It Was Oshkosh B`gosh!!! It Was Oshkosh B`gosh!!!
Transcription
It Was Oshkosh B`gosh!!! It Was Oshkosh B`gosh!!!
Land O’ Lakes District Association of Chapters of SPEBSQSA Inc. 110 7th Avenue North Nashville, TN 37203-3704 NON-PROFIT ORGANIZATION U.S. POSTAGE PAID MANITOWOC, WI 54220 FRICKE PRINTING SERVICE DATED MATERIAL ENCLOSED 67 YEARS OF BARBERSHOP HARMONY Volume 67, Number 6 OVER 714,089 SQUARE MILES November - December 2015 A Bulletin for Barbershoppers in the LO’L District It Was Oshkosh B’gosh!!! The Gay 90's Dan Gary Erickson (contact) Doug Gary Jim Calendar NOTE: Dates shown on this page are for those activities that have proper clearance through the District Secretary. Please DO NOT send show registrations to the editor, DO notify: ARV ZENK, Secretary Land O' Lakes District 1706 Mary Lane N Mankato, MN 56003 arvjane@hickorytech.net 2015 November 7 Winona, MN 7 Menomonee Falls, WI 29 Mankato, MN December 5 St. Croix Valley, MN 5 Winnipeg, MB 6 Minneapolis, MN 12 Greendale, WI 12 Manitowoc, WI 12-13 Hilltop, MN 2016 January 15-16 UW-River Falls, WI LO'L Leadership Academy 26-31 30 April 1 2 Reno, NV Midwinter International Green Bay, WI Fargo/Moorhead, ND Appleton, WI Round Midnight 2 St. Croix Valley, MN 2 Manitowoc, WI 9 Mankato, MN 9 Windom, MN 16 Dunn County, WI 16 Minneapolis, MN 16 Willmar, MN Storm Front Quartet 23 Hilltop, MN 23 Rock Valley, WI TNS, Vocality 23 St. Cloud Area, MN Masterpiece 23 Greendale, WI 29-5/1 Mankato, MN International Prelims & Spring Convention 29-5/1 Mankato, MN Southwest/10,000 Lakes Division Contest 30 Green Bay, WI Shoptimus Prime May 7 14 21 21 28 July 3-10 (320) 269-7148 (480) 924-9725(winter phone) ggerickson606@q.com Bismarck/Mandan, ND Northern Plains Division Contest Manitowoc County, WI Packerland/Division One Contest Manitowoc County, WI WI High School Quartet Festival West Allis, WI Winnipeg, MB Nashville, TN International Convention September 16 West Allis, WI 2015 LO'L District Chorus Champion — Midwest Vocal Express - Greendale, WI - Josh Umhoefer, Director 2015 District Quartet & Novice Champions - CHORD SMASH 2015 District Seniors Quartet Champion - Fermata Nowhere Sam Sather, Erik Eliason, James Estes, Scott Perau Larry Slater, Jim Puffe, Mark McLaurin, Paul Sandbek 2015 District Hall of Fame Induction October 21-23 Appleton, WI Fall Convention and District Contests 2017 January TBD San Antonio, TX Mid-Winter International 13-14 UW-River Falls, WI LO’L Leadership Academy 28 Green Bay, WI Super Sing Recipient Gene Sickels with daughters Terri and Jeanie Recipient Duane Rygg and wife Crystal Allen E. Kaptizke from Oshkosh, WI Chapter recognized posthumously YIH Foundation/Sing Canada Parade of Checks See page 10 for details Pitch Piper The Pitch Piper is published bi-monthly by the Land O' Lakes District Association of Chapters of the Society for the Preservation and Encouragement of Barbershop Quartets Singing in America, Inc. Land O' Lakes Chapters are situated in the states of Minnesota, North Dakota and Wisconsin, the Upper Peninsula of Michigan, and the Provinces of Saskatchewan, Manitoba and Ontario. Office of Publication: Editors: Bob/Bill Fricke 2011 S. 14th Street Manitowoc, WI 54220 920-684-6866 Email: pitchpiper@frickeprinting.com Send address changes to Pitch Piper c/o SPEBSQSA, Inc., 110 7th Avenue North, Nashville, TN 37203-3704 Any and all correspondence or copy should be sent to the editor. DISTRICT OFFICERS President: STEVE ZORN 3036 N Snelling Roseville, MN 55113 (H): (651) 639-0366 • (C): (651) 242-6864 zorn.stephen@gmail.com Executive Vice President: DANIEL TRUE 8091 Stone Creek Drive Chanhassen, MN 55317-7419 (C): (952) 210-5156 dtruesings@gmail.com Immediate Past President: CHUCK SCHUBBE 15398 615th Avenue Mapleton, MN 56065 (H&W): (507) 420-3658 • (C): (507) 420-3658 chuckschubbe@gmail.com LO'L Home Page on the Internet: http://loldistrict.org Land O' Lakes District Celebrates Another Convention! Submitted by: Steve Zorn LO’L President Oshkosh hosted a memorable convention in October! The contest provided a showcase for our quartets and choruses to perform for their friends and family. Chord Smash showed what a quartet can sound like when you put it all together. Midwest Vocal Express won the chorus contest with great singing and artistry. Congratulations to both of these groups for leading the charge in 2015! I was thrilled to see so many barbershoppers enjoying themselves during the weekend. The hallways of the hotels were filled with Pitch Piper Secretary: ARV ZENK 1706 Mary Lane N Mankato, MN 56003 (H): (507) 388-7509 • (C): (507) 995-1655 arvjane@hickorytech.net Treasurer: JACK EDGERTON 1804 Conant Street Stevens Point, WI 54481-5819 (H): (715) 344-5746 • (C): (715) 340-3221 ragtime75@charter.net District VP - Financial Development: JIM HALL 614 Drumlin Trail Cambridge, WI 53523 (H&C): (715) 781-8714 jimsingsbari@gmail.com District VP - Division One: THOMAS WEBER N114 W16629 Royal Court Germantown, WI 53022 (H): (262) 251-8943 • (W) (262) 789-2500 prezmve_2000@yahoo.com District VP - Packerland: KEN BESTER 216 E Capitol Drive Appleton, WI 54911 (C): (920) 915-2912 Shadowbama@hotmail.com District VP - Southwest: DON HETTINGA 229 16th Street NE Owatonna, MN 55060 (C): (507) 202-6711 hettinga1167@msn.com District VP - 10,000 Lakes: ROBERT STARZ 347 187th Street NE Atwater, MN 56209-911 (H): (320) 974-3370 • (W): (320) 894-0433 (F): (320) 974-8190 • starzr@frontiernet.net District VP - Northern Plains: GORDON BILLOWS 73 Haverstock Crescent Winnipeg, MB R3P 2M7 (H): (204) 488-2009 billows@shaw.ca singers, especially Saturday night. Hospitality rooms sponsored by different Chapters and groups were full of people. In addition, we had the privilege of entertainment from the Youth Chorus. About 60 young men spent the day with Pete Benson and the Vocality quartet learning about singing and preparing three great songs for the audience on Saturday night. There are a lot of people who volunteered many hours to make this convention happen. Carl Grahn, your o u t g o i n g E v e n t s Vi c e P re s i d e n t , coordinated the convention. The members and families of the Oshkosh Chapter provided hours of volunteer time. Jack Kile and Eric Sorenson organized the youth festival along with other dedicated men from our district. As always, we received outstanding stage management by the dedicated people that make the 2 District VP - Music & Performance/Education: TYLER SMITH 611 S Holcombe Street Stillwater, MN 55082 (H): (651) 439-4527 • (W): (651) 246-7257 tyleremail@comcast.net District VP - Leadership Training (CSLT): JUDD ORFF 115 E Linden Street Stillwater, MN 55082 (H): (651) 262-9843 juddorff3108@msn.com District VP - Contest and Judging: JACK RYBACK 3640 N Lilly Road Brookfield, WI 53005 (H): (262) 781-6587 • (B&C): (262) 844-5184 jryback@att.net District VP - Events: CARL A. GRAHN 296 Stoney Ridge Road Ripon, WI 54971 (H): (920) 748-6723 (C) (920) 570-2093 grahn56ca@gmail.com District VP - Marketing & Public Relations: KEN METTLER 125 N. Blanding Woods Road St. Croix Falls, WI 54024 (H): (715) 483-9202 kbmett@hotmail.com District VP - Membership: HARVEY WEISS 2401 Wight Bay Brooklyn Park, MN 55443 (H): (763) 439-4447 harveyw@bigplanet.com District VP - Youth In Harmony: ERIC SORENSON 2525 Thomas Court Onalaska, WI 54650 (H): (608) 781-4678 • (C) (608) 397-1832 tenor58@live.com show work! Thanks to all. I just retur ned from the 11/13-15 Leadership Forum held in Nashville TN where representatives from all the BHS districts met. Sessions were held for the following groups: Presidents, Events, Membership and Outreach, and Chorus Director Development/Musical Leadership. Justin McCullough from the Fargo Chapter joined the Membership and Outreach group while Dan True, LOL EVP and I were in the Presidents' group. MVE ...Continued from page 9 M & D Harmony at the INN Submitted by Mac Barlass x Christmas show which will be held on Saturday, December 12th at Greendale High School 6801 Southway Greendale, WI. Show times are 2pm and 7:30pm. Our special guests include “Martini”SAI International Champs, Midnight Croon and our favorite youth quartet, Vintage Mix. You can visit www.mve.org for more details. We will finish off the year the Monday night after our show with performances at the Ronald McDonald House and the VA Hospital in Milwaukee. Couple celebrating wedding anniversary being serenaded by the M & D Harmony Quartet, Mac Barlass, Mike Franssen, Don Klassen and Steve Plocher Having fun as a barbershop quartet is an experience that can turn out to be more than you expect. Such is the story of the M &D Harmony Quartet from the St. Croix Valley Chapter. Formed initially to do Singing Valentines,they have been constantly improving, and expanding their repertoire. M & D has done some special event presentations. Last Spring, Don, who sings Bass, contacted a friend, John Schiltz, who is Owner & Chef at a local Four Star restaurant, The Lake Elmo INN. The INN is considered a premier restaurant in the metro area and has won all kinds of awards. Don suggested that their quartet would like to sing at the tables, for the guests, and are now singing two Monday's a month, which coincides with "SENIOR APPRECIATION NIGHT," for about an hour and a half. On the way to Oshkosh, last month, we stopped for lunch at a family restaurant and while waiting for our food, sang for the two little boys at the next table. Their mother got really excited. It tuned out that she was the music instructor in the local elementary school. She has the boys singing in a chorus's and she was happy to have them hear a barbershop quartet.. Their dad gave the guys a nice compliment, as they left. It seemed like a rather typical event, until M & D went to leave. There was no check. The waitress said, “The family that just left, picked up your bill”. The tenor, Mac Barlass said "Man what a hobby this is?” and the lead Mike Franssen added "It's Great to be a Barbershopper. “ Overall the theme of the weekend was building leadership skills. Dr. Duane Gunn, a leadership expert, who will be joining the BHS staff full time in 2016, was the facilitator. We can use his message and talents here in LO'L over the years. We have ideas that can be implemented now Left to Right Back Row: Rick Van Gomple, Doug Peterson, Eric Sorenson, Jim Olson, Jim Weber, John Plazek Front Row: Lise Vaugeois, Kathy Stokes, Joel Gotz, Sean Mueller, Douglas Carnes, Brandon Galbraith, Chris VanderPas Continued on page 10... November - December 2015 Pitch Piper 11 November - December 2015 President... Continued from page 2 Better Ways ...Continued from page 9 A New Year's Resolution! What we learned from the whole session was the amazing increase in interest in the Barbershop style. The BHS is raising its profile in music organizations and in the media. From national TV spots (Crossroads quartet on Fox and Friends) to International music organizations (American Choral Directors Association and National Association for Music Educators) the BHS is being asked perform and represent a cappella music! It is hard to keep track of the activities but you can follow and experience what is happening by keeping your LiveWire email coming to you. This is full of great information. You can also join the Barbershop Harmony Society You Tube Channel to learn more! 4. Different strokes for different folks Email is great, but we live in a mobile era that offers many ways to reach your audience—at their desks or on the go. Whether using social media feeds, messaging apps, email services, or, whaterver, you don't need to restrict your marketing messages to only one channel. In keeping with the theme of personalization, you should customize delivery methods to ensure that each audience member receives your message via the channel they are most receptive to. Ask users during a sign-up or onboarding process how they prefer to receive communications. Let them select or unselect channels pre-emptively, and then periodically give them a reminder that they can update those settings. Host a Visitor/Guest Night Event!!! Finally we learned that BHS is in great financial shape. You may have noticed that there were no dues increases in 2015 and we hope for the same in 2016. No increase even when the BHS grants awarded to chapters have increased dramatically. First the Barbershop Harmony Society has increased it efficiency in sales and music publication. Second, the Harmony Foundation has been successful in raising money that is used for many programs (see my last Pitch Piper article) throughout the society. 5. Decide what works best for you Step back and analyze your approach. Ask yourself what worked, then continue implementing it. Concurrently, decide what didn't work, and find a way to fix it. Once you have determined the method that allows your message to be delivered to the right audience... repeat, repeat, repeat. Winning an audience is a more competitive process than ever before: You must have an engaging message, but you must also deliver it in a clear, clever, and compelling manner. To rise above the noise threshold of the digital world and get your message heard, you have to constantly re-assess content and delivery, and to quickly adapt to changing tastes and needs. There is never a lack of opportunities to keep people following our hobby. While we celebrate another convention in LO'L, we also celebrate the opportunities we have to share our music with others and we are in great shape to do just that. Thanks to all of you for your dedication to our great organization. We are touching a lot of lives! Submitted by Harvey Weiss LO’L Director Membership There was a 1960's hit b y C o n n i e Fr a n c i s called, "Where The Boys Are." Personally, I have tried to forget a l l t h a t s ex - c r a z e d beach-mania in Ft. Lauderdale. But…………to extend the theme of this article, shouldn't we be looking at "Where the Men Are." (CORN?) It is a query we have been trying to answer as membership is a nagging issue. How do we get men OF ALL AGES to see the benefits of the craft of barbershop singing and all that goes with it. (Not a question but a statement.) What can we do to entice invitee's to a get to-know-eachother kind of evening? I’m going to brainstorm here, so no interruptions please! (smile) These are just things I thought about, which can be considered when planning a chapter event: (Just add to your own list already made!) Have a big-name headliner entertainment guest?............ Parade of Checks - LOL District October - 2015 Get local business's to donate valuable door prizes….. Provide free food and beverages………… Hold evening off-site from regular rehearsal's………. Bring wives along, as they will be the deciding factor………… Join first, then invite local chambers of commerce, Fraternal Organizations, Rotary, Gun Club's (or maybe not!) Combine chapter's and have it more regional and they can go where it is closest for them…………… Recruit high school or local college music educator's to to bring some singers along…….(duh) Hire an entertaining Emcee to keep it light and focused on a planned agenda………… Sing prepared tags anywhere it can be done…………. Show a DVD of your annual show, sing out or a competition …. My space is limited so I have to end it here. But one final note: Notice all the bold lettered words have one thing in common; they are ACTION words. It will take some work, but by thinking outside the box, you can enrich the lives of new men waiting to be asked. A huge thank you all LOL Chapters donating money through the Parade of Checks at the Oshkosh convention. Bismarck-Manden Manitowoc Duluth Mankato Dunn County Milwaukee Fergus Falls Ripon Grand Forks Rock Valley Fargo $4,300.00 The chapters supporting the Districts YIH activity are: Stevens Point St. Croix Valley Here’s some CHORD SMASH! pic Submitted by Dick Teeters As of the writing of this article the division and district singing contests have been completed. However, there is one district contest that is ready to get underway. That contest is for Chapter Achievement Awards. Chapter Achievement Awards -- This contest is entered by having a member of the chapter, usually the secretary, complete a form. There are approximately 30 categories in which the chapter can earn points. Examples are: Membership Drives, Annual Shows, Other Chorus Pe r f o r m a n c e s , Q u a r t e t Performances, Par ticipation in Division and District Contest, Youth Outreach Activities, Chapter Board and Music Committee Meetings to name just a few. Awards are presented to the top three chapters in each of three plateaus, based on chapter membership. It's easy to participate and every chapter should have an entrant. The form can be downloaded from the documents section in the district website. I encourage every chapter to enter this contest. Last year less than half of the chapters participated in the Achievement Awards contest. I would really like to have a lot more (100%?). Make it your New Year's Resolution. Submitted by Jim Hall, VP-Financial Development The following chapters donated to the Harmony Foundation to support our districts Youth Chorus, “HARMONY 2 GO” performing in Reno, NV in January. Achievement Contest season is here! If anyone has any questions, please contact me at ... eagle872@comcast.net and I'll provide you with all the information you need. St. Paul $1,650.00 The Canadian chapters who support the Canadian organization Sing Canada are: Dauphin Regina Thunder Bay Winnipeg Saskatoon $4,945.00 Again, a huge THANK YOU to all chapters who contribute plus a number of individuals who contribute through their chapters. Here’s some CHORD SMASH! Congratulations, guys, from SCX Pitch Piper 10 November - December 2015 Pitch Piper 3 November - December 2015 Winnipeg Golden Chordsmen Awards Banquet Submitted by Art Gross Vocal Point (Art Gross, Charles Siegel, Harold Casselman & Bruce Wilton) Winnipeg Chapter's 2015 Quartet Of The Year With this year's annual BOTY Banquet falling the night before Hallowe'en, members of The Winnipeg Golden Chordsmen were invited to dress in costume for the occasion. The result was overwhelming, with the majority of those in attendance in some really great costumes. Attendance Awards were given out for each section. The winners in each category were: Art Gross - Tenor, Brian Metcalfe - Lead, Harold Casselman Baritone, and Herold Driedger – Bass. A fairly new award, the Rookie of the Year Award, was presented to Chris Magas for his great participation in the Lead Section, and being the assistant to the Chorus Manager – and most recently taking over that position. The Dorothy Casselman Lifetime Achievement Award (so-named in honour of Harold Casselman's late wife who was a long-time supporter of the Chapter) which goes to a 20+ year member of the Chapter still making major contributions to the Chapter, went to Art Gross. The Chorus's Quartet of The Year was a very close decision this year, with Vocal Point (Charles Siegel, Harold Casselman, Bruce Wilton and Art Gross) narrowly outscoring Harlequin to take honours. This is the second time Vocal Point has been honoured with this reward having achieved this award in 2012. And the coveted Barbershopper Of The Year Award went to Brian Metcalfe. Having been in the chapter just over two years, Brian has managed to make his mark on the chapter in a big way. He has served on Pitch Piper various committees, worked as cochairman for our 2015 Annual Show, and is the Chairman for the 2016 Show, is a Member At Large on the Chapter board, assisted our weekly Notes-4-U editor while he was recuperating from an operation, and set up a “Getting To Know You” section in the weekly bulletin highlighting the background of a different chorus member each and every week. It was a “spooktacular” evening filled with lots of fun, prizes galore, great food, and lots of wonderful costumes. Now, how do we follow that up next year? underlying "so what" attitude. The amount of planning, thought, coordinating done by Jack Kile must have been enormous. The past chairs of YIH and Harmony Explosion Camps such as Dick Staedt and Jon Buss can only say Amen! If the thought of sharing this experience with youth in your area does not move you, do it out of respect to these men who start planning, nine or ten months before the event. If that does not move you, how about the Social aspects of an event such as this? I doubt if in the future, any of these singers will have their names in the papers for vandalism or crime. When you have the opportunity, in fact do it now. Thank Jack Kile, Vocality and Pete Benson for what those of you who were there experienced. I was absolutely thrilled to have been there. That alone was, at least for me, the highlight of the convention. Dear Land O' Lakes District, Brian Metcalfe, Winnipeg's 2015 Barbershopper Of The Year, with his wife Sally The Magic Formula Submitted by Rudy Zarling What do you get when you combine students eager to learn and a qualified eager Director willing to teach? Walls blown out of the Alber ta Kimball Auditorium! After possibly 6-7 hours sprinkled with breaks, visits from guest quartets, Pete Benson worked his magic on 53 young folks who up to the 24th of October had not met each other. I believe if they could have entered the competition, they would have scored high numbers. What does that prove? For starters you need singers. Duh. The fact that 53 were there indicates to me that there are young men and boys out there wanting to participate. Could we have had 70 on stage? I believe we could. We could if ALL the chapters, at least the chapters within 100 miles or so would have sent even one student. You could not share the experience with one young person from your city? You could not find 25.00 dollars among you to let him hear the applause that these 53 young folks did? Only 4 chapters sponsored participants. I would hope that this does not reflect an 4 CHORD SMASH! would like to take a moment to thank all of you for your friendship, fellowship, hospitality, and kind words at the Fall Convention. We are honored to be your new champions, and plan on representing the district as best as we can in the coming year. Our success could not have been possible without the assistance of our two main coaches, Paul Wigley and John Newell. They have both helped us immensely in our short time together, and we look forward to coaching with them in the future. We also would like to thank our incredible families for all of their love and support, especially in the last few weeks leading up to the District Convention. We hope to see you at one of our upcoming performances, including the Minneapolis Commodores Christmas Show and the Land O' Lakes Preliminary Competition in Mankato. If you would like more information on the quartet, please visit our website: www.chordsmash.com or follow us and Facebook and/or Twitter. We would love to sing for you! Sincerely, Sam Sather, Erik Eliason, James Estes, and Scott Perau November - December 2015 Another successful year for the MVE Five Better Ways to Boost Barbershop in a Busy World Submitted by: Jim Schmidt President, Greendale Chapter, BHS Submitted by Ken & Barb Mettler Welcome to another chapter of Marketing the Magic of Barbershop Harmony..... in an era of abundant information! It is truly an honor to spread the joy of Barbershop Harmony! Today we are going to look at how we can get through to folks in an age of information overload and best boost the "barbershop" brand name. If you would like help getting more seats filled for your next performance, this article is for you. The Internet can instantly bring you almost any bit of information you could ever want. But there's a downside to having tons of information in the palm of your hand, especially for barbershoppers eager to have their message heard. So many communications and messages are reaching everyone in your audience, that it requires more skill than ever to get our audience's attention and make our message stand out. Here are five quick tips on how to communicate your most important barbershop messages and cut through the clutter of a crowded marketplace in the modern mobile era. It's hard to believe that we are closing in on the end of another year. We started off in January with 34 members committed to competing with the chorus in Pittsburgh in July. In the months leading up to International we brought in a number of coaches to work with us, hosted the Division One/Packerland division contests and put on an outstanding spring show with Vocal Spectrum as our headliners. Along the way, the members bonded together in a special way as each member worked to raise their own personal performance to a higher level. As we got on the risers at our send-off night in late June, it was very evident that the chorus was confident and ready to represent the Land 'O Lakes District in the MVE style after a two year absence from the International stage. After a short break following International, we started working on our standard show rep along with a Christmas song thrown in here and there to prepare for our upcoming performances. It wasn't long before we started to dust off our contest package in preparation for the District contest in Oshkosh. We were excited when we were asked to perform for the Youth in Harmony participants that would be there that weekend. Of course we had some logistics to overcome, including needing to do that performance on Saturday morning instead of after the chorus contest due to a number of our members leaving right after the chorus contest to head home. With the help of Carl Grahn, we were able to rehearse early at the convention center, perform for the youth during their break around 10:30 and then head over to the school to prepare for our 12:10 on stage time. I will say that every member of the chapter was thrilled to share what we do with these young men. It is very important that we continue to share this wonderful hobby and lifestyle with the younger generation, they are our future. After being named chorus champions, we were honored to perform the same three songs we shared with the youth for the convention attendees. The enthusiastic applause you showered us with that afternoon, and the support we have received from the Land 'O Lakes District year in and year out are greatly appreciated. We would like to thank Carl Grahn and all of his volunteers for putting on an awesome weekend for the District. It's great to be from Land 'O Lakes. We have done a number of performances in the Greendale community this year including the upcoming Christmas tree lighting November 27th and their annual Dickens Festival on December 4th. We are now putting the final touches on our 1. Personalize your communications This means more than just simply incorporating users' names on email messages. Yes, we can give offers, deals, and news, but our audiences want to feel like we "get" them. It is when they have a sense of connection that we draw them back to our shows again and again. In personalizing our message, service, and information to each user, we make it that much more likely that we will peak someone's interest and we get a "hit." What's more, your message stands out from impersonalized communications, and you demonstrate to your customers that you understand who they are and what they are into. 2. Market with the best tools available We live in an age of big data, and you shouldn't shy away from gathering evidence and testing. You get only one chance to make a good impression, so,don't be afraid to use various methods and check to see what is working best. MailChimp (for email), Optimizely (for web content), and PickFu (for graphic and print material) are good examples of those that can help you gain this data. 3. Measure results and adapt One local group used MailChimp but didn't realize for months that their messages were not sent out because of some glitch and wondered why people weren't responding. So, track performance during and after delivery. Without hard, tangible evidence, you can't confidently claim your message is being well-received, and ongoing measurement helps you keep track of results from larger changes over time that likely aren't captured in a few rounds of testing. For outbound communications, such as emails you want to know successful delivery rates, click-through rates, conversion rates, and unsubscribe/unfollow rates. Don't neglect the rates of bad outcomes (such as unsubscribes or unfollows); more annoying, in-your-face marketing might easily alienate users and turn them off entirely from your message. Continued on page 11... Continued on page 10 ... Pitch Piper 9 November - December 2015 PitchPiper - November 2015 “Singers Rock!” YIH FESTIVAL Submitted by Vocality The Minneapolis Commodores and Greater St Paul North Star Choruses in partnership with SAI Lake County and Vallee de Croix Choruses are sponsoring the 3rd Annual Twin Cities Youth in H ar m ony A Cappel l a Fes tival . Students 6th - 12th grades are invited to participate in the one day festival on Saturday, February 6th, 2016. Like many of you, Vocality had a great time at the District Convention in Oshkosh. On Friday after the quartet semi-final contest, we had the opportunity to sing in the Association of District Champs (ADC) chorus and then also share several of our songs with a very appreciative audience. On Saturday we enjoyed being the teaching quartet for the Youth in Harmony (YIH) chorus. About 55 young men from around the District gathered at 9:00 AM and under the terrific leadership of Pete Benson they came together as an excellent chorus by that evening. Watching their enthusiasm grow during the day was very rewarding. Thanks to Jack Kile for organizing this event. The future of singing in close harmony is looking brighter all the time! After congratulating Chord Smash and the MVE on their championships we hosted our 5th annual hospitality room. It was great fun to have so many quartets stop by and perform and also hear all the tag singing that popped up in between performances. It must have been a success as there wasn't an abundance of left over beverages and while the sun wasn't quite up when we went to bed – it wasn't far behind! Special thanks to Carl Grahn for all his help in coordinating a fantastic convention! The festival will be held at Washington Technology Magnet School, 1495 Rice Street in St. Paul. Participants will have specific instruction on vocal production as well as visual performance. Doug Carnes, the dynamic front-line director of the Great Northern Union Chorus and Liz Miller, Assistant Director of City of Lakes Chorus, will be directing the choruses. Quartets Vocality and Star Burst!, along with Scott Kvigne and Becky Perkins from City of Lakes Chorus, will be working with the students in the nuances of singing the 4part harmony style and “selling the song.” All through the weekend we had a wonderful time. It was great to hear that so many people love our new arrangements and we look forward to sharing them at chapter shows all across the district. Please let us know if you'd like to have us on your show! The festival will conclude with a 4:30 performance by the students and quartets. This performance is open to the public. We are proud to be a part of the LO'L District, and we hope to see you soon! The $5 student registration fee includes music, learning tracks, lunch/snacks, YIH Tshirt and best of all, a fun day of experiencing Barbershop harmony! For more information visit www.singersrock.org We were also fortunate to have a very nice group dinner with the ADC members, the Hall of Fame members and the judges on Saturday evening. We enjoyed singing a couple of songs and as a group we recognized the passing of a great barbershopper, Bob Thiel. It is certainly very sad that Bob is no longer with us, but it was great to remember how important this hobby is to all of us and the life-long friendships it helps us develop. Jay, David, Tony & Tom 2007 LO'L District Quartet Champs Pete Benson rehearsing the YIH chorus In Memoriam Harry Lettman, baritone member of the Lake Shore 4, 1957 LOL District Champions and Int’l competitors. They won the District championship in Hudson, WI besting the Hut 4 by 7 points. Harry passed away at the age of 92. He had been a resident of Luther Manor in Milwaukee for many years along with his wife Sally who predeceased Harry some years ago. Bob Thiel, long time barbershopper and former director of the Fox Valleyaries and the Pride of the Valley choruses died unexpectedly on October 21, 2015 at the age of 71. Bob was a long time quartet singer, most recently as lead of Perfect Timing. Pitch Piper 8 November - December 2015 Pitch Piper Full information available at www.loldistrict.org 5 November - December 2015 you can do with performances other than your annual show to have the maximum impact on an audience. And if you plan it well, you may motivate guys in the audience to want to come and sing with you and be part of the fun. The class utilizes many of the ideas from the Standing Ovation Program. We used to call these shorter performances “sing-outs,” but even if it's only a 20-minute package it can have the same impact as a longer show. For example, what can you do to tailor the shorter performance to grab that particular audience? Little things can make a big difference. New Ideas and Tools to Help Your Chapter Grow Leadership Training Academy - Lakes Chord College (LTA-LCC) January 15 & 16, 2016 Submitted by Dave Sylte District Education Team One thing that all chapters large and small share is a desire to find more singers and make their chapter grow. This year's Leadership Training Academy-Lakes Chord College (LTALCC) on January 15-16, 2016 at UW-River Falls will give you some new ideas and tools to help get this done. Among the wide variety of classes being offered are four new classes that zero in on chapter growth. Here is a little background on each of those classes. Barberpole Cat Songbook Vol. II – New Music FREE to LTA-LCC Students If these new chapter growth classes aren't enough to motivate you to register for the LTA-LCC, how about some FREE new music? How about singing these new songs with 150+ other guys? The Society released the Barberpole Cat Songbook Vol. II earlier this year with 12 new Pole Cat songs. So we want to dive into these songs at a 2-hour mass sing on Friday night and again on the Saturday afternoon 1-hour wrap-up session. Four different music directors will lead us through as many songs as possible. Here's the best part. Each registered student at the LTA-LCC will receive a FREE copy of the new Songbook. Now do we have your attention? Generational Differences – Class Two This class is a follow-up to Larry Lewis' popular class from last year on Generational Differences. Larry's facts and figures served as a wake-up call for things we need to consider if we want our chapters to grow. In fact, if we don't recognize the different values, beliefs and priorities of the five generations in our society and adjust accordingly, our numbers will only decline. Larry will share some updated information and membership statistics for the District and the Society. To reinforce these ideas, a panel of young Barbershoppers from the younger generations will join Larry to explain and describe what they want and expect from their Barbershopping experience. Larry's class from last year, Generational Differences – Class One, will be offered again this year. This class is a prerequisite for taking the new class, Generational Differences – Class Two. How to Register Tuition for the weekend will still be only $85 for 2 days of classes and 5 meals. We again will offer the 5 for 4 tuition special where a chapter can register 5 guys and pay tuition for only 4 (or register 10 and only pay for 8). Registration and hotel information is posted on the LO'L District website at www.loldistrict.org and it has been sent to every chapter President and Secretary. Mark you calendars for January 15-16, 2016. Learn to Sing Recruitment Program You've probably read about this program in the Harmonizer and how the Denver, Colorado chapter has been very successful with the program. But maybe you felt that the program was more than your chapter could handle. This class will help you rethink that as Thom Schubbe shares the experiences of the Mankato chapter which has made very effective use of the program. He will show how the program provides many other benefits to a chapter besides membership recruitment. X-treme Growth Plan for Chapters Two years ago we had Paul Ellinger, the Society's membership growth guru, at the LTA-LCC to share his TurboGrowth membership plan. Now Paul has developed a new updated plan which he calls an “X-treme Growth Plan for Chapters.” Mike Scott has been trained in Paul's concepts, which he will present in this class. You'll need to attend the class to learn more details, but to stimulate your interest here is how Paul describes the new stuff: “It touts that regardless of the number of members or their singing level, if they follow the plan to the letter in 18 months ANY chapter can be at 100 members.” If that doesn't grab you, here's how Mike describes it, “The plan is by far more exciting than a stuffy old traditional guest night.” Planning a Chorus Performance Package One of Paul Ellinger's key membership growth ideas is that you find new singers by getting out and singing to as many audiences as possible. This class picks up on that idea by focusing on things Pitch Piper 6 November - December 2015 Pitch Piper 7 November - December 2015
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