2016 Sponsor Opps 01 - Hall of Fame Tennis Championships

Hall of Fame Tennis Championships
2016 Sponsorship & Hospitality Opportunities
Hall of Fame Tennis Championships
Just after Wimbledon each year, top ATP World Tour pros head to Newport to compete in the
Hall of Fame Tennis Championships, the first stop of the summer swing for pro tennis in the
United States. Contested on the historic grass tennis courts of the International Tennis Hall
of Fame, which have hosted all the legends of the sport since 1880, the tournament is the only
event played on grass courts outside of Europe, and it offers the only opportunity to see
professional men’s tennis in the Northeast prior to the US Open.
The Hall of Fame Tennis Championships draws tens of thousands of
tennis fans from around the region, and plays out before millions
more through an international television broadcast. The field
regularly includes some of the most exciting players on tour
including top American and two-time Champion John Isner,
Australian tennis great and 2014 Champion Lleyton Hewitt,
and 2013 Champion Nicolas Mahut of France.
Topping off the action on court are special events including the
always popular Draw Party, exclusive tennis clinics, and pro-ams
2015 Champion
with Hall of Famers. The highlight of the week is Rolex Hall of Fame
Rajeev Ram
Enshrinement Weekend, during which the greatest legends of tennis are
presented the highest honor in the sport, induction in the International
Tennis Hall of Fame. The Hall of Fame Induction Ceremony is a
one-of-a-kind event marked by beautiful
pageantry and stirring tributes to the legends.
Throughout the weekend, exclusive parties offer
an
unmatched opportunity to mix and mingle with
tennis superstars in Newport’s beautiful setting,
and will surely leave a positive and lasting
impression on your guests.
Class of 2015
Beneficiary International Tennis
a 501(c)(3) non-profit organization
Hall of Fame & Museum
Upcoming Dates
3,800 seats
July 11-17, 2016
Main Draw 32 Singles and 16 Doubles Teams
Domestic Broadcast Tennis Channel 38 million homes
International Broadcast Various Networks 65 million homes
Average Attendance 20,000
Economic Impact $12 million annually to Rhode Island
Historic Bill Talbert Center Court
As title sponsor of the Hall of Fame Tennis Championships, your
brand will be associated with the exciting ATP World Tour, a
global sports property that has proven to be an effective
marketing platform for brands such as EMC, Rolex, FedEx,
Barclays, Brooks Brothers, and American Express.
On a regional level, you’ll have access to a qualified audience
of tennis fans in New England through the only men’s
professional tournament in the area. In addition to the
tournament being a valuable marketing opportunity, through
grand Rolex Hall of Fame Enshrinement Weekend events, you’ll be able to entertain
top clients and associates with one-of-a-kind hospitality.
I sincerely thank you for your interest and hope
to see you in Newport very soon!
Stan Smith
1987 Hall of Famer
Hall of Fame President
ATP World Tour Tennis During the annual Hall of Fame Tennis
Unique Venues When its grand Bellevue
Avenue doors opened in 1880, the Newport
Casino was the premier location for social
events for Newport’s rich and famous residents.
In 1987, the facility was named a National
Historic Landmark in recognition of its social
and sporting history and for its extraordinary
architecture. Today, the site retains the
incomparable charm and beauty that made it
so popular at the turn of the century, while
offering an extraordinary venue for sponsors
to host memorable events.
Championships, the intimate setting and beautiful grass courts make
the venue an outstanding facility to catch all the action of pro tennis.
More to See & Do Off the courts, special events including
pro-ams, tennis clinics, concerts, and more, add to the
excitement of tournament week and Enshrinement Weekend.
A Rich History In 1881, the world’s
best tennis players gathered in Newport for
the very first U.S. National Lawn Tennis
Championships. The tournament was
played in Newport until 1914, eventually
moving to New York and evolving to the
event we now know as the US Open. Today,
the coveted US Open trophies are displayed
in the Museum at the Hall of Fame for fans
to see year-round, with the exception of the
weeks they are utilized in New York.
Pete Sampras
2007 Hall of Famer
In 2010, the Hall of Fame partnered with
Salve Regina University for an award-winning
restoration of the 295-seat Casino Theatre,
built in 1880. The theatre is available to
sponsors for special events and is an impressive
setting to host a board meeting or another
important gathering.
Martina Hingis
2013 Hall of Famer
Bud Collins
1994 Hall of Famer
Chris Evert
1995 Hall of Famer
Home to the Legends of Tennis Truly a one-of-a-kind experience, Hall
of Fame Weekend offers the opportunity to be part of tennis history and to spend
time with tennis’ greatest champions and contributors at unique special events.
In the Museum The Museum chronicles the
history of tennis from its origins through present day
and showcases the lives and careers of the legends of
tennis through an extensive collection of memorabilia,
art, fashion, photos, videos, and much more.
International Tennis Hall of Fame & Tournament Overview
The International Tennis Hall of Fame is a non-profit organization dedicated to preserving the history of tennis, honoring the
legends of the sport, inspiring future players and fans, and providing a landmark for tennis enthusiasts worldwide to enjoy. The
Hall of Fame Tennis Championships and Rolex Hall of Fame Enshrinement Weekend are the organization’s marquee annual events.
Game, Set, Brand!
Television Broadcast
The Hall of Fame Tennis Championships
and Enshrinement Ceremony have a
wide-spread domestic and international
broadcast to millions of tennis fans.
• The events are broadcast for 10 hours over 3 days
to 38 million U.S. homes on Tennis Channel.
• The international broadcast reaches approx.
65 million homes on networks including
EuroSport, DirecTV Latin America,
FOX Sports Australia, IKO Kabel TV,
and FOX Sports Middle East.
• Online stream reaches more than 100,000
fans worldwide.
• Title Sponsor will receive seven 30-second
commercial spots during the broadcast.
• Title Sponsor will be featured in opening or
closing billboard during the broadcast.
• In addition, Title Sponsor will receive frequent
tournament logo exposure through prominent
on-court signage and mentions throughout
the broadcast.
About the Tennis Market
Courtesy of Tennis Channel
31 million people participate in tennis
in the United States.
Tennis participation grew
from 2000 to 2010.
42%
72% of Tennis Channel viewers play tennis.
Tournament Attendee Demographics
Conducted by Performance Research, Inc.
63%
62%
68%
88%
44%
78%
72%
69%
81%
62%
Household Income $100,000+
Female, 38% Male
Ages 40 – 59
College Graduates
Post-Graduate Degree
Own a Home
Play Tennis
Own 2+ Cars
Come from RI, CT, MA, NY
Would be more likely to purchase
products from companies who
sponsor the tournament.
Online & Social Outreach
More than 30,000 tennis-loving Twitter followers.
More than 16,000 enthusiastic Facebook fans.
More than 125,000 visitors to tennisfame.com in
the weeks surrounding tournament and enshrinement.
Integrated Marketing or
Public Relations Program
The International Tennis Hall of Fame
will work closely with the Sponsor to
develop and execute a turn-key program
to leverage the sponsorship.
• Business-to-business hospitality events
for vendors or consumers.
• Business-to-consumer branding or sales
promotion including opportunities for yearround association with the Museum, the
Hall of Fame, and Hall of Famers to target
your key consumer.
• Public relations event designed around
sponsor’s marketing and branding objectives
to help launch a new product, support
sponsor’s charitable mission, or support
branding messaging or initiatives.
• Integrated promotions can be designed on
a yearly basis to support sponsor’s changing
marketing and promotional needs.
Naming Rights Opportunities
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Title Sponsorship/Branding Opportunities Available to Official Level Sponsors:
Customized promotion to support sponsor’s marketing objectives (B2B or B2C)
Logo inclusion on 60,000 tournament brochures
Center Court Signage Two sideline boards on each side of center court
Logo inclusion on HallofFameTennisChampionships.com
One 10'x10' exhibit booth for sales and sampling
Sponsorship of a “Day” with the right to distribute promotional item to fans
Center Court promotion
Public Address Announcements throughout the tournament
Full page 4-color advertisement in the Official Tournament Program
ATP player appearance at booth or private event during the week
Use of tournament content for social media promotions
Inclusion in up to three tournament social media promotions
Entitlement of one tournament special event (see Naming Rights Opportunities)
• Family Weekend Tennis events and interactive activities on
Qualifying Weekend
• Tournament Draw Party A cocktail party for sponsors and
boxholders featuring the official draw and player appearances.
• Kids Day Featuring children’s clinics and on-court activities
• Fitness Expo Located on the grounds Monday through Friday
with interactive fitness and tennis activities
• Your Logo on the Umpire Chair
• Your Logo on the Player’s Chairs on Center Court
• Your Logo on the Player’s Towels used on Center Court
• Your Logo on the Umbrellas used to shade the players
HOSPITALITY
• One 6-seat box for all seven sessions and the Induction Ceremony
• Six invitations to all Rolex Enshrinement Weekend Events
Welcome Dinner, Induction Luncheon, Tribute Dinner, and Lunch with Legends
• Opportunity to have photos taken with Hall of Famers
• Access to the Courtside Club for guests to dine
Official Tournament Program
Position your brand in the mix with top ATP World Tour pros
and some of the greatest legends of tennis with a full-page,
color advertisement in the commemorative program for
the Hall of Fame Tennis Championships and the
Hall of Fame Enshrinement.
Vendor Booth
• One 10'x10' booth in the marketplace to
sell, sample or promote product
• Four tickets to all seven tournament sessions,
and the Induction Ceremony
• Full-page, 4-color advertisement in the
Official Tournament Program
Branding and Advertising
Official / Exclusive Category Partnership
World Class Tennis & Hospitality
Offering a charming atmosphere and seats close to the action,
the historic Bill Talbert Center Court at the International Tennis
Hall of Fame was named “One of the Top Ten Places to Indulge
Your Love for Tennis” by USA Today. With VIP box seats
adjacent to the court, your guests will enjoy a great view of all
the action of the only grass court tournament in North and South
America! Off court, they’ll have the opportunity to get to know
the ATP World Tour stars and be treated to special events including
the Draw Party, various tennis clinics and round robins.
Benefits include:
• Two VIP front row 6-seat boxes for the duration of the event:
• Seven tournament sessions, Monday through Sunday
• Hall of Fame Induction Ceremony on Saturday
• Hall of Fame Exhibition Match on Sunday before the tournament finals
• Additional seats for each of the seven tournament sessions
• On-site hospitality visits by ATP World Tour stars for meet-and-greets
with your guests
Box seats close to the action.
• Private hospitality area featuring food and beverages, 11am – 6pm
for 12 guests per day
• VIP parking passes for the duration of the event
Pro-Am with ATP World Tour stars.
• Invitations to the Tournament Draw Party
• Invitations to the Player Party
• Use of the Hall of Fame venues, including the beautiful porches and
Casino Theatre, for private hospitality or meetings during the tournament
• Entries for the Pro-Am tournament and Awards Luncheon
• Opportunity to host your own private Pro-Am or clinic
featuring ATP World Tour pros and Hall of Famers
• 24 Room-Nights at the Official Tournament Hotel
Unique social events.
2013 Champion Nicolas Mahut in the Museum.
Guest Accommodations
Celebrate with players at the Draw Party.
Entertain guests at exclusive celebrations in honor of the greatest legends of tennis.
Title Sponsor will receive 24 room nights at The Hotel
Viking, a luxury property located within a five-minute walk
to the Hall of Fame. Room nights may be used throughout
tournament week and Hall of Fame weekend.
Tournament Hospitality & Tickets
Treat your top clients and associates
to an incredible tennis experience!
Legendary Entertainment!
Cliff Drysdale
2013 Hall of Famer
Rolex Hall of Fame Enshrinement Weekend offers
an extraordinary opportunity to mix and mingle with
Hall of Famers, VIPs, dignitaries and celebrities! You
and your clients will enjoy elegant dinner parties,
unforgettable entertainment and the opportunity to
get to know the greatest legends of tennis.
Martina Hingis
2013 Hall of Famer
Chris Evert
1995 Hall of Famer
Hosted in conjunction with the Hall of Fame Tennis Championships, the
festivities begin on Friday evening with the Welcome Dinner in Newport,
attended by the inductees and their families and many other tennis legends.
On Saturday, your guests will be invited to the exclusive Hall of Fame
Induction Luncheon. Following lunch they will take their courtside seats for
the Induction Ceremony, when they will witness the greatest legends of tennis
be presented the top honor in the sport.
Andre Agassi
2011 Hall of Famer
The Rolex Hall of Fame Dinner, hosted in a grand Newport mansion on
Saturday night, is always a highlight of the weekend, during which the
inductees are celebrated with personal tributes, moving speeches, videos, and
entertainment.
On Sunday, your guests will enjoy a relaxing day at the Hall of Fame Classic
Exhibition Match, featuring recent inductees back in action on the courts,
followed by the Brooks Brothers Lunch with Legends, a one-of-a-kind
event featuring tennis talk with Hall of Famers.
Treat your clients to the experience of a lifetime!
Benefits include:
• One table of ten at each of the exclusive Hall of Fame Weekend events
Guillermo Vilas
1991 Hall of Famer
John McEnroe
1999 Hall of Famer
Rod Laver
1981 Hall of Famer
• Hall of Famers seated at your table for the evening events
• Invitations to the Board of Directors Tennis Round Robin on Friday
• Invitations to an instructional tennis clinic with Hall of Famers
• Opportunity to have a Hall of Famer provide your guests a
guided tour of the museum
• Opportunity to host a private Round Robin or tennis clinic
featuring Hall of Famers or current ATP World Tour stars
• Access to the historic grass courts throughout the weekend
• Access to the Hall of Fame venues for private hospitality
Monica Seles
2009 Hall of Famer
Pam Shriver
2002 Hall of Famer
Stefanie Graf
2004 Hall of Famer
Martina
Navratilova
2000 Hall of Famer
In addition to Hall of Fame Weekend,
sponsors can entertain guests in New York
City during the biggest tennis week of the
year–the US Open. Benefits include two
tables of ten at the annual Legends Ball, the
Hall of Fame’s star-studded gala in New York
City to honor the recent inductees.
Rolex Hall of Fame Enshrinement Weekend Hospitality and Tennis Experiences
Rolex Hall of Fame Enshrinement Weekend
Your Event Deserves to be in the Hall of Fame!
When its grand Bellevue Avenue doors swung open in 1880, the
Newport Casino was the premier location for social events for
Newport’s rich and famous residents. Today, the site retains the
incomparable charm and beauty that made it so popular at the turn of
the century, while also offering event planners a truly one-of-a-kind
venue for effective, memorable events. Options include indoor and
outdoor event space, grass tennis courts, and fascinating museum
galleries. The charming property is complemented by attentive staff
and state-of-the-art technology, providing all the elements you need to
host an unforgettable Newport event.
Private events can be hosted any time
during the year. To maximize your
sponsorship and infuse energy into
your event, consider a meeting or
function in one of our unique
venues during the Hall of Fame
Tennis Championships or Rolex
Hall of Fame Enshrinement Weekend.
CORPORATE OUTINGS
Team Building Functions • Meetings • Luncheons & Dinners • Grass Court Tennis & Croquet Tournaments
SOCIAL EVENTS
Weddings • Rehearsal Dinners • Birthdays • Anniversaries • Reunions
Venues
Horseshoe Piazza
Outdoor, open May – October
Capacity: Seated 200, Cocktails 300
$4,100 - $4,500
USTA Wing & Porch
Indoor /Outdoor, open year-round
Capacity: Seated 120, Cocktails 220
$3,300 - $3,900
• Museum galleries, featuring the most comprehensive
collection of tennis memorabilia in the world, are
ideal for a creative cocktail hour.
• A tennis round robin or croquet match on the historic
grass courts makes for a great team-building function,
or just a fun addition to a special event!
• Old-fashion tennis on the Horseshoe Court can be
arranged, featuring players in Victorian costume–
a lovely touch for a unique event!
Saturday, September 12 th
Cipriani 42nd Street, New York City
On the Thursday evening of US Open Finals Weekend, tennis
champions, industry leaders and enthusiastic fans gather in New York
City for an extraordinary evening honoring the greatest legends of tennis
and to raise funds to support the International Tennis Hall of Fame &
Museum’s mission to preserve tennis history and inspire its future.
The evening pays tribute to the recent inductees, and recognizes
committed supporters of the game with the presentation of two special
awards. The Eugene L. Scott Award honors an individual who is
dedicated to communicating honestly and critically about the sport
and has had a significant impact on tennis. The Joseph F. Cullman 3rd
Award is presented to a company that has demonstrated a commitment
to the sport and has made a positive impact on society.
Each year this glamorous celebration of tennis is attended
by some of the greatest legends of the sport, present-day
tennis stars and celebrity guests. Attendees enjoy mingling
with the stars, unforgettable entertainment by special
guests, tribute presentations for the honorees, and access to
exclusive experiences and events in live and silent auctions.
The premier social event of the US Open, The Legends Ball is the place to entertain
guests and network during one of the most exciting tennis weeks of the year!
Benefits include photos and meet-and-greets with Hall of Famers, premier table
location, category exclusivity, and recognition on video screens throughout the event.
Class of 2012 Hall of Famer Jennifer Capriati with the Fila outfit she wore in her
2002 Australian Open victory, alongside executives from Fila, a Legends Ball sponsor.
For more details on this opportunity, please contact Mary Heath at 401-324-4054 or mheath@tennisfame.com
Photos by Mike Baz, Kate Whitney Lucey, Cailin Mateleska, Jen Pottheiser, Bob Straus, Ben Solomon
194 Bellevue Avenue, Newport, Rhode Island 02840
401-849-3990 • tennisfame.com
HallofFameTennisChampionships.com