the mayor`s thames festival

the mayor’s thames festival
Adrian Evans,
festival director
“The Thames Festival is all about bringing people together to
celebrate their river and their city and transforming familiar
spaces with art, music and spectacle. We believe that culture is
for sharing, not just observing”
Boris Johnson,
Mayor of London
“The Thames Festival is a great event… a lively and
magical celebration of London and its river”
Visit London
“A totally multicultural and all-embracing celebration of
London and the Thames... a spectacular and hugely
enjoyable event that also succeeds in promoting
environmental awareness and community spirit”
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what is the
mayor’s thames
festival?
The Mayor’s Thames Festival is a stunning, free celebration
of London and its river. An exciting outdoor mix of arts,
spectacle and entertainment, all focused around the River
Thames, the festival is a key highlight in the city’s cultural
life.
The festival commissions new work, and transforms
unusual spaces on and around the River Thames with a
mixture of street arts, performance, carnival, pyrotechnics,
illuminations, art installations, exhibitions, river events,
massed choirs, circus, music and dance. The finale is a
magical illuminated Night Procession that winds along the
north and south banks of the Thames, followed by fireworks
fired from the centre of the river itself.
The festival takes place every September, culminating in a
spectacular weekend of events on the River Thames, the
riverside walkways, roads, bridges, docks and public open
spaces from London Eye to Tower Bridge and beyond.
The Mayor’s Thames Festival is a free event, open to all,
produced by the Thames Festival Trust, a non-profit-making
charitable trust.
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number of
visitors
825,000
900,000
775,000
665,000
700,000
470,000
500,000
300,000
100,000
2005
2006
2007
2008
Fewer attendees in 2008 had been to the festival before –
36% compared with 48% in 2007. This means the
festival is successful at attracting new audiences.
80% of visitors said they are likely to visit again
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festival
statistics
2008
audience
•
In 2008, 825,000 people came to the Thames Festival
•
Over 80,000 people played an active part in the festival
•
Media partners 2008: Evening Standard and BBC London
•
Festival website: Over one million page visits in the three days
leading up to and over the festival weekend.
•
Extensive London and regional marketing/PR campaign
•
Winner of two Visit London Awards – London’s tourism Oscars
•
ABC1 & 2s. Cosmopolitan aspirers, families
•
Region: London (76%), rest of UK (14%), overseas (10%)
•
Age: 16-34 (53%), 32-54 (32%), 55-64 (9%), 65+ (6%)
•
Income: under £25k (35%), £25k-35k (12%), £35k+ (18%)
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what we can
do for you
•
Offer a feel-good, engaging, interactive ‘brand experience’
unmatched by traditional marketing
•
Align your brand with London, the world’s most high profile
city in the years leading up to 2012
•
Promote your brand or sample your products directly to a
London, national and international audience
•
Work with you to engage your local community throughout
the year
•
Develop mentoring, volunteering and social opportunities
for your staff at all levels
•
Work with you to form links with schools all over London,
via the festival’s education and outreach programme
•
Meet corporate social responsibility aims by supporting an
event that fosters and showcases the creativity of young
people
•
Help entertain stakeholders at London’s biggest end-ofsummer party
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partnership
opportunities
•
Headline sponsor of individual events
•
Music/dance stage sponsorship
•
On site brand experience package
•
Sampling
•
Pouring rights
•
Other bespoke sponsorship opportunities tailored to your
individual requirements
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“London’s biggest end-of-summer party”
Evening Standard
press quotes
“As a contender for London’s best annual event, the
Mayor’s Thames Festival is right up there”
Time Out Magazine
“This is a spectacular, free, outdoor annual celebration for
London which is not to be missed”
Daily Mirror
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partner quotes
“The sponsorship delivered over and above our expectations; it
raised awareness of OnePulse, and the vibrancy, London-focus
and family-friendly fun of the Thames Festival perfectly
encapsulates the values of the OnePulse brand”
Dan Mathieson, Senior Sponsorship and Promotions
Manager, Barclaycard
“The Co-operative was extremely proud to sponsor the festival
… It gave us the opportunity to promote our ‘co-operative
difference’ to an enormous, multi-cultural audience, who’d come
to join in the fun at this spectacular event”
Karen Froggatt, Regional Secretary, The Co-operative
Group
“The Thames Festival encourages visitors to celebrate London
and its river, and the sale of four properties can be directly
attributed to our sponsorship”
Eve Laws, Head of Marketing, Regnum Ltd
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education
and
outreach
work
•
We have four key ongoing education projects with schools and
community groups focusing on art/design, the environment,
music education and food growing
•
We worked with 306 schools between March and September
2008
•
We worked with 145 community groups between March and
September 2008
•
We work in all 33 London boroughs
•
We reach 10,000 young people with our education and
outreach work
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contact
details
Lucy Plaskett
Fundraising consultant
e: l.plaskett@thamesfestival.org
Alex North
Marketing & Fundraising Assistant
e: a.north@thamesfestival.org
t: 020 7928 8998
w: www.thamesfestival.org
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