CSMNY 2014 Brochure

The 5th Annual Corporate Social Media Summit New York
June 16–17th, 2014
#CSMNY usefulsocialmedia.com/newyork
USM
Customer Centric Social:
Enhanced collaboration, streamlined communication,
actionable insight and a more engaged customer
HEAR FROM THE FOLLOWING KEYNOTE SPEAKERS
COLLABORATION:
Develop a cohesive internal structure for a unified
and consistent external response
White and Case
Michael Hertz
Chief Marketing
Officer
HEIGHTENED ENGAGEMENT:
L’Oréal Canada
Marie-Josée
Lamothe
Chief Marketing
& Chief Corporate
Communications
Officer
Dow Jones
Paula Keve
Chief
Communications
Officer Start a valuable customer conversation to enhance
your brand narrative and captivate your audience
Molson Coors
Dan Lewis
ENHANCED CUSTOMER RELATIONSHIPS:
Attain a 360 degree understanding of your customer
to humanize your response and boost brand loyalty
MetLife
Amir Weiss
Chief Communications Head of Global
Officer
eBusiness
Century 21
Bev Thorne
Chief Marketing
Officer
Plus exclusive insight from
35+ social media experts including
SHARPENED PERFORMANCE:
Measure and refine your social approach to maximise
value for your customer and efficiency for your business
> LEARNING
> NETWORKING
> STRATEGY
Learn from and benchmark against 400+ senior
level executives from the world’s leading social
brands. Two focussed tracks, new interactive formats
and in-depth debate tailored specifically to your
needs as a B2C or B2B social media executive
Take away actionable insight and solutions
as well as valuable contacts. Focussed networking
time allows you to benchmark against your corporate
peers with over 18 hours of best practice and
solution sharing
Exclusive strategic insight from C-suite executives
from some of the biggest brands in the world.
Understand where social is headed in order to sharpen
and refine your future social strategy
Gold Sponsor:
Social Customer Service Sponsor:
Silver Sponsors:
Co-Sponsors:
LOOK INSIDE to check out our top level social media and marketing speakers and business-focused agenda
Why attend our flagship
Summit in New York?
USM
Social media is more than just a part of your marketing mix –
it is becoming fundamental to every aspect of your business.
The social landscape is changing fast, and growing even faster. Social media has become fundamental to a
plethora of business departments. And as such, it is critical you stay one step ahead of your competition. The Corporate
Social Media Summit in NYC will help you do exactly that.
Uncover new opportunities to become not only a social business, but to generate an adaptive,
customer-centric strategy. CSMNY will bring you some of the world’s finest experts to address the pressing issues
surrounding corporate social media, as defined by you and your peers:
• ‘De-silo’ Social: Customer-centricity begins with internal transformation. Adapt your processes and structures to break
down internal silos and ease communication exchanges, creating seamless customer experiences.
• L et your customers guide your business: The future of a social business isn’t created, it is co-created. Establish a framework
of social insights that allows you to innovate and sculpt future strategy based on what you are hearing and seeing.
• C
ultivate Long-term Relationships: Reach and frequency are no longer good enough. Learn how to engage in the social
conversation in a valuable and transparent way, enriching both your customer relationships and your brand narrative.
Customer-orientated companies will be able to leverage social to heighten collaboration, sharpen performance and
captivate customers. Do not miss the opportunity to learn from global C-suite executives, and use their
insight to shape your future customer-centric social strategy.
Ensure your place amongst these leading experts: Reserve your ticket to this sell-out event.
I look forward to seeing you in New York.
Jack Edgar
Global Event Director
Useful Social Media
jack@usefulsocialmedia.com
Hayley Dunn
Vice President
Useful Social Media
hayley.dunn@usefulsocialmedia.com
Feedback from the Corporate Social Media Summit In 2013:
This conference
brought together
dynamic, innovative
social communicators
across many
disciplines. Thank you
for the inspiration!
Kristi Hillyer
Director, Social Media & Web
The Horace Mann Companies
Love it,
always.
Excellent
event
with great
speaker
panel
The conference was
chock full of valuable
insights and was
entertaining to boot.
Even though there
were many speakers,
everyone was rapt
right until the end.
Stephanie Scott
Chuck Flannagan
Gregory Birgfeld
Social Media Specialist
American Airlines
Director Social Media
Check Into Cash
Here’s a sample of some of the leading brands who attended in 2013:
Associate Director, Social Media & Analytics
Onyx Pharmaceuticals
USM
SUMMIT AGENDA
DAY ONE MORNING
OPENING KEYNOTES
Weave Social into the Fabric of Your Company
70% of C-suite executives say social represents an opportunity to
fundamentally transform their business for the better. But it’s a long, and
challenging, journey. In this session, learn from CEOs and CMOs about
how you can forge the right path – to embrace social at all levels of your
business - and reap the rewards:
• D
evelop a holistic social strategy: Embed social into your core
business processes to understand your customer better, and facilitate
deeper engagement
TradeKing,
Don Montanaro, CEO
L’Oreal Canada, Marie-Josée
Lamothe, Chief Marketing
Officer & Chief Corporate
Communications Officer
Century 21, Bev Thorne,
Chief Marketing Officer
• D
rive business outcomes through enhanced flexibility, agility and
innovation: Remove internal barriers and streamline communications
to allow the sharing of resources, skills and knowledge
• Y
ou in 2015: Understand how your role will evolve as social becomes
a core component of your company’s wider business strategy
Customer-Centric Social: Use customer intimacy
to drive growth and competive advantage
Social media has overturned the traditional business-customer
relationship. As customers gain more power, their expectations keep
rising and their tolerance keeps decreasing. Traditional customer
engagement doesn’t work any more. So it’s unsurprising that 64% of
CMO’s are striving to get rid of broad ‘target audiences’ and deal with
customers as individuals.
In this session, C-suite executives show you how making your customer the
focal point of your social - and business strategy – is an essential for 2014:
• T
he future of the social business is co-created: Ensure your
customers help guide your business - use social to plug into customer
behaviors to listen, analyze, innovate and respond
MetLife,
Amir Weiss,
Head of Global eBusiness
Restaurant.com,
Christopher Krohn,
Chief Marketing Officer
and President
Lithium Technologies,
Dave Evans,
Vice President,
Social Strategy
• H
eighten customer intimacy to build long-term customer loyalty:
Enhance your company’s value and meaning through creating
individualized and seamless customer experiences
• F
oster a customer-centric culture: Tactics to ensure your company
understands individuals not just markets, and focuses on relationships
as well as transactions
Get involved at:
@usefulsocial
facebook.com/usefulsocialmedia
linkd.in/USMgroup
USM
SUMMIT AGENDA
DAY ONE MORNING
Internal Structure: Collaborate for
a unified, efficient response
Southwest Airlines,
Linda Rutherford, VP
Communications and
Strategic Outreach
• B
e more agile: Tighten your cross-functional collaboration and
accelerate internal communication to achieve real time customer
response
FedEx, Victor Reiss,
Director of Digital
and Social Media
• E
ngage your internal partners: Map out your processes and
procedures to ensure a holistic internal approach, as well as a unified
external voice
Intuit, Richard Margetic,
Director of Social Media
• O
vercome conflicts of interest: Work in harmony across multiple
departments to establish and achieve corporate goals quicker
newBrandAnalytics,
Kristin Muhlner, CEO
Le Pain Quotidien,
Erin Pepper,
Director of Guest Relations
Social Data: Analyze your customer
effectively for enlightening and
actionable insight
ESPN, Katie Richman,
Director of Social Media
Strategy and Social Product
Development
U-haul International,
Toni Jones,
Social Media Director
• G
enerate a customer-driven social strategy: According to IBM,
only 34% of organizations have an in-depth understanding of their
customers. Amalgamate and process the wealth of social data to
generate actionable insight, and positively influence future business
decisions
Whole Foods, Natanya
Anderson, Director of Social
Media and Digital Marketing
• D
istribute your data, to heighten your understanding: Ensure multiple
departments reap the benefit of a fuller customer profile. Establish
a framework which allows you to share customer insight effectively
and efficiently
NASCAR, Sean Doherty,
Director of Digital and
Social Media Engagement
• G
et ahead of the curve with predictive analytics: Examine your
data sets to gain insight into future opportunities or vulnerabilities.
Refine your strategy to exploit these trends
Join the conversation! You can get involved at:
usefulsocialmedia.com/newyork
#CSMNY
USM
SUMMIT AGENDA
DAY ONE AFTERNOON
TRACK ONE: CUSTOMER CARE
TRACK TWO: Social Marketing
Customer Support Structure: Adopt a
framework to effectively identify, prioritize and
resolve customer care issues
• R
eal-time for real value: Streamline your internal communications and
approval procedures to generate real-time insight, followed by a quick
and authentic response
• E
nsure a holistic voice and strategy: Learn how to integrate social
with traditional CRM platforms and customer care management for a
comprehensive, pro-active customer-care approach
• P
reserve customer satisfaction and brand reputation: Discover how
to prioritize and filter customer care issues to ensure you are able to
respond in a swift, consistent and sustainable manner
Local Social: Use contextual awareness to drive
relevancy and engage with local audiences
• G
et closer to your customer: Heighten your contextual understanding
to enrich your connection with local markets and audiences
• M
aximize local opportunities: Establish structure and training that
empowers local employees to identify trends, and act independently
and efficiently to take the opportunity those trends offer
• S
ame voice, different locations: As the geographical reach of your
company increases, put the processes in place to ensure your local
operations are still guided by your global brand voice and strategy
Walgreen Co, Colleen Branch,
Vice-President Customer
Care Centers
Schneider Electric,
Tanya Donnelly, Global
Social Media Director
Dell, Amy Heiss,
Global Program Manager
for Social Media Training
and Activation
Aramark, Tom Carusona,
Senior Director, Digital
and Social Media
Conversocial,
Josh March, CEO
Customer Interaction: Enhance your customer
relationships through an efficient yet human response
• B
ecome a ‘trusted advisor’, rather than a PR robot: humanize your
relationship with customers, responding in a personable manner in
order to build a genuine connection
• K
eep the conversation on social: Enable your team to share and
publicize answers and advice through social channels, increasing
efficiency and community engagement
• K
eep ahead of the curve by employing predictive communications:
Utilize your social listening and data sets to forecast, and prepare for,
potential issues or opportunities
T-Mobile USA,
Kristine Espindola, Director,
Knowledge Management
& Social Customer Support
SayItSocial, Kevin Dean,
Chief Digital Officer
Key influencers: Identify, engage and use brand
influencers to enhance online engagement
• R
each out to key influencers: Understand how to best identify,
understand and reach key influencers so you can become a part of
their conversation
• L
earn how to harness your influencers, using their voice to promote
your brand and reputation
• L
isten and respond to your key influencers and include them in the
social process – use them as ‘temperature gauges’ on potential
products or campaigns for invaluable market insight
Premier Farnell,
Sagar Jethani,
Head of Global Content
The Motherhood,
Emily McKhann,
Co-Founder
BAE systems,
Brian Roehrkasse,
Vice-President,
External Communications
Get involved at:
@usefulsocial
facebook.com/usefulsocialmedia
linkd.in/USMgroup
USM
SUMMIT AGENDA
DAY TWO MORNING
TRACK ONE: B2C SOCIAL
Content Creation: Generate innovative, compelling
and valuable content to stand out from the crowd
• Identify and utilize your customers’ passion points to generate highly
relevant and valuable content, ensuring it breaks through the noise
and gets noticed
• L
earn to take a wealth of stories and information and turn this into
‘snackable’/easily consumable content that will trigger interest and
engagement in your brand
• S
treamline your content creation processes, to ensure you are generating exciting and useful content in an efficient and sustainable way
Citi, Lara Ruth,
Vice-President,
Content and Social
TRACK TWO: B2B SOCIAL
Trigger brand engagement through targeted,
creative and thought-provoking content
• O
nly 9% of B2B marketers consider their use of content marketing
as ‘very effective’. Be part of the 9%: Clearly define your target
audience, identify what is of value to them, and design your content
accordingly to maximize engagement
• K
now what you want to achieve, and how to achieve it: Clearly define your
content strategy to ensure it is aligned with your overall business goals
• V
isual content is king: Learn how to leverage the power of video and
photos to generate safe, shareable and engaging brand stories
General Electric,
Jason Hill, Director, Internal
Advertising and Content
Century 21,
Matt Gentile,
Social Media Director
The Weather Company,
Matthew Eby,
Vice President of Digital
Marketing
The Huffington Post,
Lauri Baker,
Vice President,
Brand Strategy & Sales
Content Distrubution: Move from brand to
publisher to maximize awareness and engagement
• E
valuate the way you are disseminating content. Ensure it is released
at the right time, in the right way, through the right channels
• U
tilize visual and story-telling content to engage consumers and
enhance your brand narrative - move beyond brand loyalty,
to achieve brand affinity
• D
on’t just use your own content: Discover how to harness third-party
and user- created content to connect with your audience and
humanize your brand
Evite and BuySeasons,
Jennifer Dominiquini,
Chief Marketing Officer
Dow Jones, Paula Keve,
Chief Communications
Officer
Comcast, Joshua Palau,
Senior Director, Digital
Communications
Join the conversation! You can get involved at:
Use social media for lead cultivation and
high-end networking to generate future
business opportunities
• C
ross channel lead cultivation and qualified lead generation: Learn
how to leverage social channels to reach out to a broader audience,
heighten product awareness and generate new revenue streams
• Internal training: Take advantage of the most effective and efficient
new business winning asset - your staff. Motivate and equip your
employees to be both brands advocates and introducers of business
opportunities
• U
tilize social media for purposeful and efficient networking: Locate
and engage high-level business decision-makers to generate new
business opportunities
Bank of America,
Chris Smith, Senior
Vice-President, Enterprise
Social Media Marketing
PeopleLinx,
Michael Idinopulos,
Chief Marketing Officer
White and Case,
Michael Hertz,
Chief Marketing Officer
usefulsocialmedia.com/newyork
#CSMNY
USM
SUMMIT AGENDA
DAY TWO AFTERNOON
Internal Social: Harness internal expertise,
trigger interaction and boost innovation
• Inside out branding: Let your workforce enhance your brand image
for you. Encourage and facilitate internal brand advocates to share
their stories and enhance your external reputation
• T
ap into a wealth of internal knowledge and expertise: Utilize your
employee social network to share best practices, detect internal talent
and identify new opportunities
Molson-Coors, Dan Lewis,
Chief Communications
Officer
Wells Fargo, Nathan Bricklin,
Senior-Vice-President and
Head of Wholesale Social
Strategy
• F
acilitate communication and collaboration: Create an internal
social infrastructure that fosters inter-departmental interaction and
transparency
I mpact Measurement: Refine social
performance to drive better results
• D
evelop your own ‘Social Health Index’: Utilize company-specific
performance metrics to generate effective ROI, as well as actionable
performance insight
Sprint, Leah Gentry, Director,
Content, Social & Design
McDonalds, Heather Oldani,
Senior Director
of Communications
• F
rom clicks to cash: Ensure that you provide value for your company.
Generate clear performance measurement to assess your social media
efforts against your overall business goals
• C
lear performance insight for a stronger social culture: Be able to
define the fruits of your labor to generate executive level buy-in,
and a company that embraces social
What’s next? Evaluate the social landscape
to ensure you are proactive, innovative and
always ahead of the curve
• K
eep your finger on the pulse: Keep up-to-date with new platforms and
developments, to ensure you are not missing the next big thing, nor
jumping on the next short-lived trend
Intel, Jennifer Lashua,
Editor in Chief
Attensity Group,
Howard Lau,
CEO
• C
larity is key: Employ tangible metrics alongside a clear social strategy
to guage which platforms will help achieve your company’s aims
• E
mbrace innovation: Social media is forever changing. Establish the
processes and culture to ensure you are pro-active, and able to move
quickly when opportunities arise
Get involved at:
@usefulsocial
facebook.com/usefulsocialmedia
linkd.in/USMgroup
USM
Business Opportunities
for Solution Providers
Whether you’re looking for increased brand awareness, thought leadership or new
business, The Corporate Social Media Summit New York gives you the access you need.
By putting your brand in front of 400+ senior members of the social media community
we provide the best possible platform to create an impact on your target audience.
“I’ve participated in the Useful Social Media events for two
years running and found them to be well run, insightful and
very valuable. I’ve had the opportunity to speak at these
events and been able to build our business as a direct result.
I highly recommend these events for any Marketing or
Customer Care professional interested in social technology”
Dave Evans
Seniority of
attendees:
VP, Social Strategy Lithium Technologies
Three Key Facts
• S
trengthen your reputation as thought leaders in the social
media space at the leading summit in the US
• M
aintain and build relationships with your key accounts
and meet potential new clients – over 400 social media heads
in the room!
• D
emonstrate market innovation & leadership by launching
new services, products and systems
CEO 1%
Chief 5%
VP 12%
Director 29%
Manager 27%
Other 26%
Who’s in
the room:
Opportunities available include:
• T
ake a speaking a slot and address a room full of senior-level
executives
• Show off your latest product and services in our exhibition hall
• Build your brand with exclusive promotional opportunities
Corporate 81%
Vendor 16%
Other 3%
Contact Aaron Jackson at:
Email aaron@usefulsocialmedia.com or call +44 (0) 207 375 7244
Join the conversation! You can get involved at:
usefulsocialmedia.com/newyork
#CSMNY
USM
REGISTER NOW
All Passes
Include:
Access to all
sessions,
lunches + drinks
reception
I work for a brand
/ corporate
Book by February 21 (SAVE $400)
Book by April 4 (SAVE $300)
Book by May 16 (SAVE $150)
Full Price
The Corporate Social Media Summit
June 16–17, 2014 Marriott Hotel, New York City
Diamond
Premium
Standard
+Access to presentation slides
post-conference
+Access to presentation
slides post-conference
+Access to
presentation slides
post-conference
$2195
$1595
$1395
$2295
$1695
$1495
$2445
$1845
$1645
$2595
$1995
$1795
$2895
$2295
$2095
$2995
$2395
$2195
$2545
$2345
$2695
$2495
+MP3s of every session
at the conference
+MP3s of every session
at the conference
I work for an agency
/ solution provider
Book by February 21 (SAVE $400)
Book by April 4 (SAVE $300)
Book by May 16 (SAVE $150)
Full Price
$3145
$3295
PLUS
3 ways to register
Purchase your
Diamond Pass and get
access to the latest top
level report which will
provide 100+ pages
of data and analysis
COMMUNICATIONS
CAMPAIGNS AND ,
SOCIAL
MEDIA
HOW C
O
TO CO MPANIES R
N
E
ACTIVIS SUMERS AN SPOND
D
TS IN A
C
R
IS
IS
July 20
12
Ethical
Corporat
ion
• C
reate a strategy that works both
now and in the future - With detailed
reflections on social media and how it
affects corporations plus insight into the
critical issues that lie ahead, you can
create the strategy that works for you
now and in the future
• B
e prepared - you will receive detailed
case studies of how companies have
responded to social media trends,
+1 800 814 34 59
EMAIL US:
register@usefulsocialmedia.com
Utilizing the Power of Social
Media to Preserve and
Enhance Your Company’s
Reputation Report
• B
uild your company’s reputation - with
detailed insight from social media and
communication experts you’ll receive
proven tools and methods to build
a reputation that will enhance your
credibility and trust in the industry
CALL US
online:
usefulsocialmedia.com/newyork
giving you the ‘do’s and don’ts’
for your company
• D
iscover how to respond if a crisis
hits - you’ll receive insight into the
many different strategies that both
company’s and NGOs use when using
social media
• S
afeguard your share price by
discovering strategic communication
methods that will help identify potential
threats and avoid crises from escalating
• S
ave money and time - this document
has taken months and a lot of £££s to
research, meaning you don’t have to.
TERMS & CONDITIONS Places are transferable without any charge. Cancellations after 25 April 2014 incur an administrative charge of 25%. If you cancel your registration after 16 May 2014 we will be obliged to charge the full fee.
Please note – you must notify Useful Social Media in writing of a cancellation, or we will be obliged to charge the full fee. The organizers reserve the right to make changes to the programme without notice. All prices displayed are exclusive
of VAT unless otherwise stated, but VAT will be charged, where applicable, at the prevailing rate on the invoice date and the relevant details will appear on the invoice. NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT
The 5th Annual Corporate Social Media Summit New York
June 16–17th, 2014
#CSMNY usefulsocialmedia.com/newyork
USM
Customer Centric Social:
Enhanced collaboration, streamlined communication,
actionable insight and a more engaged customer
Hear from 35+ corporate social media and marketing leaders including:
TradeKing
Don Montanaro
MetLife
Claire Burns
Restaurant.com
Chris Krohn
Dow Jones
Paula Keve
BAE
Brian Roehrkasse
Southwest Airlines
Linda Rutherford
Century 21
Bev Thorne
Schneider Electric
Tanya Donnely
Comcast
Josh Palau
L’Oreal Canada
Marie-Josee Lamothe
Century 21
Matt Gentile
Bank of America
Chris Smith
Citi
Lara Ruth
Aramark
Tom Carusona
Wells Fargo
Nathan Bricklin
ESPN
Katie Richman
Premier Farnell
Sagar Jethani
FedEx
Victor Reiss
Evite
Jennifer Dominiquini
Sprint
Leah Gentry
Molson Coors
Dan Lewis
White and Case
Michael Hertz
U-haul
Toni Jones
Dell
Amy Heiss
T-Mobile USA
Krissy Espindola
Walgreens
Colleen Branch
Whole Foods
Natanya Anderson
GE
Jason Hill
Intuit
Richard Margetic
McDonalds
Heather Oldani
CEO
Chief Communications Officer
Chief Marketing Officer
Chief Marketing Officer &
Chief Communications Officer
Vice President, Content and Social
Director of Social Media
Strategy and Social Products
Chief Marketing Officer
Chief Marketing Officer
Director, Knowledge Management
and Social Customer Support
Director, Internal Advertising
and Content
Chief Customer Officer
Vice-President,
External Communications
Global Social Media Director
Global Social Media Director
Senior Director of Digital Social Media
Head of Global Content
Director, Content, Social & Design
Social Media Director
Vice President Customer Care
Director of Social Media
Chief Marketing Officer
Vice President Communication
and Strategic Outreach
Senior Director Digital Communications
Senior Vice President Enterprise
Social Media
Senior Vice President and
Head of Social Business Strategy
Director of Digital and Social Media
Chief Communications Officer
Global Program Manager for
Social Media Training and Activation
Director of Social and
Digital Marketing
Senior Director, Corporate
Communications
Join the conversation using #CSMNY. Follow us at:
@usefulsocial
facebook.com/usefulsocialmedia
linkd.in/USMgroup