Make newcomers your new clients and keep the

Make newcomers your new clients and keep the
loyalty of long time residents...
Make them choose your product instead of that of your competition
Advertise in
Make your product or service be a part of the
newcomers’ adaptation process and reach them
even before they arrive into South Florida. While
you stay tuned with residents who
are here for the longest time.
El Paracaidista: the newcomer’s guide
What is it? A monthly publication circulating in South
Florida, which offers orientation information useful for
Spanish-speaking newcomers and long time residents.
It presents application procedures for a vast array of
situations, services available for the community (government and private sectors), active legislations, etc. It's a
complete guide on "how to do" things, and a sort of X ray
of the life's system in South Florida (and the United States
in general) to help Hispanics face their settling process
successfully, and their day to day matters while they
progress. Its housing-transportation, education, immigration, health, work-money, leisure time, vital guide, citizen
power, and calendar of events sections offer original contents with deep journalistic research, and these are written
with an entertaining easy-to-read style that makes them
effortless to understand for readers of all ages and
educational levels.
Mission: To guide and expedite the adaptation process of
anyone who wishes to make of South Florida a permanent
or temporary place of residence and to attain this goal with
success. Also, it aims to facilitate the progress of permanent residents of the area.
Online Version: El Paracaidista has its parallel online
version www.elparacaidista.com, a complete website with
the same information available on the paper publication,
plus a rich archive of articles that accumulate through time.
These articles are updated constantly to offer useful and
adequate information, and have become a truthful library
of resources of the highest editorial quality.
El Paracaidista
is a collectable
orientation guide
Key data:
120,000 people read
El Paracaidista every month
in South Florida (passing
along readership in estimated
in 6 people per copy).
z More than 30,000 users
connect to the website every
month in the U.S., Latin
America, and Europe.
z The estimated circulation
surpasses 150.000 readers
per month with both versions.
z
Target: South Florida Spanish-speaking newcomers
who arrive with the purpose of establishing permanent or
temporary residency in this region, weather they are
here for family, study, work, business, entertainment or
health reasons. Also long time residents who find in El
Paracaidista a complete orientation guide to support
them in their daily progress. The online version is available for people inquiring information from out of state or
overseas to help them make the necessary logistic and
economical decisions before arriving into South Florida.
It is as well a vital online resource center consulted by
established residents in South Florida.
Key data:
85% of readers are
graduated professionals.
z 15% has technical and
vocational education, or
unfinished studies.
z 95% has a high school
diploma.
z 35% has its own business.
z 30% is bilingual SpanishEnglish.
z 55% of the readers have
been in the U.S. between
1 month and 3 years.
z 45% has been in the U.S.
between 3 to 25 years.
z 85% has Internet access.
z
Readers main nationalities
or countries of origin are:
Argentina, Chile, Colombia,
Cuba, Dominican Republic,
Ecuador, Honduras, Mexico,
Peru, Spain, Nicaragua,
Uruguay, and Venezuela.
Circulation: 21,000 copies distributed free in strategic
points all around Miami-Dade, Broward and Palm
Beach counties at places such as: supermarkets, consulates, chambers of commerce, small business support
centers, employment agencies, hospitals, community
clinics, shops, hotels, Latin cafes, bakeries and restaurants, public schools, (where English language programs
are available), language institutes, universities and colleges, cyber cafes, offices of immigration services, centers for refugees and asylees, money transfer agencies,
amongst others. It is also available via subscription. The
online version has a counter to monitor the daily, monthly and annual traffic of users. Circulation Audited by
Certified Audit of Circulations (CAC).
Reader profile: Spanish-speakers between the ages of
18 and 65 (classes A B C, predominantly B). Amongst
the target readers there are graduate and undergraduate
students, professionals, and people with technical degrees or vocational education, high school graduates,
small business owners, and entrepreneurs.
Target Market: It is calculated that approximately
150,000 to 300,000 Latin American people arrive into
South Florida annually to stay for good. The monthly
amount is estimated to be 10,000 Latin Americans who
arrive into South Florida from overseas and other
states of the U.S.
Ad Rates
Ad Sizes
1 issue
3 issues
6 issues
10 issues
1 Page
(Banner in portal)
1/2 Page
(Banner in sections)
1/4 Page
(Banner in articles)
1/8 Page
1/16 Page
Classified (max. 15 words)
Sponsorship / Back cover
(Banner and button in portal and two
buttons in each page of the website)
Double spread
(Banner in portal and sections)
Inside cover and
inside back cover
(Banner in portal and articles)
Insert
(Banner in sections and articles)
$650 / $845C
$620 / $806C
$600 / $780C
$580 / $754C
$455 / $591C
$435 / $565C
$415 / $539C
$395 / $513C
$260 / $338C
$245 / $318C
$230 / $299C
$215 / $279C
$130 / $169C
$70 / $91C
$35 / $45C
$2.600
$125 / $162C
$65 / $84C
$30 / $39C
$2.550
$120 / $156C
$60 / $78C
$25 / $32C
$2.500
$115 / $149C
$55 / $71C
$20 / $26C
$2.450
$1.950
$1.900
$1.850
$1.800
$1.560
$1.510
$1.460
$1.410
$1.500
$1.450
$1.400
$1.350
*Rates correspond to Ads to be published in both publications at the same time (website and paper - starting at 1/4 page).
** C is for color advertisements (four color process). All prices are per issue.
Format: 8 1/4” x 10 3/4”
Black & White / Color.
Deadline: Ads' final arts will
be received before the 20th
(5:00 PM) of the month previous to publication.
Design service:
Design services and adaptation
of Ads are available ($25 per
hour).
Publication Date: It is available to the public on the first 5
days of each month.
Quark Express, TIFF, JPG,
PDF - in 300 DPI resolution)
via current mail or email to:
Periodicity: Monthly, with 10
issues per year with two joint
July-August / DecemberJanuary issues.
1745 Biarritz Dr.
Miami Beach, FL 33141
publicidad@elparacaidista.com
Send your material: Send
your final art (camera ready,
Diskette or CD - Photoshop,
To reserve your space
call: 305-866-9033 / 786-5534008 / 305-431-8149.
Ad Sizes
Banners
Banner Sizes:
468 x 60 pixels (72 dpi - GIF, JPG,
Flash- max.15K file size).
Banners will be changed monthly in the
website and they will have a link
to the advertiser's website or
email at no additional cost.
1 Page
7.5” x 10”
1/2 Page
7.5” x 5”
1/2 Page
3.75” x 10”
The main sponsorship equals the newspaper’s back
cover (1 Page), a button 1.75 x 1.5 inches on the
right side of newspaper’s logo in the cover, plus
banner and a button 120 x 113 pixels in website
portal, in addition to two buttons 120 x 60
pixels in all pages of website.
z
1/4 Page
4.75” x 3.5”
1/8 Page
2.75” x 3.5” / 4.75 x 1.75
1/16 Page
1.75” x 2.5”
Ad Dimensions
1/16 Page: 2.5 x 1.75 inches
(vertical orientation)
1/8 Page: 3.5 x 2.75 inches (vertical or horizontal)
1/8 Page: 4.75 x 1.75 inches (column)
1/4 Page: 3.5 x 4.75 inches
(vertical or horizontal)
1/2 Page vertical: 3.75 x 10 inches
1/2 Page horizontal: 7.5 x 5 inches
1 Page: 7.5 x 10 inches
Add 1/4 inch per side for bleed ads and allow
enough space (1/2 inch) for page cut lines.
A banner in the website’s portal equals
a full Page Ad in the paper version.
z A banner in section level equals
1/2 Page Ad in the paper version.
z A banner in article level equals
a 1/4 Page Ad in the paper version.
All banners rotate equally in
each corresponding level for the
time contracted (per issue).
Each online issue lasts for a
month, but double issues are
current for two months.
As an incentive, there is a
banner pool that publishes in
the archive search sections and
in the Calendar page.
All banners have additional
publication on that pool.
All newcomers will have to
choose between products
and services available
in the market.
Long time residents
continue choosing...
Have them choose yours!
Advertise in
Key Data:
z El Paracaidista is
certified by the Southern Florida
Minority Supplier Development
Council (SFMSDC) as Minority
Business Enterprise (MBE).
Its distribution of 21,000 is
audited by Certified Audit of
Circulations (CAC), since the
year 2004 to present.
It is also a proud member
of the National Association
of Hispanic Publications
(NAHP), since 2004.
z Yahoo! en Español awarded
www.elparacaidista.com the
Worldwide Prize “Best Website
in Spanish” in 2003 for its
excellent journalistic articles,
high traffic volume, and quality
of design.
z The Miami New Times
awarded El Paracaidista the
Prize “The Best of Miami” in
“Best Resource for Recent
Arrivals” category in 2002.
z El Paracaidista was awarded
two National Association of
Hispanic Publications' José Martí
Publishing Awards in March 2009
as Best Newsprint Magazine,
and Best Article in the category
of Community/Health Service.
1745 Biarritz Dr. Miami Beach, FL 33141 - Telefax: 305-866-9033
Advertising: 786-553-4008
info@elparacaidista.com www.elparacaidista.com
Copyright © 1999 Clave Corporation
El Paracaidista is a publication of Clave Corporation
Photography: Henry Romero
z El Paracaidista is a publication that targets readers of all
nationalities, without distinction
of countries of origin, with information useful to resolve any
circumstances people might be
passing through.