IGA Hometown Proud Offer

For more information, visit
iga.com/performanceinsights
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Amplifying the Power of IGA…
IGA has the size, scale and nationwide Brand Identity to be
the single biggest marketing entity in the independent
channel
IGA has premier national brand manufacturers, our Red
Oval Partners, poised to participate with IGA-only offers
IGA is retailer-trusted to consolidate and safeguard
individual store sales data to demonstrate performance of
its single marketing entity
IGA can advertise promoted items deep into the local
market for each participating retailer through IGALink
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What is it?
How much does it cost?
How does it work?
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IGA develops IGA Hometown Proud Offers with
Red Oval Partners
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3
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Participating IGA Retailers promote each
IGA Hometown Proud Offer at their store
Overall performance of each IGA Hometown Proud
Offer is reported to Red Oval Partners
Participating Retailers are reimbursed for their
individual performance by IGA
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1. IGA Develops IGA Hometown Proud
Offers with Red Oval Partners.
IGA Hometown Proud Offers are developed to have appeal and
relevance to shoppers across the nation.
IGA Hometown Proud Offers are funded using Red Oval Partner
shopper marketing programs.
Final details for IGA Hometown Proud Offers are available on the
IGA Alliance website 6 months in advance of the start.
Red Oval Partners of IGA Hometown Proud Offers coordinate
directly with IGA LDCs to take full advantage of the selling
opportunity.
Retailers are reimbursed for each deal correctly redeemed by the
shopper, similar to ‘scan-down’ programs.
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What is the first IGA Hometown Proud
Offer?
$5 savings for your shoppers! Sponsored by the J.M. Smucker
Company, Breakfast with IGA is the confirmed lead-off selling
event offering shoppers an unprecedented $5 discount with the
basket-building purchase of $15 of designated Smucker’s
products.
Breakfast with IGA is a high-value
offer available only through IGA
Retailers participating in IGA
Performance Insights.
This IGA Hometown Proud Offer
was modeled after a 2012
promotion that delivered outstanding results.
Look to the IGA Alliance website for full details about Breakfast
with IGA and each monthly IGA Hometown Proud Offer as they
are finalized.
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2. Participating IGA Retailers promote
each IGA Hometown Proud Offer at
their store.
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What marketing support will be available
for IGA Hometown Proud Offers?
IGALink Glider
Stanchion Sign
Ad drop-in
Images not to scale
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3. Overall performance of the IGA
Hometown Proud Offers is reported to
Red Oval Partners.
IGA's technology partner reach | influence assists participating
retailers in transmission of all sales data into a secure database
through the use of a standard file transfer protocol (FTP). As this
data deposit utilizes capabilities already built into each store's
point-of-sale system, there is no need for additional hardware or
software to be installed.
Setup of the data transfer process at each store can be completed
in minutes, and requires assistance of a retailer employee with
access to, and understanding of, the store's POS system.
In order to secure prompt reimbursement from the selling event,
IGA will report promoted-item sales data to the Red Oval Partner.
All data is treated with the highest level of confidentiality and
stewardship.
Other uses of the sales data include demonstrating the
predictable overall sales-building performance of IGA Retailers
participating in IGA Performance Insights to leverage even bigger
and better IGA Hometown Proud Offers.
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4. Participating Retailers are reimbursed
for their individual performance by IGA.
IGA promptly invoices the Red Oval Partner for reimbursement
using reports from the IGA Performance Insights database.
Following receipt of the funds from the Red Oval Partner, IGA
reimburses each store for its individual performance as quickly as
possible.*
* An estimate of this timing is approximately sixty days.
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1. Become a “Participating Retailer” and reserve your place in line
for implementation.
Complete the registration form at igasurvey.com (or fax*)
made up of two agreements:
(1) with reach | Influence to receive all-item sales data for
consolidation into the IGA Performance Insights
database; and
(2) with IGA to use that database to secure reimbursement
for promotions and negotiate IGA Hometown Proud
Offers.
Actively support all monthly IGA Hometown Proud Offers.
2. Work with reach |influence as they guide you or your store’s POS
coordinator through the steps needed to implement the software
process, concluding with a final test of the implementation.
3. Get ready to sell! As soon as your implementation is completed,
prepare to promote the next available IGA Hometown Proud
Offer. Watch for frequent email updates about upcoming offers
and look to the IGA Alliance website for complete information
about each exciting event.
*Questions? Contact Megan Tracy at 773-695-2616 or mtracy@igainc.com.
Fax the form on the following page to Megan Tracy for prompt follow-up.
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Register yourself now at
igasurvey.com
-OR-
Complete and fax to Megan Tracy, IGA Marketing Specialist,
at 773-693-1847 for prompt follow-up on registration:
Your
Name
Store
Name
Store
Address
E-mail
Address
Phone
Number
Date
Number
of Stores
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