Northern Paraná

THE ECONOMIC POTENTIAL OF
Northern Paraná
August 2012
A Few Highlights
- STRATEGIC POSITION
- QUALITY OF LIFE
- INFRASTRUCTURE
- STRONG ECONOMY
- CONTACTS
STRATEGIC FAVOURABLE LOCATION
STRATEGIC LOCATION
Paraná
(divisãopor municípios)
-54°
Curitiba
- 23°
-26°
-48°
13 TOWNS
Londrina – Maringá – our region
CAMBÉ
IBIPORÃ
MARINGÁ
ARAPONGAS
LONDRINA
SARANDI
ROLÂNDIA
MANDAGUARI
PAIÇANDU
JANDAIA
APUCARANA
MARIALVA
CAMBIRA
STRATEGIC LOCATION
THE REGION
•211 cities;
•13 cities with population over than 50.000 inhabitants;
•Approx. 3.5 mi inhabitants;
•Twice the area of the Netherlands.
Northern Paraná: 50 years ago
LONDRINA
LONDRINA
ROLÂNDIA
ARAPONGAS
CAMBÉ
MARINGÁ
MARINGÁ
APUCARANA
HISTORY
An European and Asian Colonization,
planned and successful.
1934
LONDRINA
1943
APUCARANA
1947
ARAPONGAS
CAMBÉ
IBIPORÃ
MANDAGUARI
ROLÂNDIA
CAMPO MOURÃO
1950-1955
JANDAIA
MARIALVA
MARINGÁ
UMUARAMA
PARANAVAÍ
CIANORTE
1960
PAIÇANDU
1961
CAMBIRA
1981
SARANDI
POPULATION
An European Mentality
LONDRINA
500.000
MARINGÁ
300.000
APUCARANA
ARAPONGAS
CAMBÉ
ROLÂNDIA
IBIPORÃ
MANDAGUARI
35.000
SARANDI
MARIALVA
CORNÉLIO
PROCÓPIO
30.000
Region
Londrina – Maringá
2 Million‫‏‬
Expanded region
3,5 Million
100.000
UMUARAMA
500.000
CIANORTE
JANDAIA DO SUL
20.000
Average age
25 years
CAMPO MOURÃO
100 – 300.000
Life expectancy
74,10 years
PARANAVAÍ
Growth Rate of
2,5% / year
50 – 100.000
5 – 50.000
Source: IBGE/Ipardes
CULTURE and ENTERTAINMENT
Eclectic offers, in a pleasant atmosphere
International
festivals:
Music,
Dance,
Theatre
Exhibitions and
Trade fairs
54 Kinos
17 Teater
Internationale Musik und
17 Theatres
Theater festivals
404
Golf
klubs
Golf
Clubs
Ausgeglichenes
54 Cinemas Klima
Grünflächen
satt
01 Speedway
300 Restaurants
Oktoberfest in
Rolândia
CULTURE
ENTERTAINMENT
A well
balanced and
pleasant
climate
Surrounded by
nature, forests
and plenty of
water
CULTURE & ENTERTAINMENT
CULTURE & ENTERTAINMENT
SAFETY
The Federal, Civil and Military police, works in a complementary
way, creating an efficient public safety system.
-Inter-Municipal Safety Consortium
-Municipal Safety Councils
-Municipal Guards
-Maringá was considered the safest
city in the country (by Veja magazine)
BASIC EDUCATION and HEALTH CARE
At the highest stage in Brazil
1 % illiterates
of the working
population
42 technical schools
5.200 schools*
More than 815.000*
children and teenagers
studing
- Mechanics
- Electrotechnology
- Health
- Carpentry
- Agriculture
More than 17.000* students
150 language schools
90 IT Schools
Basic education
Technical – and
professional teaching
*Source: Ipardes
60** Hospitals
More than
18,000 people
learning English
300** medical clinics
1 doctor per 400
inhabitants
112 specialized
doctors
Health care
**Source: DataSUS
Two International
Schools, with
Mandarin classes
UNIVERSITY EDUCATION
State Universities of Londrina and Maringá
among the best in Brazil.
108,000
students
54* Universities
289 study courses
therefrom,
In all colleges
47* Private Universities
6 State Universities
4 Federal Technical
Universities
Universities
Special focus
- IT
- B.Sciences
- Medicine
- Agronomy
- Social Sciences
- Human Sciences
Sciences
67 postgraduate study
courses
- 50 Master study
courses
- 17 PHD courses
More than 10,000
engineering and
IT students in the
region
7,982
professors
Students that
study and work at
the same time
Postgraduate Studies
*Source: Ipardes
HIGHER EDUCATION
Universities and Colleges in Northern Paraná.
Increase of more than 100% between 1999 to 2008
*Fonte: Ipardes
HIGHER EDUCATION
University and College Registrations
Increase of 100% between 1999 to 2008.
*Fonte: Ipardes
INNOVATION
Research and Development
More than 2000
scientists
researching in
all major fields
at the local
universities
UNIVERSITIES
Research
Institutes like
- IAPAR
- EMBRAPA
- EMATER
- FUNDAÇÃO
MERIDIONAL
Focusing on
agronomy,
biotechnology,
food technology
RESEARCH INSTITUTES
TECHNOLOGY
Technology Centers and Incubators
connected with universities
2 Industrial Incubators
2 technology centers are
being built at the moment
LONDRINA
Information Technology
MARINGÁ
Information Technology
Fine chemicals
Biotechnology
INFOMAR - Maringá
Information Technology
Software
AINTEC - Londrina
Information Technology
Software and Hardware ;
Biotechnology
Nanotechnology sector
Research in Brazil
833 articles from 2.242 researchers related to 542 institutions and 469 research
groups (from 2005 to 2008).
Paraná:
UFPR – Nanoglicobiotecnology;
Londrina:
UEL – Chemicals , Unopar - Odontology
Market:
•
In 2010 reached R$115 million;
•
0,03% of the world market;
•
Appr. 150 industries use nanotechnology;
•
Appr. 20 national industries develop and
commercialize nano products.
Londrina highlights:
Source: MCT and ABDI
•
Embrapa Soybean – Link to more than 35
units of Embrapa – Brazilian Agricultural
Research Corporation;
•
Angelus – Odontology Products
TRANSPORT
Modern Transportation Facilities
Two airports
5 airlines
Several daily
connections to
São Paulo, Rio de
Janeiro, Curitiba
etc
Air facilities
Mainly by Trucks
86% paved roads
Road facilities
2 waterways:
Transport of
1.681 Tons of
goods
Hidrovia Tibagi
and Ivaí
Linked to the
ports of
Paranaguá and
São Francisco do
Sul (SC)‫‏‬
Connection to the
main waterway
TIETÊ-PARANÁ
Railroad facilities
Waterway facilities
HARBORS and ENERGY
An infrastructure for the future
The future
energy supply
is assured
2 main harbors in Paraná
- Paranaguá
- Antonina
at 500 km of distance
connected by railroad
and highways
1 Container Terminals in
Maringá and Cambé.
1 Container Terminal
planned in Londrina
HARBORS
Strategically close to
Hydroelectric power
stations
- Capivara
- Rosana
- Itaipu
ENERGY
In a radius of
500km is
produced 33% of
the Brazil
electric power.
Paraná State
has a high
potential for
hydroelectric
and biological
energy.
LOGISTICS
Dry Ports, International Air Cargo Terminals and
Railroad System in Maringá and Londrina
Efficient and low-cost operation, connected with the
main seaports in South/Southeast Brazil.
LOGISTICS INFRASTRUCTURE
Source: Ipardes
LOGISTICS INFRASTRUCTURE
TELECOM
SERCOMTEL – S/A Telecommunications – is a public company, its shareholder is 55% Londrina
city hall and 45% COPEL - Electric Power Company of Paraná, also a public company.
-Sercomtel and Copel have an agreement to transport voice and high speed data on the
state.
COPEL Telecommunications Fiber Optic Network
Covering 100% of the Paraná State
ECONOMY
Strong growth
515 Bank Agencies*
GPD per capita*
US$6,985
GDP
7%
26% of the GDP of
the state of Paraná
(2008)‫‏‬
45%
LABOUR COSTS
p/ year:
40%
8%
R$ 44 billion
Fonte: IPEA, 1998
Equivalent of
US$ 24.45 billion
45 % Industry
40 % Services
8 % Commerce
7 % Agriculture
*Exchange Tax:: US$1,00=R$2,20
unskilled labour
US$11.250
skilled labour
US$24.000
*Source: Ipardes
ECONOMY
GDP growth in Northern Paraná
Icrease of 100% in 6 years.
Fonte :Ipardes
ECONOMY
FURNITURE INDUSTRY
Arapongas cluster (163 companies)
Second biggest furniture cluster in Brazil.
*Fonte : SIMA Arapongas
35% increase between 2005 and 2009.
ECONOMY
FURNITURE INDUSTRY
Exports
40% increase in 3 anos (2006 - 2009).
*Source : SIMA Arapongas
ECONOMY
Agribusiness – Ethanol Exports
Increase of 60% between 2007 and 2009.
*Source : Alcopar
ECONOMY
Northern Paraná Balance of Trade
FOREING TRADE
Exports of almost U$2 bi in 2008*
• Main products exported:
•Agribusiness: coffee, soybean and derivatives, tobacco, ethanol,
sugar, frozen beef, pigs and poultry, leather, wood, etc.
•Metal and Machinery: elevators, refrigeration, automotive parts,
etc.
•Others: furniture, clothing, chemicals (fertilizers), automotive
batteries, packaging etc.
*Source: MDIC
ECONOMY
Several industrial clusters
PAIÇANDU
MANDAGUARI
Food
Leather goods+shoes
MARINGÁ
Eletronic
Textiles+clothing
Metal industry
JANDAIA
Food
Chemistry
Chemistry
Food
Textiles+clothing
Metal industry
IT
CAMBIRA
SARANDI
Food
Metal industry
Furniture industry
MARIALVA
Chemistry
Food
Textiles+clothing
Food
Chemistry
Textiles+clothing
ARAPONGAS
Furniture industry
Food
Chemistry
CAMBÉ
Chemistry
Food
Plastics
IBIPORÃ
Plastics
Food
Minerals
APUCARANA
Leather goods+shoes
Food
Textiles+Clothing
ROLÂNDIA
Food
Leather goods+shoes
Furniture industry
LONDRINA
Food
Chemistry
Textiles+clothing
IT
103.288 *
Established
companies
12.836 *
Industries
23 Industrial
parks
GROWING SECTORS
Technology in IT and Comunication
Technology in Health

*Source: Ipardes
ECONOMY
Main clusters
FURNITURE
TEXTILES &
CLOTHING
1.540
companies
3. 999
companies
26.537
employees
62.611
employees
FOOD
AGRIBUSINESS
3 agricultural
1.491 companies
80.044
employees
Cooperatives
US$ 2 billon sales
SOYBEAN,
SUGAR,
METAL INDUSTRY
CONSTRUCTION
RETAIL
ETHANOL,
2.235 Companies
5.912 companies
35.941 companies
ORANGES
29.459 employees
31.939 employees
159.587 employees
MEAT
*Source: Ipardes
ECONOMY
Agribusiness Fair - Expo Londrina
Organized by Rural Association of Paraná
2011 report:
-51st Edition;
-US$178 millon sales;
-500,000 visitors.
ECONOMY
Future Growing Sectors
AGRIBUSINESS
AND
BIOTECHNOLOGY
AGRI-FOOD
Functional
foods
Genetic
Improvement
Organic
products
Research
Institutes
Technology for
storage and
packaging
Cooperatives
FINAL
GOODS
HEALTH
Center of high
capacity
Furniture
Training
Clothing
Electronics
ENERGY
Technical
schools
Bio-fuel
Events
Energy for buildings
Improved usage
*Source: FIEP
ECONOMY
IT sector in expansion
Information and Communication Technologies
440 Companies / 3.000 employees
SERCOMTEL
EXACTUS SFTWR
BSI TECNOLOGIA
NETWORKS
there of
100 Software Development
with 600 employees
150 Commercial Companies
150 Service Companies
Important presence of IT in the Health sector
 Consortium of Companies to foster process
maturity, based on CMMI model
GELT TECNOLOGIA
JABUR INFORM.
TELCOR
TOTVS
RM SISTEMAS
DATASUL
BENNER
CONSYSTEM
DIFFERENTIALS
Comparative values between Paraná and São Paulo*
Resources
Measure
Electric Power
Drainage (water
supply and sewage)
Gas
US$/MW-hr.
COPEL
92,26
Price in
São Paulo
US$
100,82
50 m³
Sanepar
211,11
691,25
m³
Compagás
0,67
Positions / Salary
Production assistant
Administrative
assistant
Manager
Director
Authority in
Paraná
Price in
Paraná US$
-
Paraná
613
São Paulo
687
797
902
4.854
13.690
5.730
16.388
US dollars*
% Advantages
Paraná
10%cheaper
70%cheaper
-
COST OF LIVING
A Good Cost-Benefit Relation
Cost of living*
Apartment rent (150m2)‫‏‬
475 to 687,5
Private health-insurance
75
Restaurant Meal / Person
6 to 15
Private Education primary school
375
Semester at Private University
4125
US dollars*
Cost of living :
30% less
compared to
large centres
like Rio de
Janeiro and São
Paulo.
Londrina and Maringá – National Highlights
• Londrina is in the 29th position between the 100 best cities of
Brazil and is in the top 5 of country's south region to make a
career*;
•Maringá ranks the 38th position of the same national ranking.
Besides that, Maringá is considered the safest city in the country**.
Sources: * Você S/A – FGV
* * Veja Magazine
INCENTIVES
State Incentives
-Projects will be studied by a state government committee. If the proposal is
considered a strategic project to Parana State, the taxes (ICMS, similar to
VAT) can reach 3% on the sale of the product, instead of the standard 18%.
-The incentives plan can reach zero of state taxes, including the
generation of credits, taxes return, for the company at the end of the
production cycle.
-Suspension of ICMS due on import of machinery, equipment and raw
materials, packaging and intermediate products for exclusive use in the
production process, whose entry into the territory of Paraná, as long as
provided with certification of origin from South American countries.
*It is offered the exemption from ICMS water bills, to be supplied by
SANEPAR – the state water company.
*It is offered the deferment of ICMS payment of electricity and gas bills until
08 (eight) years, provided by COPEL – the state electricity company and
COMPAGAS – the state gas company.
INCENTIVES
Municipal Incentives
-Promotion of incentives for companies to acquire land;
-Tax exemption for the Urban Land Property Services Tax;
-Reduction from 5% to 2% of ISS (service tax);
-Implementation of the tax system, with 50% (fifty percent) discount
based on calculating the tax on the Transfer of Real Estate;
-Implementation of primary infrastructure on land for the construction
of the projects;
-The execution of infrastructure works in real estate, lands, parks or
condominiums, such as opening of public roads, squares and land plot
demarcation, for sewers, curbs, paving and tree planting.
AREAS
Incentives and Infrastructure for Investments
AREAS
Metropolitan Linear Region
The most of available areas in the region are integrated with highways and railroad,
connecting to large urban centers, terminals and seaports, and has close access to
airports and dry ports, qualified workforce, universities and service providers.
AREAS
INVESTMENT
NORTOX
INVESTMENT
ATLAS SCHINDLER
Moved from SP to Londrina
in 2000
Number of employees 400
Gross Sales 359 Million USD
INVESTMENT
MILENIA AGRO SCIENCE
Since 1970
Number of employees 840
Gross Sales 314 Million USD
INVESTMENT
Sandoz do Brasil
Moved from SP to Londrina
in 2003
Number of employees : 550
Gross Sales : 70 Million R$
INVESTMENT of HEXAL
Reasons for locating HEXAL in Northern Paraná
1. Labour, market and environment:
Good universities and schools, people qualified, motivated and eager to learn
on a lower wage and cost level than big cities, attractive and safe environment.
2. Logistics:
Be close to the major market in São Paulo, connected by good
infrastructure (roads, nat./ intern. airports and harbours) in a growing region
3. Benefits, stability, low cost:
Federal state investment benefits, political awarness, economical
stability (power supply), lower cost for real estate and maintenance costs.
Northern Paraná has exceeded our
expectations ! We got great support from
local institutions and hired outstanding
labor force in all levels. The choice for
this region has confirmed to be the right
one !
Dr. Thomas Strüngmann
FUTURE PROJECTS
-Light Rail system: connecting the cities of Londrina-Maringá axis,
comprising 13 cities and more than 2 million people.
-Expansion of Maringá Airport: Renewing and resizing the infrastructure for international cargo flights and passenger terminal. The
runway will be 3,8 kilometers long.
-Aerotropolis Arco Norte: an Airport City for cargo and passenger
international flights in an area of 5,700ha.
Future development in Northern Paraná
• Several organizations to promote regional development
• Diplomatic representations in different countries: Germany,
Spain. Italy and Portugal;
• Contacts with bilateral Chambers of Commerce: Germany,
Italy, China and India;
• Several clusters in development
• Logistic, environmental and cultural integration
-Hub Airport and Railroad
-Treatment of urban waste
-Sport centre and development of educational capacities
STATEMENT
After 40 years I returned to the
place where I have spent my
childhood and was really
surprised :
The overall development of this
region has been very quick and
dynamic.
An extensive infrastructure has
been built up, including modern
universities for the many young
and motivated students.
The whole region is only 50 years
CAIO KOCH-WESER – Vice chairman of Deutsche Bank old and continues its dynamic
growth.
Northern Paraná has the potential to become the place of first
choice for many investors, being close and connected to the
Southern American markets, and offering competitive
conditions on top of a rare quality of life.
Advantages for the companies:
In an area of 100 km (two hours driving):
2 Airports
2 Million inhabitants
105.000 University students
Near São Paulo City and Curitiba City (50 minutes flight)‫‏‬
Good atraction for the executives to transfer.
Low costs and salaries, comparing to large centres;
Total support from the government and local institutions;
High educational level and multiethnical population.
BRAZIL, a country with
Large domestic market
Young and flexible population
Strong economic growth potential
Gateway to Mercosul
Northern Paraná, a region with
Young people and good infrastructure,
Strategic geografical location,
Safety and high standard of living,
Favourable climate,
Strong growth potential !
Terra Roxa – Development Agency of
Northern Paraná State
-Non-profit organization-
OUR MISSION
Be an independent agent to promote businesses and to
attract new investments, integrating and developing the
economics sectors of Northern Paraná
AGENCY ROLE
•Act as a catalyst between the involved institutions
•Promoting Northern Paraná
•Prospect and attract investment and business
•Monitoring the first steps of investment and business
•Articulate strategic regional projects
PARTNERS
PARTNERS
COME TO NORTHERN PARANÁ
WE WILL SUPPORT YOU !
www.terraroxa.org.br
Fernando Lopes Kireeff
President
+55 43 3255 3131
info@terraroxa.org.br