AMALGAMATION

AMALGAMATION
A Graduation Project Submitted in partial fulfillment of
Under-graduate programme in Textile Design
Jhill Ajay Shah
Faculty guide/Mentor : Mr. Niteen Rangdal
Department of Textile Design
National Institute of Fashion Technology
Mumbai
2014-2015
1.
• Name of the Department- Textile Design
• Series No: .....
• Cataloguing - in - publishing data
UDC NO:
Name of the Document: -------------Name of the Student- Jhill Ajay Shah
Year of study………
Series No …….….
Copy right @
National Institute of Fashion Technology, Mumbai
• All rights reserved: no part of this book may be reproduced, stored in retrieval system or
transmitted in any form by means of electronic, mechanical, photo copying, recording or
otherwise without prior permission from National Institute Fashion Technology, Mumbai,
except by a review/reader who wishes to quote brief passage in connection with a paper
review/essay written for inclusion in a periodical, newspaper or broadcast.
2.
CERTIFICATE
3.
Jury
This is to certify that Mr./Ms...Jhill Ajay Shah has completed his/her Graduation Projects
titled_____________________________________within a specified time frame.
The Jury evaluated the work of the student and found the work up to the mark and
recommended the award of the Bachelor of Design (Textile Design)
Jury Members:
______________________________________________________________________________
______________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
____________________________________________________________________________
**************************************************************
Subsequent remarks and follow up if
any:___________________________________________________________________________
______________________________________________________________________________
____________________________________________________
Center Coordinator
Textile Design
Dated:_______________________
4.
ACKNOWLEDGEMENT
I, express my heartfelt thanks to NIFT, Mumbai for providing such a Platform for the
Industrial Exposure. I thank Mr. Amit Geonka, MD Texport Syndicate (I) ltd for his continuous
support and guidance from the beginning to the end. I sincerely thank my faculty Guide
Mr.Niteen Rangdal for his continuous guidance and valuable suggestions and for supporting
me at every step during my Graduation Project.
I must mention Thanks to my whole team of TEXPORT SYNDICATE (I) LTD, especially
Ms.Neela Adhiya for helping me throughout my Graduation Project. Last but not the least I
am always thankful to my family, friends and seniors for providing me continuous strength
and support.
5.
INTRODUCTION TO GRADUATION PROJECT
• The objective of the Graduation project with a Textile Mill/Export house/Buying
house/Design studio/NGO’S/Textile and Apparel Brands/Crafts and Home fashion
organizations is to gain an exposure and a Learning a professional and an Industrial work
set-up, Contribution made by a Trainee to it, through his best outcome after
understanding a core nature of Business and its Production process, as well as study of a
Fashion or Textile Organization to get a thorough understanding of the working of the
Industry in order to integrate theory with practice.
• The duration was to develop and understand the application of the following.
• Working system related to procurement.
• Sampling procedure.
• Marketing and Merchandising.
• Material and Manufacturing process.
• Design Management.
• Quality control.
• Finance.
• Packaging.
• The training provides a clear vision and meaning of these terms provided in an Industry.
The aim behind the Industrial training is to understand a Company’s working behavior and
Strategy. The whole procedure starting from getting an order from a Buyer to the final
shipment of the products, involves a lot of other step wise procedures which are
explained in the document ahead. Here, a designer’s role and responsibilities comes in
nature where a step wise process of sampling takes place which first gets approved by the
buyer and then goes into manufacturing which needs to be compatible with the casting’s.
• The industry exposure in this project shows how a prototype is assembled through small
and big equipment’s. This is an opportunity for the students to learn and understand the
industrial structure, the nature of business, industrial objective and how a design can give
some solution considering fashion and forecast and plays an important role and an asset
for an Industry.
6.
PROJECT BRIEF
• The project was of 18 weeks starting from 24/11/2014 to 28/03/2015.
• The workflow was planned as follows:
• Visiting the industry and understanding the functioning of various departments and also
understanding the advantage and limitations with the system.
• Understanding the production process in relation to the product Design, Marketing, Sales
and Packaging.
• Studying the various qualities and blends of fabrics made by the firm and their price
ranges as per quality blends and finishes.
• Formulation of theme boards, Mood boards and color boards for according to the given
brief.
• Studying forecast to gather information for the theme and the color palette.
• Finalizing upon the design collection by the mentor and placing for its sampling.
• Follow up with the sampling production from Designing, Stitching till Finishing.
7.
DESIGN BRIEF
• The project involves application of my Textile design skills.
• I started the project by presenting the brief to my Industrial mentor Ms.Neela Adhiya. I
have developed two collections, which as explained as below:
• 1. Nature Misère
• 2. Mono Mixture
8.
CONTENTS
1.ACKNOWLEDGEMENT
2.INTRODUCTION TO GRADUATION PROJECT
2.1 PROJECT BRIEF
2.2 DESIGN BRIEF
3. COMPANY INTRODUCTION-TEXPORT SYNDICATE
Pg 10
3.1 MANAGEMENT
Pg 11
3.2 VISION STATEMENT
Pg 12
3.3 CSR & COMPILIANCE
Pg 13
3.4 TEXPORT SYNDICATE (I) LTD, BANGALORE
Pg 14
4. PRODUCTS OFFFERED
Pg 15
5. CUSTOMERS
Pg 16
6. OVERALL WORKING FOR AN ORDER
Pg 17
7. WALMART
Pg 18
7.1 BRANDS OF WALMART
8. FORECAST
Pg 19
Pg 20
8.1 SPRING/SUMMER 15-16
Pg 21
8.2 AUTUMN WINTER 15-16
Pg 23
9. PRINT EXPORATIONS
Pg 24
9.1 DIGITAL PRINTS
Pg 25
9.2 HAND EXPLORATIONS
Pg 26
10 FIRST COLLECTION- MONO MIXTURE
Pg 27
10.1 INTRODUCTION OF THE THEME
Pg 28
10.2 KEY WORDS
Pg 29
10.3 MOOD BOARD
Pg 30
10.4 COLOR BOARD
Pg 31
10.5 STORY BOARD
Pg 32
10.6 INSPIRATION BOARD
Pg 33
10.7 PHOTOSHOOT & COSTINGS
Pg 35-41
9.
CONTENTS
11. SECOND COLLECTION- NATURE MISCERE
Pg 42
10.1 INTRODUCTION OF THE THEME
Pg 43
10.2 KEY WORDS
Pg 44
10.3 MOOD BOARD
Pg 45
10.4 COLOR BOARD
Pg 46
10.5 STORY BOARD
Pg 47
10.6 INSPIRATION BOARD
Pg 48
10.7 PHOTOSHOOT & COSTINGS
12. CONCLUSION
Pg 49-54
Pg 55
12.1 LEARNING OUTCOME
13. BIBILOGRAPHY
Pg 56
COMPANY INTRODUCTION-TEXPORT SYNDICATE (I) LTD
• Texport Syndicate is a firm leader in the Apparel
export space in India over the past 30 years and
is well equipped to handle woven and knit
products under one umbrella.
• Texport Syndicate – A Synopsis
• Incorporated in 1976 headquartered in
Mumbai, India.
• One of India's largest manufacturer / exporters.
• 16 fully equipped, modern, manufacturing
factories based across Bangalore, Mumbai,
Hyderabad, Tirupur.
• Specialized in manufacture of Shorts, Shirts,
Blouses, Sleepwear, Shirts, Polo’s, Sweatshirts.
• OEKOTEX Certified
• Capacity to produce and export 1.5 million garments a month.
• 11,000 employees.
• A fully fledged in-house design team creating and developing exciting collections each
season.
• In House Facilities - A state-of-the-art Laundry fully equipped with automatic machinery
and a processing capacity of over 20,000 garments a day. - Knits manufacturing unit –
600,000 pieces per month.
10.
MANAGEMENT
Texport Syndicate is driven by pioneers in the Industry with expertise that runs across
all aspects of the trade – an insight into their “dream team” follows.
Raju Goenka
Chairman of the Board and Managing Director
Finance – General Administration.
• He is the man who founded the business over 3
decades ago and has over the years shaped
Texport into the powerhouse it is today.
Sunil Goenka
Director – Marketing
• Texport Syndicate’s marketing division is headed
by him, he has valuable insight and experience
that covers working with customers on almost
every continent.
Amit Goenka
Director – Planning – Production
• He is responsible for woven production of over 1.8
million pcs per month produced out of 10 factories
with a workforce of 12000 people.
Avinash Mishar
Director and CEO
• An Engineer and MBA as well as a six sigma black
belt with experience of more than 20 years at a
senior management level across various industries.
11.
VISION STATEMENT
• Texport syndicate’s Vision is to be a lead associate of every single reputed Retail store /
Brand worldwide by year 2020.
• Their manufactured Garments shall find a place in every known society in this world.
Mission • Texport syndicate will strive to render focused services to our customers in terms of
quality, cost & delivery.
• TSIL shall continue to be a consistent competitive apparel manufacturer.
• Texport syndicate would do so by practicing world class manufacturing systems with state
of art machineries constantly upgraded in line with technological improvements as and
when required.
Values • As a company, and as individuals, Texport syndicate value integrity, honesty, openness,
personal excellence, constructive self-criticism, continual self-improvement, and mutual
respect.
• Texport syndicate are committed to their customers and partners and have a passion for
technology.
• Texport syndicate take on big challenges, and pride ourselves on seeing them through.
• Texport syndicate hold ourselves accountable to their customers, shareholders, partners,
and employees by honoring our commitments, providing results, and striving for the
highest quality.
12.
CSR & COMPILIANCE
Compliance
• The Company’s and its factories has
been audited by various global giants
such as PVH, Wal-Mart, Abercrombie
and Fitch, Mother care and many
more socially responsible chain stores
and have valid certifications as on
date.
• They strictly say NO to any form of
Child Labor and ensure that they have
various systems in place wherein they
do not even procure raw material
required for our various process from
establishments that employ child
labor.
• Collaboration with reputed NGOs – On Women
Empowerment Initiative
• Employment to Physically Challenged
Medical facilities …In house Doctor, Nurse &
Ambulance
•Crèche Facility
Group Medical Insurance
• Periodic Seminars & Workshops to enhance
worker skills
• Health Camps
• Recognition & Rewards to Workers
Social Accountability
• Texport Syndicate accepts its social
accountability responsibilities and
strives to implement and follow the
below guidelines set upon itself as a
part of its corporate social governance
program.
• Woman Empowerment.
• Creating Unbiased employment
opportunities.
•Encourage physically challenged
labor.
• Crèche and Daycare facilities across
all our production and work centers .
•Achieve a healthy corporate
governance.
• An open door policy where every
employee has a forum to debate issues
if at all with Management.
• Promoting Organic Cotton Products
13.
TEXPORT SYNDICATE (I) LTD,BANGALORE
• Texport Syndicate (I) Ltd have their factory at Bangalore and Tirupur.
• Total Workforce – 10,000 +
• 80% - Female
• 7 Manufacturing Units
• 7000 Sewing Machines
• Producing 20 Million Garments Annually
COMPUTERIZED CUTTING
WET PROCESSING
AUTOMATED MULTI HEAD EMBROIDERY
ETON CONVEYOR SYSTEM
14.
PRODUCTS
• Texport Syndicate over the years has become
a major player in a number of clothing
categories across both knits and woven’s and
prides itself as a major not only quality
conscious, but as Texport syndicate as a
competitive player with the ability to service
large runs on a basic product as well as a
small quantity of value added products
across Men’s, Women’s as well as Kids
apparel.
• Texport syndicate also specialize in
ornamentations, bead work, sequin work,
embroidery, appliqués, and discharge prints.
Men’s - Woven
• Texport syndicate makes a wide variety of
Men’s clothing such as basic casual as well as
dress shirts, fashion shirts, bottoms as in
cargo’s and five pocket denim jeans.
Men’s - Knits
• Texport syndicate make Polo’s, T-Shirts, Crew
necks, Hoodies , and Sweatshirts, Texport
syndicate also specialized in auto stripe
polo’s having 10 auto stripe knitting
machines
Women’s - Woven
• Texport syndicate make ladies casual
blouses, skirts, tunics, rompers, casual pants,
jeans, sleepwear, kaftans’, dresses, fashion
tops as well as casual jackets.
Women’s - Knit’s
• Texport syndicate make ladies tops, t-shirts,
hoodies, polo’s, dresses, sleepwear.
Sleepwear - Men’s & Women’s
• Texport syndicate make Men’s & Women’s
sleepwear.
Sleepwear – Beachwear
• Texport syndicate specialized in beachwear
cover-ups and volume sleep line.
Kids - Girl - Woven & Knits
• Texport syndicate make tops, bottoms, shirts,
t–shirts, sleep wear, dresses, and rompers.
Kids – Boy’s – Woven & Knits
• Texport syndicate make t-shirts, bottoms,
shirts, fashion shirts, hoodies, polo’s, and
sleepwear.
15.
CUSTOMERS
16.
OVERALL WORKING FOR AN ORDER
Tech pack
from the
buyer
Shipment of
the order
Production
Preparation
of samples
Acquisition
of an order
• Buyer gives a Tech pack with their requirements.
• Preparation of samples etc. is done from the company’s side
• The samples are sent to the buyers for approval.
• If the samples are okay, The buyer places an order or Changes are asked to make, even
the order can be lost.
• Once we get an order, Fabric is booked
• After fabric is booked, within 7 days trims and accessories should also be booked.
• After the fabric is at home, Production of the garments is started
• Once the production is done, it is ready to be shipped
• The whole consignment is shipped
• If the buyer is satisfied, we get another order.
17.
WALMART
• Wal-Mart Stores, Inc., is an American multinational retail corporation that operates a chain of
discount department stores and warehouse stores.
• Headquartered in Bentonville, Arkansas, United States, the company was founded by Sam
Walton in 1962 and incorporated on October 31, 1969. It has over 11,000 stores in 27
countries, under a total 71 banners.
• The company operates under the
Walmart name in the United States and
Puerto Rico.
• It operates as Walmart de México y
Centro America in Mexico, as Asda in the
United Kingdom, as Seiyu in Japan, and
as Best Price in India. It has wholly
owned operations in Argentina, Brazil,
and Canada.
• Walmart is the world's largest company by revenue, according to the Fortune Global 500
list in 2014, as well as the biggest private employer in the world with 2.2 million employees.
• Walmart is a family-owned business, as the
company is controlled by the Walton family, who
own over 50 percent of Walmart through their
holding company, Walton Enterprises.
• It is also one of the world's most valuable
companies by market value, and is also the largest
grocery retailer in the U.S. In 2009, it generated 51
percent of its US$258 billion (equivalent to $284
billion in 2015) sales in the U.S. from its grocery
business.
•The company was listed on the New York Stock
Exchange in 1972. In the late 1980s and early 1990s,
the company rose from a regional to a national giant.
By 1988, Walmart was the most profitable retailer in
the U.S. and by October 1989, it had become the
largest in terms of revenue.
18.
WALMART
• Walmart's investments outside North America have seen mixed results: its operations in
the United Kingdom, South America, and China are highly successful, whereas ventures in
Germany and South Korea failed.
Different Apparel brands under WALMART:
1.FADED GLORY
2.GEORGE
3.WHITE STAG
4.DANSKIN NOW
5.RIDERS BY LEE
6.HANES
7.GEORGE UK
8.MISS TINA
9.CAFÉ PRESS
10.REAL TREE
19.
FORECAST S/S 16’
“MONO” – S/S 16’
MONO was a theme which was
inspired a lot with 2-3 tone
combinations.
A lot of checks and prints were
used, to create different
silhouettes.
20.
RETRO POOLSIDE S/S 16
21.
FLORAL CRAZY S/S 16
22.
AUTTUM WINTWER 16
Knits
Plain woven's
Dobbies & Jacquards
23.
PRINT EXPLORATIONS
Print explorations developed for women's wear
s/s 16
24.
HAND EXPLORATIONS
25.
HAND EXPLORATIONS
26.
COLLECTION 1: MONO MIXTURE
• My first collection is named as “MONO MIXTURE”, it is basically a very simple collection which is
inspired from people’s everyday life and casual clothing.
• Only yarn dyed fabrics are used of mainly 2-3 colors, twill weaves and plain weaves are used,
and the fabric which is used is 100% Cotton. Everyday clothing means something which is really
casual and comfortable in wearing but still gives an appealing look.
• Here what I have tried to do is mix a basic fabric which bright colors, and give them a very casual
but funky look for Students, Teenagers.
27.
KEY WORDS
STRIPES
YARN DYES
TWO COLORS
CHECKS
COMFORTABLE
MONO
REPETITIVE
SHIRTS
CLASSIC
28.
INSPIRATIONS
TEENAGERS
EVERYDAY CLOTHING
29.
PHOTOSHOOT & COSTINGS
34.
GARMENT 1:
COSTING/MATERIAL/SIZING:
35.
GARMENT 2:
COSTING/MATERIAL/SIZING:
36.
GARMENT 3:
COSTING/MATERIAL/SIZING:
37.
GARMENT 4:
COSTING/MATERIAL/SIZING:
38.
GARMENT 5:
COSTING/MATERIAL/SIZING:
39.
GARMENT 6:
COSTING/MATERIAL/SIZING:
40.
GARMENT 7:
COSTING/MATERIAL/SIZING:
41.
COLLECTION 2: NATURE MISCERE
• My second collection is called as “NATURE
MISERE”, Nature, in the broadest sense, is
equivalent to the natural, physical, or material
world or universe. "Nature" refers to the
phenomena of the physical world, and also to life
in general. It ranges in scale from the subatomic to
the cosmic. The study of nature is a large part of
science.
• The concept of nature misère as a whole, the
physical universe, is one of several expansions of
the original notion; it began with certain core of
inspirations from the nature around us.
• The collection nature misère refers to the general
realm of various types of living plants and flowers–
the way particular types of things exist and change
of their own accord, such as the weather and
geology of the Earth, and the matter and energy of
which all these things are composed.
Nature misère is basically a collection which is
inspired by the nature. Everything around us
inspires us in everyday life, the flowers, trees,
sunlight, birds, grass etc. has something or the
other to offer and inspire us. The inspiration which
is taken from small things from nature is whimsical.
What I have tried to show is a more traditional
concept of natural things which can still be found
today, which implies a distinction between the
natural and the artificial, with the artificial being
understood as that can be linked to the original
state of its own.
The prints which are used are quite bold, loud
and clear on the outcome. The colors which
are used are quite loud, bold.
42.
KEYWORDS
BOLD
WHIMSICAL
FLORAL
FRESH
BOTANICAL
ENVIORNMENT
BRIGHT
SERENITY
43.
INSPIRATIONS
Inspiration for first print for colors and floral shapes.
44.
INSPIRATIONS
Inspiration for second print for colors and floral shapes.
45.
INSPIRATIONS
Inspiration for third print for colors and floral shapes.
46.
PHOTOSHOOT & COSTINGS
49.
GARMENT 1:
COSTING/MATERIAL/SIZING:
50.
GARMENT 2:
COSTING/MATERIAL/SIZING:
51.
GARMENT 3:
COSTING/MATERIAL/SIZING:
52.
GARMENT 4:
COSTING/MATERIAL/SIZING:
53.
GARMENT 5:
COSTING/MATERIAL/SIZING:
54.
CONCLUSION
LEARNING OUTCOME:
• Ability to apply knowledge from four years of textile design course in an Industrial
situation.
• Understanding the advantages and shortcomings of a professional setting.
• Exposure to new methods of design and new technology, ability to cope with restrictions
due to infrastructure in industry.
• Putting the clients preferences before ones total understanding in totality the target
market and role it plays in development of new designs.
• Understanding the target audience.
• Identifying accurately the type of audience and designing the graphic based on the
identification.
• Improvement in communication skills, and ability to complete the teaks must faster then
the GP.
• Ability to incorporate technicality and limitations , and still be able to develop a Outcome.
55.
BIBILOGRAPHY
• http://en.wikipedia.org/wiki/Nature
• https://in.pinterest.com/search/pins/?q=yellow%20floral%20prints
• https://in.pinterest.com/search/pins/?q=nature%20related%20prints
• http://www.texportsyndicate.com/
• https://www.pinterest.com/pin/570690584003669420/
• https://www.google.co.in/search?biw=1821&bih=830&noj=1&tbm=isch&sa=1&q=black+
and+maroon+flowers&oq=black+and+maroon+flowers&gs_l=img.3...48700.53539.0.5384
1.24.19.0.5.5.0.156.2379.0j17.17.0.msedr...0...1c.1.64.img..8.16.1580.egdbxr_-XW4
• https://www.pinterest.com/search/pins/?q=black%20and%20maroon%20flowers
• https://www.pinterest.com/pin/465137467740763493/
56.