Guest Service Update Summer 2013

Welcome to Beaver Creek
Summer of 2013 Guest Service Update
Tim Baker
Executive Director
Beaver Creek Resort Company
•Who is BCRC and what do we do?
•Summer Capital Projects/Construction Update
Construction Rendering of the New
Escalator
Cat Coughran
Director of Events and Sponsorship
Beaver Creek Resort Company
Tough Mudder
June 15th and 16th
15,000+ participants
10,000+ Spectators
23 Military style obstacles
~ 5 obstacles in the
Haymeadow area
Great viewing from The
Ranch
The Rodeo at Traer Creek
The full lineup of classic rodeo events:
Bronco Riding, Team Roping, Barrel Racing
and Bull Riding
Plus fun public events:
Calf Scramble, Mutton Bustin’ and Burro Racing.
Bring the family early for pony rides, face painting,
mechanical bull, western fare and a wide range of
BBQ offered by Vail Valley restaurants.
The Rodeo at Traer Creek
June 27
July 2 (Tuesday), 11, 18
August 1, 8, 15
All rodeos will be held on
Thursday with the
exception of the special
Tuesday night rodeo
on July 2nd
The Rodeo at Traer Creek
Enhancements for 2013:
- New restroom trailer for VIP section.
- Addition of private VIP events.
- Ski Country sponsored Rodeo Après Parties.
Back By Popular Demand…Concierge Day!
- We want to say thank you for recommending the
Rodeo to your guests, year after year!
- Limit 2 tickets per person.
- Valid only for June 27th, 2013
- Sign up in the lobby, or watch your email for the
registration link!
4th of July
• Full day FREE of activities – come get “Barefoot &
Crazy’ in the Stars, Stripes & Slides inflatable play area
on the back lawn
• Face Painting and Arts & Crafts on the back lawn
• Free Headliner concert with Jack Ingram
• Fireworks, fireworks, fireworks!
Wine & Spirits Festival
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Enhancements for 2013:
Redefined and enhanced partnership with Wine Spectator
Magazine
Continue to increase the quality of the presenters and the wine
and spirits
Shifting the dates to Friday-Sunday instead of ThursdaySaturday
More of a focus on events unique to Beaver CreekOutdoor farm to table lunch at Creekside Park
Themed Walk Around Grand Tasting
Oktoberfest
Enhancements for 2013:
•Improved uniforms for bar staff.
•Table Service on the ice rink
•Increased and improved décor for the welcome gate and
Village.
•Adding new competitions for guest participation.
•Enhancing the culinary demonstrations and seminarsSpiegelau Beerglass Tasting Seminars.
Luxury Lifestyle Festival
The Beaver Creek Luxury Lifestyle Festival (LuLi Fest.) is a
celebration of the design, style, taste and culture of the luxury
mountain lifestyle. We have selected home design, fashion,
automobiles and the Arts as our embodiment of the luxury
lifestyle. For three days at the height of fall, Beaver Creek
welcomes the best in these areas of luxury and creates an
atmosphere of creativity, celebration and gratitude.
Luxury Lifestyle Festival
Enhancements for 2013:
• Special events for those in the design & construction
industries.
• Focus on highlighting home furnishings/finishings for the
mountain home owner
• The “Idea Home” – a real “home” built on the ice rink for
guests to experience!
•Continued development of the Car Show & Fashion
Components
Beaver Creek Mountain Running Series
Throughout the summer, Beaver Creek is home to 6 different running
events, including:
Vail Rec District Summer Solstice – June 22nd
Xterra Trail Run – July 21st
Beaver Creek Half Marathon – August 10th
Trans Rockies Trail Run – August 18th
Beaver Creek Oktoberfest Shuffle – September 1st
Battle Mountain Cross Country Invitational – September 7th
This year we are marketing all of the running events as part of the
Beaver Creek Mountain Running Series. Our goal is to highlight the
fantastic terrain that Beaver Creek offers for running and hiking to
encourage the participants of one race to come back and try a
different trail.
Other Competitive Events
VRD Short Track Mountain Bike Race May 15th
Colorado Eagle River Ride July 27th
Trans Rockies Trail Run Aug. 18th
VRD Beaver Creek Blast Mountain Bike Race Aug.
21st
Ragnar Relay Sept. 6th
Outdoor Arts and Entertainment
Beaver Creek Music Experience
July 10, 17, 24 and 31
August 7 and 14
New! Bravo’s Music on the Move
July 13 and 27
Beaver Creek Art Festival
August 3, 4 and 5
Beaver Creek Culinary Demonstration Series
Every Friday and Saturday June 21st thru September 14th
Summer Family Programming
Snapshot of July
Tuesday
Movies Under
the Stars
Wednesday
BC Music
Experience
Thursday
Friday
BC Rodeo at
Traer Creek
Culinary
Demonstration
Saturday
Bravo Music on
the Move
Culinary
Demonstration
Caroline Sheahan
Director, Product Sales and Services
Kevin Roop
Manager,
Beaver Creek Mountain Operations
Gem Panning
Find and learn about all kinds of cool rocks, gems,
fools gold and even arrowheads!
Bring the kids to the lawn at the base of
Beaver Creek Mountain, in front of Kids
Day Camp for our newest kids’ activity,
Gem Panning.
HOURS: Noon to 5:00 pm
One bag of treasure: $12
Purchase tickets at the
Summer Adventure Center
Jeep Tours
Book tours at the Summer Adventure Center
One-Hour 4x4 Tours
11:00am, 12:15pm, 1:30pm, 2:45pm
One-Hour Tour Only
w/Lift Ride Ticket
$45
w/Lunch Voucher ($15 voucher
towards lunch at Spruce)
$45
w/Lift ride & Lunch Voucher $55
$35
Ask us about our Two-Hour Private
4x4 tours! All 4x4 tours start and end
at Spruce Saddle Lodge at the top of
the Centennial Lift.
Nate Goldberg
Director,
Beaver Creek Hiking Center
Hiking “Beaver Creek style”
Conveniently located in the Summer Adventure Center
Open daily June 15 – Sept 2, weekends Sept 7-30
•We offer guided nature hikes within an 80 mile radius of
Beaver Creek. From Vail pass to Buena Vista and everything
in between.
•Daily complimentary Nature Valley Spruce saddle loop hike;
11:00-12:00 meets at Spruce saddle, kids 12 and under ride
the lift for free
•Weekly scheduled and private hikes, check us out on line
for schedule, hike descriptions and pricing at
www.beavercreek.com
•Sample of hike options outside of Beaver Creek; CO mini adventure 4-5
hours, CO adventure 6-8 hours, CO High alpine adventures 8 plus hour
and CO 14er 10 plus hours.
•Beaver Creek specific; Family fun hikes 2.5 hours, Beaver Creek
mountain hikes 3 hrs, Fit walking 1.5 hours, guided mountain bike tours
4hrs
•Located in the Summer adventure center open daily from 9:00-4:00,
demo gear, Salomon packs and boots, LEKI poles, all weather gear,
maps, water. Gatorade and more….
•International trips for 2013; Tuscany September 16th-22nd and
Argentina October 2nd-12th
Cindy Crawford
Beaver Creek Kids Summer Camp
June 4 – August 31
Discovery Camp
Adventure Camp
5- Star Camp
Discovery Camp
Ages 5 - 7
Includes activities such as:
Face Painting
Pony Rides
Art Projects
Paddle Boating
Panning for Gold
Chairlift Rides
… and more.
Adventure Camp
Ages 8 – 13
Daily changing schedule, including:
 Canoeing
 Archery
 Swimming
 Hiking
 Art
 Mountain Biking
 Outdoor Games
 Tubing
 Paintball
 Rock Climbing
As always, Kids Camp accommodates
kids with special needs!
5-Star Camp
Ages 5 - 13
Weekly schedule, including:
Indoor Rock Climbing
Horseback Riding
River Rafting
Alpine Slide
Swimming
Jeep Tours
Small World Play School
Ages 2 months – 5 years
970-754-5325
Child Care and Nursery
Younger children can have their very own vacation in this
exclusive program. It's designed to stimulate kids from 2
months to 6 years old, in child care centers that suit their
age and stage. Operated by Vail Resorts, the Small
World Play School meets or exceeds the standards set
by the Colorado Department of Human Services for ski
area child care facilities. Children should come with
disposable diapers or pull-ups, a change of clothing, and
a special sleep toy or blanket.
Small World Play School
Ages 2 months – 5 years
Infant Room
2 through 15 months, and one caregiver to every three children. Individualized
schedules with lots of tender loving care. Please provide for your baby's daily
needs of disposable diapers, food and bottles.
Toddler Room
16 through 29 months, and one caregiver to every five children. Individualized
schedules with lots of tender loving care. Please provide for your baby's daily
needs of disposable diapers, food and bottles.
Preschool Room
30 months to 6 years, and one caregiver to every eight children. The program
includes interest centers, music, art, circle time, outdoor play and rest time with
a video. A hot lunch and two snacks are also served.
Schedule & Pricing
Full-day Child Care (8:30am - 4:00pm): $135
Half-day Child Care (8:30am - 12:30pm): $108
*Half day reservations must be made by phone.
Please call (970) 754-5325 for more information or to make a reservation.
Brian Hall
Director,
The Beaver Creek
Children’s Theater
Days: Wednesday - Sundays - June 26th to August 25th
Time: 10:00am - 3:00pm each day.
Location:
One escalator up from the Beaver Creek Plaza,
across from the Coyote Café.
Cost:
Free
Toddler Town
The Computer Zone
Professor Quackenbush's Workshop
Banana Jones' Jungle Science Lab
J. B. Tucker Showman's Theatre
Days:
Dates:
Time:
Location:
Cost:
Celebrating 26 Years of performances!
Wednesday, Thursdays & Fridays
June 26 to August 19, 2013 *No show July 4th.
11:00am (~ 45 minute performance)
On the Plaza at Beaver Creek Resort
Free
The Green Hobgoblin
The Amazing Adventures
of the Robin Hood
Visit our website at www.beavercreekkids.com for more info.
Please Contact 970-926-5855 or email info@beavercreekkids.com
Kenny Thayer
Head Golf Professional,
Beaver Creek Golf Club
Rates
Early Season
May 10th – June 14th
18 Holes
9 Holes
Guest
$92
$65
Junior
$67
Junior (ages 7-18)
FREE with one-one paying adult, Monday – Thursday
Twilight Rate after 3:00 p.m. $67
High Season
June 15th – Sept 15th
18 Holes
Guest
$190
Junior (ages 7-18) $100
Twilight Rate after 3:00 p.m.
Late Season
9 Holes
$108
(FREE with one-one paying adult, Monday – Thursday)
$95
September 16th – October 6th
18 Holes
9 Holes
Guest
$100.00
$80
Junior
$70
Junior (ages 7-18) FREE with one-one paying adult, Monday – Thursday
Twilight Rate after 3:00 p.m. $80
Tee times from 6:30am through 9:50am and from 4:00 – 4:50pm are restricted to Beaver Creek Golf Club Members and
their Guests, for the duration of the season.
Park Hyatt Beaver Creek times are from 10:30am – 11:50am, and begin May 28th through September 3rd . The Park Hyatt will release
any times not used by their guests inside of 7 days out, and guests not staying at the Hyatt can then book these times then through
the Beaver Creek Golf Shop.
Beaver Creek Golf Club is restricted to Beaver Creek, Bachelor Gulch, and Arrowhead resort guests and homeowners only from
June 15th through September 14th. This includes Bachelor’s Gulch and Arrowhead Properties.
All fees are per-person and include carts and range balls. Tax is not included in the rates.
Group Rates
Early & Late Season (May 6 - June 14, Sept. 16-Oct.6)
18 Holes
9 Holes
High Season (June 15 – Sept 15)
18 Holes
9 Holes
16 – 32 Players
$89
$73
$185
$115
Green Fee
Gift Certificate
F&B Credit
Bag/Cart Fee $5
$64
$10
$10
$5
$48
$10
$10
$160
$10
$10
$5
$90
$10
$10
$5
9 Holes
18 Holes
Breakdown:
18 Holes
9 Holes
33 – 75 Players
$79
$63
$175
$105
Green Fee
Gift Certificate
F&B Credit
Bag/Cart Fee
$54
$10
$10
$5
$38
$10
$10
$5
$150
$10
$10
$5
$80
$10
$10
$5
Breakdown:
Buyout Golf Course - 1:00pm Shotgun
Early or Late Season: $9,000 (up to120 players; includes- green fees, bag handling fee, $1,200
food/beverage
credit, $1,200 golf shop credit, tax additional)
High Season: $19,200 (up to120 players; includes- green fees, bag handling fee, $1,200 food/beverage
credit,
$1,200 golf shop credit, tax additional)
GROUP SALES PHONE – 970-754-5762
The Rendezvous Club, Restaurant
The Ultimate Season Special is Back!
$12 Burger and a Beer
Our Famous Burger with
Your Choice of Side and an
Ice Cold Bud Light Draft.
Every FRIDAY all season long after
4pm – 7pm
Golf & Lunch Specials
Early Season
May 6th – June 14th & Sept 16th – Oct 7th
Golf & Lunch – Shoulder Season – $85
Monday-Thursday, tee off between 10:00-2:00.
Includes 3 course meal (drinks not included) and $10 retail voucher to use in the golf
shop for retail only.
High Season June 15th – Sept 15th
Golf and Lunch Peak Season – $160
Monday-Wednesday – MUST tee off between 12:00-2:00 and eat lunch
BEFORE they tee off.
Includes 3 course meal (drinks not included) and $10 voucher to use in the golf shop
for retail only.
Late Season
September 16th – Oct 6th
Golf & Lunch – Shoulder Season – $95
Monday-Thursday, tee off between 10:00-2:00.
Includes 3 course meal (drinks not included) and $10 retail voucher to use in the golf shop for
retail only
Christmas In July Sale!
4th Annual
Beaver Creek Golf Club
July 20, 2013
Holiday Golf Shop Promotions
Cookies & Cocoa
Trunk Show Specials
Demo Day: Callaway, Cobra, Nike,
Taylor Made, Titleist and Mizuno
12 PM – 4 PM
Gena Buhler
Theatre Director
Vilar Performing Arts Center
HELP US SPREAD THE WORD ABOUT THE
VILAR PERFORMING ARTS CENTER!
• Join the Concierge Rewards Program
– Earn 1 FREE ticket for every 10 tickets booked.
– Access to “Secret Stash” tickets for VIP guests.
– Signup folders in the lobby – start earning today!
Ringo Starr at the VPAC – Summer 2012/ Photo by Zach Mahone.
WE’RE
SOCIAL!
FACEBOOK
vilarpac.org &
vaildance.org
- Full calendar of events
- Artist bios, music
playlists, video & more
- Online ticketing
- Virtual theater tour
-“Like” Vilar Performing
Arts Center
- “Like” Vail Int’l Dance
Festival
TWITTER
@VVFoundation
@VailDance
Concierge & Guest Service Resources
Printed Materials
- VPAC booklet, VIDF Book
- Buck slips, posters & flyers for display
New for 2013 – Electronic Picture Frames!
VPAC Summer Concert Series
All shows at 8 pm
July 11
MOMIX Botanica
July 2
Pat Benatar & Neil
Giraldo
Jul 17 - Mary Chapin
Carpenter & Marc Cohn
On Stage Together
July 15 –
Arlo Guthrie
July 9 –
Lukas Nelson & P.O.T.R
VPAC Summer Concert Series
All shows at 8 pm
August 4 –
An Acoustic Evening with
Vince Gill & Amy Grant
July 23 – Grammy Award Winning
Peter Frampton
w/ Special Guest Steve Lukather
July 20 –
Kenny Loggins
w/ Blue Sky Riders
August 11 –
Brian Regan
August 1 –
Montgomery
Gentry
Summer Marketing
Evan Lyendecker, Yann Benjamin,
Taryn Holstrom
2013 Marketing Objectives
•Drive conversion and seasonal activity awareness to increase both in-state and out-ofstate overnight stays from the Front Range and top destination DMAs of HOU & DAL
•BC & Red Sky Golf – Drive resort rounds/Stay and Play bookings through strategic
media, promotions and communications plans
•Increase ancillary conversion (Golf, Lift, F&B, Hiking Center, Adventure Center) per visit
to grow total mountain summer revenue
Creative Examples – Print
Creative Examples – Display
Creative Examples – OOH
Website (Your Dashboard for Info)
Primary Nav:
• Top traffic areas online
• Funnels into all summer info
Promos:
• Updated to highlight events,
specials and timely information
Rich Media:
• Video features applicable
content
• Social media widget mirrors
Facebook & Twitter channels
• Running event Calendar
Website (Your Dashboard for Info)
Primary Nav:
• Dropdowns under each
category for additional content
Event Calendar:
• Event info is hot throughout the
summer, so reference the list for
signature events and the “Events
Calendar” for BC specific and 3rd
party happenings
Mobile Site (Info on the Go)
• Accessed by any mobile device
searching for Beaver Creek or
typing specific URL
• M.BeaverCreek.com
•Limited functionality on the
mobile platform, especially
around transactions (lodging,
activities, etc..)
• Content mirrors website
• NEWS!
• VRI supporting a mobile
platform enhancement.
Timing TBD.
Your Role
• All content is manually entered, so I depend on the community for correct info and
details
• Review pages and email updates: YBENJAMIN@VAILRESORTS.COM
• Explore the website to gain a familiarity with the content so you can speak to guests
and help answer their questions.
• When lost, use the SEARCH feature. Its not Google-fied, but finds your keyword on the
entire site
• Summer and Winter sites are unique, so don’t forget to navigate there if needed (far
right Primary nav)
TWABC
Contact:
Tholstrom@vailresorts.com
Summer Trail Map
Summer Collateral – BC Golf
Summer Collateral – Hiking Center
Look For Incentives
Throughout the summer we will be emailing all
concierge with opportunities to earn prizes and
tickets by referring guests to selected events.