Welcome to Cosmo world!
Transcription
Welcome to Cosmo world!
Latvia Media Kit 2014 media kit o t e m o c l We o world ! Cosm WorldWide 61 international editions more than 100 countries Cosmopolitan magazine is the lifestylist – and cheerleader –for thousands of fun-loving and fearless girls in Latvia. They want to be the best they can be in everything and with Cosmo they believe they can achieve it. Since the launch of Cosmopolitan Latvia in 2002, Latvian readers have been able to engage with the brand that is loved by women all over the world. Cosmopolitan’s iconic brand status and the trusted editorial sets it apart from many other titles. Cosmopolitan is committed to informing, educating, entertaining and empowering women. Your brand can reach this audience and be an integral part of Cosmo readers’ lives. Cosmo’s close relationship and intimate conversation with its readers means that your brand immediately benefits from this valuable exposure. The Cosmo girl in Latvia Meet Linda, 25, the Cosmo reader from Latvia. She is single but it does not bother her. She loves men and ultimately wants to get married and have kids, but she’s also happy where she is. She has gained her experience on her first and second job, and considers her work a career. Being online and connected is part of Linda’s life – her Facebook is always updated and her smartphone never leaves her bag. Linda is locked into what is going on in social activities – she loves and admires talanted celebrities and watches the hottest TV shows & newest movies, attends concerts, and downloads the newest album releases. She loves food & Subjects split in magazine nutrition articles as well as fitness tips. Linda loves clothes, and shopping is one of her favourite means of relaxing. She is definitely beauty conscious and wants to look gorgeous. 4% All other 11% Love / 12% Self- Relationship improvement 15% Beauty Grooming 17% Fashion 3% Personal finance 5% Home 8% Career 8% Health / Fitness 19% Entertainment Fun Fearless females Love/Relationships Healthy relationship advice from women’s favourite magazine. Cosmo is expert on male issues and informs its readers about everything related to relationship. Self-Improvement Cosmo’s articles about self-improvement will help its readers to solve all major job and life dilemmas. Cosmo’s editorials tap into all aspects of readers’ lives giving tips and strategies to do things better, smarter and funnier. Beauty/Grooming „Beauty with Benefits” is the Cosmo approach. From celebrity hair stories to beauty makeovers and catwalk make-up trends and how-to advice, Cosmopolitan’s beauty section captures glamour in a fun, upbeat and inspirational way. Cosmo has it all. Fashion Cosmo offers its young readers confidence, and answers three questions a savvy reader asks: What should I buy? Where should I shop? What goes with what? Cosmo fashion has its finger on all the latest in style, women fashion clothing, online fashion and fashion designers. Health & Fitness This is where the Cosmo girl goes to revive her energy and inner beauty. It includes advice from experts addressing readers’ questions about health, tips about diet, and focuses on the overall confidence of body and mind in order to look and feel good. GIRL ❤ Fun 41% wear high heels on celebrations ❤ Curious 55% trust their intuition ❤ Independent 75% sometimes turn off their cell phones just to be alone ❤ Confident ❤ Ambitious 7 45% would like to go for a walk on a first date 39% use cosmetics ever y day to look good 32% prefebred to stay in iend w ith boy fr day in a rainy 2% re that t veal h like t ey o c oo k 24% exercise to look and feel good 49% watchTV sports on w ith their s boy friend Get Beauty awards Cosmopolitan’s experts and readers nominate the best beauty products of the year that later serve as preferred choice for Latvian women. Cosmopolitan gives away the titles “Best beauty products of the year” and Latvian women trust in Cosmo’s ratings. You can participate with your beauty products and win the Beauty Award of the Year or become a general sponsor of the entire event. Bikini Bash When Cosmo brings its readers together on a beach, invites a couple of attractive guys, shakes cocktails and gathers popular music bands and gets the fun flowing, you end up with the world’s best beach party! Sponsorship of the event will ensure that your branding appears in all social media coverage, your logo in all collateral (invitations, posters, and at-event branding), and in a coverage of the event in Cosmopolitan magazine. Shopping night One of the most There are various creative ways in which your brand can collaborate with the world’s most-loved women’s magazine. fashionable spring events takes its place in a shopping mall and greets Cosmo’s readers with big discounts for new collections, fashion shows, DJ sets, dance and music performances and great gifts. Sponsorship of the event will ensure that your branding appears in all social media coverage, your logo in all collateral (invitations, posters, and at-event branding), and in a coverage of the event in Cosmopolitan magazine. Movie night Every month Cosmo is holding a premiere screening of one movie in Riga’s cinemas. VIP guests and Cosmo readers are invited to see the movie for free. Business partners of the event can offer complimentary gifts, drinks, sample-size products and other treats with company logos. Rate card Print run: 18,000 (standard format) + 10,000 (mini format) Monthly readership: 56,000 COSMOPOLITAN Cosmopolitan International Top 100 Advertisers Excluding Cosmo US ADVERTISER L’Oreal Paris Christian Dior Chanel Lancome Estee Lauder Nivea SK-II Clinique Maybelline New York Yves Rocher Vichy Dove Garnier Shiseido Clarins Pantene Guess Olay Biotherm Gucci H&M Clothing Store Calvin Klein Armani Mango Lacoste Givenchy Revlon Max Factor Guerlain Levis Ponds Donna Karan Intimissimi Sisley Laneige Bulgari Esprit Swarovski Dolce & Gabbana Artistry Always Avon Triumph Yves St Laurent Burberry Loccitane Swatch Versace Veet Kenzo Pandora Hugo Boss Sunsilk Shu Uemura Samsung Eucerin Neutrogena Carolina Herrera Schwarzkopf Aussie Escada Adidas Sephora Wella Cartier Tresemme Omega Fossil Louis Vuitton Essie Salvatore Ferragamo Marc Jacobs Fancl Fendi Head & Shoulders Rimmel Verde Philips Vogue STUTTAFORDS STORE Keratinology Gillette Calzedonia Paco Rabanne Thierry Mugler Kerastase Cover Girl Elie Saab Le Parfum Sulwhasoo Colgate Rexona John Frieda La Mer Aldo Canon Elle Ford Montblanc Opi Bourjois ADVERTISING RATE CARD 2014 www.lilita.lv COSMOPOLITAN ADVERTISING RATE CARD 2014 www.lilita.lv Editorial part Editorial part 11.st spread atvērums2nd-5th spread spread € 2800 € 2600 € 2480 420 x 277 mm 420 x 277 mm 11.st spread atvērums2nd-5th spread spread € 2800 € 2600 € 2480 420 x 277 mm 420 x 277 mm 1/2 page € 1990 420 x 137 mm 3th cover € 2780 210 x 277 mm 3th cover € 2780 210 x 277 mm 1/3 page € 880 71 x 277 mm 4th cover € 2980 210 x 277 mm 4th cover € 2980 210 x 277 mm 2/3 page € 1380 132 x 277 mm Advertisement section 1/2 page € 1990 420 x 137 mm 1/3 page € 880 71 x 277 mm 2/3 page € 1380 132 x 277 mm single page 210 x 277 mm 1/4 page € 550 90 x 131 mm 1/4 page € 550 183 x 64 mm Deadlines 1/8 page 1/4 page 1/4 page € 270 € 550 Advertisment On sale € 550 90 x 64 mm booking 90 x 131 mm 183 x 64 mm deadline Cosmopolitan 1 Deadlines Cosmopolitan 2 Cosmopolitan 3 Cosmopolitan 4 Cosmopolitan 5 Cosmopolitan 1 Cosmopolitan 6 Cosmopolitan 2 Cosmopolitan 3 Cosmopolitan 4 Cosmopolitan 5 Cosmopolitan 6 16.12.2013. 16.01.2014. Advertisment 14.02.2014. booking deadline 14.03.2014. 16.04.2014. 16.12.2013. 16.05.2014. 16.01.2014. 14.02.2014. 14.03.2014. 16.04.2014. 16.05.2014. 06.01.2014. 31.01.2014. On sale 28.02.2014. 31.03.2014. 30.04.2014. 06.01.2014. 30.05.2014. 31.01.2014. 28.02.2014. 31.03.2014. 30.04.2014. 30.05.2014. 1/2 page € 880 183 x 131 mm 1/2 page € 880Advertisment 183 x booking 131 mm Cosmopolitan 7 Cosmopolitan 8 Cosmopolitan 9 Cosmopolitan 10 Cosmopolitan 11 Cosmopolitan 7 Cosmopolitan 12 Cosmopolitan 8 Cosmopolitan 9 Cosmopolitan 10 Cosmopolitan 11 Cosmopolitan 12 deadline 16.06.2014. 16.07.2014. Advertisment 15.08.2014. booking deadline 16.09.2014. 16.10.2014. 16.06.2014. 14.11.2014. 16.07.2014. 15.08.2014. 16.09.2014. 16.10.2014. 14.11.2014. € 2300 € 2200 € 1980 € 1680 € 2300 € 2200 € 1980 € 1680 single page 210 x 277 mm JUNIOR page € 990 132 x 174 mm JUNIOR page € 990 132 x 174 mm Advertisement section 1/8 page € 270 90 x 64 mm Next to content & next to editorial column:: First 5 ad pages after content: In 1st half on the book: on the book: InNext 2nd half to content & next to editorial column:: First 5 ad pages after content: In 1st half on the book: In 2nd half on the book: 1/2 page € 880 90 x 265 mm 1/2 page 1/2 page € 990 € 1180 183 x 131 mm 210 x 137 mm Discounts 1/2 page 1/2 page 2x 5% Volume € 990 € 1180 4 x 10 % discounts: 183 x 131 mm 210 x 137 mm 6 x 15 % 8 x 20 % Discounts 10 x 22 % 5% 122xx 25 Volume 4 x 10%% discounts: 18 x 28 Mediju 15%% 246xx 30 aģentūrām: 8% 8 x 20 % 10 x 22 % 12 x 25 % 18 x 28 % Mediju 24 x 30 % aģentūrām: 8% Attention! 1/2 page € 880 On sale 90 x 265 mm ●Prices do not include 21% VAT. 01.07.2014. 31.07.2014. On sale 29.08.2014. 01.10.2014. 31.10.2014. 01.07.2014. 02.12.2014. 31.07.2014. 29.08.2014. 01.10.2014. 31.10.2014. 02.12.2014. ●Advertisement design on agreement. ●Check the technical requirements Attention! before submission (design). ●Booking and submission ●Prices notchange. include 21% VAT. deadlinesdocan ●1/2 ●Advertisement design page and Junior pageon agreement. ●Check the technical can be placed only requirements part of the(design). book. inbefore the 2ndsubmission ●Booking and submission deadlines can change. ●1/2 page and Junior page can be placed only in the 2nd part of the book. cosmo.lv Cosmo.lv is the biggest internet website in Latvia for young women who are interested in beauty, style, relationship, sex and life. Every month Cosmo.lv has 80 000 unique visitors from Latvia and 175 000 visitors around the world. Cosmo.lv Statistic (Google Analytics) Banner Unique visitors Visits Page views Avg. Visit Duration November 2013 172 290 456 207 3 451 378 00:10:56 December 2013 179 212 457 660 3 335 672 00:09:54 January 2014 210 154 556 958 4 291 532 00:10:58 Banner offers Banner Size (pix) Rotary Views, working day Views, weekend day Price for a working day/ 1 rotary (€) Price for a weekend day/ 1 rotary (€) Price for a week/ 1 rotary (€) TOP 960x90 2 42 000 25 000 49.80 42.69 241.89 Right TOP square 280x240 2 42 000 25 000 42.69 35.57 227.66 Right middle square 280x240 2 42 000 25 000 28.46 21.34 170.74 Right bottom square 280x240 2 42 000 25 000 25.61 18.50 142.29 Middle bottom banner 620 x 100 2 42 000 25 000 25.61 18.50 142.29 1st page middle banner 620 x 130 1 8 000 5 000 28.46 22.77 170.74 Forum banner 468x60 2 35 000 20 000 28.46 21.34 170.74 Giga video before web opening (Max 10 sec) 900x500 1 8 000 5 000 498.01 284.57 2490.03 Attention! Price does not include 21% VAT. Branding for all Cosmo.lv pages: EUR 1422.87 for a week. CONTACTS COSMO.LV Website Editor, AD Sales Manager Anda Birina +371 26415183 anda.birina@cosmopolitan.lv Advertising Director’s Assistant Madara Katlapa +371 67061621 madara@lilita.lv Ad Sales Manager Tatjana Sidorenko +371 67061621; +371 29287673 tatjana@lilita.lv Ad Sales Manager Ineta Zunde +371 67061621; +371 29110309 ineta@lilita.lv Ad Sales Manager Davis Sakne +371 67061621; +371 26575572 davis@lilita.lv Advertising Director Ilze Ozola +371 67061621; +371 29433427 ilze@lilita.lv Advertising Editor Ulla Vaite +371 67061615 ulla@lilita.lv Editor-In-Chief Santa Kristiana Zamuele santa@cosmopolitan.lv Ad Sales Manager aris Naglis +371 67061621; +371 29726525 aris@lilita.lv Ad Sales Manager Gunita Jansone +371 67061621; +371 29407147 gunita@lilita.lv Ad Sales Manager Roberts Horsts +371 67061622; +371 29403163 roberts@lilita.lv