Welcome to Cosmo world!

Transcription

Welcome to Cosmo world!
Latvia Media Kit 2014
media kit
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We o world !
Cosm
WorldWide
61 international
editions
more than
100 countries
Cosmopolitan magazine is the lifestylist – and
cheerleader –for thousands of fun-loving and fearless girls
in Latvia. They want to be the best they can be in everything
and with Cosmo they believe they can achieve it.
Since the launch of Cosmopolitan Latvia in 2002, Latvian
readers have been able to engage with the brand that is
loved by women all over the world. Cosmopolitan’s iconic
brand status and the trusted editorial sets it apart from
many other titles.
Cosmopolitan is committed to informing, educating,
entertaining and empowering women. Your brand can reach
this audience and be an integral part of Cosmo readers’
lives. Cosmo’s close relationship and intimate conversation
with its readers means that your brand immediately benefits
from this valuable exposure.
The Cosmo
girl in Latvia
Meet Linda, 25, the Cosmo reader from Latvia.
She is single but it does
not bother her. She loves
men and ultimately
wants to get married and
have kids, but she’s also
happy where she is.
She has gained her experience on her first and
second job, and considers her work a career.
Being online and connected is part of Linda’s
life – her Facebook is
always updated and her
smartphone never leaves
her bag.
Linda is locked into what
is going on in social
activities – she loves and
admires talanted celebrities and watches the hottest TV shows & newest
movies, attends concerts,
and downloads the newest album releases.
She loves food &
Subjects split in
magazine
nutrition articles as
well as fitness tips.
Linda loves clothes,
and shopping is one
of her favourite means
of relaxing. She is
definitely beauty conscious and wants to
look gorgeous.
4% All other
11% Love /
12% Self- Relationship
improvement
15% Beauty
Grooming
17% Fashion
3% Personal
finance
5% Home
8% Career
8% Health /
Fitness
19%
Entertainment
Fun
Fearless
females
Love/Relationships
Healthy relationship advice from women’s
favourite magazine. Cosmo is expert on male
issues and informs its readers about everything
related to relationship.
Self-Improvement
Cosmo’s articles about self-improvement will help its
readers to solve all major job and life dilemmas. Cosmo’s
editorials tap into all aspects of readers’ lives giving tips
and strategies to do things better, smarter and funnier.
Beauty/Grooming
„Beauty with Benefits” is the Cosmo approach. From
celebrity hair stories to beauty makeovers and catwalk
make-up trends and how-to advice, Cosmopolitan’s
beauty section captures glamour in a fun, upbeat and
inspirational way. Cosmo has it all.
Fashion
Cosmo offers its young readers confidence, and answers
three questions a savvy reader asks: What should I buy?
Where should I shop? What goes with what? Cosmo
fashion has its finger on all the latest in style, women
fashion clothing, online fashion and fashion designers.
Health & Fitness
This is where the Cosmo girl goes to revive her energy
and inner beauty. It includes advice from experts
addressing readers’ questions about health, tips about
diet, and focuses on the overall confidence of body
and mind in order to look and feel good.
GIRL
❤ Fun
41% wear
high heels on
celebrations
❤ Curious
55% trust
their intuition
❤ Independent
75% sometimes
turn off their
cell phones just
to be alone
❤ Confident
❤ Ambitious
7
45% would
like to go for
a walk on a
first date
39% use
cosmetics
ever y day to
look good
32% prefebred
to stay in
iend
w ith boy fr
day
in a rainy
2% re
that t veal
h
like t ey
o c oo
k
24% exercise
to look and
feel good
49% watchTV
sports on
w ith their
s
boy friend
Get
Beauty awards Cosmopolitan’s experts and
readers nominate the best beauty products of
the year that later serve as preferred choice
for Latvian women. Cosmopolitan gives away
the titles “Best beauty products of the year”
and Latvian women trust in Cosmo’s ratings.
You can participate with your beauty products
and win the Beauty Award of the Year or
become a general sponsor of the entire event.
Bikini Bash When Cosmo brings its
readers together on a beach, invites
a couple of attractive guys, shakes
cocktails and gathers popular music
bands and gets the fun flowing, you
end up with the world’s best beach
party! Sponsorship of the event will
ensure that your branding appears
in all social media coverage, your
logo in all collateral (invitations,
posters, and at-event branding),
and in a coverage of the event in
Cosmopolitan magazine.
Shopping night One of the most
There are various creative
ways in which your brand can
collaborate with the world’s
most-loved women’s magazine.
fashionable spring events takes its place
in a shopping mall and greets Cosmo’s
readers with big discounts for new
collections, fashion shows, DJ sets, dance
and music performances and great gifts.
Sponsorship of the event will ensure that
your branding appears in all social media
coverage, your logo in all collateral
(invitations, posters, and at-event
branding), and in a coverage of the event
in Cosmopolitan magazine.
Movie night Every month Cosmo is holding a
premiere screening of one movie in Riga’s cinemas.
VIP guests and Cosmo readers are invited to see
the movie for free. Business partners of the event
can offer complimentary gifts, drinks, sample-size
products and other treats with company logos.
Rate
card
Print run:
18,000
(standard format)
+
10,000
(mini format)
Monthly readership:
56,000
COSMOPOLITAN
Cosmopolitan
International
Top 100
Advertisers
Excluding Cosmo US
ADVERTISER
L’Oreal Paris
Christian Dior
Chanel
Lancome
Estee Lauder
Nivea
SK-II
Clinique
Maybelline New York
Yves Rocher
Vichy
Dove
Garnier
Shiseido
Clarins
Pantene
Guess
Olay
Biotherm
Gucci
H&M Clothing Store
Calvin Klein
Armani
Mango
Lacoste
Givenchy
Revlon
Max Factor
Guerlain
Levis
Ponds
Donna Karan
Intimissimi
Sisley
Laneige
Bulgari
Esprit
Swarovski
Dolce & Gabbana
Artistry
Always
Avon
Triumph
Yves St Laurent
Burberry
Loccitane
Swatch
Versace
Veet
Kenzo
Pandora
Hugo Boss
Sunsilk
Shu Uemura
Samsung
Eucerin
Neutrogena
Carolina Herrera
Schwarzkopf
Aussie
Escada
Adidas
Sephora
Wella
Cartier
Tresemme
Omega
Fossil
Louis Vuitton
Essie
Salvatore Ferragamo
Marc Jacobs
Fancl
Fendi
Head & Shoulders
Rimmel
Verde
Philips
Vogue
STUTTAFORDS STORE
Keratinology
Gillette
Calzedonia
Paco Rabanne
Thierry Mugler
Kerastase
Cover Girl
Elie Saab Le Parfum
Sulwhasoo
Colgate
Rexona
John Frieda
La Mer
Aldo
Canon
Elle
Ford
Montblanc
Opi
Bourjois
ADVERTISING RATE CARD 2014
www.lilita.lv
COSMOPOLITAN
ADVERTISING RATE CARD 2014
www.lilita.lv
Editorial part
Editorial part
11.st spread
atvērums2nd-5th spread spread
€ 2800
€ 2600
€ 2480
420 x 277 mm 420 x 277 mm
11.st spread
atvērums2nd-5th spread spread
€ 2800
€ 2600
€ 2480
420 x 277 mm 420 x 277 mm
1/2 page
€ 1990
420 x 137 mm
3th cover
€ 2780
210 x 277 mm
3th cover
€ 2780
210 x 277 mm
1/3 page
€ 880
71 x 277 mm
4th cover
€ 2980
210 x 277 mm
4th cover
€ 2980
210 x 277 mm
2/3 page
€ 1380
132 x 277 mm
Advertisement section
1/2 page
€ 1990
420 x 137 mm
1/3 page
€ 880
71 x 277 mm
2/3 page
€ 1380
132 x 277 mm
single page
210 x 277 mm
1/4 page
€ 550
90 x 131 mm
1/4 page
€ 550
183 x 64 mm
Deadlines
1/8
page
1/4 page
1/4 page
€ 270
€ 550
Advertisment
On sale € 550
90 x 64 mm booking
90 x 131 mm
183 x 64 mm
deadline
Cosmopolitan
1
Deadlines
Cosmopolitan 2
Cosmopolitan 3
Cosmopolitan 4
Cosmopolitan 5
Cosmopolitan 1
Cosmopolitan 6
Cosmopolitan 2
Cosmopolitan 3
Cosmopolitan 4
Cosmopolitan 5
Cosmopolitan 6
16.12.2013.
16.01.2014.
Advertisment
14.02.2014.
booking
deadline
14.03.2014.
16.04.2014.
16.12.2013.
16.05.2014.
16.01.2014.
14.02.2014.
14.03.2014.
16.04.2014.
16.05.2014.
06.01.2014.
31.01.2014.
On sale
28.02.2014.
31.03.2014.
30.04.2014.
06.01.2014.
30.05.2014.
31.01.2014.
28.02.2014.
31.03.2014.
30.04.2014.
30.05.2014.
1/2 page
€ 880
183 x 131 mm
1/2 page
€ 880Advertisment
183 x booking
131 mm
Cosmopolitan 7
Cosmopolitan 8
Cosmopolitan 9
Cosmopolitan 10
Cosmopolitan 11
Cosmopolitan 7
Cosmopolitan 12
Cosmopolitan 8
Cosmopolitan 9
Cosmopolitan 10
Cosmopolitan 11
Cosmopolitan 12
deadline
16.06.2014.
16.07.2014.
Advertisment
15.08.2014.
booking
deadline
16.09.2014.
16.10.2014.
16.06.2014.
14.11.2014.
16.07.2014.
15.08.2014.
16.09.2014.
16.10.2014.
14.11.2014.
€ 2300
€ 2200
€ 1980
€ 1680
€ 2300
€ 2200
€ 1980
€ 1680
single page
210 x 277 mm
JUNIOR page
€ 990
132 x 174 mm
JUNIOR page
€ 990
132 x 174 mm
Advertisement section
1/8 page
€ 270
90 x 64 mm
Next to content &
next to editorial
column::
First 5 ad pages
after content:
In 1st half on the book:
on the book:
InNext
2nd half
to content
&
next to editorial
column::
First 5 ad pages
after content:
In 1st half on the book:
In 2nd half on the book:
1/2 page
€ 880
90 x 265 mm
1/2 page
1/2 page
€ 990
€ 1180
183 x 131 mm 210 x 137 mm
Discounts
1/2 page
1/2 page
2x 5%
Volume
€ 990
€ 1180
4 x 10 %
discounts:
183 x 131 mm 210 x 137 mm
6 x 15 %
8 x 20 %
Discounts
10 x 22 %
5%
122xx 25
Volume
4
x
10%%
discounts:
18
x
28
Mediju
15%%
246xx 30
aģentūrām: 8%
8 x 20 %
10 x 22 %
12 x 25 %
18 x 28 %
Mediju
24 x 30 %
aģentūrām: 8%
Attention!
1/2 page
€ 880
On sale
90 x 265 mm ●Prices do not include 21% VAT.
01.07.2014.
31.07.2014.
On sale
29.08.2014.
01.10.2014.
31.10.2014.
01.07.2014.
02.12.2014.
31.07.2014.
29.08.2014.
01.10.2014.
31.10.2014.
02.12.2014.
●Advertisement design on agreement.
●Check
the technical requirements
Attention!
before submission (design).
●Booking and submission
●Prices
notchange.
include 21% VAT.
deadlinesdocan
●1/2
●Advertisement
design
page and Junior
pageon agreement.
●Check
the technical
can be placed
only requirements
part of the(design).
book.
inbefore
the 2ndsubmission
●Booking and submission
deadlines can change.
●1/2 page and Junior page
can be placed only
in the 2nd part of the book.
cosmo.lv
Cosmo.lv is the biggest internet website in Latvia for young women who are
interested in beauty, style, relationship, sex and life. Every month Cosmo.lv has
80 000 unique visitors from Latvia and 175 000 visitors around the world.
Cosmo.lv Statistic (Google Analytics)
Banner
Unique visitors
Visits
Page views
Avg. Visit Duration
November 2013
172 290
456 207
3 451 378
00:10:56
December 2013
179 212
457 660
3 335 672
00:09:54
January 2014
210 154
556 958
4 291 532
00:10:58
Banner offers
Banner
Size (pix)
Rotary
Views,
working day
Views,
weekend day
Price for a
working day/
1 rotary (€)
Price for a
weekend day/
1 rotary (€)
Price for
a week/
1 rotary (€)
TOP
960x90
2
42 000
25 000
49.80
42.69
241.89
Right TOP square
280x240
2
42 000
25 000
42.69
35.57
227.66
Right middle square
280x240
2
42 000
25 000
28.46
21.34
170.74
Right bottom square
280x240
2
42 000
25 000
25.61
18.50
142.29
Middle bottom banner
620 x 100
2
42 000
25 000
25.61
18.50
142.29
1st page middle banner
620 x 130
1
8 000
5 000
28.46
22.77
170.74
Forum banner
468x60
2
35 000
20 000
28.46
21.34
170.74
Giga video before web
opening (Max 10 sec)
900x500
1
8 000
5 000
498.01
284.57
2490.03
Attention! Price does not include 21% VAT.
Branding for all Cosmo.lv pages: EUR 1422.87 for a week.
CONTACTS
COSMO.LV
Website Editor,
AD Sales Manager
Anda Birina
+371 26415183
anda.birina@cosmopolitan.lv
Advertising
Director’s Assistant
Madara Katlapa
+371 67061621
madara@lilita.lv
Ad Sales Manager
Tatjana Sidorenko
+371 67061621; +371 29287673
tatjana@lilita.lv
Ad Sales Manager
Ineta Zunde
+371 67061621; +371 29110309
ineta@lilita.lv
Ad Sales Manager
Davis Sakne
+371 67061621; +371 26575572
davis@lilita.lv
Advertising
Director
Ilze Ozola
+371 67061621; +371 29433427
ilze@lilita.lv
Advertising Editor
Ulla Vaite
+371 67061615
ulla@lilita.lv
Editor-In-Chief
Santa Kristiana Zamuele
santa@cosmopolitan.lv
Ad Sales Manager
aris Naglis
+371 67061621; +371 29726525
aris@lilita.lv
Ad Sales Manager
Gunita Jansone
+371 67061621; +371 29407147
gunita@lilita.lv
Ad Sales Manager
Roberts Horsts
+371 67061622; +371 29403163
roberts@lilita.lv