22 September 2016 Milan - Italy The world of bricolage

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tion
22 September 2016
Milan - Italy
®
2016
The world of bricolage
meets up in Milan
www.bricoday.it
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tion
Bricoday,
the whole
market in
one day
Now in its 9th edition, Bricoday has become the most important
event in the Italian DIY business. It attracts the most important operators of the industry and the distribution. In 2015 over 3.200 people gathered in Milan to listen to the key players of the market and
make business with the 190 exhibiting companies. The hart of
Bricoday remains the congress, designed to give operators an insight of the most relevant topics, trends and problems affecting the
business, with top speakers presenting their ideas and solutions.
On the stage of Bricoday in the past five years we have had the
most important representative of the Italian and international DIY
Read the
conference
report
2015
distribution - Leroy Merlin, OBI, Home Depot among others - and
top managers form major manufacturers. Bricoday has become
over the years the most important exhibition for the diy market.
Some 190 of the major Italian and foreign companies came to
Bricoday to present their products and display solutions. Virtually
all the diy sector are represented.
For the second year Hardware Forum, the event for the professional
hardware distribution, will take place next to Bricoday. The event, a
cooperation with Koelnmesse, aims to broaden the target visitors
and exhibitors, entering a market with close relationships with diy.
Watch the
conference
videos
2015
www.bricoday.it
Watch the
video clip
about Expo
2015
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Bricoday + Hardware Forum: figures of the 2015 edition
300 operators from
service companies
1.000 buyers
120 wholesalers
240 buyers form
diy retail chains
150
hardware
stores
SEGMENTATION
SEGMENTATION
VISITATOR
BUYERS
(TOTAL 3.200)
(TOTAL 1.000)
1.900 operators
from manufacturers
100 buyers
from Hyper/
Supermarket
retail
390 diy
independents
For the 6th consecutive year Bricoday is held at
Mi.Co Milano Congressi, the largest convention
center in Italy and one of the biggest in Europe.
Located in the original Milan fair ground – today
Fieramilano City - Mi.Co Milano Congressi can
host over 18.000 people in 70 different spaces.
Bricoday takes place in the Pavillion South, the
largest of the center, with a total area of 8.000
sqm, of which 2.000 dedicated to congress
rooms.
Mi.Co Milano Congressi is well connected to
main motorway junctions, railways stations and
airports. The new Linea 5 (stop Portello) of the
subway stops right in front of the new entrance
to the hall (Viale Eginardo - Gate 3). Car park
reserved to Bricoday visitors available.
>
Bricoday + Hardware Forum saw the participation of 3.200 qualified operators of the diy, hardware
and garden sectors. Over 1.000 buyers representing the different faces of the Italian market, from large
chains to small independent, from core diy and hardware businesses to building materials, furnishing,
electronics retailers. 1.900 operators from suppliers, ranging from multinational brands to small Italian
and European companies. 300 were the representative of distribution service companies.
THE LOCATION
AUTOSTRADE
THE EXHIBITORS
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www.bricoday.it
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190 exhibitors took part in the 2015 edition. Bricoday main macro sectors were:
Browse
the
exhibitors
diy, home improvement, decoration, home-furnishing, home-maintenance,
2015
hardware, car accessories, garden/outdoor. Hardware Forum main macro sectors catalogue
were: manual/electric tools, accessories, hardware, building materials, electric.
ENTRATA
PEDONALE
GATE 17
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Bricoday 2016, hall plan
Bricoday
A01 A02 A03 A04
A05 A06 A07 A08
A13
A09 A10 A11 A12
BAR
Hardware Forum
A14
BAR
B10 B11
B12
B13
B14 B15
B16
B17
B18 B19
B20
C11 C12
C13 C14 C15
C16 C17
C18 C19 C20
C21 C22
C23
B02 B03
B04
B05
B06 B07
B08
C02 C03
C04
C05
C06 C07
C08 C09 C10
D01
D02 D03
D04
D05
D06 D07
D08 D09
D10 D11
D12 D13
D14 D15
D16 D17
D18 D19
D20 D21
D22
E01
E02 E03
E04
E05
E06 E07
E08 E09
E10 E11
E12 E13
E14 E15
E16 E17
E18 E19
E20 E21
E22
B01
B09
CONGRESS
ROOM
SALA CONVEGNO
BRICODAY
BRICODAY
C01
DEPOSIT
DEPOSITO
E23
F01
F02 F04
F03 F05
G01
H01
F06
F07
F10 F11 F12 F13 F14 F15 F16
F08
F24 F25 F26
G20
F09
G06 G07 G08 G09 G10 G11 G12
G02 G03
G04
G05
H02 H03
H04
H05
L01
Registrazione
Accredito
F17 F18 F19 F20 F21 F22 F23
H06 H07
H08 H09
H10 H11
H12 H13
H14 H15
H16 H17
L06 L07
L08 L09
L10 L11
L12 L13
L14 L15
L16 L17
G22 G23
G24
BAR
L03 L04 L05
BAR
N02 N03 N04
N01
RECEPTION
RECEPTION
P01
M01 M02 M03 M04 M05
M06 M07 M08 M09 M10 M11 M12
N05 N06 N07 N08 N09
N10 N11 N12 N13 N14 N15 N16
N20
N17 N18 N19
N21
DEPOSIT
DEPOSITO
P02 P03 P04 P05 P06 P07
P08 P09
P10 P11
P12 P13
P14 P15
P16 P17
P20 P21
P18 P19
Q02 Q03 Q04 Q05 Q06 Q07
Q08 Q09
Q10 Q11
Q12 Q13
Q14 Q15
Q16 Q17
Q18 Q19
Q01
R01
R03 R04 R05 R06
R02
®
Gate 3
F29
G13 G14 G15 G16 G17 G18 G19
L02
INGRESSO
ENTRANCE
ENTRANCE
INGRESSO
V.le
V.le Eginardo
Eginardo
3
angoloGate
via Colleoni
G21
F27 F28
is powered by
R07 R08 R09 R10
www.bricoday.it
P24
Q24
CONGRESS
ROOM
SALA CONVEGNO
HARDWARE
FORUM
HARDWARE FORUM
R11 R12
BricoMagazine
Ferrutensil
P22 P23
Q20 Q21 Q22 Q23
Organiser: EpE Edizioni Srl
Via Spezia, 33 - 20142 Milano - Tel. 02 89501830
Mail: segreteria@bricoday.it - www.bricoday.it
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Bricoday 2016, exhibit solutions and costs
Bricoday has a shell scheme booth structure; it is possible to exhibit only with the following options
1 SINGLE MODULE:
€ 2.800 +VAT
2 DOUBLE MODULE:
€ 5.000 +VAT
3 TRIPLE MODULE:
€ 7.500 +VAT
4 QUADRUPLE MODULE
(ISLAND): € 9.500+VAT
1 shell scheme booth.
Measures 3 x 2,5 mt.
Double shell scheme booth.
Measures: 6 x 2,5 mt. or 5 x 3 mt.
Triple shell scheme booth.
Measures: 9 x 2,5 mt.
Supplied with: wooden walls,
fitted carpet, table, three chairs,
spotlights, electrical connection,
board with company name.
Supplied with: wooden walls,
fitted carpet, 2 tables, six chairs,
spotlights, electrical connection,
boards with company name.
Supplied with: wooden walls,
fitted carpet, 3 tables, 9 chairs,
spotlights, electrical connection,
boards with company name.
Quadruple shell scheme booth,
open on four sides.
Measures: 6 x 5 mt.
Entrance passes + 1 car park
Entrance passes + 2 car parks
Entrance passes + 3 car parks
Supplied with: wooden walls,
fitted carpet, 4 tables, 12 chairs,
spotlights, electrical connection,
boards with company name.
Entrance passes + 4 car parks
1
2
3
ADVANCE PAYMENT: 35% at reservation. BALANCE PAYMENT: 65% due 31/7/2016.
EXTRA COSTS. The above prices include all participation costs except an All Risks insurance, required obligatorily by Fiera Milano Spa; cost of € 95
to be paid directly to Fiera Milano.
www.bricoday.it
4
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Bricoday 2016: advertising, promotion and sponsorship
Ottobre 2015 -
PRESS ADVERTISING
cop_catalogo_L
A special offer to
maximise the participation as an exhibitor
at Bricoday, with a
presence in the most
relevant magazine in
the Italian diy market,
BricoMagazine and i
n the event catalogue.
Anno 12 - N° 7
Bri oMagazine
5 10:5
ayout 1 16/09/1
8a edizione
5
TEMBRE 2201
GIOVEDÌ 24essiSET
Gate - Milano
- V.le Eginardo Mi.Co. Milano Congr
CATALOGO
ESPOSITORI
2015
rca
it aliano
to”
Il futuro del
centro brico
lage ha un n
ome
Do it for me
Studi& Ricerch
Multicanalità:
inizia
l’era dell’Eve
rywhere
Shopper
• 1 adv page in BricoMagazine September
issue (distributed to visitors)
e
E ve n t i
BricoDay 20 1
5:
la parola d'o
rdine
è speriment a
zione
Dal Mondo
La success st
ory di Amazo
n
oggi il second
o rivenditore
al dettaglio a
l mondo
€
Package of benefits for “members” Bricoday Exhibitors Club
• A section of bricoday.com
will be dedicated to the
Bricoday Exhibitors Club.
• In BricoMagazine website
(bricomagazine.com), the same
section will replicated.
• A page with the company
logos will lead to individual
pages where members can
place company and product
info, upload images and
videos, links, etc.
• 2 boxes in the newsletter sent
twice a months to 7.500 qualified
operators of the Italian and international diy market (all the registered
visitors of the nine BricoDay editions).
The boxes are linked to the Club page.
Price reserved to exhibitors:
• 1 adv page in BricoDay Catalogue
Price reserved to exhibitors:
WEB ADVERTISING – BRICODAY EXHIBITORS CLUB - NEWSLETTER
1.200+VAT
SPONSORSHIP
2015
• GLI SPONSOR
BricoDay Sponsors are the partners of the event and benefits from:
• Company logo in all the promotion and communication of the event:
in the magazines BricoMagazine and Ferrutensil; in the website
bricoday.com, (where all the visitors have to register to participate)
Kärcher è il maggiore produttore mondiale di soluzioni per
la pulizia. L’Azienda offre da oltre 75 anni risposte dirette alle molteplici esigenze nel cleaning con
idropulitrici, aspiratori, pulitori a vapore, spazzatrici, lavasciuga pavimenti, impianti di lavaggio
auto, detergenti e una gamma completa di accessori e ricambi. Un’offerta di prodotto specifica
per ogni target user - in ambito domestico e professionale - cui si aggiunge consulenza sulle macchine vendute e su tutte le principali problematiche legate al mondo della pulizia. Il business si
estende inoltre al settore del Gardening con una linea completa di prodotti per l'irrigazione.
Design avanzato, cura nei dettagli, qualità dei materiali, ampio assortimento di modelli, servizio
al cliente e massima attenzione per l’ambiente: questi i fattori che fanno di Kärcher il
.
Fattore qualificante dell’offerta è la divisione interna di ricerca e sviluppo, dove un’equipe di 600
ingegneri e tecnici lavora alla realizzazione di soluzioni complete, dettando nuovi parametri nelle
tecniche di pulizia. Soluzioni applicate anche in ambito sociale: con una serie di interventi spettacolari, Kärcher si è occupata della pulitura di opere d’arte e monumenti in tutto il mondo. Tra
questi, Il Cristo Redentore di Rio De Janeiro, il Colonnato del Bernini in Piazza San Pietro, Città
del Vaticano, la Porta di Brandeburgo a Berlino, le sculture del Mount Rushmore e tanti altri.
• Company logo in different boards and signpost in the pavilion and in the
congress room (fixed large board behind speakers)
L’approccio di Kärcher si focalizza sulla soddisfazione delle esigenze e sulla soluzione dei problemi, durante tutte le fasi del processo: dalla progettazione del prodotto, alla sua realizzazione
fino al post vendita. Kärcher fa dell’attitudine all’innovazione il suo vantaggio competitivo: oltre
il 90% del fatturato è infatti realizzato da prodotti lanciati negli ultimi 5 anni. Dal 1980 inoltre il
numero dei brevetti registrato dall’Azienda nel mondo è stato in continuo aumento.
Oltre che per l’innovazione, le soluzioni Kärcher si distinguono per il proprio
. Tali elementi
hanno portato a numerosi premi, oltre 100 nazionali ed internazionali. Così, ad esempio, il Plus
X Award nella categoria Garden o il prestigioso iF Product Design Award. Numerosi i riconoscimenti anche in ambito professionale: tra questi spicca l’Innovation Award, ricevuto più volte
dall’Azienda per le sue soluzioni tecnologiche innovative.
• Dedicated page with company profile in BricoDay catalogue
Price reserved to exhibitors: € 2.500+VAT
Price for non-exhibitors: € 3.000+VAT
Nel 2014 Kärcher ha realizzato un fatturato globale di oltre 2,1 miliardi di euro e vendite per
12,7 milioni di pezzi. L’azienda conta nel mondo 11.138 dipendenti in 57 Paesi ed è presente in
Italia con sede a Rho (MI).
Kärcher S.p.A. - Via A. De Gasperi, 98 - 20017 Rho (MI)
Tel. 02 93970311 - Fax 02-93970310 - www.karcher.it
14
www.bricoday.it
€
1.000+VAT