UNDER THE SEA

4
Exclusive for Members
CONTENTS 4/2016
06
What decorations should
you choose this year?
Classic, playful, or modern: we
present stylish ideas for
creating Christmas flair at home
CRYSTAL
inspiration
Products that offer that festive feeling
COVER
story
06 Festive Magic
40 Talent Meets Creativity
Fashion business students give a new lease
of life to former Cirque du Soleil costumes
adorned with Swarovski crystals
Classic, playful, or modern—the most
beautiful decoration ideas for Christmas
18 25 Years
CRYSTAL
Why presents bring joy to both the
giver and the receiver
22 Make a Wish!
The best gift ideas for your loved ones
30 On a Personal Note
Write a thoughtful Christmas message
with the new »Crystal Starlight« pens
CRYSTAL
style
A legendary charity reception
in New York: Swarovski is
committed to women’s rights
32
GLAMOROUS
Create unforgettable memories
with beautifully sparkling
jewelry—our favorite pieces
2
SWAROVSKI MAGAZINE 4/2016
Swarovski and Tory Burch designed
pioneering gowns with a technological
touch for the famous MET Gala
in New York
YOUR
scs
43 SCS Member Area
Only for SCS members
44 Ask Ann-Sophie
How the »SCS Annual Edition 2016
Lion Akili« was created
46 Around the World
Global SCS events
31 Party in Style
IN EVERY ISSUE
32 Show Time
03
42
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Supermodel Karlie Kloss shows off the
perfect glamour look
AMBITIOUS
41 Fashion Revolution
culture
21 The Art of Gift Giving
Be inspired by our guide
to the most beautiful gift ideas
and treat your loved ones
A look at how Swarovski is helping
to strengthen women’s rights in
the workplace with the Women's
Empowerment Principles
04 Let’s Celebrate!
The »Christmas Ornament« turns 25
SURPRISING
38 Women Power
Swarovski adds sparkle to the holiday
season with impressive jewelry trends
Editorial
Competition
Forum
SWAROVSKI.COM
Directory/Imprint
Cover photo: Andreas Achmann; Photos: Andreas Achmann, Robin Broadbent
FESTIVE
MAGIC
cover
story
FESTIVE
MAGIC
Spectacular
The »christmas ornament,
annual edition 2016«
and »scs christmas
ornament, annual edition
2016« sparkle radiantly
FILLING YOUR HOME WITH A SEASONAL AMBIENCE IS ONE
OF THE BEST PARTS OF CHRISTMAS. BUT WHAT STYLE
SHOULD YOU CHOOSE FOR THIS YEAR’S DECORATIONS?
CLASSIC, PLAYFUL, OR MODERN? LET US INSPIRE YOU!
P h O T O S : A ndr e as A c hm ann S T y l I N g : A le xande r Wuc hterl
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swarovski magazine 4/2016
swarovski.com
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cover
Imaginative
a charming trio: »santa
claus,« »santa’s reindeer,«
and »santa’s sleigh«
story
1
Traditional
playfulness
»The festive charm of red and green is particularly
pronounced when the colors are combined to form attractive
arrangements that remind us of our childhood.«
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swarovski magazine 4/2016
anyone who covets a merry and lighthearted
christmas atmosphere should decorate their
home in colors like red, green, and white. The
festive charm of these typical christmas colors
is particularly pronounced when they are
combined to form attractive arrangements
that remind us of our childhood. For example, how about an appealing scene with
milk, cookies, and the impressive »santa
claus,« »santa’s reindeer,« and »santa’s
sleigh?« This nostalgic sight reminds us of the
custom of leaving out a little sustenance for
santa claus to help him on his long journey.
after all, nothing is as exciting for children as
the anticipation of waiting for presents.
The heartwarming winter wonderland is
primarily created through casual and surprising
compositions. For example, window handles
can be adorned with the »christmas wreath
ornament,« a red bow, and a fir branch.
coupled with little details like these, delicate
branches with red berries add a particularly
fresh and relaxed flair. They draw on the red
tones around them and come together with
2
INTRICATE
»christmas Tree, green« and
»santa’s reindeer« are excellent
choices for a jovial environment (1).
Homemade decorations: a bow
and a fir branch adorn the »christmas
wreath ornament« (2)
swarovski.com
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crYsTaL
style
STYLISH
attractive combination: karlie kloss
wears the stainless steel »Daytime«
watch with the »Begin« pierced
earrings, the »Distinct« bangle, and
the intricate »Tennis« bracelet
Timeless glamour
Subtle design meets exquisite
detail; some watches
are meant to last a lifetime
2
1
3
PRECIOUS
with their stunning crystal mesh straps,
the »memories« watches in stainless steel
add extra sparkle and refinement to your
wrist. a glamorous watch that any woman
would love to receive this christmas. seen
here in a black crystal mesh strap with a
black sunray dial (1), silk-colored crystal
mesh strap with a rose gold-plated case
(2), clear crystal mesh strap with a white
sunray dial (3) and gold-colored crystal
mesh strap with a gold-plated case (4)
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swarovski magazine 4/2016
Photos: robin Broadbent, sharif Hamza
4
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YoUr
ASK
ANN-SOPHIE
scs
1
OUR COLUMNIST EXPLAINS HOW
THE »SCS ANNUAL EDITION 2016
LION AKILI« WAS CREATED AND TAKES
AN EXCLUSIVE LOOK BEHIND THE SCENES
WITH DESIGNER HEINZ TABERTSHOFER
2
4
Daniel swarovski corporation ag
ask ann-sophie
alte Landstrasse 411
P.o. Box 481
cH-8708 männedorf
switzerland
customer_relations@swarovski.com
44
swarovski magazine 4/2016
3
H
ave you ever wondered how
the magnificent swarovski
crystal creations are developed? These are extremely
dear to us and are created
with a great deal of creativity, dexterity, and
precision. Today, i would like to explain the
development process behind the »scs annual
edition 2016 Lion akili.« The lion motif was
voted for by the members themselves. However, in general, the ideas for a new piece, or
even an entire new collection, are developed
by a creative team of marketing experts, product developers, and designers. once a basic
motif has been determined, the design phase
can begin.
swarovski Designer Heinz Tabertshofer
conducts extremely thorough research in
relation to all of his works. in creating the
»Lion akili,« he browsed photo collections,
watched videos of studies on how lions move,
spoke to scientists, and visited a zoo. in-depth
background knowledge is of paramount
importance for production purposes as it creates
an understanding of how an animal moves,
behaves, and lives. Heinz Tabertshofer uses
this understanding to create detailed sketches,
which in turn act as the basis for a 3D model
made from clay or wax, constructed on a wire
structure. even at this stage, the animal’s
facial expressions and body language are
precisely captured.
The finished design is fed into a 3D scanner
and transformed into a digital computer animation. This enables the designer to virtually
separate the figure’s body parts. For example,
the face or the mane in the case of the »Lion
akili.« The exact size and position of the
facets can also be determined. This is the only
way to ensure the best possible sparkle.
The design then becomes a reality in the
Design center in wattens, where the crystal
pieces are precision-cut and specialists bring the
individual parts together with great care and
skill, gluing them in place for a perfectly finished
creation. For swarovski designer Heinz
Tabertshofer, the moment when an idea comes
to life is always particularly special.
5
Photos: Tom Haller (1), stefan strigl (5)
HOW TO CONTACT
ANN-SOPHIE,
INTERNATIONAL SCS
AMBASSADOR:
DEVELOPMENT PROCESS
collective brainstorming: ideas and designs
are developed by a creative team (1).
Designer Heinz Tabertshofer prepares
the first sketches of the »Lion akili« (2).
The motif is modeled in clay (3). The final
faceting is based on a 3D model (4).
The figure is perfected through precise
manual craftsmanship—a stage that takes a
great deal of concentration (5).
Majestic
»scs annual edition
2016 Lion akili«:
a visually stunning result
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