Media Data - autoEXPERT

Media Data 2014
Media Data
2014
M A G A Z I N E
Characteristics
Specialist magazine for all professionals in the Polish motor trade. The editorial concept is
tailor-made to specifically suit this market and provides articles from all the major market
segments of the motor trade. Supplemented by detailed training and further training section
featuring the latest syllabus subjects.
I N T E R N E T
l
characteristics & DISTRIBUTION
Target group
autoEXPERT readerships: managers and chief technicians of workshops, maintenance and
repair personnel, managing directors of car dealers, managers in the field of automotive
accessories and spare parts as well as the top management of the automobile industry.
-480X
ISSN 1234 49
Nr ind. 3442
9,70 zá
Cena8%
VAT)
(w tym
utoexp
Topics
ert.pl
6|2013
The magazine informs about new technologies and products, market trends, management,
finance, environmental and legal topics, as well as other interesting issues essential for executives
in the Polish automotive business. The inner part work section provides practical and theoretical
professional information.
meru:
SBC
systemu
Diagnostyka
w w w. a
(196)
odowa
a wiedza zaw
Praktyczn
d e l
h a n
–
t
s z t a
w a r
–
n i k a
t e c h
Tematy nu
MIENNE
CZĉĝCI ZA
SZTATÓW
NIE WAR
ĩE
SA
O
WYP
hamowania
Rozdziaá siá
wymaga
na kaĪde koáo
elementów
dodatkowych
ych
sterując
Strona 20
Technika dla
ji
motoryzac
oratorium
Olej w lab
-480X
ISSN 1234 49
Nr ind. 3442
ób,
W jaki spos
silnikowy,
analizując olej
Ğliü
moĪna okre
ka
zuĪycie silni
9,70 zá
Cena8%
VAT)
(w tym
Strona 30
oryzacji
Ze świata mot
Zabytek
zie
na przegląd
Strona 32
Drive by iPh
one
nąá na rynek
kryzys wpáy
ych
czĊĞci zamienn
czy
Naprawiü
i k a
e c h n
vroleta
NapĊdowi Che
o,
Volta zarzucan ydowy.
hybr
Īe nie jest
?
Czy sáusznie
Wygodne
przeáącza
POJAZD I BEZPIECZEŃSTWO
DOKSZ
TA ŁC A N
IE
AKADEMIA
MECHA
TECHNICZNA
JAZ
NIK PO
AMOC
DÓW S
PALIWA I
UKŁADY
SILNIK I JEGO
UKŁADY
STERUJĄCE
ELEKTRYCZNE,
POJAZD
SIEĆ, KOMUNIKACJA
POJAZD
I INFOROZRYWKA
I BEZPIECZEŃSTWO
POJAZD,
CZUJNIKI,
SPALINY
I KOMFORT
NAWIGACJA
UKŁADY
NAPRAWA
HODOW
YC H
ZASILANIA
I DIAGNOSTYKA
WYKONAWCZE
URZĄDZENIA
I OCHRONA
ŚRODOWISKA
UKŁAD NAPĘDOWY
SYSTEMY
MECHATRONICZNE
OPONY, PODWOZIE
27
autoEXPERT
Lakier na
autoEXPERT
nie
zy
Dodatek wied
technicznej
y
przygotowan
acy
we wspóápr er
ef
Scha
z rmą
Strona 21
4/2013
Rynek
Hamulec
po tuning
u
tuningowe
Jakie techniki
mogą sprawiü,
bĊdą
Īe hamulce
j?
dziaáaáy lepie
Strona 12
Technika dla
ji
motoryzac
Strona 37
stare?
ób sprawdziü,
W jaki spos
lakiernicza
czy powáoka
ponownenadaje siĊ do ia
wan
go polakiero
Strona
nkowej
oferty ry
gu
Przegląd
do tunin
i czĊĞci
Akcesoria
Strona 20
39
Rynek
mą?
Co z tą gu
-480X
ISSN 1234 49
Nr ind. 3442
do obsáugi
Urządzenia
niają siĊ
ogumienia zmie
wraz z ewolucją
samych opon
9,70 zá
Cena8%
VAT)
(w tym
Strona 59
Technika dla
Dlaczego
ji
motoryzac
12 V
siĊ napiĊcie
Skąd bierze
zego
12 V oraz dlac sowokwa
akumulatory
najlepsze
oáowiowe są
Strona 67
hniczna
Akademia tec
oponach
ciĞnienia w
Monitoring Dodatek wiedzy technicznej
POJAZD I BEZPIECZEŃSTWO
D O K S Z TA
ŁC A N I E
AKADEMIA
OC
ÓW SAM
PALIWA I
SILNIK I JEGO
UKŁADY
UKŁADY STERUJĄCE
SIEĆ, KOMUNIKACJA
UKŁADY
NAPRAWA
ELEKTRYCZNE,
CZUJNIKI,
KOMFORT
SPALINY
POJAZD I
NAWIGACJA
POJAZD I
POJAZD,
I INFOROZRYWKA
BEZPIECZEŃSTWO
y
przygotowan
cy
we wspóápra
efer
z rmą Scha
TECHNICZNA
JAZD
NIK PO
MECHA
HODOW
YC H
ZASILANIA
I DIAGNOSTYKA
WYKONAWCZE
URZĄDZENIA
I OCHRONA
ŚRODOWISKA
UKŁAD NAPĘDOWY
SYSTEMY
MECHATRONICZNE
OPONY, PODWOZIE
Strona 43
27
rynkowej
d oferty
Przeglą
Īownice
rki i monta
WywaĪa
tory
Akumula
autoEXPERT
4/2013
meru:
t
s z t a
w a r
–
n i k a
t e c h
Tematy nu
Sections in the magazine:
 News & products review – presenting its latest products launched on the automotive
market and informations from the current branch events,
 Technique for the automotive - describing modern solutions in automotive technology,
 Practical knowledge for professionals - articles written by practitioners, describing the
methods of diagnosis and repair of cars,
 From the automotive world - in this section we present the latest information from the
national and the international automotive market,
 The market – informations about equipment and tools for car worksops, presentations
firm and their offers.
Strona 16
hniczna
Akademia tec
10|2013
n!
100 stro
Ğnia
W poáowie wrze zyuroc
miaáo miejsce
e tytuáów
ste wrĊczeni
2013
Produkt Roku
s
(w tym 8%
(199)
Ċzców!
amy zwyci
OLOGIE
4
3- nie hybryda
c da .czy
3
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9,747
ena
CStr
onaVAT)
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Zn
a
iz
Hy ś
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Cz
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ISSN 1234 49
3442
a 42
ind.on
NrStr
7-8|2013
e
nnan 12
Stro
ie ji
zac
m
motory
7
k:
ne
Technika dla
nkowej
oferty ry
Przegląd
mienne
ĊĪarek
CzĊĞci za ki do turbospr
ar
WywaĪ
d e l
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–
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a
t
t.pl
z
s
oexper
w w. a u t
w a r
ert.pl
temat
Eksperci na
w
faktów i mitó
związanych
mi LPG
z instalacja
wymieniü?
Strona 44
–
meru:
Strona 8
Ry
utoexp
gaz
Sposób na
ia kaĪdy
To pytanie staw
zas
mechanik podc odzoną
z uszk
konfrontacji
ką
ĊĪar
ospr
turb
w w w. a
N
SZE TECH
NAJNOW
RYZACJI
W MOTO
NIKA
ELEKTRO
ji
motoryzac
Technika dla
Strona 33
d e l
h a n
Tematy nu
oryzacyjne
NowoĞci mot
erencji
- relacja z konf Bosch
rmy
technicznej
m
dzą rynkie
obecnie
CzĊĞci rzą
Czy trwający
–
(197)
oryzacji
Ze świata mot
Rynek
Rynek
–
n i k a
t e c h
robiü
Co powinien a co
a,
rzeczoznawc
kontakcie
diagnosta w
zabytkowym
z pojazdem
t
s z t a
w a r
Editorial content
d e l
h a n
–
w w w. a
utoexp
Launched: 1994
u
ok
Circulation:
8000 copies
t R3
k
1 58 of the magazine: 205x290 mm
du 20Size
3
o
4
s.
Pr
Frequency: monthly (11 issues per year)
The Polish edition of autoEXPERT magazine is licensed by the Vogel Business Media GmbH
& Co. KG. (located in Wϋrzburg, Germany). AutoEXPERT sister magazines are: “kfz betrieb”,
“autofachmann” and “autokaufmann”.
ert.pl
(200)
11|2013
ZI
A NADWO 2013
NAPRAW Equip Auto W tegorocznej edycbraáji y
Īu
A
IK
N
targów w Pary z Polski
O
TR
y
rmy
ELEK
udziaá 22 
zn
go Ğwiata
yc
i 1300 z caáe
KOàA
at
OPONY I
m la cji
e
Strona 12
t
d
ORY
a
ek e
ji
AKUMULAT
at ej yz 0
motoryzac
od Ol or -10
Technika dla
t 9
r zimie D
Na przekó Aby zimą nie mieü o s. 7
iem
uruchom
Strona 63
problemu z
oryzacji
Ze świata mot
Distribution
Free of charge – via controlled circulation, the readership is specifically selected
(from automotive market database) according to the editorial content of each issue.
The magazine is also distributed by subscription, at trade fairs and branch events.
warto uĪyü
niem silnika, ojowego
post
ogrzewania
Strona 74
Strona 19
odowa
a wiedza zaw
Praktyczn
D
gii (O)LE
W technolo
dach moĪna
W samocho
organiczne
juĪ spotkaü
táa
Ĩródáa Ğwia
The circulation and method
of distribution are audited by ZKDP
Strona 28
Rynek
I jak
Ğü?
to podnie
zwróciü
Na co naleĪy wyboru
zas
uwagĊ podc
pu
rodzaju, zaku oĞnika
i montaĪu podn
Strona 47
wanie dla
Oprogramo
Teraz tylko
ji
motoryzac
meru:
Tematy nu
SZTACIE
IT W WAR
–37
ENIE S. 28
OĝWIETL
mobilnie
oprograCoraz czĊĞciej
ztatowe
mowanie wars
w wersjach
pojawia siĊ
e
ia przenoĞn
na urządzen
Strona 60
nkowej
oferty ry
Przegląd
owe
i warsztat
PodnoĞnikowanie
Oprogram
52
Strona
73
Strona
ie
an cji
owyza
m
r
ra to 74
og o 59pr m s.
O dla
Związek Kontroli Dystrybucji Prasy (non-profit organization) is a member of the International
Federation of the Audit Bureaux of Circulations. Its principal aim is helping to establish the ethical
and business standards regulating the Polish press market by supplying objective and carefully
verified press circulation and distribution data. Each of the members submits a monthly statement
of the circulation and distribution of the controlled title. Following the end of each year, auditors
authorized by the Board verify the data declared by the publishers against their financial records.
CONTACT
Maciej Blum
www.autoexpert.pl
licensed by
Editor-in -chief
phone: + 48 71 78 23 190
e-mail: maciej.blum@autoexpert.pl
1
P ub l ication program
Media Data 2014
Dates
Issue
Submission of ads
Submission
of materials
Publication of issue
Technic and service
1/2014
19.12.2013
23.12.2013
07.01.2014
Diagnostics
Electronics and Electromechanics
Batteries
Engines - repair and diagnostics
2/2014
17.01.2014
23.01.2014
04.02.2014
Spare parts
Brake systems
Clutches
Paintwork
3/2014
17.02.2014
20.02.2014
04.03.2014
Spare parts
Engine and driveshaft repair
Car windows
Workshop equipment
Market and
management
Thematic
supplement
Suspension geometry equipment
Automotive chemical products for winter
Equipment for batteries
Marketing in workshop
Report:
Automotive market
2013 & 2014
Pneumatic tools
Cleaness in workshop
Brake system testers
Diagnostic equipment
GasShow 2014
18.03.2014
23.03.2014
03.04.2014
Electronics
Spare parts
Paintwork materials
Air filters
5/2014
17.04.2014
22.04.2014
02.05.2014
Spare parts and accesories
Diagnostics
Special repairs
Worshop equipment and tools
6/2014
19.05.2014
22.05.2014
03.06.2014
LPG - systems and parts
Spare parts
Engine
Shock absorbers and springs
Drivetrain
7-8/2014
18.06.2014
25.06.2014
07.07.2014
Cam
New automotive technologies
Electronics
Filters
Special issue
(August 2014)
Spare parts
Clutches
Paintwork
10/2014
16.09.2014
19.09.2014
02.10.2014
Wheels and tires
Electronic and electrical systems
Batteries
Electric drive
Body repair
11/2014
17.10.2014
22.10.2014
03.11.2014
Parts and accesories
Diagnostics
Air conditioning and heating systems
Lighting
12/2014
19.11.2014
24.11.2014
04.12.2014
Ignition and injections systems
Spark and Glow plugs
Commercial vehicles
Electronics
The editors reserve the right to change the schedule of publications.
Special issue
(December 2014)
1/2015
17.12.2014
19.12.2014
07.01.2015
20 years
of “autoEXPERT”
Upskilling employees
Gas analysers and smoke meters
Body repair tools and equipment
Regeneration of the parts
Air Condition equipment
Customer service
Diagnostic testers
Automotive chemicals
FAIRS
Air conditioning
Purchases financing
Reducing costs in workshop
11 ProfiAuto Show
Turbocharger balancers
Workshop networks
Diagnostics equipment
Settlements
Protective wear
Diagnostics equipment
Insurances
Oleje i smary
dla motoryzacji
FAIRS
Drivetrain:
Cluthes, gerboxes, shafts,
axles, halfaxles, joints,
differentials
Spare parts market
(OE, AM)
Product
of the Year 2014
Ergonomy at the workplace
KFZ-Branche in Polen – Special issue for the Automechanika 2014 trade fair. Supplement in German language for the Kfz-Betrieb magazine (distribution in Germany)
14.08.2014
19.08.2014
01.09.2014
9/2014
Anniversary:
Training offer for the workshops
Automotive Technology Fair TTM
4/2014
Paint and body repair
FAIRS
Suspension and brakes
spare parts
Professional education and school system
Internet trade
Paint guns
14’ th Inter Cars EXPO of Spare Parts,
Tools and Garage Equipment
Polishing machines
Leasing
Wheel balancers and tire changers Patent protection
Software for workshops
Products economy lines
Diagnostic lines
e-marketing
Jacks and lifting platforms
Vehicle inspection station
equipment
Recycling in automotive
Customer relationships
FAIRS
Brakes and suspension
Automotive oils
Software for automotive
branches
Vehicle inspection stations
Products and services catalogue with the Mechanician’s Calendar 2015
Diagnostics
Electronics and Electromechanics
Batteries
Engines - repair and diagnostics
Suspension geometry equipment
Negotiations
Gas analysers and smoke meters
Waste disposal
Report:
Automotive market
2014 & 2015
Media Data 2014
Sizes and prices of insertions
Size
Price
R ate
Discounts
Width x Heigh in mm (symbol)
1/1 page
2 825 €
205 x 290 (A)
3/4 page
2 100 €
148 x 290 (C)
205 x 214 (D)
2/3 page
1 890 €
34 x 290 (E)
205 x 190 (F)
1/2 page
1 420 €
101 x 290 (G)
205 x 137 (H)
1/3 page
1 050 €
70 x 290 (I)
205 x 89 (J)
1/4 page
795 €
54 x 290 (K)
101 x 137 (L)
205 x 70 (M)
1/8 page
460 €
54 x 137 (N)
101 x 70 (O)
205 x 36 (P)
II cover (1/1 page)
3 190 €
205 x 290 (A)
III cover (1/1 page)
3 190 €
205 x 290 (A)
IV cover (1/1 page)
All prices are net in EUR.
3 550 €
205 x 290 (A)
According to the series and space contracts
(for advertisements placed within a period of 12 months).
card
Surcharges
10% for special position.
Discounts
Series contract
full page
other sizes
6x1
20%
10%
9x1
25%
15%
11x1
30%
20%
A sample must be submitted before order can be confirmed.
Loose inserts
Weight
Printing and binding process, printing materials:
 please send printing materials in digital form,
 format of graphic file: PDF, TIFF or JPG,
 printing quality, resolution: min. 300 DPI,
 colour: CMYK,
 proof printout for colour advertisements (if not, no colour guarantee can be given).
Price per copy
Whole circulation (8000 copies)
25 g
0,30 €
2 400 €
26-50 g
0,45 €
3 600 €
51-75 g
0,60 €
4 800 €
Over 75 g
On request
Maximum size – 200x285 mm. For non-standard inserts: please inquire.
All prices are net in EUR.
SPECIAL OFFERS
banderola
banderola
R
R
R
R
R R
R RR
R R
RR R R
R R
R R
R R
R R
R R
banderola
banderola
kalendarz
kalendarz
kalendarz
kalendarz
kalendarz
banderola
Bellyband
A bellyband in the form of thin paper strip
is manually placed around the complete
magazine and fixed with a transparent
adhesive dot.
Advertisement formats
3/4
148 x 290 mm
1/1
205 x 290 mm
plus 3 mm trim
plus 3 mm trim
Postcard Inserts
Postcards can be inserted in the magazine
in different ways e.g. as loose supplement,
glued on the advertisement, printed on
an extended cover or as bound insert with
perforation.
1/4
54 x 290
plus 3 mm
trim
3/4
205 x 214 mm
2/3
134 x 290 mm
plus 3 mm trim
1/3
70 x 290 mm
plus 3 mm trim
plus 3 mm
trim
D
A
Okładka
C
K
2/3
205 x 190 mm
Calendar Supplement
Calendars folded to different formats are
also a suitable supplement. Readers can
take them out and use them unfolded
to full size.
1/4
205 x 70 mm
M
plus 3 mm trim
1/2
205 x 137 mm
plus 3 mm trim
E
1/2
101 x 290 mm
plus 3 mm trim
plus 3 mm trim
I
1/4
101 x 137 mm
plus 3 mm trim
L
H
F
1/3
205 x 89 mm
Extended Front or Back Cover
Extended, unfoldable page at the front
and rear cover – the ideal presentation for
companies. Your order a minimum 3 pages.
plus 3 mm trim
1/8
54 x 137
mm
1/8
O
101 x 70 mm
plus 3 mm
trim
plus 3 mm trim
J
1/8 205 x 36 mm plus 3 mm trim
P
G
CONTACT
Bleed charges
Booklet on Carrier Advertisements
A small booklet of different volume and
size is glued on carrier advertisement
with removable glue. The number of
pages depends on the paper weight.
10 % of the gross price of a b/w page. Standard page
size plus 3 mm bleed per edge. This extra charge also
applies for single-side bleed only.
Krzysztof Faściszewski
advertising sales director
phone: +48 71 78 23 185
e-mail: krzysztof.fasciszewski@autoexpert.pl
Anna Kruk
key account manager
phone: +48 71 78 23 186
e-mail: anna.kruk@autoexpert.pl
N
C O N T A C T
Media Data 2014
Editorial and office address
ul. Grabiszyńska 163, 53-439 Wrocław, Poland
phone: +48 71 78 23 180, fax: +48 71 78 23 184
e-mail: autoexpert@autoexpert.pl
www.autoexpert.pl
© Copyright of the trademark „Auto Expert” by Vogel Business Media GmbH & Co. KG,
97082 Würzburg/Germany.
Publisher:
Raven Media sp. z o.o.
ul. Grabiszyńska 163, 53-439 Wrocław
NIP 897-17-67-168, REGON 021366963
Paweł Kruk (editorial director)
Contact languages: Polish, English
phone: +48 71 78 23 195
e-mail: pawel.kruk@autoexpert.pl
Editorial staff
Maciej Blum (editor-in-chief)
Contact languages: Polish, English, German
phone: +48 71 78 23 190
e-mail: maciej.blum@autoexpert.pl
Sylwia Lewandowska-Klauza (editorial secretary)
Contact languages: Polish, English
phone: +48 71 78 23 191
e-mail: sylwia.lewandowska@autoexpert.pl
Advertising
Krzysztof Faściszewski (advertising sales director)
Contact languages: Polish, German
phone: +48 71 78 23 185
e-mail: krzysztof.fasciszewski@autoexpert.pl
Anna Kruk (key account manager)
Contact languages: Polish, English
phone: +48 71 78 23 186
e-mail: anna.kruk@autoexpert.pl
Raven Media is a licensed business partner of Vogel Business Media. Its publishing activity on the Polish market includes magazines: autoEXPERT
(on the license of titles: „kfz-betrieb”, „autoFACHMANN”, „autoKAUFMANN”) and “MM Magazyn Przemysłowy” (on the license of “MM MaschinenMarkt”).
Raven Media is also a sales representative of Vogel’s magazines: „Automobil Industrie”, „kfz-betrieb”, „Konstruktionspraxis”, „Elektronikpraxis”,
„Elektrotechnik”and international magazines from the “MM” brand, which are published in 12 different countries.
Vogel Business Media is one of the major German specialist publishers for trade and industry. The numerous specialist media created by Vogel are nearly always
among the leading names in their sector. These provide access to markets and industrial sectors, pick up on interdisciplinary topics and keep their communities
of professionals well-informed in a competent and targeted manner.
Vogel was founded as a publishing company in Pössneck in the German state of Thuringia in 1891 by Carl Gustav Vogel and has been based in Würzburg/
Germany since 1952. It is also located in five other towns in Germany. The company activities are focused on German-speaking countries and the emerging
markets in Eastern Europe and Asia. Apart from traditional printed publications, since 2006 Vogel brand names can also be found on the Internet in the form of
innovative, digital information portals, offering lead generation possibilities. Vogel’s portfolio comprises over 100 printed publications and some 60 corresponding websites, partly in the form of business efficiency portals offering users a high level of efficiency.
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