSORSHIP............................................................................................................. $4,500 (INCLUDES PRODUCTION COSTS)
Your logo will be seen throughout the show when you sponsor these plastic bags available to all exhibit hall attendees.
A great awareness builder!
ICE CREAM CART SPONSORSHIP.........................................................................................................................................................................$2,000
Be “cool” by sponsoring ice cream carts on the show floor after Tuesday’s lunch! Your corporate logo will appear prominently on the cart
signage, leaving attendees no question whom to thank for the sugar boost! (a minimum of 500 ice creams will be distributed from the carts.)
WEDNESDAY BOX LUNCH SPONSORSHIP........................................................................................................................................................$8,000
This exclusive sponsorship provides enormous visibility with your logo on the lunch box, the lunch tickets and on signage.
Plus you’ll get in front of attendees as the outlet for the distribution of the lunch ticket.
LCD TV GIVEAWAY........................................................................................................................................................................................................$7,000
Get exceptional visibility AND massive lead generation with this high-profile sponsorship! Your company sponsors an LCD TV giveaway.
In addition to a mention in the Show Directory and signage throughout the event, a digital display in the registration area runs with a
sponsor-supplied commercial loop to encourage traffic to your booth. Attendees are instructed to stop by your booth to pick up their
entry ticket. Sponsorship includes scanner to capture the leads.
continued on next page4
For more information, contact: John Tatusko | jtatusko@icmi.com | 617.871.0909
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Limited Sponsorships
First-come, first-served opportunities for great branding and lead generation —get them while they last!
SHOW PROMOTION EMAIL SPONSORSHIP.....................................................................................................................................................$4,500
OR FREE WHEN YOU PROVIDE YOUR LIST OF CONTACTS OF AT LEAST 5,000 NAMES
Past, present, and future attendees receive email announcements promoting Call Center Demo and Conference 2013.
Be seen as a leader from the very start by sponsoring one of these pre-show communications. Includes 35 words and link.
SIGNAGE IN MAIN FOYER/1 SIDE OF 2 DOUBLE-SIDED BOARDS .........................................................................................................$3,500
Make your presence known! With your company logo and message prominently displayed (one side of two double-sided boards) in the main
registration area, attendees will identify you as an industry leader before they even set foot in the hall. Vendor supplies print ready file.
LOGO ON ICMI-SUPPLIED SIGN............................................................................................................................................................................$3,000
Your company logo and booth number will appear prominently on one of the large signs at the front of the exhibit hall. Make it easy for
attendees to find you!
FLYER INSERT IN CONFERENCE TOTE BAG...................................................................................................................$1,500/PREMIUM $2,000
Deliver your message directly to every conference delegate by including an insert into the conference tote bag. Client provides insert.
HOTEL ROOM DROP
Want to reach attendees away from the bustle of the show floor, when they can really focus on your message? You can drop a brochure,
logo-imprinted giveaway, or special gift (with your logo and message, of course). You supply the item –we make sure it’s delivered to all
rooms registered to the show room block.
Simple at door or under door drop ..............................................................................................................................................................................$5,000
Simple inside room drop ................................................................................................................................................................................................$8,000
Inside room drop with custom staging of your materials or gift ...................................................................................................................... $16,000
HOTEL KEY CARDS .....................................................................................................................................................................................................$5,000
Get your custom message in the hands of every show attendee staying in the event hotel. Call Center Demo messaging will be on one side
while your custom four color message exclusively occupies the reverse side. Vendor supplies print ready artwork.
SHOW DIRECTORY ADVERTISING
Bring yourself to attendees’ attention by advertising in the Show Directory. Distributed to all conference and expo attendees, speakers,
exhibitors and press on-site, the show directory is an essential and constant resource for attendees throughout the show. What better
place to communicate your email directly to qualified buyers – and drive traffic to your booth?
Outside Back Cover Of Show Directory.......................................................................................................................................................................$3,000
Inside Back Cover Of Show Directory..........................................................................................................................................................................$2,000
Inside Front Cover Of Show Directory.........................................................................................................................................................................$2,500
Full-Page Ad......................................................................................................................................................................................................................$1,000
For more information, contact: John Tatusko | jtatusko@icmi.com | 617.871.0909
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Companies that have attended ICMI events include:
American Cancer Society, Inc.
Liberty Mutual
American Eagle Outfitters
Magazines.com
American Express
McGraw-Hill Companies
American Water
Medifast, Inc.
Ameriprise Financial
Navy Federal Credit Union
Apple, Inc
New Balance Athletic Shoe Corporation
Audi
Northwestern Bank
AutoTrader
Olympus America Inc.
Bass Pro Shops
Owens Corning
Bausch & Lomb
Papa Johns Intl
Blue Cross Blue Shield of NE
PECO
Booz Allen Hamilton
Pfizer
Canon ITS
Progressive Insurance
Capital One
Quest Diagnsotics Incorporated
Charles Schwab
Safe Auto Insurance Company
Coca - Cola Enterprises
Sirius XM Radio
Columbia Sportswear
Social Security Administration
Delta Dental
Southern California Edison
Department of Defense
Staples
Dow Jones
Starbucks
FBI
State Farm
FDA
Teleflora
First National Bank
The Home Depot
FLLC Global Bilgi
The J.M. Smucker Company
Fruit of the Loom
Thomson Reuters
Gannett
Tiffany & Co.
GE
Toyota
GoDaddy.com
University of Phoenix
Goodwill Industries
US Navy
GTA North America
USAA
Habitat for Humanity International
VeriSign
Hallmark Services Corporation
Verizon Wireless
Harley Davidson Motor Company
Veterinary Pet Insurance
Hot Topic
Visa, Inc.
IEEE
Walgreens
J.D. Power and Associates
Walmart Stores, Inc.
Jack in the Box, Inc.
Wolters Kluwer Financial Services
JD Power and Associates
Xerox
JetBlue Airways
Yellowbook
What Attendees Had to Say:
The ICMI staff was very helpful and
courteous and seemed genuinely interested
in the success of each participant. It was
nice to network and learn that challenges
are not unique to my company.
ANNE SHEALY
Director of Business Development
InSite Support Services, Inc.
Great networking opportunities - Brought a
lot of what I had forgotten back to the front!
DJ WILDER
Call Center Manager
Purfoods
First conference I have attended where the
speakers were so right for the audience.
PAT BAZLEY
VP, Client Operations
Payment Alliance International
Our contact center is very small and not
advanced in terms of technology and
process. We came into the conference
knowing very little, and by the time we left
I felt armed with a wealth of knowledge to
begin improving our operations.
MARIA LEON GUERRERO
Strategic Planning Officer
Bank of Guam
Kaiser Permanente
For more information, contact: John Tatusko | jtatusko@icmi.com | 617.871.0909
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As a professional services organization, which includes certification, training, and consulting (and offers the ONLY recognized
certification program in the industry), ICMI is 100% focused on – and has a robust, hands-on understanding of – the needs of
the customer care community. No other organization or event can boast our commitment to quality delivery and independence.
Call Center Demo & Conference is produced by ICMI,
the organization that creates and defines the industry standard for call center education.
It’s an event developed BY the industry, FOR the industry, through an independent Conference Advisory Board – guaranteeing a
multi-faceted, impartial educational program, featuring timely and topical issues facing the industry today. The ICMI Conference
Advisory Board consists of contact center executives and experts representing a cross-section of the customer management
community. The Board’s responsibilities include advising the management team on the latest industry trends, challenges, and
evaluating call for papers abstracts.
Conference Advisory Board Members:
JOE BANNON
Strategic Planning and Business Intelligence
Autotrader Group
GERRY BARBER
Call Center Senior Leader
Deloitte Services, LP
LORI BOCKLUND
President
Strategic Contact
MELINDA BUTTERFIELD
VP of Operations
The Beryl Companies
BRAD CLEVELAND
Senior Advisor, Former President and CEO
ICMI
LARRY EISER
President
Contact Center Insights
JOHN FITZPATRICK
Executive Director of Financial Foundations
USAA
VICKIE FRIECE
Vice President
Zions Bancorporation
JOHN GOODMAN
Vice Chairman, Customer Care Measurement &
Consulting
TARP Worldwide
DAN HAMMELMAN
Vice President of Operations
NOVO 1
TODD HIXSON
Care Operations Resource Planning Manager
Intuit
MARILYN SAULNIER
Principal Consultant
Interactive Intelligence
JOAN SCAZZARO
Director of Customer Service / Inside Sales
Bright House Networks
SARAH STEALEY REED
Content Director
ICMI
MISSY ZACKS
Head of Operations, Americas
GTA Travel
For more information, contact: John Tatusko | jtatusko@icmi.com | 617.871.0909
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Past ICMI Event Exhibitors have included:
For more information, contact: John Tatusko | jtatusko@icmi.com | 617.871.0909
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