life in airdrie just keeps getting better

FALL 2014
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AirdrieLIFE
THE OFFICIAL GUIDE TO LIFE
IN THE CITY OF AIRDRIE
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THE OFFICIAL GUIDE TO LIFE
IN THE CITY OF AIRDRIE
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THE OFFICIAL GUIDE TO LIFE
IN THE CITY OF AIRDRIE
THE OFFICIAL GUIDE TO LIFE
IN THE CITY OF AIRDRIE
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AirdrieLIFE
THE OFFICIAL GUIDE TO LIFE
IN THE CITY OF AIRDRIE
summer
04/14/04
2007
•
8:23 PM
volume
Page 2
3
•
number
2
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www.airdrielife.com
AirdrieLIFE
THE OFFICIAL GUIDE TO LIFE
IN THE CITY OF AIRDRIE
e is good.
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Complete
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Fall in love with
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Life in Airdrie
is blooming!
The Airdrie
Festival of Lights
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Updated
Community
Profiles
We're building
a great city!
AirdrieLIFE•cover•vol4•num1
04/14/04
8:24 PM
Inside this issue: show home highlights, city living information, detailed city map and much more
AirdrieLIFE•cover•vol4•num2
Page 2
04/14/04
8:25 PM
Page 2
Inside this issue: meet the "first lady" of Airdrie, mark your calendar with events,
learn the new transit routes, read about city services and much more
AirdrieLIFE_vol4_num3Cover
03/06/09
2:55 PM
Airdrie is a
great place to
grow a family!
INSIDE:
The EXCLUSIVE
story of the
Prairie Pond Posse
Canada $3.00
Canada $3.00
Inside this issue: detailed city map, city living information, show home highlights and much more
Airdrie’s
got
community
spirit!
Inside this issue: meet some great Airdronians, discover some exciting new communities, learn timely
City information and get down to business with our special feature section "AirdrieWORKS".
Ai
rd
rie
W
OR
KS
Discover
what makes
Airdrie great
HOMES
s
se pec
cti ial
on fe
in atu
sid re
e.
XURY
Inside this issue: AirdrieWORKS special section, updated community profiles,
on the edge with gymnastics and much more!
Page 2
ISSN 1916-355X
fall 2007 • volume 4 • number 1 • www.airdrielife.com | THE OFFICIAL GUIDE TO LIFE IN THE CITY OF AIRDRIE
AirdrieLIFE
Display until January 30, 2008
spring 2008 • volume 4 • number 2 • www.airdrielife.com | THE OFFICIAL GUIDE TO LIFE IN THE CITY OF AIRDRIE
AirdrieLIFE
Display until June 1, 2008
On your mark,
get set,
The 1st Annual Arts Issue
Airdrie's got talent!
New expanded sections:
Community | Homes | City
and our biggest AirdrieWorks ever
go!
OUR 1st ANNUAL
Active Living & Wellness Issue
Community | Homes | City | AirdrieWorks
exploring the good life in Airdrie for 10 years! | spring 2013
exploring the good life in Airdrie for 10 years! | summer 2013
airdrielife.com
exploring the good life in Airdrie for 10 years!
Sheri
Reed
Cool CaReeRs,
manly puRsuits
and wiCked
woRks oF aRt
AMAZING
AIRDRIE
WOMEN
NOMINEES!
Everyday
EatPlay
Stay
Tourism
Guide
FRee
insid
e
CHALLE S
see page NGE!
107
PROOF?
BRIAN JACKSON
takes On track duty
TAKE
OU
$7,5R
0
FITNES 0
DISASTER
MAN
Former Olympian
Ricardo Greenidge
THE TOUGHEST
WOMEN IN TOWN
meet up at the roller rink
Is Airdrie
ROCKET
The man issue
THE $3,000 MAKEOVER
You won’t believe your eyes!
winter 2013/14
diving, kayaking,
hunting: businesses
that tHrIVe right
here in airdrie
is alive and kicking!
designs with
reclaimed resources
MEET OUR 27
exploring the good life in Airdrie for 10 airdrielife.com
years!
Zombie
Football
Heroes
From puppies and
parades, to speed
and strength
PLUS Special Report:
Aging in Place in Airdrie
al_summer2013.indd 1
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LIFE IN AIRDRIE JUST KEEPS GETTING BETTER...
After ten years of publishing airdrielife, we know a thing or two about life in Airdrie.
Which is why we are the go-to media of choice for the most savvy of businesses wanting to get their
message prominently in front of the eyes of Airdrie and area residents. We say “and area” because
we are the onLY Airdrie focused publication that is also distributed in Calgary and CrossIron Mills.
With airdrielife your ad is seen for 12 straight weeks as we constantly re-stock more than 150 rack
locations in Airdrie and Calgary year round. one ad in airdrielife is more cost effective than any
other ad media in the area.
Compare this: A 1/3 page in airdrielife is $1050 for 12 weeks of exposure. To get the same shelf
life you would need to advertise EVERY week in a weekly publication. The average 1/3 page cost
in a weekly is $219. That works out to $2628 for the same time frame as airdrielife.
11* new people a day move to Airdrie – that’s 11 reasons every day to make sure your name is out
there. We are the magazine of choice for residents who want to know more about their community
and our readers are loyal because our high level of editorial integrity and design quality. Here are
just some of the comments from our Facebook fans:
EatPlayStay
2013/2014 Airdrie Tourism Guide
Airdrie
“Who wouldn’t love this magazine? It has a bit of everything in it so everyone should find
something of interest to read. It is a great guide and I love how it focuses on local individuals
and businesses that are giving back to the community!”
– N. Chris
and area
“I think it’s a fantastic way to get to know your community. In fact I picked one up at Genesis
Place when I was looking at the facility, deciding if Airdrie was a place for my family to move.
We moved here two years ago and love everything about it!!!”
– A. Buettner
Find More Than
100
Things
To see and do
in airdrie!
“airdrielife mag is the display for my out-of-town guests, left on the nightstand in our guestroom.
As soon as the latest issue comes we read it. I actually look forward to it. It profiles local businesses, many who I know and a lot I don’t.”
– S. De Mille
eatplaystayairdrie.com
eatplaystayairdrie.com
EatPlayStay2013.indd 1
1
2013-08-14 8:58 PM
“I love airdrielife! I keep it until the next edition arrives. I often try the places featured in it and
find they are fantastic!”
– C. Stewart
airdrielife has become more than a magazine. It has become an integral part of the city experience.
airdrielife is pleased to have created The Amazing Airdrie Women Awards now entering its 5th year.
We are proud media sponsors of the Creative Airdrie Society, the Airdrie Festival of Lights and over
the past ten years we have donated more than $30,000 in ad space to a myriad of local community
organizations.
In 2008 we received the first Airdrie Ambassador Award an accolade we are most
proud of to this day. It meant our efforts to showcase our city were (and still are) working.
We are the only local media to have received this award.
In 2009 airdrielife publisher Frog Media Inc was a finalist for the Airdrie Eco Edge
Award and was also a finalist for the Alberta Chambers of Commerce Small Business of
Distinction Awards.
In 2010 we were the proud recipients of the Airdrie Family-Friendly Business
Award.
In 2012 Publisher Sherry Shaw-Froggatt was nominated by the Alberta Magazine
Publishers Association for Publisher of the Year.
In 2013 airdrielife photographers were recognized twice as finalists in the
Photography Category at the Alberta Magazine Publishers Awards
*ACCoRDIng To 2012 AIRDRIE CEnSuS.
WHY MAGAZINE
ADVERTISING WORKS
The Most Informative Medium
I have gone to a website
after seeing an
advertisement in/on
(medium) (%)
- Consumers rate magazines as the most
informative medium. Magazines influence purchase behaviour early in the decisionmaking process, giving readers ideas of what to buy, more so than newspapers or TV.
Magazines Communicate Better
- Reader involvement in magazine
advertising delivers 39% more awareness of the brand message than TV, on that all
important first exposure.
Build Relationships - Magazines are the most personal of media, creating
private and intimate connections with each individual reader. Magazines are invited
guests, creating strategic or tactical one-on-one conversations with your customers.
Magazines Drive to Websites and Search
Magazines drive consumers to advertiser websites where they can learn more or purchase the advertised product/service. Magazines are also great at initiating a search.
Readers shop magazines to learn what’s new and what may be of interest to them;
they are often inspired to learn more through search before purchasing a product.
30
25
20
15
10
5
0
Magazines Newspapers Radio
26%14% 11%
Source: ICOM, American
Advertising Federation
Distribution
Highlights
Full door to door delivery
to all households in Airdrie
• 100 rack locations
in Calgary
• More than 50 rack
locations in Airdrie
• More than 30
showhomes in Airdrie
• Exclusive distribution in
CrossIron Mills – the only
Airdrie focused
publication allowed.
• Digital exposure of full
magazine online at
airdrielife.com
• 12 full weeks of
restocking in all racks for
each issue
Editorial Calendar
In every issue:
Life in the Moment – exploring arts and culture, fashion, dining out, shopping and events.
Life in the Community – spotlighting the people and groups who are making Airdrie an
interesting place to live/work/play.
Life at Home – show home parades, home décor advice, gardening, builder profiles and
neighbourhood profiles.
Life at Work – (in co-operation with Airdrie Economic Development) meet the movers and
shakers, the innovators and entrepreneurs as they share their success stories.
Fall 2014
Our Annual Arts and Culture issue – an in-depth look at how a growing arts scene
affects every aspect of life in the city.
Winter 2014-15
Heroes and Holidays – meet people who make a difference and celebrate the holidays
with special entertaining features.
Spring 2015
Amazing Airdrie Women – our most successful reader engagement is back as we profile
nominated women from the community and readers vote online to select the 2014 recipients.
Summer 2015
The Boys of Summer – we turn the focus on the men in the community and tackle Airdrie’s
toughest (and coolest) jobs.
Make a date with life!
Issue
Fall
Winter
Spring
Summer
Booking Deadline
July 28
oct 16
Jan 27
May 1
Material Deadline
Aug 1
oct 21
Feb 3
May 7
Street Date
Aug 27
nov 12
Feb 26
May 28
Material Specifications
double page
full page
17” x 11.25” (bleed)
15.5” x 9.75”
(no bleed)
16.5” x 10.75” (trim)
8.75” x 11.25”
(bleed)
7.25” x 9.75”
(no bleed)
8.25” x 10.75” (trim)
mini 1/2 page
1/2 page
1/3 page
1/6 page
4.75” x 7.25”
(horizontal)
7.25” x 4.75”
2.25” x 9.75”
(vertical)
2.25” x 4.75”
(horizontal)
4.75” x 2.25”
(square)
4.75” x 4.75”
Submission Requirements
•
•
•
•
•
FREE
WEB AD
Keep type 1/8” to 1/4” away from the trim edge;
all files submitted must be 300 dpi or higher, in the following formats pdf,
eps, tiff or jpg;
all images and logos (including embedded files) must be CMYK and
300 dpi or higher; and,
when submitting eps files ensure all text is converted to outlines or curves.
Files 5 MB or less can be emailed direct to sherry@frogmediainc.ca
with your ½ page
or larger booking
on airdrielife.com
Ask for details.
Advertising Rates
2014 RAtES
Ad Size
Full Page
Half Page
1/3 Page
1/6 page
1x
$3,120
$2,025
$1,315
$855
2x
$2,965
$1,925
$1,250
$815
1/3 page
3x
$2,815
$1,830
$1,185
$770
4x
$2,495
$1,620
$1,050
$685
All registered charities and not for profits receive a 50% discount. gST EXTRA
guaranteed Positions are limited and surcharged 10%. Multiple one issue ad
insertion discounts available.Ask for details.
InSERTS STARTIng AT 15 CEnTS InCLuDES PRInTIng. ASK FoR DETAILS.
airdrielife can provide top quality design and production of your ad.
Rates below do not include photography or image purchase.
Full Page $250, 1/2 Page $150, 1/3 Page $125, 1/6 $75
Rates are based on average ad production. Additional charges.
SAVE
uP to
20%
Magazines #1
Influence on
Word-of-Mouth
Recommendation
54% of consumers agree that
magazines are a leading
contributor to word-of-mouth
product recommendation
Read in magazines
Saw in store
Saw in TV
Read in newspaper
Heard on Radio
Read on web
54%
53%
53%
47%
37%
35%
2014 Contract
Check Issues Booked
❑ Fall 2014
❑ Summer 2015
❑ Winter 2014-15
❑ Spring 2015
SAVE
UP TO
20% Best Buy
Ad Size
Frequency
1x
2x
3x
4x
$ 3120
$2965
$2815
$2495
❑ Full Page
$1925
$1830
$1620
❑ Half Page ❑ H, ❑ Mini$2025
$1250
$1185
$1050
❑ 1/3 Page ❑ S, ❑ V$1315
$815
$770
$685
❑ 1/6 Page ❑ H, ❑ V$855
Do you require airdrielife to design your ad(s)?
qY qN
Rates below do not include photography or image purchase.
q 1/2 Page $150 q 1/3 Page $125
q Full Page $250
1/6 Page $75
q
Rates are based on average ad production. Additional charges may apply if requests for
changes occur after the initial design phase. Ad changes to pick up ads billed out in
time increments.
Advertiser
Business Name: _________________________________________________________________
Contact Name: _________________________________________________________________
E-mail: ________________________________________________________________________
Phone: _______________________________ Cell Phone: _______________________________
Mailing Address: ________________________________________________________________
______________________________________________________________________________
Accounts Payable Contact
Name: ________________________________________________________________________
Phone: _____________________________________ Fax: _______________________________
E-mail: ________________________________________________________________________
Address (if different from above): ___________________________________________________
______________________________________________________________________________
If using an agency please include contact information below
Agency: _______________________________________________________________________
Contact Name: _________________________________________________________________
Phone: __________________________________
Office Use Only
E-mail: __________________________________
Ad rate
$________
Address: _________________________________
Production Charges $________
________________________________________
________________________________________
Signature
________________________________________
Date
Placement :
Issue_______ Invoice #________ $_______
_______________________________
_______________________________
_______________________________
Fall 2014
Invoice #____________
Winter 2014-15 Invoice #____________
Spring 2015 Invoice #____________
Summer 2015 Invoice #____________
Tearsheets Y/N
Magazines: quantity ______
SEND YOUR CONTRACT TO: Sherry Shaw-Froggatt sherry@frogmediainc.ca
airdrielife is published quarterly by Frog Media Inc.
Suite 509 203-304 Main Street Square
FAX: 403.770.8762
Regulations
1. The rates, terms and conditions on this card apply to all
advertising contracts or insertion orders received by the
publisher. If no contract is received, the advertisers will be
billed at a single insertion rate.
2. Publisher reserves the right to increase advertising rates or
change in-home date for any issue upon 30 days notice in
writing before the insertion order closing date of the issue.
All contracts and insertion orders are accepted to subject to
this reservation.
3. Printing of key numbers is not guaranteed.
4. Contest advertising rules must be submitted before the
advertisement is run.
5. Publisher reserves option to insert above or below any copy
the words “Advertising Feature.”
6. Publisher is not liable for printed quality of advertising
if submission does not follow digital guidelines.
7. Mail order copy subject to publisher’s acceptability standards.
Business should be transacted from a Canadian address.
8. If complete copy is not furnished according to mechanical and
deadline requirements, publisher can charge for extra
production work required. An estimate of such extra charges
will be furnished upon request.
9. Advertisers and advertising agencies assume liability for all
content (including text representation and illustrations) of
advertisements printed and also responsibility for any claims
arising therefrom against the publisher.
10. Publisher is not bound by any conditions printed on advertisers’
or advertising agencies’ contracts or insertion orders when such
conflict with policies covered by this rate card.
11. All advertising copy is subject to the approval of the publisher.
12. The publisher shall be under no liability for failure for any
cause, to publish any advertisement.
13. The publisher shall not be subject to any liability whatever for
any failure to publish or circulate all or any part of any issue or
issues because of strikes, work stoppages, accidents, fires, acts
of God or any other circumstances not within the control of the
publisher.
14. All inserts and advertising must adhere to regulations as set
down by Canada Post or/and Revenue Canada.
15. Inserts may be placed on partial page ads with no liability to
the publisher.
16. Publisher cannot guarantee position of blow-in cards.
17. Publisher cannot guarantee specific geographic coverage for
partial circulation inserts.
18. Publisher cannot guarantee positioning or carriage of insert if
prior approval of insert is not solicited from publishing office.
19. Frog Media Inc will not accept cancelation of bookings after
material deadlines. Advertisers will be invoiced at the full
value of the original contract and will be required to make a
50% deposit on subsequent bookings.
20. Any advertiser who fails to pay their invoice in full by a
reasonable time may lose special position privileges and be
required to pay for subsequent advertising in advance.
21. Advertisers who fail to pay their invoices will be sent to
collections and reported to Equifax.
22. Advertisers who cancel their contract before it expires will be
invoiced the pro-rated difference between their contracted #
of issues and their actual # of issues. NO EXCEPTIONS.