2017 Show Profile - Natural Products Expo East

Education & Events
September 13-16, 2017
Trade Show
Baltimore Convention Center
September 14-16, 2017
Baltimore, MD
2017 Show Profile
Produced by:
Co-located with:
Find your
spark
in Baltimore
Exhibit Your Products to a Strong Buying Audience
Natural Products Expo East is the largest natural products trade show on the East Coast, with over 25,000
attendees and over 1,900 exhibits. Natural Products Expo East is the best place to reach natural, organic and
healthy lifestyle buyers from the East Coast of the United States and continues to be
a leading trade show in the natural, organic and healthy products industry.
“So much fun! Great
getting to meet people
behind companies and
hearing their stories.“
– Ariela Rubin,
Vegan in the Big Apple,
New York, NY
“Natural Products
Expo East is a wonderful
opportunity to increase
your knowledge as well as
identify new trends in the
natural product industry.”
– Kim Osborne,
Common Market
Shelton, CT
Why Are Buyers Motivated to Attend?
Top reasons attendees come to Natural Products Expo East:
• See new products and developments
• Keep up-to-date with trends
• See specific company(s) or products
• Increase awareness of industry
• Network with colleagues and vendors
• Network with Colleagues and Vendors
CONTACT YOUR EXPO EAST ACCOUNT MANAGER TODAY!
1.866.458.4935 or 1.303.390.1776 | expo@newhope.com
expoeast.com
Co-located with:
Meet with the
RIGHT buyers
70%
of attendees
directly influence
purchasing
Who Will You Meet?
As many as 25,000 natural, organic, and
healthy product industry professionals
I found my
spark...
Top Buyers at Expo East
• Akin’s/Chamberlin’s
• QVC
• BJ's Wholesale Club
• Safeway
• CVS
• Sprouts
• DPI
• Target
• Earth Fare
• Top’s
• Giant Food Stores
• Trader Joe’s
• GNC
• Vitamin Shoppe
• Great Earth Vitamins
• Wegman’s
• Haddon House
• Whole Foods Markets
• INFRA
• National Coop Grocers
• Natural Grocers by Vitamin Cottage
“Attending Expo East
has helped me to excel
by showcasing today’s
leading trends in natural
foods, discovering new
ways to reach customers,
and by networking with
the movers and shakers of
this thriving industry.”
Attendee Categories
Gourmet
Specialty Products
Gift Products Store
5%
Drug Store/
Pharmacy
2%
Importer, Exporter, Broker, Distributor – 34%
Other
6%
Etailer
10%
Chain Natural
Products Store
7%
Health
Practitioner
11%
Bryan Tayara
Rosewood Market
and Deli
Natural Foods
Restaurant/Food
Service
5%
Independent/Coop/Natural Products Store – 19%
Importer,
Exporter,
Broker,
Distributor
34%
Independent/
Coop/Natural
Products Store
19%
Health Practitioner – 11%
Etailer – 10%
Chain Natural Products Store – 7%
Other – 6%
Gourmet Specialty Products Gift Products Store – 5%
Natural Foods, Restaurant, Food Service – 5%
Drug Store/Pharmacy – 2%
*Other buyer categories include Mail Order Catalog, Conventional
Supermarket, Discount/Mass Merchandiser, Personal Care, Bookstore,
Pet Supply Store/Grooming, School/University, Convenience Store.
Based on actual 2015 registration.
expoeast.com
Co-located with:
CONTACT YOUR EXPO EAST ACCOUNT MANAGER TODAY!
1.866.458.4935 or 1.303.390.1776 | expo@newhope.com
Targeted Booth Placement
• Health & Beauty
• Hot Products
(Levels 300 and 400)
• Natural & Specialty Foods
•
•
•
•
• Standard Booth Drapery
• Show Directory Map Listing
Show Directory (Online)
Company name, booth number
500 character description
Product listing
Brand listing
Show Directory Map (Print)
• Show specials
• Company name, booth number
• Location shown on Floorplan
(print deadlines apply)
• Show Promotion to over 150,000 industry
•
•
•
•
•
•
Regular Rate
Natural Living Islands $65.95/sq. ft.
New Products
$61.95/sq. ft. for OTA members*
Organic
*organic pavilion only
Supplements
All Booths Include:
•
•
•
•
Booth Type/Visibility
members via targeted buyer programs,
association partnerships, year-round global
promotions, and a comprehensive direct
mail, print advertising, telemarketing, and
e-media campaign
Six Badges per 10’ x 10’ space
Two Super Pass Upgrades per 10’x10’ space
S
how Directory Listing (online): product
categories, show specials, company description,
brand names, appointment setting
Electronic Press Kit placement for download by
qualified media
Exhibitor-Hosted Events Listing (online only)
Free access to a variety of education and
networking opportunities
4 sides Entitled to use hanging signs
Peninsulas $62.95/sq. ft.
$58.95/sq. ft. for OTA members*
*organic pavilion only
3 sides
Entitled to use hanging signs
Booth Blocks Call for Quote
2 sides E
ntitled to use hanging signs
and carpet the aisle
Corners (8x10, 9x10,10x10)
$5,745/$5,345 OTA Member
2 sides Standard size 10’ wide and 10’ deep
Inlines (8x10, 9x10,10x10)
$4,895/$4,495 OTA members*
*organic pavilion only
1 side S
tandard size 10’ wide and 10’ deep
“The Chaat Co left Expo East
with contacts from retailers,
distributors, industry leaders and
other entrepreneurs that have since
translated into real partnerships. As
co-founders, we’re always trying
to manage our time and resources
to make the biggest impact. When
it came to Expo East, we couldn’t
have imagined a better return.”
Shiraz Noor & Anshu Dua
The Chaat Company
We found our
spark...
CONTACT YOUR EXPO EAST ACCOUNT MANAGER TODAY!
1.866.458.4935 or 1.303.390.1776 | expo@newhope.com
Event Marketing & Sponsorships
Best of East Press Showcases
Extra recognition before,
during and after the show
Opportunities are available to extend and heighten
your exposure in a range of prices, so look for the best
match for your needs and budget.
Event Marketing
• Promote the launch of a new product
• Increase booth traffic
• Generate brand recognition
Best of East Press Showcases | Digital Product Showcases
Light Boxes | Mobile App Banners | New Product Lines
Product Showcases | Retailer Bag Inserts | Show Directory
Map Advertising | VIP Buyer Bag Inserts
Sponsorships
• G
et in front of buyers for an extended period of time
through multiple delivery methods
• D
emonstrate your leadership position
in the industry
• Build greater brand recognition
• Drive buyers to your products through education
• Sample your product or launch a new product
Activation Zones | Charging Stations | Community Breakfast
Distribution Areas | Early Morning Yoga | Evening Celebrations
Exhibitor-Presented Seminars | Food Trucks | Green Team Options
Hotel Room Distribution | Press Room Branding | Retailer Bags
Sampling Stations
Have an idea
for a sponsorship?
Call your account
manager to
customize an
opportunity.
Charging Station
Retailer Bags/Bag Inserts
expoeast.com
Co-located with:
CONTACT YOUR EXPO EAST ACCOUNT MANAGER TODAY!
1.866.458.4935 or 1.303.390.1776 | expo@newhope.com
Priority Points Program
When you exhibit at one of the New Hope Network
Tradeshows (Natural Products Expo West and
East, Club Industry Show, and Engredea (previously
SupplyExpo), Priority Points are what determine the
order in which you can select a booth and/or hotel
reservations for the following year (of that show).
Points Earned at Natural Products
Expo East 2017
Contracted Booth Space
Each 100 sq. ft.
equivalent purchased........1
Sponsorship Participation
Platinum Level Sponsor........3
Gold Level Sponsor........2
Silver Level Sponsor........1
Historical Points
+
Show Points
(Booth Points + Marketing
(Integrated & Tradeshow)
Points
+
Sponsorship Points)
=
Total Show Points
Historical Points are based on the number of years a
company has exhibited at Natural Products Expos
(East, West, Asia, and Engredea/ SupplyExpo since
1992 (exception: Expo East 2001 exhibitors received
two points); Healthy Foods International Expo in 2008;
Natural Products Association MarketPlace/Natural
MarketPlace from 2009-2013; and the Club Industry
Show beginning in 2010. A maximum of one point is
earned for each past show. Historical points are the
only points used for booth moves.
Show Points:
Booth Points, Marketing Points, and Sponsorship are given
for Natural Products Expo East contracted booth space,
sponsorship participation, and marketing solutions
as outlined below. Show points are applicable to the
current year only; after show participation you will
receive the 1 point for that show. These points DO NOT
carry over to shows or years, they are show specific.
expoeast.com
Co-located with:
Exhibitor groups
Aside from official associations, if an organization
wants to group a number of companies together
during initial booth assignments onsite at Expo East,
these booths will be assigned based on the company
with the lowest point total. For example, if there are
eight companies in the grouping and there is an
exhibitor with 10 points and an exhibitor with one point
in the group, the entire group will be assigned based
on one point. Official associations are assigned based
on the point total of the association.
What if a company is
acquired or merged?
Companies that purchase all of the assets and
liabilities of other companies may inherit the Priority
Points of that company. However, companies
may not combine or add the Priority Points of
acquired companies. The acquired company’s
past points are reviewed for participation in shows
where the acquiring company did not participate.
Those exception points are added to the acquiring
company’s past points. If the acquired company is still
going to operate/exhibit separate from the acquiring
company, then the opposite would be done as well, so
both companies have the same number of past points.
It is the exhibitor’s responsibility to notify the Exhibit
Sales Department of these situations in writing.
General Information
Contact your account manager
West
Midwest and East
East
AK, AZ, CA, CO, HI, ID, MT, NM,
NV, OR, UT, WA, WY
AL, AR, DC, DE, FL, GA, IA, IL, IN, KS, KY,
LA, MD, MI, MN, MO, MS, NC, ND, NE, OH,
OK, SC, SD, TN, TX, VA, WI, WV
CT, MA, ME, NH, NJ, NY, PA, RI, VT
Exhibit Sales Account Executive:
Zachary Watson, 303.998.9322
Exhibit Sales Account Executive:
KB Nau, 303.998.9475
expoeast.com
A year-round reference for your Natural Products
Expo East success plan including:
»
»
»
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Floorplans
Sponsorship & Event Marketing Opportunities
Housing and Travel Information
Forms and Contracts
Standards
Our goal is to increase the accuracy of information
provided to the public and assist them in making
educated decisions. The Standards Program is also
intended to enhance public health and safety, support
industry self-regulation, and foster the responsible
growth of the natural products industry.
Exhibitors are contractually bound to abide by the
Standards policy, and New Hope Network reserves
the right to determine the eligibility of any company or
product for inclusion in its events
and publications.
Sales Manager:
Michelle Spann, 303.998.9040
Supplements may contain artificial ingredients. In
addition, New Hope Network is working to create
ingredient standards for the Health & Beauty pavilion.
For more information about our Standards Program and
contracts, visit www.newhope.com/standards or call
1.303.939.8440.
Booth Moves/Changes
If your booth choice is already taken or if you prefer
another booth location, your company may submit
an online Booth Move/Change Request either onsite
(during re-sign at prior show) or after the show.
Requests are prioritized according to our priority
points system, then by the date in which they are
received. Should a booth become available, you will
be contacted by your account manager. Completing
a booth move/ change request does not absolve an
exhibitor from liability of the original contract should
we be unable to accommodate this request. Booth
move/changes begin immediately following Natural
Products Expo East. Find the Booth Move/Change
Form online at www.expoeast.com.
Starting in 2015, Natural Products Expos have updated
exhibitor standards as follows: Cannabidiol (CBD) dietary
supplements not allowed at Natural Products Expos.
Please visit newhope.com/standards for
more information.
Cancellations
Organic Standards
Ingredient Standards
1) Cancellations and booth downsizes received before
05/05/17 are subject to a cancellation fee equal to
40% of the booth price.
2) Cancellations and booth downsizes received on
or after 05/05/17 are subject to a cancellation fee
equal to 100% of the booth space being cancelled.
3) Cancellations and booth downsizes will receive one
(1) penalty point. If the Exhibitor has not set up his
booth by 6:00 p.m., 09/13/16 and has not contacted
the Expo Show Management Office at the
convention center, we reserve the right to reassign
that Exhibitor’s booth(s).
4) Cancellations will result in forfeit of all
exhibitor badges.
Artificial sweeteners, such as sucralose and aspartame,
and artificial colors, such as FD&C Red No. 40, are
not allowed in food products (products labeled with
a “Nutrition Facts” panel) on the tradeshow floor.
Please note cancellation and downsizing fees apply as soon as
a contract or proxy form is signed. Downsizing a booth space
is considered a cancellation and will be assessed a penalty fee
and a penalty point.
All products must be certified by a USDA-accredited
certifier to the USDA National Organic Program (NOP)
requirements for products that are 100%, 95%, or 70%
organic (made with organic ingredients); or, they must
be certified to European Union, Japanese, or Canadian
organic standards. Organic pavilion exhibitors must
complete an organic standards contract and submit
proof of certification. Service companies in the organic
pavilion must have a signficant portion of their business
directly related to the organic industry.
Your booth is contracted once your Booth Contract or
Proxy Form is signed and exhibit space is allocated.
Cancellations must be made in writing and are subject
to the following provisions: