Moderne Mobilität mit derDB Rent GmbH

e-Mobility – Part of new Public Transport services
DB FuhrparkService GmbH
Anke Borcherding
Berlin, 8 October 2014
Fuhrpark Group
International mobility provider part of Deutsche Bahn AG
Fuhrpark Group
DB FuhrparkService
DB Rent
BwFuhrparkService
Mobility Solutions
since 1996 Mobility
provider for Deutsche
Bahn AG
since 2001 Mobility
provider in the external
market
since 2002 Mobility
provider for German
Armed Forces
since 2005 Mobility
provider for Schweizer
Post
Traditional Patterns of Urban Mobility – Low degree of connectivity
 Train services
 Tram, Tube
 Taxi
 Call a Bike
 e-Call a Bike
 StadtRAD Hamburg
 StadtRAD Lüneburg
 Konrad Kassel
 Chauffeurservice
 Flinkster
 e-Flinkster
 Multicity Carsharing
Current e-mobility offers in addition to Public transport
The Flinkster network
Customers
 More than 270,000 customers
 Available in 200 Cities and
Locations
1,000 railway stations
 Connecting/junction mobility for major
railway stations and alternative mobility
offer for innercity purpose in many
german cities
 Worldwide reservations via cooperating
partners
 3,600 cars of different categories and
Vehicles
manufacturer in Germany
 About 500 electric cars
 Additional 2,000 cars in Austria, Suisse,
Italy and the Netherlands
The Flinkster plattform – one step towards an intermodal offer
The Call a Bike network
 Call a Bike is quality leader on German bike
rental market
 System operating since 2001
 About 8,500 bicycles and 115 pedelecs available
 Available in 7 cities and at more than 30 major
railway stations
 More than 700,000 business and private
customers
 System provider and system operater
 Call a Bike operates self-reliantly and in
cooperation with municipalities
Characteristics
 Lending and returning at
stations
 Bicycles with GPRS based
detection
 Access per mobile-app,
season ticket for short
range public transport,
credit card and member
card
Typical carsharing customer – but not typical for Public Transport
4/5 of the users
are male and
younger than 45
years
Have a season
ticket for short
range public
transport
Have a high level
of education
User profile
Have
predominantly
their own car
Are employed
Have a
comfortable to
sizable income
Live in an oneperson household
(max. two-person
household)
Carsharing customer behaviour
Station based carsharing
Use of carsharing, ususally 1-3 days per month
 Long-term trips are rather realized by station-based carsharing
 One third of all trips take less than one hour
 44% of all trips take between 2 and 4 hours
Free Floating
 For spontaneous trips
 The choice of use does not depend on the provider, it depends most time on
the distance to the next car
 It is used more often than station-based carsharing, but for a shorter time span
Reasons for carsharing use – addition to Public Tansport
 Lower price
 Environmental aspect, ecological offer (especially eCarsharing)
 Simple use
 Free Floating is „easier“ to use than station-based
carsharing, it is more flexibel
 The use of electric vehicles is very simple
 Good in combination with short range public
transport systems, can close supply gaps in SRPTnets
 General flexibility of carsharing (no waiting time, trips
can start and end right in front of your doorstep)
 Good for replacing second cars
 Ideal for occasional use: visting relatives, shopping,
transport tasks, weekend trips, recreation and sport,
 If feasible than oneway
 Use predominantes at the weekend or on holidays
Change in customer behaviour
 Always online
 Sharing instead of owning
 Increasing spontaneity and decreasing willingness for being commited to
something
 Changed decision making process due to increasing transparency (search
engines) and social web
 Distinct tendency to individualisation
 Digital life: Increasing organisation of all aspects of life via (mobile) internet
and smart devices
New options for mobility – New Public Transport?