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Spirit Airlines is expecting to transport 7.8 million passengers in 2009.
Now you can choose from advertising in Skylights our inflight magazine, online web and/or on board advertising.
Your message will have more impact than ever.
skylights
Media Kit
the inflight magazine of Spirit Airlines
Welcome to skylights,
Spirit Airlines’ inflight magazine.
Like this dynamic, fast-growing carrier, skylights looks and feels fresh, topical and on the move.
In 2009 each issue will reach over 1 million leisure and business travelers headed to Spirit’s
42 destinations and will continue to grow in the United States, the Caribbean and Latin America.
skylights readers include loyal repeat travelers and new passengers who travel frequently and
enjoy shopping and dining out while on their trips. They are also the primary decision makers for
major purchases.
fast facts
Did you know that Spirit Airlines …
Will transport close to 8 million passengers by the end of 2009*.
Is the largest Ultra Low Cost Carrier (ULCC) serving the United States, Latin America and the
Caribbean.
Flies to 42 destinations with 185 daily departures and more destinations to be announced this
year.
Enables FREE SPIRITTM members to earn award travel even faster with the FREE SPIRITTM
Mastercard®. Cardholders earn miles on all purchases, receive complimentary membership into $9
Fare Club, automatic Elite status and more.
Offers exclusive access to otherwise unpublished fares through membership in the $9 Fare Club.
The club has grown to over 200,000 members in the first year of operation, and is on pace to reach
500,000 members by the end of 2008.
Rewards passengers through Free Spirit™, its new frequent flier program awarding free tickets
with seats available on every flight and no blackout dates.
Spirit offers Deluxe Leather in the back and Big Front Seats up front which offer more legroom
and space.
Consists of an all-Airbus fleet. Spirit’s new Airbus A319 and A321 aircraft have all-leather interiors,
moveable headrests and large overhead bins.
More new planes will be added to the fleet in the near future.
Strives for tactical growth in a profitable and successful manner while providing low fares and
friendly, reliable service. Spirit has a no “sticker shock” policy and provides affordable fares.
*Estimated, based on current gateways annualized.
skylights
Media Kit
the inflight magazine of Spirit Airlines
media notes
Spirit Airlines makes ambitious plans for
Fort Lauderdale growth
Miramar-based Spirit
Airlines plans to add about
400 jobs this year in South
Florida and expand flights
at Fort Lauderdale by 40
percent, airline officials
said Friday. In a newly
revised growth plan, Spirit
said it expects to offer 70
flights a day from Fort
Lauderdale by mid-summer, up from 34 daily
flights currently and 50
last summer. In the first 10
months of 2007, Spirit grew
its passenger count at Fort
Lauderdale/Hol ly wood
International Airport by
60.6 percent and became
the leading air provider
with about 15.1 percent
of the market. By the end
of 2008, Spirit plans to
fly to 44 cities from Fort
Lauderdale, including 28
in the Caribbean and Latin
America.
Excerpt from an article appearing in the South Florida Sun-Sentinel January 12, 2008
media notes
Spirit Airlines buys 30 more airplanes from Airbus
Spirit Airlines has purchased 30 additional
Airbus A319 aircraft, with
new deliveries beginning
in 2009 and continuing
through 2013.
When combined with
Spirit’s existing all-Airbus
fleet and current orders,
this new order would grow
the airline’s fleet to 70 aircraft. The aircraft will be
powered by V2500 engines
from International Aero
Engines (IAE). In addition,
Spirit has agreed to purchase eleven spare engines
from IAE to support its
existing and newly ordered
Airbus fleet.
Excerpted from Spirit Airlines website January 2007.
media notes
In-flight magazines are the way to go
If magazine advertisers
want to reach the most
affluent readership, they
need not turn to Fortune,
Forbes or Real Simple.
Instead, they could target
in-flight magazines.
Those glossy airline pub-
lications stuffed in the aircraft seat backs that seem
full of destination profiles,
crossword puzzles (often
already completed) and endless travel-gadget ads have
the distinction of having
readers ranked among the
highest in average household
income of general interest
publications.
Of the top 10 magazines
in terms of readers’ household incomes, five were
airline publications…
Excerpted from “Flight Glossies Share a Lucrative Demographic” appearing in the Washington Post May 30, 2006
media notes
Spirit flies fuller planes in November
The number of passengers
who flew on Spirit Airlines
in November grew 226.45
percent, year-over-year.
The Fort Lauderdalebased low-fare carrier said
it had 397,676 passengers,
up from 314,633 passengers
for the same month the year
before.
Planes were more full,
too, at 77.7 percent of capacity, up 6.5 percentage points
from last November.
“We’re very pleased with
our traffic results across the
board this month,” said Ben
Baldanza, Spirit president
and chief executive officer. “With Spirit’s recent
announcements of destination and fleet growth, we’re
sure to continue to see positive results in our traffic figures as well.”
Excerpted from an article appearing in The South Florida Business Journal December 5, 2006
skylights
Media Kit
the inflight magazine of Spirit Airlines
Reader Profile
skylights readers
72% of readers are ages 45 and above
48% are ages 25-54
53% are female, and 47% are male
83% are college educated
42% have a household income of $100,000 or more
63% are professionals, managers, executives or business owners
At home
82% of readers are homeowners
31% are interested in purchasing real estate in the future
Our readers
are interested in
Leisure travel 80%
Outdoor / Sports 78%
Shopping 61%
Attractions 60%
Casino / Gambling 37%
Why they travel
80% travel for leisure
20% travel for business
pirit passengers are very loyal and satisfied:
S
98% plan on flying with Spirit again
Where they stay
Almost 50% use hotels, villa/condo rentals,
all-inclusive resorts and
vacation ownership/timeshare
Spirit passengers
research the internet for
Resort Specials 41%
Theatre Tickets 37%
Cruises 36%
Jewelry / Watches 22%
Purchase Airline Tickets 75%
Source: November/December 2007
Readership Study
skylights
Media Kit
the inflight magazine of Spirit Airlines
editorial coverage
Features
Celebrity Profile: Interviews with top movie, television and entertainment stars.
International/Domestic Destination Features: What to do, where to sleep and eat,
and the latest buzz on cities Spirit flies to. Includes informational sidebars.
Quick Trip: Ideas for a quick weekend getaway.
Departments
Taking Off: Festivals, cultural & sports events and other don’t-miss happenings
in Spirit destinations.
Short Takes: Reviews of books, movies, music and beauty products.
Culinary Corner: Food, wine and related briefs.
Gizmo Guy: Latest gotta-have gadgets for business or pleasure.
Staying Well: Practical tips on wellness.
Activities: Original crossword, Sudoku and picture puzzles.
Promotional sections
Skybuys (ongoing): Hot buys and smart shopping options.
Real Estate (ongoing): The lowdown on condos, vacation homes and hot properties.
Others: Auto, education, personal finance and health and beauty.
editorial schedule
Issue
Destinations
Quick trip
Promotional theme
The Bahamas
Myrtle Beach
Aruba
Spa/wellness
JAMAICA
Detroit, New york,
chicago, atlanta,
Los angeles
boston, washington dc,
san antonio, san juan puerto rico
Golf,
Attractions & Beaches
May/June
2009
Las Vegas/
Atlantic City
GUATEMALA/
PERU
St. Maarten/St. Martin
U.S. VIRGIN ISLANDs
Gaming & Casinos
July/Aug.
2009
Myrtle Beach
COLOMBIA,
Costa Rica,
PUERTO RICO
Tampa/
TAMPA BAY BEACHES
Weddings &
Honeymoons
Sept./Oct.
2009
new york city
The Jamaica
The Bahamas
Greater Fort lauderdale
& Miami
Family Travel
Nov./Dec.
2009
Florida
Latin American/
Caribbean Culture
& Festivals
Honduras
Holiday
Jan./FEB.
2009
Fort Lauderdale/
Hollywood
Orlando
Mar./Apr.
2009
Spirit destinations will also be covered regularly in the calendar of events.
*Schedule is subject to change.
skylights
Media Kit
the inflight magazine of Spirit Airlines
gateways and passenger loads
Spirit will carry close to 8 million
passengers in 2009*.
Gateways
Passengers**
Aguadilla, Puerto Rico
42,071
Aruba
9,010
Atlanta
197,454
Atlantic City
483,499
BOGOTA
22,276
Boston
181,625
Cancun
97,270
CARTAGENA, COLOMBIA
28,718
Chicago/O’Hare
140,744
COLUMBIA, SC
29,519
Detroit
803,135
Fort Lauderdale/Hollywood
2,446,881
Fort Myers
211,661
24,752
Grand Bahama
Grand Cayman
6,336
Guatemala City
30,396
Kingston
52,382
Las Vegas
152,351
Lima, Peru
52,537
Los Angeles
95,753
Managua, Nicaragua
22,543
50,095
Montego Bay, Jamaica
373,736
Myrtle Beach
89,840
Nassau
New York/LaGuardia
500,451
Orlando
620,139
PANAMA CITY, PANAMA
25,213
Ponce, Puerto Rico
22,197
Port-au-Prince, Haiti
32,031
PORT OF SPAIN, TRINIDAD & TOBAGO
16,741
Punta Cana, Dominican Republic
23,091
SAN ANTONIO
41,877
San Jose, Costa Rica
52,878
San Juan, Puerto Rico
277,719
28,072
San Pedro Sula, Honduras
SAN SALVADOR, BAHAMAS
3,513
Santo Domingo, Dominican Republic
97,313
St. Maarten
6,223
St. Thomas
69,304
Tampa
215,730
Washington, DC/Reagan National
116,455
35,996
West Palm Beach (Seasonal)
*Estimated, based on current
gateways and annualized.
**Annually.
skylights
Media Kit
the inflight magazine of Spirit Airlines
at a glance
Projected traffic
Readership
Frequency
Editorial
Publishers
View online
Expected growth close to 8 million in 2009
1,300,000 projected passengers per issue during 2009
Bi-monthly, six times per year available on all flights system-wide
Colorful, lively stories about Spirit’s destinations; engaging lifestyle articles;
of-the-moment features and tech trends; contemporary graphics and images
Worth International Media Group with over 40 years of custom publishing
expertise and publishers of travel industry monthly Recommend
www.skylightsmagazine.com
skylights
Media Kit
the inflight magazine of Spirit Airlines
Advertising rates
Size
Four-color
1x
3x
6x
Two-Page Spread
$12,250
$10,950
$10,390
Full Page
6,800
6,260
5,770
1/2-Page
4,230
3,890
3,600
(Ad rates are gross, no coupon advertising)
deadlines
Issue
jan./feb. 2009
Space reservation
Materials deadline
nov. 15, 2008
nov. 21, 2008
MaR./APR. 2009
Jan. 15, 2009
Jan. 23, 2009
May/June 2009
Mar. 13, 2009
Mar. 26, 2009
July/Aug. 2009
May 15, 2009
May 26, 2009
Sep./Oct. 2009
July 16, 2009
July 24, 2009
Nov./Dec. 2009
Sep. 15, 2009
Sep. 25, 2009
Sales Contact:
Daniel Woldin
Madison Media Corporation
212-587-0651
dwoldin@madisonmediacorp.com