Revitalizing the Community page 1E

REVITALIZING THE COMMUNITY
Century Savings Bank believes in progress through partnerships. One of
the best ways for us to succeed is to help our community flourish as well.
Our ‘random acts of kindness’ campaign was such a hit last year that we
decided to keep it going. Not only does the Bank offer discount coupons
for our business customers’ products and services, we also offer free
pizza, fruits and vegetables, and other items at our business customers’
locations and at our branches to help them build traffic and generate
sales.
In partnership with Banscher Farms of Gloucester County, Century promoted
Jersey Fresh and Grown Locally initiatives in support of the local farming
community by hosting its second annual Farm Fresh Barbeque at our Gibbstown
location.
The ‘kindness’ campaign has been highly effective in showing the deep
connection between our local bank and the local business community. It’s a first-rate illustration of our
Community Banking Plus branding and has proven itself to be a successful two-way business generator.
Sponsoring vital special events that encourage tourism to the area is another way Century has chosen to
invest in the community and its revitalization.
Since 2009 Century Savings Bank has been pleased to act as the Presenting and Primary Sponsor of the
Bridgeton Invitational Semi-Pro Baseball Tournament, a
2-week event that brings hundreds of visitors to the area each
night.
The Invitational, now in its 45th year, acts in a non-profit capacity
raising monies to benefit various youth organizations in the
Bridgeton area, including the Police Athletic League, Bridgeton
Babe Ruth Baseball League, Cumberland Midget Football
League, Miss NJ Literacy Program, and the Herb Henry Youth
Basketball League. Many of the children benefiting from these
programs are from low- and moderate-income families.
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REVITALIZING THE COMMUNITY (continued)
Century Savings Bank was proud to again support the Bayshore Discovery Project in 2011 as its Sailing
Season Partner. This partnership provides the needed financial support to ensure the continuation of the
Delaware Bay Days festival – a free, family-oriented festival that attracts up to 15,000 people to the township
each year to celebrate the history, culture and environment of
the Delaware Bayshore region – as well as to defray costs
associated with its public sails on New Jersey’s Tall Ship, the AJ
Meerwald. This $12,000 donation further demonstrated our
continued commitment to our brand, Community Banking Plus,
which enables us to give back to our communities and support
organizations such as Bayshore Discovery Project that benefit
the entire area and allow for continued exploration of the
natural resources of the Delaware Estuary and the coastal waters
of New Jersey.
This year, Century was excited to assist the Vineland Downtown
Improvement District and Main Street Vineland as sponsor of the
4th Annual Vineland Seafood Festival. The event welcomes thousands
of area residents to downtown Vineland’s shopping district with
delicious food, live music, and an incredible man-made beach right on
Landis Avenue. The “beach bash” is good fun for the whole family and
acts as an outstanding traffic building opportunity for local
restaurants, fresh food vendors, and avenue businesses.
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