Portrait Gallery III - Southwest Professional Photographers Association

Southwest
Image
2011 SPRING ISSUE Volume 38, Number 1
About the Cover . . .
“Entangled Eye” by Suzy Roberts of Lake Jackson, Texas took
the First Place Trophy in the First Time Award Division at the
Southwest Professional Photographers
Association’s print competition at the
2010 convention in Arlington, Texas
The award was presented by then
SWPPA President Marty Sikes.
The image, which scored 91 points,
was in addition to three others which received a PPA “Seal of Approval” giving
Roberts a “4 for 4” pin.
She also received the High Print Case
for
First Time Entrant with 343 points
Suzy Roberts
(out of 400).
The image also garnered a Distinguished Print Award as well as
a Judges’ Choice Ribbon.
The digital entry was among the first to be entered under the
new judging system.
Articles
President’s Message
The Editor’s Desk
Old Southwest
Notes Tool in Photoshop
News from National
Music Industry Lessons Photo Gallery
Safeguard Files & E-Mail Features 3
4
5
6
8-9
11
12-15
17
www.swppa.com
Editor & Advertising Manager
Donald Hayden, Cr. Photog., F-PPO
3026 S. Cincinnati Ave.
Tulsa, OK 74114
(918) 743-2924
imagerybyhayden@att.net
Complete financial information and the
990 forms for the Southwest Professional
Photographers Association are available
to any member of our regional states by
contacting Michael Scalf Sr, Executive
Director at P.O. Box 1779, Blanchard, OK
73010
State News
Arizona
Arkansas
Louisiana
New Mexico
Oklahoma
Texas
19
20
21
22
23
24
Presented four times annually as the official publication of the Southwest Professional Photographers Association Inc., the magazine’s
purpose is to better inform and prepare the photographers of Arizona, Arkansas, Louisiana, New Mexico,Oklahoma and Texas and to
seek their active support and participation in SWPPA activities.
Acceptance of advertising, press releases and other material does not imply endorsement of such by the association or editor/publisher. Permission is granted to similar photographic industry publications to reprint contents provided both the author and Southwest
Image are credited as the source.
Articles and photographs are welcomed, but the editor reserves the right to revise or refuse material.
Southwest Image
Page 1
SOUTHWEST PROFESSIONAL PHOTOGRAPHERS ASSOCIATION
EXECUTIVE DIRECTOR
STATE DIRECTORS
Mike Scalf Sr., M. Photog., Cr., CPP
P.O. Box 1779, Blanchard, OK 73010
Phone (405) 485-3838
E-Mail: michael@swppa.com
Arizona
Kay Eskridge, M. Photog. Cr., CPP
Phoenix, AZ (602) 393-9333
Dale Holladay, M. Photog., Cr., CPP
Safford, AZ (928) 428-0206
EXECUTIVE BOARD
Arkansas
Joel Schmidt, CPP
Little Rock, AR (501) 455-2910
Robert O. Seat, M. Photog., CPP
Batesville, AR (870) 793-3291
PRESIDENT
Clay Allen, Cr. Photog., CPP
Broken Arrow, OK (918) 307-1377
Louisiana
VICE PRESIDENT
Cindy Romaguera, Cr. Photog.
Metairie, LA (504) 799-9729
Thomas Wintz, Cr.. Photog.
Baton Rouge, LA (225) 761-4198
Jim Pitre, M. Photog., Cr., CPP
Houma, LA (985) 868-0700
New Mexico
Donita Privett, CPP
Portales, NM (575) 226-7676
Shelley Rice
Lovington, NM (505) 396-5767
TREASURER
Dan McDonald, M. Photog., Cr.
Hurst, TX (817) 545-1199
Oklahoma
Dwaine Horton, M. Photog., Cr.
Thomas, OK (580) 661-2836
Mike Scott, M. Photog.
Clinton, OK (580) 331-2125
SECRETARY
Randy Taylor, M. Photog., Cr., CPP
Edmond, OK (405) 341-5088
Texas
Don Barnes
Denton, TX (800) 776-6883
Dwayne Lee, M. Photog., Cr.
Arlington, TX (817) 277-0477
CHAIRMAN OF THE BOARD
Marty Sikes, M. Photog., Cr., CPP
Conway, AR (501) 327-8300
EDITOR NOT CLAIRVOYANT!
SWPPA MISC.
FF
STU
CALENDAR
ES
LIN
D
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If you are moving, please let us know. Send your old as well as new address to:
Editor, Southwest Image, 3026 S. Cincinnati Ave., Tulsa, OK 74114-5225.
Allow six weeks’ notice.
Magazine Ad/Copy Deadlines
Spring Issue
Feb. 1
Summer Issue May 1
Fall Issue
July 1
Winter Issue
Nov. 1
Mark Your Calendar
New Mexico State Convention – March 26-29, Route 66 Hotel & Casino, Albuquerque, N.M.
Louisiana Spring Seminar – March 27-28, Holiday Inn on Evangeline Thruway in Lafayette, La.
Arkansas State Convention – June 5-8, Clarion Resort, Hot Springs, Ark.
Kerrville Summer Seminar – June 26-29, YO Ranch Resort, Kerrville, Texas
Louisiana State Convention – July 30-Aug. 2, Westin Hotel at Canal Place, New Orleans, La.
Oklahoma State Convention – Aug. 26-29, Reed Center, Midwest City, Okla.
2011 Texas PPA Convention and PPA District Competition, Sept. 29-Oct. 4, Sheraton Hotel, Arlington, Texas
Southwest Image
Page 2
From the President’s Desk . . .
Film Photographer Lauds Digital Imaging
By Clay Allen, Cr. Photog., CPP
Photography is a very different endeavor today than it has ever been.
Enjoying the 2011 Imaging USA Conference in San Antonio this January and
walking through the trade show made me think back to the days when we were
working to achieve the best from our film, learning to create images with perfect
exposure so our prints would have deep blacks and clean highlights and working
hard to learn and use classic lighting with impact.
Today, every other trade show booth seems to be offering some sort of magic
software to allow us to change and manipulate our images, to add objects that were
not present in the original scene and in fact to create a total new and different image
on the computerusing parts from many different image sources.
More control is available to the photographic artist than ever before in the history
of image making.
Digital technology continues to amaze this old film photographer that has undergone a complete transition at an advanced age.
This new world that is so amazing I just have to shake my head sometimes at
the great tools we have to expand a tonal range we worked hard to achieve in the
gelatin-silver age.
Early days of the digital revolution left me wondering if we had lost our quality
control minds with the obvious and visible difference between the silver-gelatin
technology and the electronic images of those early days.
But the day came when even I had to admit this marvelous new technology was
taking our image making to a far superior point than even dreamed in the film days.
I now am continually excited about new techniques and new programs that allow
us to expand our creativity and thrilled to see what our modern trendsetters are
creating.
We witnessed a historical accomplishment during the 2010 PPA Affiliated District
Image competition in September when Richard Sturdevant scored four perfect
100’s under the critical eyes of most of the best PPA jurors in the nation.
It is a real pleasure to view the elements that make up such images from a digital
artist that must think ahead to how each element will come into play in the final
version.
I have to admit I find this marvelous creativity hard to digest since I have always
had to work hard on the creative side.
Technical aspects of the film age were more comfortable to me, understanding
critical exposure controls, black and white manipulation through use of the zone
system of exposure and development became strong points.
Emphasis by the old masters of my early years for classic lighting patterns and
close control of lighting ratio was something I could comprehend.
Teaching students these qualities became a passion because I, and many in my
day had to learn from seminars, programs and special events when we could corner
the master teachers who were making photography a true art form.
Over the past 25 years this old man has been through a whirlwind of changes in
image making to say the least and I will be the first to tell you I do not want to go
back a day.
This is the most exciting, but also the most frustrating, time of my professional
life.
Wow, what we are seeing unfold before our eyes at a rapidly advancing pace.
Southwest Image
Clay Allen
I have worked harder to learn more at
a rapid pace over the past 15 years than
any time previously and still feel very
inadequate as our programs continue to
improve and new versions continually
put me behind once again.
This makes our associations even
more important because we can get
away from the distractions of daily
endeavors and concentrate on learning
and understanding the digital age.
This year I hope every single one of
our members will make a commitment
to advance their skills.
Every state will have seminars and
conventions, offering many educational
opportunities between now and the next
regional gathering in September.
This year. the Texas Professional
Photographers Association will be
organizing our convention in Arlington,
Texas.
All of us can get excited about the
progressive and educational speakers they will secure to challenge us to
continue to grow and improve.
It is to all of our advantage for each
and every photographer to make the
highest quality images possible for their
clients, as well as to network with fellow professionals of all ages.
Please plan now to participate in the
SWPPA District PPA Affiliated Image
Competition by entering state judging
opportunities to refine your images in
hopes of earning PPA merits.
Page 3
By Don Hayden
Cr. Photog., F-PPO
At a local guild meeting last year, we had no speaker and
decided to have a round table discussion on various topics.
One was about competition.
What ensued was probably the most venomous treatise on
the “dreaded soccer moms.”
I mean, it really started to get out of hand.
There was a lot of talk about how these amateurs, armed
with their point and shoots, were stealing all the business.
Some of our photographers take a lot of assignments in
downtown Tulsa which provides a lot of great backgrounds.
The moms are learning that too.
In the mid-‘80s, following some ugly encounters between
the public and some senior photographers at one of Tulsa’s
most photogenic city parks, the park department decided to
start charging fees for professionals to use them.
We had to get a permit (which began at $100 annually and
gradually went up) to photograph in the park.
Anyone not “professional” could photograph there to their
heart’s content.
It really stuck in the craw of many photographers.
Fast forward to the aforementioned meeting, when some
members said the city should either ban amateurs from photographing downtown or require such a permit to do so.
Comments ranged from “They’re stealing our business” to
“They don’t know the first thing about proper exposure” to
“None of them are members of any photo organizations.”
I began to think about what it must have been like in the
early 1900s when Kodak came out with the “Brownie” box
camera.
Kodak’s slogan at that time was “You push the button; we
do the rest.”
I’m guessing that with all those cameras in the hands of
“non professionals,” there was some trepidation about business being lost.
Somehow (and I guess I’m being a little facetious) the professionals got past that too.
When I was in a networking group in the mid-1990s, folks
would ask me if I would forsake film-based cameras for digital ones for my wedding and portrait work.
I usually replied that the resolution just wasn’t great
enough.
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But it wasn’t long before that changed.
When I worked as news editor in the late 1990s for a twiceweekly newspaper, it was making the transition from film to
digital.
Granted, we were using cameras which would be dinosaurs
by today’s standards.
And they looked “pretty amateur.”
I could see the benefit - no more messy chemicals; no more
waiting around to see what “developed.”
Many of us professionals (myself included) greeted the
digital age with open arms and, as digital SLRs became better
and better, made the jump from film to digital.
But, even then, in the back of my mind, I realized that
these better and better cameras would reach the amateur or
prosumer market and we’d have to rethink how we conducted
our business.
Many of us professionals really take to Photoshop to enhance our images. Guess what, many amateurs do also.
They may not be able to afford the hefty price of that application but there is a plethora of others available at a much
lower cost.
Instead of being mad at the “soccer moms,” strive to give
your clients something they can’t.
Professionals need to take lessons from the portrait photographers of old and realize the “Brownie” didn’t put them out
of business.
Page 4
Tales from the old Southwest . . .
Editor’s Note:
This the eleventh of a series about the early days of the
Southwest Professional Photographers Association based on
a book by past president Greer Lile (1968) of Little Rock, Ark.
and used with his permission.
The Golden Sixties (Part I)
President Offie Lites created the expression “The Golden
Sixties,” and with his convention truly launched the Southwest well into the new era.
Twelve top notch speakers included the great in photography, Gene Classman, John Platz, Ernie Curtis, John
Howell, Frank Burchard, LaVerne Friesen, Harold Johnson,
Frank Dunlap, William Whitaker, Gene Swinney, Paul
March, and Kay Isaacson.
The March 26 meeting at Hotel Texas was well attended,
and among the many activities, G. J. Shrader received the
Southwest National Award.
During the business meeting,
Ernie Curtis proposed the 1962
convention be held aboard a
Trans-Atlantic Oceanliner sailing from Galveston for a sevenday cruise of the Caribbean.
Jim Hampson quickly moved
to approve the idea, and plans
were made accordingly.
Buddy Shrader reported
$2,000 in the Pop Taylor loan
fund, available to any member
of the Southwestern or National
for educational purposes.
Lee Webb suggested for the
convention duration the ballroom doors be kept closed so
he could hear the programs.
Harper Leiper was elected President, Ernie Curtis VicePresident, and Frank Dunlap Secretary-Treasurer.
The Tiros I weather satellite was launched in 1960, and
for the first time the earth had its picture taken.
While at the National, the Seven Ages program was announced - a nationwide effort to boost photography.
Also National recognized the efforts of hard working
Past President Jim Hampson, and he assumed the job as
Secretary-Treasurer of the. PP of A.
In issuing his call for the Houston Convention, President
Leiper wrote the following editorial:
“In retrospect, I often ask myself just what have I gained
from some fourteen years of extensive photographic association work.
Southwest Image
“From the bayous of Louisiana to the hills of Arkansas,
over the plains of Oklahoma, the desolate beauty of New
Mexico, and then, of course, those at home in Texas - from
these places, I have people whom I call ‘friend’.
“This to me is the real answer to those who are always
asking ‘What do you get out of all this association work’
or ‘What’s in it for me?’ If a man knows five friends he can
call and say, “I need help, and know he will get it - he is
rich indeed. If he knows ten such friends, he is a wealthy
man.
“He may never need to call such friends, but the knowledge that he has them there and they have him is - to me the ultimate security in life on this earth.”
And Harper Leiper has those 10 friends, plus many more,
nor has he ever lost sight of his goals and wishes for the
profession, and even today (1968) after serving the National as President, still continues
to work harder than ever for
his profession.
Included in his 1961 program in Houston for an April
meeting were Bill Carrier,
Pat Apgar, W. D. Smith, Jack
Stiles, Phyllis Moore, Fred
Knapp and Peter Gowland.
Probably the most surprised
person at the convention was
President Leiper, when Fred
Quellmalz, Executive Manager
of the PP of A presented the
1961 National Award to him.
During this same meeting,
Harper managed to lure Lamar
Parish to his first banquet, and
presented Lamar with a very
special plaque for his service
to the Association as “Mr. Registration.”
The business meeting following saw Ernie Curtis elected
President, Dank Dunlap Vice President, and John Gay as
Secretary-Treasurer.
In the Golden Year 1962, as President Curtis made plans
for his convention in Oklahoma City, John Szarkowski succeeded Edward Steichen as Director of Photography at the
Museum of Modern Art.
Col. John Glenn, on first earth orbit by an American,
made photographs with a specially adapted 35 mm Ansco
camera with automatic exposure control.
Ernie recognized his task, and set about solving the
problem.
See Old Southwest, Page 25
Page 5
Notes Tool in Photoshop
It’s
Mark McCall, M. Photog. Cr., CPP
all about communication.
In a busy studio environment, it’s easy to get sidetracked
and overlook something the client has asked for. If you miss
it, chances are you’ll be reprinting the client’s order once they
receive it.
It’s also easy for miscommunication between employees,
album designers and production assistants to botch a wedding
album page or client order.
Photoshop’s Note Tool allows you to attach a virtual “posta-note” to your image to remind others of what you’d like
to have done to an image or album page being designed or
tweaked in any version of Photoshop.
See Fig. 1.
Earlier versions of Photoshop gave the Note Tool its own
space in the toolbox.
To access it in CS5,
simply hold down the
Eye Dropper Tool.
Once the Note Tool
comes up, type in
your text and then
close the box.
The note can be
moved to any area of
Mark McCall\
the image you desire.
To delete the note (remember, this is an unnecessary step as
the note does not show up in print), simply right click on the
note, select Delete.
A great way to leave a note about a certain area of an image
or album page is to leave a note right on top of it.
Fig. 1
It’s even handy for leaving a note to yourself.
You can record what font you used on a greeting card layout, client preferences for that image, etc.
The best feature of the Note Tool is that the post-a-note
doesn’t show up in a lab print or even when you print a proof
from your inkjet printer.
It’s invisible in any form other than on your computer
screen.
No need to delete the note when saving. It simply won’t
appear in the print.
If the image or album page is saved as a PDF, the note is
still there and readable.
Let’s say you want to send a PDF preview to your client.
You have the ability to leave comments for your clients
they can read, then delete or move to another part of the image, right in Acrobat Reader.
The Note Tool is hidden under the Eye Dropper tool in the
tool box of the left hand side of your screen in CS5.
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Fig. 2
Leave multiple notes in different areas of the album page
for multiple tasks to be completed.
Even leave notes to yourself about what filters you applied,
what retouching you did or steps you took to get the overall
look of the image or page you’re working on. See Fig. 2.
All your employees or assistants have to do to be able to
see it is to double click the note.
The Note Box will appear with the text of the note you left
behind.
Simple.
Mark McCall operates a boutique studio in historic
downtown Lubbock and is a regular contributor to several
photographic publications.
Page 6
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Page 7
PPA’s International Photographic Competition
(IPC) is the gold standard for photography competitions and features the best of the best photographs from around the world in an exhibition
every year.
Having an image “go Loan”—chosen for inclusion in the world’s most prestigious photo exhibit—is an achievement professional photographers
cherish.
Since the photographs are judged and critiqued
by industry pros with years of experience, doing
well in this competition is a message to clients
that your work has reached a level of excellence
achieved by very few.
Plus, when images are accepted in either the
General Collection or Loan Collection of IPC,
you earn exhibition merits.
These merits are the foundation of the PPA master’s degrees.
Each merit earned puts you one step closer to
this career milestone.
Want to reach this level of excellence?
You can start with your PPA District Photographic Competition or go directly to the IPC
itself.
Whatever your choice, knowing the latest
changes only improves your chances (and entering both competitions doubles your opportunity
for a merit!).
Why District?
“We all should be taking advantage of competing at the district level,” adds Dennis Craft,
M.Photog.Cr.Hon.M.Photog., CPP, API, F-ASP,
chairman of PPA’s Photographic Exhibitions
Committee (PEC).
Southwest Image
©Wendy Maybury, CPP
PPA Photographic
Competitions Offer
Users More Options
2010 PPA Loan Collection Image
Entering at the district level is a great way to
test-run your images.
Plus, if your image scores an 80 or above (out of
100), it will be awarded a PPA Seal of Approval.
When that “sealed” image is entered into the
next IPC, it will automatically become part of
the PPA General Collection, which is exhibited at
Imaging USA.
You’ll also receive an automatic exhibition merit, and that image could be elevated to the Loan
Collection during the IPC judging, which nets you
an additional merit!
What’s your district?
Every PPA member is assigned to a district
based on where they live (or the address in their
PPA member record), and a map is available here:
www.ppa.com/competitions/districts.php.
Page 8
 Size (Almost) Doesn’t Matter – The restrictions on the size of the prints have been eased.
All photographers will be able to submit different sizes of print images (80 to 480 square
inches total, no more than 24 inches on any
side).
 New Categories Encourage Everyday Client
Work – The Photographic Open category has
been split in two. The new Portrait category is
for portraits, wedding images and other work
for clients. The new Illustrative category is
for landscapes, architectural images, creative
composites and other scenic images.
 Files or Prints, You Decide – Photographers
can now submit high-resolution digital versions of their images for judging in every
category. “No longer will PPA tell you what
format you must submit,” says Craft. “Print or
digital…you decide what’s best for your image.”
Although some of the entry details have changed,
the pursuit of excellence has not. So don’t forget to
consider the technical excellence and presentation
elements when creating your images (from the 12 Elements of a Merit Image: www.ppa.com/competitions/
districts.php).
This includes presentation touches like key lines
or borders. As Craft points out, “Those elements are
still a part of an image, whether you’re viewing it as a
print or on a monitor.”
If you choose to enter digitally, make sure you also
read and follow the parameters for entering the correctly sized and prepared files (www.ppa.com/competitions/districts.php).
Such pixel dimensions and color profiles are essential to ensure your image displays correctly for the
jurors.
Registration & Submission Updates
Not only have the competitions changed in what you
can enter, but how you enter has been updated, too!
Southwest Image
© Tim Mathiesen, M.Photog.Cr., A-ASP, F-ASP
Competition Changes and Improvements
Over the last few years, some key revisions have
been made to modernize the competitions’ procedures
and make them more entrant-friendly:
To modernize the process—and keep better records—every photographer must register at ppa.com
and include a digital version of each entry. Remember,
online entry and digital upload is required regardless
of your entry format (print or digital).
For those used to entering the regional competitions,
this may be a big change, as you will not be able register or pay on-site to enter your district competition.
However, as long as you enter and pay by the online
registration deadline for your district, you will be able
to ship your print entries to the designated location.
(You may also be able to hand deliver your images.
Check your district’s competition rules for details.)
Are you ready to excel? Are you ready to discover
just how good your images are? Make this the year to
find out by entering your PPA District Photographic
Competition!
Complete rules for the PPA District Photographic
Competitions, including the new digital specs, are
at www.ppa.com/competitions/districts.php. Contact your affiliate association or Colleen Sweeney
(csweeney@ppa.com), PEC Administrator, if you have
questions
Page 9
Southwest Image
Page 10
As Music Goes, So Go We
By Larry J Foster, CPP
I recently read an article (http://money.cnn.
com/2010/02/02/news/companies/napster_music_industry/)
chronicling the continued decline in music sales – 50 percent
over the last 10 years from $14.6 billion in 1999 to $6.3 billion in 2009.
The press release from the
Recording Industry Association of
America places blame on music
sharing and piracy.
However, most industry observers say the problems lie in the
record labels refusal to give up
their album-based business model
and being slow to adopt positive
digital based solutions.
Glancing at the figures shows
that gross sales from digital music
Larry Foster
is increasing by 15-20 percent a
year while the gross sales from more expensive physical CDs
declines at a steeper rate.
What does this have to do with professional photography?
I believe we can learn a great deal from the recording industry.
Let’s journey
back in time to
the 1970s and
look at how we
experienced music some 40 years
ago. You would
shop diligently
for the best components for your
stereo system
- amplifiers with
high signal to
noise ratios, turntables with special cartridges and the largest,
towering speakers you could afford.
You would carefully measure the distance between the
speakers and your favorite chair to get the optimum stereo
effect.
Then you would sit down and listen to your music - usually
the whole album which you had purchased days before after
stewing through the bins at the local record store.
It is this model that built the music industry.
In the early ‘80s, music would go portable with the first
Walkman and then it would go digital with CDs and then
compact with MP3 players.
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Now we expect our music to be accessible to us everywhere
at any time we demand - in the gym, in the car, walking in the
park or at work.
Music is purchased by the song from Apple or Amazon, the
concept of the album is passé and the largest speakers we use
to listen to our music are on our desktop computer.
The recording industry still clings to the album based business model as the consumer gleefully speeds on powered by
iPods and smart phones.
Now we will apply this to professional photography.
Again, let’s travel back in time and look at how our customers experienced photographs.
Years ago, our customers would purchase a nice large portrait to hang in their house, and purchase desk portraits to put
on their desks.
Professional photography was an investment, and would be
displayed with pride for many years. Professional photographers have built their business model on the sale of a piece of
paper with the customer’s likeness on it.
Photography went digital, then went portable with small
cameras and cell phone cameras and now has gone social.
Grandma sees the latest pictures of the grandchildren in
email, text message and social networks. The wall space
once devoted to the family portrait is now occupied by a large
screen TVs and the consumer’s appetite for the latest and
newest picture makes prints look antiquated.
See Music, Page 25
Page 11
Portrait Gallery I
“Walter”
by
Tammy
Graham
“Snow
Fence”
by
Glenn
Hohnstreiter
“The
Soloist”
by
Pamela
Wessel
“Morning
Traffic”
by
Dick
Goodall
“Caribbean
Ghost”
by
Robby
Bishop
“Guardians
of Rome”
by
Ed
Kelley
“Fire
and Ice
Antelope
Canyon”
by
Bob
Coates
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“Premeditation”
by
Kelly
Shipp
Page 12
Portrait Gallery II
“After
The
Dance”
by
Bonnie
Brown
“A
Glorious
Day”
by
Don
Emmerich
“River
Rocks”
by
Doug
Box
“Lonesome
Melody”
by
Julio
Gonzalez
“Beautiful
Expectations”
by
Bob
Spillars
“Metamorphosis”
by
Brandon
Trull
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“Hanging
with the
Homies”
by
Margaret
Bryant
“Champagne
Du Cheval”
by
Jack
Puryear
Page 13
Portrait Gallery III
“Lotus
Blossom”
by
Sharon
Baker
“A Legacy
in the
Making”
by
Athena
Rainbolt
“Lyrical
Depth”
by
Elena
Hernandez
“Playin
For
Tips”
by
Gary
Patton
“Rugged
Blues”
by
Ed
Broussard
“Sweet
Taste
of
Summertime”
by
Cris
Duncan
“Last
Light”
by
Jessica
Lozoya
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“Summer
Rain
Beauty”
by
Laura
Wootan
Page 14
Portrait Gallery IV
“Dinner
Time”
by
Andrew
Faulds
“Ducks
in a
Row”
by
David
Watt
“Jack’s
Night
Out”
by
Cary
Garrison
“Rebecca”
by
Gabriel
Alonso
“Special
Delivery”
by
Angela
Gonzalez
“Tea
for
Two”
by
Chasity
Rozell
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“Waiting
for
Michael”
by
Alvin
Gee
“Mysterious
Beauty”
by
Kevin
Jairaj
Page 15
Southwest Image
Page 16
Safeguard Files and Combat Digital
Overload With Family-Friendly Storage
(NAPSA)-You don’t have to worry that your irreplaceable photos might disappear if your computer crashes, or
let large files such as photos, videos and music gobble up
storage space on your hard drive.
Shared storage, referred to as network attached storage
(NAS), a technology once reserved for businesses, is now
a simple and affordable way for multiple users in the home
to store, share and safeguard documents, music, videos and
photos.
Unlike a traditional external hard drive, network storage
is a shared resource and can be accessed from anywhere on
the home network.
According to a report by Google, one out of every 14
hard drives will fail within a year, and other statistics show
that 31 percent of PC users have lost all their files due to
events beyond their control.
With a network storage device, everyone in the family
can easily safeguard important files and retrieve them even
if a computer fails.
No one has to worry about the video of baby’s first steps
or an entire music collection disappearing.
Network storage, such as the ShareCenter series offered
by D-Link, provides ample capacity for everyone in the
home to safely store files and documents in one place.
It also lets family members share digital photos and
media such as music libraries, photo albums, videos and
high-definition movies.
Installing a hard drive in your D-Link network storage
unit is easy.
Simply pop off the front panel, slide any Serial ATA
drive into one of the open bays - whether it is a drive you
already have at home or one you just purchased from the
store - and you are done. This device also features a new
technology, cloud storage services, that lets you back up
directly to the Internet.
To help alleviate digital overload, these devices are
capable of housing up to two-terabyte hard drives in each
bay.
Using only a one-terabyte drive, you could store up to an
estimated 320,000 digital photos, 16,660 hours of digital
music or 250 two-hour DVD-quality movies.
In addition to that, most network storage devices are expandable and have an extra hard drive slot to support your
growing storage needs.
That extra slot can be used to mirror a copy of the data
stored to even further reduce the risk of loss if there is an
unexpected hard drive failure.
Want to get to your files even when away from home?
No problem.
This storage connects to your network rather than a
computer so it is easy to access your shared documents or
digital media from wherever you are.
As long as you’re connected to the Internet, they’re only
a click away.
With network storage, your family can always be connected.
For more information, visit www.dlink.com
Top 10 E-Mail Features Your Business Needs To Succeed
(NAPSI)—For small and medium-size businesses, e-mail
is one of the primary ways to communicate and connect with
customers, not to mention an important tool for storing and
organizing information.
Not all e-mail systems are created equal, though, and compromising on your e-mail system could put essential information at risk.
Here are the top 10 e-mail features your business needs to
succeed:
1. Security—Viruses and spam can slow down e-mail, steal
confidential information and use your computers to attack
websites.\
Ensure that your information is safe with built-in anti-virus
and anti-spam filters that are constantly updated.
2. Reliability—Growing businesses can’t afford downtime.
Southwest Image
Insist on 99.9 percent uptime with a financially backed guarantee.
3. Backup—Losing information due to a power outage or
accident can be catastrophic to a business. Make sure your
provider routinely backs up data to multiple geographic locations.
4. Support—Problems arise with any system. Confirm that
you have round-the-clock phone support for your e-mail.
5. Storage—For many, e-mail is a default storage system.
Look for systems with generous e-mail box sizes in the 20−25
GB range and the ability to send and store large attachments.
6. Compatibility with mobile devices—With more and
more phones able to connect to e-mail, it’s important to
ensure they’ll work well with your business e-mail system.
See E-Mail, Page 26
Page 17
Southwest Image
Page 18
Education
Abounds
In All-Day
Programs
An opportunity for
photographers visiting
Tonto National Monument on April 14 and 26 is being provided by retired professional photographers Peg Lavoie, Cr.
Photog. and Rex Lavoie, M. Photog., Cr., MEI.
In cooperation with the interpretive staff of Tonto National
Monument, volunteers Rex and Peg launched a visitor photo
walk program at the park.
The goal of the photo walks is to provide a way for professional and serious amateur photographers to photograph along
the Upper Cliff Dwelling trail as well as at the ruin itself
without having to disrupt the regular ranger guided tours.
The photo walks are planned to allow the participants not
only the time to compose images and to also provide them
with the best lighting conditions.
Group size is limited to 5-7 visitors to make it easier to
photograph in the dwelling without getting in each other’s
way.
The Arizona Professional Photographers Association will
host an all-day “Spring Fling” May 1 featuring Nixa, Mo.
photographer Jim Lersch’s “High School Seniors My Way.”
The cost is $49 for Members and $99 for Non-Members
Lersch, M. Photog., Cr., API, promises to show how to
adapt lighting techniques (with a commercial edge) to create
extremely creative senior images.
Lersch has been a commercial photographer for 37 years,
during which time he has seen his share of slow seasons.
He has learned to compensate for those times by adapting and searching for new ways to keep his business moving
forward including working with many famous celebrities in
Branson, Mo. such as Andy Williams and Ann-Margaret.
Lersch was named Photographer of the Year Award from
the PP of the Ozarks in both 2003 and 2004 and holds six
Southwest Image
Kodak Gallery and four Fujifilm Masterpiece Awards.
A PPA Approved Photographic Instructor his teaching
credits include instructing at PPA’s Winona School of Photography for several years.
In his program, he will also demonstrate how his theory of
spending one-on-one time with the students and his unusual
techniques have provided him with a leading edge that is
creating demand for his high school portraiture.
This segment includes a few set photos so to see how easy
it is and is also narrated by the actual seniors Jim photographed (they’ll tell you what seniors think and what YOU
need to think about).
Lersch will provide a list of the questions that he asks his
seniors to “get into their minds” and talk about how color
plays a key role in finding out who they really are.
The next day (May 2) Lersch will be the featured speaker
at the monthly AZPPA meeting with a topic of “Commercial
Photography for Dummies.”
Have you ever considered commercial work to supplement
your business income?
Are you interested in reaping additional financial benefits
within the scope of your existing talents? Lersch will show
you how you can add to your income by adapting known
portrait lighting techniques to create high-quality commercial
images.
It’s that easy!
In addition, Lersch will demonstrate how his commercial
techniques have provided him with a leading edge that has
created high demand for his senior portraiture and entertainment industry photography.
His program will give you the technical knowledge and
inspiration you need to succeed in another aspect of the
industry or simply enhance the business segment that you are
already in.
Guests attend their first monthly meeting at no charge.
Meetings are held at Hilton Phoenix Airport Hotel 2435 S.
47th Street.
“I think the best pictures are often on the edges of any
situation. I don’t find photographing the situation nearly as
interesting as photographing the edges.”
~William Albert Allard, “The Photographic Essay”
Page 19
Spring Seminar Slated for April 3
Arkansas Professional
Photographers Association
past president Tom Bagby and
Kristen McGill of Russellville
will present “Why we do what
we do” at the state spring seminar
April 3 in Conway.
This program will give the information that often gets overlooked.
Lots of speakers will tell you HOW they
do something but the missing piece is WHY.
Not all styles and business models are
right for everyone and it is up to you to
find the best ones for you and your circumstances.
“We are here to... help! We will show
you who we are and hopefully equip you to
discover who you are,” they said.
The pair will discuss shooting styles, marketing styles, management styles and how to
find the right styles for you and your studio.
Bagby, who has been operating Tom
Bagby Photography since 1976, brings to
this program both business and life experience forged by successes AND failures for
without one the other cannot exist.
McGill with an eye for design came to the photography
industry from a financial background.
Her sense of style makes her duties of marketing director
come naturally.
Her marketing campaigns have won both SPI’s Marketer of
the Year and a finalist in PPA’s AN-NE awards.
The registration cost for the seminar is $45 per person.
Registration forms are available at www.arkansasppa.com
Tom Bagby and Kristen McGill
A firm believer in the concept that life
is meant to be lived; Tom is an avid guitar
player, golfer, and a connoisseur of both
ketchup and beer.
Southwest Image
Page 20
High School Senors Photographic
Czars to Headline Spring Seminar
The husband and wife
team of Larry and Karen
Peters of London, Ohio will
be the featured speakers
at the March 27-28 spring
seminar of the Professional
Photographers of Louisiana at the Holiday Inn on Evangeline
Thruway in Lafayette.
The event is billed as a seminar for
everyone - whether you are interested
in improving your skills as a photographer, learning how to photograph
seniors or children, or just becoming
better at managing the business you
are building.
The Peters Family has successfully
owned and operated Peters Photography since 1972.
With three separate studio locations
in Ohio, the Peters family has learned
what it takes to manage a photographic
studio enterprise, and enthusiastically
share their hard-earned knowledge
with other growing studios.
Karen will explain the basics of running a studio – from setting pricing,
to managing a staff, to the day-to-day
operation of the business.
While most photography courses focus on photographic skills, this session
will provide the hard-to-find answers
to your questions about daily studio
management.
Larry will share his extensive experience with marketing and sales –and
show how he’s made Peters Photography a leader in the industry.
As an instructor for over 30 years,
Larry will give you practical, easy-toimplement ideas and processes that can
immediately impact your bottom line.
Larry Peters is a self taught full time
photographer. He began his working career as a high school
business teacher after having graduated from London High
School, Bliss College and Xavier University. Larry holds
a Bachelor of Commerce degree plus a Masters Degree in
Secondary Education.
After teaching school and spending six years in a family run
Southwest Image
business, he and his wife launched Main Street Photography
out of their home. This business grew overnight and went
from photographing 200 high school seniors on a part time
basis to photographing 750 seniors the very next year.
After two week-long courses at Winona, he decided that
his photography was going to look different from other area
photographers and began developing props, sets and launched
new marketing ideas. These same
principles have been used over the
last 27 years.
Larry Peters brought Senior Photography to what it is today with contemporary photography and now with the
advent of digital, new digital ideas
that not only look different, but have
many sales advantages and markets.
He also implemented never before
used direct mail, the 12-hour sale and
new sales techniques and packages.
Larry has authored books primarily on senior photography, speaks
nationally and internationally and has
several Video Series. He was a part of
the Portrait 2000 broadcast and was
a Kodak Marketing Program participant.
The uniqueness of Peters style of
photography has earned many awards
with Peters and his son-in-law and
daughter all being Master Photographers.
Their photography studios can boast
of photographing over 1,800 students
each year with averages ranging from
$1,100 plus sitting fees which reach
as high as $420.00.
The Peters staff also has studio seminars for fellow photographers in the
spring of each year concentrating for
the most part on Senior Photography.
Larry holds a Master of Photography
degree, Photographic Craftsman and
Master of Electronic Imaging.
This two-day seminar is full of guidance, concepts and ideas
that that promise to energize participants to return home with
a marketing plan and management advice that will benefit
studios for years to come.
Page 21
Programming Plethoria Planned
For State Convention March 26-29
Sisters Kristen Seale and
Trisha Simmons of Safford,
Ariz. will open the New
Mexico State convention March
26-29 in the Route 66 Hotel and
Casino in Albuquerque.
A question often heard from clients is, “What backgrounds
do you have?”
The first part of a two
part program entitled
“Beyond and Back” will
teach how to channel creative energy into custom
backgrounds that express
a signature style.
You don’t have to be an
artist to create beautiful
backgrounds - Trisha will
teach you all the tips and
tricks to painting on canvas or muslin, plus some awesome
ways to paint floors and walls.
Trisha’s portion of the program will take you “Beyond”
what you have thought was possible in your creative endeavors.
The second part of this program will take you “Back” to the
basics of what makes a good portrait.
“We LOVE Photoshop, but don’t love to use it to create the
lighting, posing and photographic techniques that are required
for classic portraiture. It is essential that we capture a superior
image in the camera!” the sisters agreed.
Kristen will talk about how to consistently achieve beautiful portrait lighting and posing on individuals, couples and
families.
A solid understanding of the basics gives you the freedom
to repeatedly create dynamic portraits that appeal to today’s
client.
Coleen Gonsar and
Darty Hines
Southwest Image
Kristen and Trisha are second generation photographers and
together, they successfully run the studio that their parents,
Dale and Janice Holladay established over 37 years ago in a
small, rural community in Southeastern Arizona.
These girls gained a love for photography at a young age,
working in the studio and attending conventions with their
parents.
Because of their expertise, they have each taught classes in
photography and Photoshop at their local community college.
Next up on the platform (Sunday-Monday) Photographic
Craftsmen Colleen Gonsar and Darty Hines of Central Pennsylvania will present “Studio Success.”
The pair will share their award winning marketing, photography and sales approaches and techniques.
During this program, you’ll find in depth education and
demonstrations to push your senior photography and all parts
of your studio to the next level.
This class will showcase senior portraits and cover other aspects of running a portrait studio. Including lighting, posing,
marketing, sales and promotions for the portrait studio.
Learn from PPA AN-NE Marketing Award finalist Hines,
as he showcases his high school senior marketing campaign
from design to delivery.
Watch as Colleen and Darty
dazzle you with posing and
lighting techniques that will help
streamline the way you shoot and
take hours off of your post production time.
Gonsar will lead the discussion on how to price and sell to
the person who makes the money
decisions: Mom.
Learn the sales and pricing phiDon MacGregor
losophies behind Colleen & Co.’s
two very successful studios.
Their straight forward style of teaching will leave you fired
up to make changes for success in your own studio.
Canadian photographer Don MacGregor will present an allday Tuesday program on Lifestyle Portraiture.
MacGregor brings more than 40 years of experience to his
class.
His enthusiastic, high energy, approach will keep you motivated beyond the convention.
He has earned all his professional credentials from professional photography associations and regularly visits the
awards podium.
See Convention, Page 26
Page 22
Spring Seminar
Features Photo
Safaris and Darton Drake
By Clem Wehner
The Professional Photographers of Oklahoma Spring Seminar, March 25-27, will feature the incredibly inspiring Darton
Drake, M. Photog., Cr. of Winnetka, Ill. as the main speaker
at the Best Western Convention Center in Lawton, Okla.
The weekend seminar will also
include several photo safaris into
the 65,000-acre Wichita National
Wildlife Refuge led by some of
Oklahoma’s most renowned photographers accompanied by local
expert guides.
In addition, several master
photographers will teach outdoor
portraiture in Medicine Park - a
scenic cobblestone village with a
rather “colorful” history.
Darton Drake
The fun starts with a “Sunset
Safari” to the top of Mount Scott, the highest peak in Oklahoma (not to be confused with Southwest board member
Mike Scott of Clinton or Black Mesa, the highest point in
Oklahoma), featuring
beautiful sunsets across
the surrounding mountain
tops and scenic valleys.
Mount Scott is one
of Oklahoma’s most
prominent mountains,
rising 2,464 feet above
sea level.
Mount Scott
Located on the eastern
edge of the Wichita Mountains Wildlife Refuge, it is a legendary site which boasts tales of ancient spirits, Spanish gold and
buried outlaw loot.
On the second day, attendees will have the opportunity to
enjoy safaris for all levels of fitness - from drive-around easy
to hiking-boot rugged.
There will be classes, workshops, and of course, great food.
Drake, who claims he doesn’t teach, will share in an all-day
program which some have called “life changing.
Three Receive Degrees
Three members of the Professional Photographers of Oklahoma have received their Photographic Craftsman degrees.
Southwest Image
The Professional Photographers of America salutes the
photographers that met the requirements to earn their degrees
in 2010.
The degrees were conferred by PPA Council on Jan. 17,
and the degree recipients were honored at the PPA Award and
Degree ceremony in San Antonio, Texas on Jan. 18.
The Oklahomans are Janet Tucker McCoy, CPP, and owner
of McCoy Photography of Ada; Gary G. Patton, CPP, owner
of Gary Patton Photography of Tulsa and Fran Wehner, current PPO president, owner of Photography by Fran of Lawton.
Fran Wehner
Gary Patton
Horton Named to SWPPA Board
Dwaine Horton, M. Photog., Cr., of Thomas has been
named Oklahoma’s representative on the board of the Southwest Professional Photographers Association.
He joins fellow Oklahoman
Mike Scott, M. Photog. of Clinton
and filled that position made vacant by Randy Taylor, M. Photog.,
Cr., CPP of Edmond who was
elected secretary to the executive
board.
Horton, past president of the
Professional Photographers of
Oklahoma and a National Award
recipient, has operated Horton
Studios with his wife Eldora for
Dwaine Horton
25 years.
He has amassed 149 merits of which 69 were for prints
including 16 which went loan.
The couple recently built a new studio adjacent to their
home.
Did You Know . . .
The first letter to circle the globe by air mail was dispatched
from New York on April 19, 1937 and, after traveling through
San Francisco, Hong Kong, Holland and Brazil, returned to
New York on May 25, 1937.
Page 23
Sturdevant
Gets New
Imaging
PPA Award
This year the Professional Photographers of
America started the Grand Imaging Awards to recognize the
best of the best in specific categories and then overall.
Richard Sturdevant of Garland, Texas was awarded the
overall Grand Imaging Award for his image, The Legend of
Brazos Texas Ranger.
This image is so powerful that
it has won every competition in
which it has been entered, both in
2009 and 2010. The image proves
that the old west still lives!
Sturdevant is not new to receiving awards. He also received the
1st place Grand Imaging Award
in Illustrated, and the 3rd place
in the Grand Imaging Electronic
Imaging category. He had three
Richard Sturdevant
images in the top 10 for Electronic
Imaging at the Grand Imaging Awards.
He also received the Bronze Medallion Award for the
American Society of Photographers (ASP).
Like many photographers, Sturdevant’s career has evolved.
He sold cars and medical insurance, was a painter, and did
computer illustration.
He bought a 35mm camera to take photos of his art. He was
hired as an artist, but the company turned its focus to photography.
Sturdevant said he felt that things were changing and it was
time for him to get good with a camera.
His next job was working with a photographer whose main
work was seniors.
Sturdevant had grand ideas, but the photographer wanted
him to stay traditional.
When the studio went out of business, Sturdevant now
knew he was going to have to go at it on his own.
Initially business was slow but gradually word of mouth
brought him work.
“I just kept at it. I am basically self-taught and I am a
workaholic. I’ve always been. I don’t sleep much. I love
creating,” he said.
Sixteen Texans Receive
Degrees From National
Sixteen members of the Texas Professional Photographers
Association have received degrees from the Professional
Photographers of America.
PPA salutes the photographers
who met the requirements to earn
their degrees in 2010.
The degrees were conferred by
PPA Council on Jan. 17, and the
degree recipients were honored
at the
PPA
Award
and
Degree
Warren Eagleton
ceremony in San Antonio, Texas on
Jan. 18.
Receiving Master of Photography
degrees
Cliff Ranson
were
Walter Eagleton, Cr. Photog.,
CPP, owner of Eagleton Photography of Denton; Raymond E.
Gray, owner of Gray Photography,
Inc. of Corpus Christi and Cliff
Ranson, Cr. Photog., CPP, owner
of Ranson Photography of McAllen.
Dianna Lynn Walker
Also
Phuwadol Thamathitikhun, owner
of Phuwadol Photography of Dallas; Dianna Lynn Walker, CPP,
owner of Dianna Lynn Photography,
LLC
of
Austin;
PamePamela E. Wessel
la E.
Wessel, CPP, owner of Northernlight of Bulverde and Kimberly
M. Wylie, owner of Kymberly
Wylie Photography of Dallas
Kimberly M. Wiley
See Degrees Page 26
Southwest Image
Page 24
Old Southwest
Continued from Page 5
His thinking rightfully was, “we must have a good,
strong, educational program to attract attendance; and to
afford a good, strong, educational program, we must have
good attendance.”
He succeeded in both phases, as more than 600 photographers traveled to Oklahoma City to hear Kermit Buntrock
and Duane Salie, Bill Gibson, Glen Worley, Jason Halley,
Judy Brownell, Houstin Payne, Van bore, Wallace Seawell,
and Ken Carson with his “ultimate program.”
The SW National Award was presented to Billo Smith
and SW Past President Harper Leiper presented an honorary life membership scroll to Ernie Curtis.
Frank Dunlap was elected President, John Gay Vice
President, and Kaye Marvins as Secretary-Treasurer.
Ernie had provided the program - the program provided
the attendance. The Southwest enjoyed a good year.
As Frank Dunlap assumed his job, plans were being
completed for a gigantic National for Dallas in 1963.
To aid attendance, the Southwest agreed to forego their
annual meeting; and immediately through the magazine,
and by personal appearances start publicity for the big Deal
in Dallas.
Jim Hampson was the National President and most every
Southwesterner had a job to do.
Harper was serving Jim as back-up man plus having a
National office of his own to worry with, and Ernie Curtis
was Portrait Program Chairman for the National.
Meanwhile, with all this going on, back in Henderson,
Texas, they elected a new Mayor - the Honorable Odell
Poovey.
Music
Continued from Page 11
A print-based business model does not have an answer for
the person who wants a shiny new profile picture every other
week.
How our consumer experiences photography has changed,
and our business model needs to change with it.
A quote from the article summarizes it the best for both
industries:
“The problem for the music industry may actually be its
greatest opportunity. Despite the great decline in sales, the Internet has exposed consumers to more music than ever before.
But that accessibility has been difficult to monetize.”
Now, I don’t have a crystal ball - I don’t know what the
new business model is going to be.
But I have some theories and some thoughts. Take or leave
them as you wish.
Facebook has replaced wallets. Consumers still want to
share their pictures with their friends; they just want to use
Southwest Image
Facebook instead of exchanging wallets.
We need to figure out how to leverage this into a profit.
It’s not a buffet.
“Get all the files for one price” does not allow impulse/
emotional purchasing and effectively caps your sale at a given
price.
ITunes does not have unlimited downloads for a single
price - and neither should we give all the files for a single
price.
Bigger is more expensive. We charge different rates for 4x6
prints than we do 16x20 prints. We should charge different
rates for different sized files.
Think songs, not albums.
Our gross sales per customer will decline, but we will see
them more often. Instead of a customer paying a $1000 every
five years, we may see them every year and only sell $200; or
maybe every month for a $30 sale.
Instead of a senior session lasting 2-3 hours, maybe we
photograph them for 10 minutes every month for nine
months. Our customers want new pictures more frequently.
What are we doing to meet that need?
Fresh is better. To get our customers coming back on a
more frequent basis, we are going to have to change our
scenes and props and backgrounds more frequently, and do
more “limited edition” scenes.
Every business exists to fulfill a need or a desire in the
consumer. If the business is not fulfilling a need, then it is out
of business.
The needs and desires of our consumer have changed, and
our business model needs to change with it.
If a prospective consumer comes to us and we are unwilling
to provide what they want, they will continue looking even if
the quality is not what they would prefer.
I believe this is why so many “soccer mom” start-ups are
succeeding at the expense of established studios.
We as established professionals need to step up and set the
new standard before the hordes of uneducated masses set it
for us.
Dwell on these things next time you listen to your iPod.
Larry Foster, owner of Foster
Photographic Arts of Norman,
Okla., is a past president of the
Metropolitan Area Professional
Photographers Association in
Oklahoma City.
Did You Know . . .
Louis Braille, inventor of a system of reading and writing
used by blind and visually impaired people, lost his sight at
age three as a result of an accident.
At age 15 he simplified a method of battlefield communication used by the French military to create his own system.
Page 25
Convention
Continued from Page 22
Most importantly, he brings real life experience running a
successful business with an honest, down to earth attitude.
MacGregor has lectured across Canada, the United States and
is a recipient of PPA’s and Canada’s National Awards for his
dedication to professional development in photography.
He also has been an instructor at numerous conventions and
schools including 19 years at Texas School.
Degrees
Continued from Page 24
Charles Parish
Receiving Photographic Craftsman degrees were Marc
D. Bailey, CPP, owner of Marc Bailey Photography of
Longview; Don L. Barnes, owner of The Photographers of
Denton; Maria T. Bernal, owner of Maria Bernal Photography
of Cedar Park; Farrah Braniff, CPP, owner of Farrah Braniff
Photographs of Houston and Leslie A. Kitten, CPP, owner of
Savant Photography of Lubbock.
Also, Charles Parish, CPP, owner of Parish Photography,
Inc. of San Antonio; Teri Quance, M. Photog., CPP, owner
of Quance Design & Photography of Cypress; Richard W.
Sturdevant M. Photog., owner of Sturdevant Studio of Garland and Brandon W. Trull, of Perry Aslyn Portrait Design of
Dallas.
Marc D. Bailey
Farrah Braniff
Southwest Image
Don Barnes
Leslie Ann Kitten
Richard Sturdevant
E-Mail
Continued from Page 17
Teri Quance
Brandon Trull
Make sure your e-mail provider has support for Windows
Phone, iPhone, Android and Blackberry, among others.
7. Web access from different browsers—Particularly if you
travel, it’s important to make sure your e-mail system allows
easy access from a PC, phone and a variety of Web browsers
including Internet Explorer, Safari, Firefox and Chrome, so
you have uninterrupted access.
8. Offline support—If you use Microsoft Outlook, make
sure your provider has full support for its features, including offline access, so you can continue to be productive even
without an Internet connection.
9. Control—It’s your e-mail, so even if you don’t manage
servers in-house, confirm that your e-mail system gives you
the ability to manage things like security settings, distribution
groups and shared address book information over the Web.
10. Easy to use—For a tool you use every day, it has to
include features that make your life easier. Look for the latest
features, such as:
• Ability to sort e-mail the way you normally work-by date,
sender or subject;
• Shared calendaring, so users can see their colleagues’
schedules to book meetings;
• The ability to include conference rooms and equipment
when scheduling meetings;
• Shared mailboxes that multiple people can access and
respond to, such as customer service e-mail accounts.
Page 26