l`officiel - Jalou Media Group

MEDIA KIT
2016
L’OFFICIEL
MALAYSIA
THE FASHION
REVOLUTION
The local edition of
the French magazine,
L’Officiel, is known for
its authoritative voice
in fashion, arts, beauty,
jewellery and lifestyle.
Catering to the stylish
sophisticated, the cultured
and the well-heeled,
the monthly publication
features sharp reportage
and witty commentary on
the latest trends.
L’OFFICIELMALAYSIA
EDITORIAL CALENDAR
We take the commitment to feature
more products, more ideas of style
than any of our monthly competitors.
The magazine is a style book, so any
theme is connected to an idea of style.
Commercial thematics are construed in
the most creative ways by our editors.
FEBRUARY
SEX ISSUE
• First Look S/S16 trend report
• 10th year anniversaries – Riccardo Tisci, Alexander
Wang, Phillip Lim, Nicholas Kirkwood, Erdem,
Christopher Kane
• The Return of Sex – lingerie inspired looks, little slip
dresses, sheer & peekaboo pieces, etc.
• Shoot: Sexy Fashion Items
• Beauty S/S16 trend report
• Unisex beauty and makeup products
• Chefs’ recipes for couple – aphrodisiac food
• The best couples getaway destinations
• Independent watchmakers vs. the major players
• Made-to-order wedding rings – Chopards, De Beers,
etc.
MARCH
FASHION TREND ISSUE
• Fashion Buyers – on their favourite SS16 shows, what
they are buying, must-have/investment pieces
• Hello, Goodbye – incoming & outgoing designers
for SS16. Pucci, Cavalli, Courreges, DKNY / Dior,
Lanvin, Balenciaga
• 10 New Model Faces to Watch
• Product Spread: Flatlay of RTW & accessories, by
SS16 trends, in Flatlay
• Floral fragrance spread in collaboration with florists
(such as O Flwr) in Flatlay
• Beauty story on skincare products with flower
extracts as their main ingredient in Flatlay
• Stylish food packaging/designs in Flatlay
• Popular hangout spots in New York, London, Paris,
and Milan during the fashion weeks
• Top 5 fashion timepieces and jewelleries – LV,
Hermès, Dior, etc.
APRIL
TIMELESS ISSUE/
ACCESSORIES ISSUE
• Booklet: Accessories Spring/Summer 2016
• Accessories Special – to include Accessories Trend
Report and Accessories Shoot
• Haute Couture Trend Report
• The Nineties Comeback – focus on real clothes
instead of grunge, pieces you’ll wear forever. Inspired
by Margiela, Helmut, Calvin, Raf.
• Denim – designer denim (Givenchy, Wang, for SS16
McQueen, Chanel, Fendi, Dries, MJ) and new denim
labels (Marques Almeida, Alyssa Less, Mathew Adam
Dolan)
• Shoot: The New Timeless – 10 Fashion Classics with a
New-Season Twist
• Timeless beauty product spread, all vacuum-packed.
Products eg, Chanel No. 5, Crème de La Mer, etc.
• Holiday destinations untouched by time. Locations:
beach, forest, snowy mountain and hot spring
• Classic timepieces versatile enough for all occasions,
day and night
• The most wanted precious stones
MAY
GENDERLESS / BOY
MEETS GIRL ISSUE
• Booklet: Beauty Awards 2015
• Designers & Collections that blur the gender lines
– HBA, Jonathan Anderson & Loewe, Gucci, YSL,
Public School, Vetements, Off-White, Craig Green
• Trans Models & Androgynous Faces making their
mark on fashion
• Shoot: Same item on a guy & girl
• No makeup makeup – nude makeup story
• Four cocktails that would appeal to both men and
women. Engage mixologists from different bars to
create a cocktail each
• Men’s timepieces that are suitable for women
• Unisex jewellery – Tiffany & Co rings, Bottega
Veneta bracelet, etc.
JUNE/JULY
SUMMER ESCAPE ISSUE
• Pre-Fall ’16 Trend Report
• Fashion Personalities on their favourite destinations,
travel style & what to pack
• Fake the glow – how to look like you’ve just gotten
back from a beach holiday. Products covering hair,
face, and body
• Summer island getaways – best beach resorts around
the world
• Best spas in the world
• SIHH report
• Sporty timepieces – i.e. waterproof, heart and calorie
monitor, etc.
AUGUST
NOVEMBER
• First Look Autumn/Winter ’16 Trend Report
• Collections inspired by Art – runway looks
juxtaposed with artworks
• Art & Fashion collaborations – designers who worked
with artists/architects on prints, sets, campaigns,
films, stores, etc.
• Shoot: Graphic Prints in a Gallery
• Autumn/Winter 2016 beauty trend report
• Beauty tools - abstract art spread
• Milan Design Week / Salone del Mobile 2016
highlights
• Local furniture designers/makers story
• Inspiration timepieces
• Timepiece brand ambassadors
• Fashion Tech – 3D printing, wearable tech
• Internet Fashion Stars who’ve branched out –
Leandra, Tavi, etc.
• Digitally Savvy Fashion Brands - Burberry, Gucci,
Hermes, retailers who’s mastered offline & online
• Fashion Films
• Beauty brands that started as an online store and
gained popularity
• 3D printed home décor items.
• Baselworld ’16 report
ART & DESIGN ISSUE
SEPTEMBER
FIRST ANNIVERSARY ISSUE
• Fashion Movements/Fashion Moods – e.g. The
Romantic, The Punk, The Futurist, etc.
• Individuality – local fashion personalities style the
season’s hottest runway looks mixed with their own
pieces
• Compilation - No.1 fashion, beauty, lifestyle, watch
products
• Colour-themed product spread based on Autumn/
Winter 2016’s colour palette
• Beauty get-the-look based on the latest fashion
“movement” – punk, bohemian, etc.
• Story on running fashion exhibitions, such as LV’s
fashion exhibition
• A/W ’16 inspired timepieces and jewellery based on
“mood”
• The famous five – top contenders: tourbillon, minute
repeater, perpetual calendar, chronograph and
ultra-thin
OCTOBER
MUSIC ISSUE
•
•
•
•
•
•
•
•
•
•
•
Booklet: Accessories Fall/Winter 2016
Haute Couture trend report
Accessories Special – trend report, shoot
Soundtracks at the A/W ’16 Shows
Concert Costumes – modern pop icons’ relationship
with high fashion
Music Icons as Inspirations – FW16 collections
inspired by musicians like Madonna, Bowie, Grace
Jones, Patti Smith, etc.
Brand Stories: focus on music-centric brands like
Burberry, Saint Laurent who commission new works
specific to each show
Best beauty looks of music icons
Local musicians who made it big overseas. Eg,
Paperplane Pursuit, Zee Avi, Yuna, etc
Album artwork inspired by fashion, or vice versa.
Sneak peak of latest timepieces trend from
Baselworld ’16
DIGITAL/HIGH-TECH ISSUE
DECEMBER/JANUARY
RE-INVENTION ISSUE
• Booklet: Luxury Gift Guide
• Successful Reinventions/Rebranding like Gucci,
YSL previously; designers who’ve made a comeback
like Galliano
• Trends Then & Now – e.g. A/W ’16 Grunge vs. S/S ’14
Grunge/90s Grunge
• Cruise ’17 Trend Report
• Reborn and rejuvenate – self-pampering beauty
ideas
• Aromatherapy focus – rejuvenate the senses
• People who have reinvented themselves from one
industry to an entirely different one
• Vintage timepieces and jewellery that defied the test
of time and how they have been reinvented
DISTRIBUTIONSTRATEGY
KEY FIGURES
10 issues per year: February, March, April, May,
June / July, August, September, October, November,
December / January
Circulation: 25,000 copies per issue
DISTRIBUTION PLAN
Bookstores / Newsstands
Selective distribution (spas, restaurants, private clubs, hotels)
Airline lounges and hotels
VIP client list
Marketing promotion
25%
35%
30%
10%
MARKETING ACTIVITY PLAN
Selective Distribution
Special Supportive Program
Priority Visual Merchandising
Outdoor Launch Campaign
TARGET READER
80% women
Core age: 25 to 45 years old
For women who are confident,
highly educated, sophisticated, urbane and,
most of all, passionate about fashion.
L’Officiel Malaysia readers discover in our pages
what she will want tomorrow.
READERSHIP PROFILE
age breakdown
24 - 29
31%
30 - 39
40 - 45
50 & above
proffession breakdown
personal income distribution per annum (rm)
less than 50k
10%
35%
50k - 150k
32%
25%
150k - 200k
33%
26%
200k & above
25%
executives
14%
49%
managers
11%
professionals
9%
others
PRICELIST2016
Does not include GST
PAGE
Inside Front Spread (IFCS)
DPS
Full Page
Inside Back Cover
Outside Back Cover
Outside Gatefold
PRICE (RM)
18,000
12,000
  7,000
  9,000
18,000
35,000*
RATES ARE ALSO APPLICABLE TO SUPPLEMENT ISSUES.
*COST INCLUDES PRODUCTION AND PRINTING.
MATERIAL SPECIFICATIONS
FOR REPRODUCTION
SIZES (HEIGHT X WIDTH)TRIM SIZE
TEXT AREA
BLEED SIZE
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DOUBLE PAGE SPREAD (DPS)285mm (H) X 440mm (W)255mm (H) X 410mm (W)
295mm (H) X 450mm (W)
REVERSE GATEFOLD COVER (DPS)285mm (H) X 430mm (W)255mm (H) X 400mm (W)
295mm (H) X 440mm (W)
· Closing date for material submission: Two weeks before publication date
· No cancellation accepted after 8 weeks preceding the month of publication
FREQUENCY PUBLISHED:
· 10 ISSUES PER YEAR (L'Officiel)
(February, March, April, May, June / July, August, September,
October, November, December / January)
MECHANICAL DATA
Format:
All images submitted should be in high resolution (300DPI) CYMK format.
Materials supplied should be print-ready PDFs (Portable Document Format)
with crop marks and 5mm bleed all around. Set output colour profile
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LESEDITIONS
JALOU
INTERNATIONAL
NETWORK
L’OFFICIEL
L’Officiel Paris
L’Officiel Azerbaijan
L’Officiel Brazil
L’Officiel Central Asia
L’Officiel China
L’OFFICIEL HOMMES
L’Officiel Greece
L’Officiel Hommes Paris
L’Officiel India
L’Officiel Hommes China
L’Officiel Indonesia
L’Officiel Hommes Germany
L’Officiel Italy
L’Officiel Hommes Greece
L’Officiel Latvia
L’Officiel Hommes Italy
L’Officiel Levant
L’Officiel Hommes Korea
L’Officiel Lithuania
L’Officiel Hommes Levant
L’Officiel Malaysia
L’Officiel Hommes Morocco
L’Officiel Middle East
L’Officiel Hommes Netherlands
L’Officiel Morocco
L’Officiel Hommes Singapore
L’Officiel Netherlands
L’Officiel Hommes Thailand
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L’Officiel Hommes Ukraine
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L’OFFICIEL ART
L’Officiel Turkey
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L’Officiel Ukraine
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HEART MEDIA SDN BHD
C10 2nd Floor, Mail Box 334, Fahrenheit 88,
179 Jalan Bukit Bintang
55100 Kuala Lumpur, Malaysia
Tel: (603) 2148 9923
Fax: (603) 2145 9923
HEART MEDIA is committed to
publishing market leading magazines
and digital media that connect with the
region’s affluent and brand-conscious
consumers through their chosen lifestyle
activities. With a vision to strengthen its
regional growth and offices in Singapore,
Kuala Lumpur, Jakarta, Hong Kong and
Shanghai, Heart Media is regarded as
one of Asia’s fastest growing media and
publishing houses.
MEN’S FOLIO
SINGAPORE | KUALA LUMPUR | JAKARTA
HONG KONG | SHANGHAI
www.heart-media.com
WOW
FORM / ROOM
For over 16 years, MEN’S FOLIO has
been Singapore’s premier men’s magazine
providing definitive coverage of fashion,
style and culture.With a regional reach
encompassing Malaysia and Indonesia, the
magazine’s impactful shoots and features
from a stable of award-winning writers
makes it a style bible. MEN’S FOLIO
reaches an influential and affluent audience.
The definite platform for all fashion and
luxury brands looking at reaching opinion
leaders and discerning consumers.
WOW is the best established, most
widely read and most respected watch
magazine in South East Asia. Published in
3 important markets - Singapore, Malaysia
and Indonesia - WOW is committed
to providing its affluent and discerning
readers with the most specific and detailed
information about the best in watches and
watchmaking, key trends, latest innovations
and the talented men and women behind
the timepieces. A must-read for watch
collectors and watch aficionados.
FORM in Singapore and ROOM in Malaysia
provide exclusive access to the region’s
most beautiful homes and the fascinating
people who live in them. It brings its
audience a wealth of information on
architecture and interior design, art, travel
destinations, and extraordinary products.
Every two months, FORM and ROOM
inspire wealthy and sophisticated readers to
redesign and refresh their lives.
Editions: Singapore / Malaysia / Indonesia
Editions: Singapore / Malaysia / Indonesia
www.design-guru.com
www.mens-folio.com
www.watchwow.com
ART REPUBLIK
Editions: Singapore / Malaysia
L’OFFICIEL
L’Officiel magazine has been published in
Paris since 1921. L’Officiel launched the
careers of designers including Christian
Dior, and Yves St. Laurent; the magazine
became “the Bible of fashion and of high
society”. L’Officiel is today the essential
fashion and beauty read for the chic,
successful, affluent and independent woman.
L’Officiel has 12 international editions
worldwide and is targeted at upper-income,
educated women aged 25 to 45. Its editorial
content is focused on fashion, beauty,
watches, jewellery and art.
Edition: Singapore / Malaysia
www.lofficielsingapore.com
WOW JEWELLERY
L’OFFICIEL HOMMES
Celebrate the language of art with ART REPUBLIK,
Singapore’s premier art magazine for the discerning art
lover. Check out the newest art fairs and gallery offerings
in Asia and across the world as we showcase the diverse
views of practitioners in architecture, literature, fashion, film
and more. Be in the know on the newest art trends as
ART REPUBLIK gives voice to celebrated artists working
in the traditional mediums as well as daring creators of
various experimental genres.
WOW JEWELLERY, written and produced by the
respected team & experts behind WOW magazine,
is published once a year and looks at watches made
specifically for women. This special issue contains
reports on the latest creations by the world’s
leading watch makers and high-end jewelers. WOW
JEWELLERY is a must-read for all women interested
in complicated movements, diamond paved watches as
well as jewellery inspired watches.
The Singapore edition of L’OFFICIEL HOMMES is dedicated
to the luxury lifestyle of today’s stylish and discerning
men.This bi-annual publication (published every April and
October) features trending articles, sharp reportages
and comprehensive style guides of various men’s classics.
L’OFFICIEL HOMMES is the definitive style guide for the
modern man of discernment.
Editions: Singapore / Malaysia
Editions: Singapore / Malaysia
www.lofficielsingapore.com
www.artrepublik.com
www.watchwow.com
Edition: Singapore
Luxuo.com is a magazine in continuous evolution, always delivering content most relevant to our readers. Since its
debut in 2007, Luxuo.com has evolved into a premier nexus for luxury lifestyle news, events and featured products.
Luxuo.com offers access to the rarefied domain of the global elite – from superyachts and breathtaking estates to
cutting-edge fashion and technology.