Xerox Helps KGG Set the Book Publishing Business on Fire

Kempenfelt Graphics Group
Case Study
Xerox Helps
KGG Set the Book Publishing
Business on Fire
More Information
As a global leader in document products and services, Xerox are committed to helping KGG achieve
their goals. For more information or to schedule an appointment with a Xerox Sales Representative,
call 1-800-ASK-XEROX, or visit www.xerox.com today.
© 2008 XEROX CORPORATION. All rights reserved. XEROX® and There’s a new way to look at it.® are registered trademarks of XEROX CORPORATION. Xerox Canada Ltd. is the licensee of the trademarks. All other brand names are trademarks of their respective owners.
05/07
About Kempenfelt
Graphics Group
Xerox Solution
Kempenfelt Graphics Group (KGG) is a leader in the Canadian sheet-fed
printing marketplace. Over the 30-plus years they have been in business
they have expanded to 55 employees and to over $12 million in annual
revenues. They have also been listed among the top 100 printers in Canada.
KGG wanted to add digital printing to the services they could offer their
clients while remaining price competitive. Their problem was that they
needed to decide which manufacturer would supply their equipment. According to KGG’s President, Mike Suter, “We understood that it [digital
technology] would fit well into our organization and allow us to further
expand into markets that we had not been able to in the past, however
choosing the right technology and service provider appeared to be a daunting
task. Our concern was that making the wrong decision could be disastrous
for our company.” With full knowledge of the risks of choosing the wrong technology and
supplier, the staff at KGG set about researching all available technologies in
order to find the right technology from the right vendor. Their emphasis was
not only on the technology provided by each vendor but also on the service
and support offered post-sale as KGG felt that being able to print high quality
documents meant nothing if the machine that printed those documents
wasn’t running.
Starring Sarah
www.wildfirepublishing.com
KGG’s research lead to their selection of
Xerox’s iGenTM complete with book factory,
DocuSP, Freeflow and the XMPie suite
showing the value of the iGen3 as well as the
reputation of Xerox.
As Mr. Suter explained, “there was only one
company that we would feel comfortable
calling a partner. The strength of their
company was evident and we felt assured
that we would have a partner in the truest
sense of the word.”
The iGen3 is a digital production press that
prints at up to 110ppm in 600 x 600 dpi
resolution. With versatile high quality print
that rivals offset, this product offers the
ability to create new business opportunities
and revenue streams with short run digital
colour jobs, fast turnaround and customized
communications. The iGen3 has won
multiple awards including two “Best of
the Best” awards from the International
Association of Printing House Craftsmen’s
International Gallery of Superb Printing.
Measurable
Results
KGG has achieved excellent results
from their decision to purchase an
iGen3. Due to the capabilities afforded
by the new Xerox solution they started
a new business unit called Wildfire
Publishing which produces
personalized children’s books that
resemble the child for whom the book
is bought, down to hair and skin
colour. The text as well as the
pictures throughout the books are
individualised as well.These books can
be produced and packaged in under
Kempenfelt Graphics Group
Case Study
four minutes each, without any human
interaction!
This, among other offerings, has
created significant value for KGG and
represents the flexibility and power
contained in the iGen3’s digital printing
capability. Mr. Suter said “With the
support of Xerox, we have gone from
zero dollars in digital sales but with a
strong plan, to in excess of one million
dollars in sales in our first year. Our
growth continues to be very strong in
the one to one market….”
For a company with annual revenues
of about $12 million per year that
translates to an increase in sales of over
8 percent!