Puebla

An Inside Look at the State
of Puebla
Strategic Location
United States of America
Estimated Time
Travel by Car
Distance from
Puebla
Nuevo Laredo
Veracruz
Manzanillo
Mexico City
To Mexico City:
129 Km
1:40 hrs
To Veracruz:
280 Km
2:52 hrs
To Manzanillo:
956 Km
9:08 hrs
To Guatemala:
1,130 Km
13:00 hrs
To Nuevo Laredo:
1,230 Km
11:50 hrs
State Population: 6.2 million inhabitants
Puebla
Guatemala
2,150 meters above sea level
Source: Ministry of Communications & Transportation (SCT) Mexico, 2014. National Institute of Statistics and Geography INEGI. Mexico, 2014.
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Ubicación Location
Estratégica
Strategic
200 Km
Inhabitants:
- Within 100 km from Puebla:
12.6 million
- Next 100 km: 26.9 million
100 Km
39.5 million people live
within 200 km of the City of
Puebla.
38% of the National GDP is
produced in this area.
Source: INEGI – Locations in Mexico, 2010 Geographic Metadata Catalog. National Commission for the Knowledge and Use of Biodiversity.
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Strategic Location
-
2 OEM’S in Puebla
VW production: 516,146 units (2013)
AUDI yearly production: 150,000 estimated units (SOP:
2016)
VW
AUDI
Veracruz
Mexico City
Puebla
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Strategic Location
11 OEMs are located
within 250 km around
the State of Puebla
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Airports
Hermanos Serdan
International Airport
• Located only 15 minutes away from the
main production centers and industrial
parks.
• Runway length: 3.6 km suitable for almost
all commercial airplanes.
• Serving: Monterrey, Cancun, Tijuana,
Guadalajara, Houston, Dallas and Panama.
Destination
Monterrey
Cancun
Tijuana
Guadalajara
Houston
Dallas
Panama
Tehuacan National Airport
• Located only 4.8 km from the City of
Tehuacan.
• Runway length: 2 km.
Estimated
Time
1.25 hrs.
2.10 hrs.
3.50 hrs.
1:40 hrs.
2.10 hrs.
3.00 hrs.
3.25 hrs.
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State Connections
Highways
• The State is connected to major logistic hubs
through modern and efficient highways.
Railroad Connections
• Over 1,056 km of railways cross the State.
• Ferrosur & Kansas City Southern Mexico
connect the State with the Southeast, the
Center and North of the country.
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Sea port infrastructure
Tuxpan
Veracruz
Puebla
Distance from
Puebla
Acapulco
Estimated driving
time
To Veracruz:
278 kms
2.52 hrs
To Tuxpan:
230 kms
3.25 hrs
To Acapulco:
302 kms
4.10 hrs
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Source: Secretary of Communications & Transportation (SCT) Mexico. 2012.
Sea port infrastructure; Veracruz
Main Characteristics:
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54 docks
738 Hectares of water and 1264
hectares of land.
645,8346 ft2 of storage
Annual turnover of 122 million tons of
cargo
2 Railroads
Navigation channel 200 m. wide with a
depth of 15.5 m.
Number one in the movement of
agricultural bulk and automobiles
Distinction: Quality Seal
The most important commercial
sea port in Mexico is located just
278 km away from Puebla City with
direct railroad connection
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Puebla´s Economy Benchmark
Gross Domestic Product, 2013.
(Billions USD)
Puebla has the 9th strongest economy
in Mexico and its GDP is comparable
to some mid-sized countries.
Source: International Monetary Fund, 2014. World Bank National Institute of Statistics and Geography INEGI, Mexico, 2014.
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State Economic Performance
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Annual Growth
(Average)
3.5
3.1%
3
2.9%
Higher growth than the
national average and the
average of the OECD
member countries
2.5
2
1.6%
1.5
1
2011 - 2014
2011 - 2014
Puebla
National Average
2011 - 2014
OECD Countries
Source: National Institute of Statistics and Geography INEGI. Mexico, 2015. Organization for Economic Cooperation and Development OECD, 2015.
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Human capital
Indicator
Value
Population
6.3 million inhabitants (INEGI, 2014)
Economically active population
2,647,360 inhabitants (INEGI, 2014)
Population above 18 years
3,551,204 inhabitants (INEGI, 2014)
Median age of population
24 years (INEGI, 2014)
Population employed in the
manufacturing industry
366,658 inhabitants (INEGI, 2014)
Unemployment rate
3.2% (INEGI, 2015)
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Human Capital
School Population by Level
184,479
Bachelor and
Advance Technical
Degree
Postgraduate
studies
162,283
The State of Puebla
is home to 383
universities.
104,226
78,431
55,280
17,171
Puebla
13,625
Nuevo Leon
10,379
Guanajuato
Source: Mexican Ministry of Public Education, 2014.
3,793
Hidalgo
4,028
Queretaro
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Human Capital
• The State of Puebla is home to 383 universities, 46 of
them offer automotive industry related degrees.
• Approximately 45,000 people are trained in technological
institutions every year.
• The State of Puebla developed the most advanced
Automotive Industry Training Center in the America’s, in
collaboration with AUDI and the Technological University
of Puebla (UTP).
• In addition, the Training Institute managed by the State
Government (ICATEP), partnered up with FESTO for a
specialized training program.
• The Schuler CEDUAL Academy was established in Puebla
in 2013 (First in Mexico).
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Labour Stability
Labour Lawsuits by State in 2014
as a % of the State Economically Active
Population
0.7
0.64
0.61
0.6
Strikes in Puebla. 2010-2015
(State competence)
0.60
0 Strikes
0.5
0.38
0.4
0.3
0.17
0.2
0.1
No Strikes in 2010, 2011, 2012, 2013,
2014, 2015
0.0
Coahuila
Guanajuato
Nuevo Leon
San Luis Potosi
Source: National Institute of Statistics and Geography (INEGI). 2014.
PUEBLA
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A Safe Place to Invest
Federal crime rate
per 100,000 inhabitants
81.9
34.8
Media
Nacional
National
average
Source: National Security System, December 2014.
Puebla
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World Class Safety
+ Safer
Homicides per 100,000 inhabitants
- Safer
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Source: Federal Bureau of Investigation (FBI) 2013, web site; National Public Safety System México 2014, U.N. Office on Drugs. Department of Government, (UNODC) 2013.
Tourism
Awarded the City of Puebla with the “Best in Travel 2012
recognition” and named it one of 2012 Ten Hottest Destinations
January 2012
Worldwide.
“Top five Safest Places in Mexico for Travelers”.
April 2012
Chose Puebla and nearby Huaquechula as one of it’s Best Fall
Trips. (for Day of the Dead)
November 2011
Puebla is among NY Times 45 places to go in 2012.
January 2012
Magic Sierra Tours (in Puebla) were recognized by
Active Tourism in the category “Best International Product”.
January 2014
Recognition at Tianguis Turistico 2014 to the projection “Mapping
at Puebla Cathedral”, due to the diversification of Mexican
Tourism Products in the category "Development of touristic
activities in public spaces“.
“The festivals of Puebla” got the Best Cultural Heritage Attraction
November 2014
silver awards at London´s World Travel Market.
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Infrastructure for Tourism
The City of Puebla is the 4th city with most
hotel rooms, boutique hotels and a great
variety of categories with 8,610 rooms
available.
Puebla has 6,100 food and beverage
establishments with a total capacity of
130,000 seats.
7 Boutique
hotels
92 rooms
25 Five Star
hotels
1,478 rooms
26 Four Star
hotels
2,214 rooms
Others
4,826 rooms
Total
196 hotels
Total
8,610 rooms
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Tourist Attractions and Activities
Puebla´s Downtown
Metropolitan Cathedral
Ex Hacienda Chautla
5 de Mayo Civic Center
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Tourism Attractions and Activities
Cantona Archeological Site
Karmida Caves
(Zapotitlán de Méndez)
Typical Temazcal
Adventure Tourism
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(Northern Part of Puebla)
Great Weather
Weather
Annual average
temperature of
21°C
Rainy Season
June September
Season
Min.
Temp
Max.
Temp
Spring
10 °C
28 °C
Summer
11 °C
25 °C
Fall
7° C
24 °C
Winter
5° C
23°C
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Residential areas
The city of Puebla offers a wide
range of real estate options. From
a luxury house to a contemporary
apartment to the most exclusive
residential areas.
La Vista Country Club
Lomas de Angelopolis
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Golf Courses
La Vista
Las Fuentes
18 – holes PGA golf course
9 - holes golf course
El Cristo
El Campestre
18 – holes golf course
18 - holes golf course
La Huerta
18 - holes golf course
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Health Services
Puebla Hospital
Angeles Hospital
Puebla´s hospitals feature state
of the art health services.
Beneficencia Española
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Education
Puebla counts with public
and private institutions
that has received national
and international
recognition.
UDLAP
American School
BUAP
Humboldt School
ITESM
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Financial Times places Puebla as the 4th best large
American City in terms of Cost Effectiveness
Major American Cities of the Future 2013/2014
Cost Effectiveness
RANK
CITY
STATE
COUNTRY
1
Lima
Lima
Peru
2
Santiago
Santiago
Chile
3
Quito
Pichincha
Ecuador
4
Puebla
Puebla
Mexico
5
Guayaquil
Guayas
Ecuador
6
Guadalajara
Jalisco
Mexico
7
Monterrey
Nuevo Leon
Mexico
8
La Paz
La Paz
Bolivia
9
Santa Cruz
Santa Cruz
Bolivia
10
Mexico City
Federal District
Mexico
Cost Effectiveness (salaries,
rent, electricity, hotels,
corporation tax rate,
import & export costs )
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Source: fDintelligence. American Cities of the Future 2013/ 14. Fdi Magazine, 2013
Doing Business in Mexico 2014
Puebla is considered by the World Bank among the 11
best cities for doing business in Mexico.
Puebla is the state that
has advanced the most
in recent years.
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Ease of doing
business in the State
is compared to the
rates of France and
Belgium.
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2012
Source: Doing Business, 2014.
2014
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Foreign Direct Investment
Million Dollars
3,336.1
1,244.3
2005-2010
Source: Ministry of Economy, 2014. Information for June 2015
1er 2011-2014
2011-2015
Semestre
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Investment by AUDI (2012)
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$ 1.3 billion dollar investment.
3,800 direct jobs.
In 2016 Audi will manufacture the Q5,
with an annual production of 150,000
vehicles.
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Investment by VW (2013)
VW has invested $ 700 million dollars in the production of the new Golf 7.
• 2,000 direct jobs.
• VW is producing 130 000 Golf vehicles annually.
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Latest investment by VW (2015)
VW will invest $ 1 billion dollars in the production of the new-design Tiguan
compact SUV.
• 2,000 direct jobs.
• VW will manufacture 180,000 long-wheelbase Tiguans annually.
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Automotive Industry in Puebla
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25% of the State’s GDP. (INEGI, 2013)
3rd largest manufacturer and exporter in
Mexico. (INEGI, 2014)
More than 160 suppliers. (INEGI, 2013)
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Supply Chain Offer
Automotive Suppliers in Puebla
There are more than 160 auto
industry suppliers settled in Puebla, 45
of them are TIER 1.
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Plastic Injection
Stamping
Automotive Paint
Logistics
Auto Parts
Software
Steel and Body
Design
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Role Model City
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Role Model City
The Federal and State Governments are currently designing and building the first role model city in
Mexico within the State of Puebla.
Approximately 120,000 new residents will live in the surrounding region by 2030. The City will host:
•Audi plant
•Training Center
•Metropolitan park
•Bilingual Universities
•R&D centers
•Tram (project)
•Industrial parks
•Commercial areas
•Convention center
•Housing
•Hotels
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Role Model City
Construction works have already started.
Sports complex
Industrial Park
R&D Center
Metropolitan
Park
Green Belt
San José
Chiapa
AUDI
Housing
Bilingual University
StateUnivesity Campus
Rail
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New Industrial Parks for Suppliers
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Industrial Parks
General Location
Link
road
México-Puebla
Highway
FINSA II
Puebla Xapala
Highway
VESTA
Hermanos Serdán
Airport
Puebla San José Chiapa
Raod
México-Puebla
Federal Highway
Puebla –Veracruz
Highway
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Industrial Park Finsa II
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Industrial Park Finsa II
Industrial area
INDUSTRIAL PARK FINSA II
200 has (90 has Phase 1)
Ready for construction
Infrastructure and main services
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Electricity 30 MVA´s
2 Wells (capacity 9lt/sec)
3 water treatments plants
Underground wiring
Hydraulic concrete avenues
Optic Fiber
Railroad
Telecommunications and transport
Emergency fire system with water shooting
hydrant every 90 lineal meters
• Day care, commercial area, fire station
• Buildings with LEED feasibility
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Industrial Park Iamsa
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Industrial Park Iamsa
Industrial area
INDUSTRIAL PARK IAMSA
Ready for construction
November 2015
Infrastructure and main services
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Electricity 30 MVA´s
2 Wells ((capacity 15lt/sec)
3 water treatment plants
Potable water
Road access
Lighting
Optic Fiber
Natural Gas
Hydraulic concrete avenues
Telecommunications and transport
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Industrial Park Vesta
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Industrial Park Vesta
Industrial area
INDUSTRIAL PARK VESTA 1
Ready for construction
Infrastructure and main services
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Potable water
Road access
Electricity – 34,5 y 115 kva
Optic Fiber
Lighting
Water treatment plant
Emergency fire system
Stormwater drainage and sanitary drainage
Natural Gas
Hydraulic concrete avenues
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State Government’s main services and incentives
Incentive
Description
Single window
Dedicated executive for assistance in: information request,
paperwork, meetings arrangement, general market research,
etc. (Federal, State and/or Municipal matters)
Scouting
Research for industrial land and building throughout the State.
Industrial Government
land
Sell at preference value or other kind of preferential deal.
Subsidies for new
employments
Scholarships for new employees during the training program.
Permits and licences
Promote discounts in permits and licenses for construction
and operation with Municipalities.
Tax incentives
Obtain exemptions and discounts in local taxes.
Funds
Access to Government funds for investment projects.
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Vielen Dank für Ihre
Aufmerksamkeit
Jaime Raúl Oropeza Casas
General Director of Business Promotion
jaime.oropeza@secotradepuebla.net