1twitter - Final Draft Communications, LLC
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1twitter - Final Draft Communications, LLC
WebsiteCompass The World’s #1 Internet Magazine winter 14 1GUIDE TWITTER THROUGH 140 CHARACTERS & 500 MILLION DAILY TWEETS ATTENTION ONLINE SHOPPERS: Time to Socialize! Say Goodbye to Old Gadgets 9 SOCIAL NETWORKING SITES You May Not Have Tried Yet $2.95 US $3.95 CAN 04 This is when you realize your gluten-free diet is going to be just fine. “I no longer see celiac disease as something that limits me, instead I see it as a healthier way to eat and live.” - Christi Skow / Co-owner Diagnosed with celiac disease in 2007 Introducing our Artisan-made, soft and delicious, San Juan 7-Grain bread! At Canyon Bakehouse, our bakery is dedicated gluten free, and we’re devoted to making delicious and nutritious bread. Our unhurried Artisan process and our carefully chosen ingredients give our products the flavor and texture you’ll love. From our San Juan 7-Grain bread to our one-of-a-kind focaccia—you’ll find a Canyon favorite for you and your whole family. ® Available online and at a growing number of supermarkets. kosher parve www.canyonbakehouse.com WebsiteCompass Contents Website Compass™ is a publication of Cornerstone Publishing Group, Inc. 3544 Long Creek Drive Fort Collins, CO 80528 970-818-5012 • Fax 970-449-0771 ISSN 1525-951X No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form, electronic, photocopying, recording, mechanical, or otherwise without prior written permission of the publisher. Website Compass™ is a trademark of Cornerstone Publishing Group, Inc. Copyright© 2014 by Cornerstone Publishing Group, Inc. All rights reserved. Trademarks – All brand names and product names used in this publication are trade names, service marks, trademarks, or registered trademarks of their respective owners. Website Compass magazine is an independent magazine and is not affiliated with, nor has it been authorized, sponsored or otherwise approved by Microsoft Corporation, Google, Pinterest, Twitter, and Facebook. All screen shots are the property of their respective owners. Advertisers – To obtain advertising information, contact: Cornerstone Publishing Group, Inc. 3544 Long Creek Drive Fort Collins, CO 80528 970-818-5012 • Fax 970-449-0771 Internet Service Providers – To obtain additional information about distribution of Website Compass magazine to your Internet subscribers and a free customized online version of Website Compass, contact: Shane Petersen Cornerstone Publishing Group, Inc. 3544 Long Creek Drive Fort Collins, CO 80528 970-818-5012 • Fax 970-449-0771 shanep@cornerstonenow.com Cornerstone Publishing Group, Inc. (the Author and Publisher) as well as any participating Internet Service Provider Partners hereby disclaim all warranties relating to Website Compass magazine or its website, whether expressed or implied, including without limitation any implied warrantied of merchantability or fitness for a particular purpose. Although the Author and its ISP Partners believe the information provided is accurate, neither party claims responsibility for any damage or loss of data to a user’s computer caused by utilizing this information. The Author and its ISP Partners will not be liable for any special, incidental, consequential, indirect, or similar damages due to loss of data or any other reason when utilizing information/tutorials from Website Compass magazine or its websites. In no event shall the Author or ISP Partner be liable for any damages, regardless of the form of the claim. The person using the information contained in Website Compass magazine bears all risk as to the use of the information provided. Cornerstone Group is not responsible for the quality, performance, or reliability of third-party tools or software. 8 2 13 10 FEATURE STORY 2 1 Twitter Guide Through 140 Characters & 500 Million Daily Tweets Join the conversations taking place on the world’s second most popular social network INTERNET CONNECTIONS 8 It’s Important to Bridge the Digital Divide Though high-speed Internet is available to over 90 percent of American homes, not everyone is online SOCIAL MEDIA BASICS 10 Expand Your Social Media Horizons 9 popular social networking sites you may not have tried yet 18 15 BEYOND THE BASICS 15 Attention Online Shoppers: Time to Socialize! New sites capture the fun of browsing at the mall with friends FREQUENTLY ASKED QUESTIONS 18 Ask Dr. Webbie Answers to your Internet questions A TO Z 19 Internet Glossary Words and definitions Tutorials in This Issue 6 6 7 7 12 How to Get Started With Twitter How to Post a Tweet How to Follow People on Twitter How to Search on Twitter How to Delete Social Media Accounts BACK TO BASICS 13 Saying Good-bye to Old Gadgets How to dispose of unwanted electronics without trashing the environment WebsiteCompass 1 Feature Story 1GUIDE TWITTER THROUGH 140 CHARACTERS & 500 MILLION DAILY TWEETS Join the conversations taking place on the world’s second most popular social network In the last few years, hundreds of social media networks have popped up online. Some are for sharing photos, videos, recipes, book recommendations, or advice. Other sites enable you to exchange business information, ask questions, shop, date, find new friends, or discuss art. The list goes on and on. It can be challenging to keep track of them all, learn which ones friends like, and figure out how to use them. By now, many people are familiar with the interface, conventions, and etiquette of Facebook. Each site has its own rules, and some social media networks are easier to figure out than others. Twitter is one of those services that may seem puzzling at first but will be well worth exploring since it’s become increasingly instrumental in politics, entertainment, business, and the emergence of “citizen journalism.” Part of the mystery and power of Twitter is its abbreviated format of just 140 characters (including spaces) per post. You may be surprised at how much information can be communicated in this brief length. For example, in 2008, NASA chose to announce the discovery of ice on Mars through its Mars Phoenix Twitter account: 2 WebsiteCompass Are you ready to celebrate? Well, get ready: We have ICE!!!!! Yes, ICE, *WATER ICE* on Mars! w00t!!! Best day ever!! We’ve put together this Twitter guide to help you understand, use, and enjoy one of the social media world’s biggest success stories. You’ll learn about Twitter lingo (what the heck is a hashtag, anyway?), what teens— heavy consumers of social media—think about Twitter, the relationship between Twitter and TV, Twitter’s recent initial public offering (IPO), basic Twitter how-to’s, and more. Study Your Twitter Vocabulary List Before you start exploring Twitter, it’s helpful to understand some of the lingo: At Symbol (@) – Used to designate the name of another Twitter user within a tweet (e.g. @BarackObama). W hile Twitter boasts only a fraction of the number of users that Facebook has, it’s currently the second-most-used social media site with around 250 million unique visitors per month. What do all those users find so interesting about a steady stream of mere 140-character posts? In addition to text, each post (called a “tweet”) can include a link to an interesting article, photo, or video. A single tweet can also be part of a larger conversation; you can quickly get a number of perspectives based on the people you “follow.” Those available to follow on Twitter include news organizations, companies, celebrities, and ordinary people. Twitter posts are public by default, so it’s easy to follow and tweet with people you don’t personally know. You can see what people are saying about a particular topic by checking out tweets designated by a particular “hashtag.” For example, say you’re watching the Super Bowl and you want to see what others are saying about the game. When you access #superbowl, you can see others’ tweets, which you can respond to or “retweet.” Or you can add your own by including “#superbowl” in your tweets. Twitter started in 2006 and began to gain popularity with early adopters in 2007. By 2008, Twitter started to be used for, and known as, a means to report and find news. In 2009, actor Ashton Kutcher became the first Twitter user with 1 million followers. (As of November 2013, singer Katy Perry was the most-followed person on Twitter, with more than 47 million followers.) Direct Message (DM) – A private tweet to a Twitter user who’s following you. Follow – To connect with someone on Twitter. Once you follow someone, you will see their posts in your timeline. Hashtag (#) – A word or phrase prefixed with the # symbol. Used to contribute to the conversation on that topic (e.g. #knitting). Retweet (RT) – A message from someone else that you’re forwarding. Timeline – The chronological stream of tweets from people you’re following. Tweet – A message that you post on Twitter or the act of posting a message. Twitter – The name of the service. When you’re using it, you aren’t “twittering;” you are “tweeting.” FAST FACT: Twitter’s status as a real-time, news-gathering tool was cemented in January 2009 when a US Airways plane with 155 people on board made a miraculous landing on the Hudson River. An eyewitness tweeted out a widely shared photo of passengers waiting on the plane’s wing to be rescued. WebsiteCompass 3 Feature Story What Do Teens Think of Twitter? Twitter Takes Its Stock to Wall Street T witter’s initial public offering (IPO) happened in November 2013 and caused quite a stir in the business world. The company, not yet profitable, reflected growing losses that outweighed growing revenue, which amounted to around $500 million in 2013. Twitter’s popularity is not in question; it has over 200 million users, who each check in 230 times per month on average and post around 500 million tweets each day. Users are also interacting with more ads over time. But popularity doesn’t necessarily translate into dollars, so the question on everyone’s mind is, “How will the company make money?” Twitter has integrated well with mobile technology; 70 percent of its ad revenue comes from this area. This adaptation could serve Twitter well as mobile computing continues to increase. However, Twitter will need to do more than just sell ads visible on mobile devices. To bump revenues even more, Twitter has been increasing its ad space inventory, 4 WebsiteCompass Reversing last year’s trend, teens are now favoring Twitter over Facebook as their social media outlet of choice. In a recent report outlining the findings of a market research project, Piper Jaffray found that only 23 percent of teens view Facebook as their most important social network, down from 42 percent last year. Meanwhile, 26 percent named Twitter as the most important. Fewer than 10 percent chose Tumblr, Google+, or Pinterest. In another report from Pew Research, teens cited the ease of being open and expressive as the reason for switching from Facebook to alternative sites, like Instagram and Twitter. This is due in part to many of their parents not having accounts on these services, as well as the lack of “oversharing” and “drama” frequently found on Facebook. and will likely soon integrate a feature that allows users to purchase advertised products directly from the Twitter timeline. Shares of Twitter soared to close almost 73 percent above their offering price, $26 a share, in their first day on the stock market. Prior to the IPO, potential investors were mixed regarding their views on how good an investment Twitter would be. A majority, 23 of 29, broker-dealers and independent advisers contacted by Reuters said they weren’t recommending Twitter shares to clients. As it turned out, shares of Twitter soared to close almost 73 percent above their offering price, $26 a share, in their first day on the stock market. Unlike Facebook’s messy debut on the NASDAQ in 2012, Twitter’s offering went smoothly. QUICK TIP: If you want to start a hashtag, check first to see if it’s already in use and means what you want it to mean. To do this, type the hashtag (such as #worldseries) into the Twitter search bar. Twitter Serves as a “Digital Water Cooler” for TV Viewers A mericans love TV and social media outlets like Twitter have given them a new way to enjoy it. A recent report by eMarketer found that about half of Americans access social networks while watching TV, and about one in six post comments during live broadcasts. Nielsen, the media research company, has reported that one in three Twitter users have posted about TV. This practice is known as “dual screening” or the “second screen” phenomenon. Viewers may still discuss last night’s game or episode around a real water cooler the next day at work, but Twitter serves as a “digital water cooler” that enables discussion during broadcasts. Tweets can be anything from predictions to observations to wisecracks. A recent New York Times article notes that sports events are likely to yield the highest engagement, as much as 50 percent of TV activity on Twitter. Highly anticipated TV events, such as the final episode of Breaking Bad, are also likely to generate high participation. Twitter reported that about 600,000 people posted over 1.2 million tweets about the Breaking Bad finale over a 10-hour period. Facebook reported significant activity surrounding this finale as well; however, Twitter’s rapid-fire, real-time format is better suited to immediate discussion-style interactions. The Twitter-TV connection can work both ways. For instance, during the U.S. presidential election in 2012, viewers tweeted their thoughts and impressions, and news organizations presented a selection of those tweets as part of their broadcasts. On The Voice, a Fox reality show, viewers are encouraged to tweet their responses to singers’ performances. Twitter reported that about 600,000 people posted over 1.2 million tweets about the Breaking Bad finale over a 10-hour period. Nielsen, the company that has been researching and reporting the habits of TV viewers for decades, is now doing the same for “social TV.” Nielsen Twitter TV Ratings tool, Nielsen’s new product, measures Twitter activity that involves TV shows. The metric covers tweets pertaining to shows (e.g. “Watching #homeland. Can’t believe what Carrie’s doing now.”), as well as the reach of those tweets, which is the number of people who see them. For example, if 2,000 people are tweeting about a show, 100,000 people are seeing those tweets. The purpose of the tool is to more fully understand the relationship between Twitter and TV. This information is useful to TV networks and advertisers, and also ultimately to viewers who may benefit from additional Twitter features and targeted ads. FAST FACT: Twitter has been testing TV-related designs including a “TV trending” box that appears in users’ timelines to highlight popular shows and a “stream” that allows users to view only TV-related discussions. WebsiteCompass 5 Feature Story Twitter for Babies Who can have a Twitter account? Anyone, including babies! Of course, babies can’t operate Twitter but their parents can— and do. Tech-savvy parents have been setting up accounts for their newborns and tweeting in their voices. Their reasons include: T hink about how you use Facebook now: You’re posting updates, uploading photos, sharing links, commenting, and clicking on “Like” effortlessly, right? But it wasn’t always that way. If you’re like many people, Facebook seemed complicated when you first started using it. The same is true for Twitter: It may feel like a whole new world at first but it just takes getting used to. The following four tutorials will help you do just that. •They want to talk about the baby outside of their own professional accounts TUTORIAL •They want to post photos for grandparents. 1. Go to twitter.com and follow the instructions to sign up for an account. How to Get Started With Twitter •They want to reserve virtual accounts and domains for their child to use later 2. Find and follow interesting Twitter accounts. For starters, check the “Who to follow” section on your home page. In fact, some parents have also taken the steps of reserving URLs and Gmail accounts for their babies. Of course, Twitter may no longer be a “thing” when these babes are old enough to tweet for themselves. But if it is, their accounts will be ready and waiting. 3. Sign in to Twitter often and read the tweets that show up in your timeline. You may want to just read posts from others for a while before contributing your own. FAST FACT: Just 0.05 percent of Twitter users attract nearly 50 percent of the attention. These users include media, celebrities, and organizations. 6 Twitter Tutorials WebsiteCompass 4. Get the Twitter app on your phone so you can check in on the go. TUTORIAL How to Post a Tweet 1. When you’re ready to tweet, click Compose on your home page and write a message under 140 characters including spaces. The more you contribute, the more followers you’re likely to get. 2. If you find something interesting you’d like to pass along, use the Retweet link on a tweet to send it to your followers. 3. You can also reply to someone’s tweet using the Reply link on a tweet. 4. To get someone’s attention or mention them in a tweet, use the @ sign in front of their username. (Some celebrities will even respond when you do this!) 5. Ready for the next step? Explore images, direct messages, and lists. TUTORIAL How to Follow People on Twitter Twitter is only as good as the accounts you follow. In addition to using the “Who to follow” function, here are a few tips: 1. Often Twitter users will mention others in their tweets with the @ sign followed by the username. To follow the mentioned user, click the username link, then click Follow on the user summary. 2. It’s considered good Twitter etiquette to follow those who follow you. To find out who’s following you, click Followers in the upper-left corner of your home page. Locate a user you want to follow and click Follow next to their name. 3. Perform a search (see next tutorial) using a term related to an interest (e.g. “hiking”). Use the instructions above to follow people with similar interests. TUTORIAL How to Search on Twitter World’s First Twitter Hotel Opens in Spain As digital devices encompass more and more of our lives, some people are looking for vacation experiences that allow them to disconnect or experience a “digital detox.” However, others want to go in the other direction; that’s where Sol Wave House, a hotel in Spain comes in. This party-oriented beachfront hotel incorporates a “Twitter concierge,” mustaches on bathroom mirrors to facilitate goofy “selfies” (photos of one’s self taken by one’s self ), and the ability to contact others registered on the hotel’s network. Guests, who tend to be in the 18 to 29 age group, can receive tweeted invitations to pool parties and other events, and tweet each other based on numbers printed on poolside beds. Looking for something specific on Twitter? Here’s how to find it: 1. From your Twitter home page, locate the search field at the top of the screen. 2. Type in your inquiry, such as “puppies.” Press Enter on your keyboard. 3. Select your view based on what you want to see. In the left column, you can choose between People, which lists users with the search term in their username, and Photos. At the top of the search results, you can choose between Top (tweets that have caught the attention of other users), All, and People you follow. 4. To perform a more specific search by date, location, user, or other filters, use the advanced search operators listed at https://support.twitter.com/ articles/71577-using-advanced-search. QUICK TIP: If you start following a larger number of Twitter users, you may want to use a social media dashboard like TweetDeck to organize them into manageable groups. WebsiteCompass 7 Internet Connections It’s Important to Bridge the Digital Divide Though high-speed Internet is available to over 90 percent of American homes, not everyone is online T he digital revolution has changed people’s lives in multiple ways. Internet access provides benefits including greater access to information, more convenient shopping and bill paying, the ability to work outside of an office, and increased opportunities to stay in touch with family, friends, and colleagues. Associates International, reasons for lack of Internet use include: However, not everyone is willing or able to take full advantage of the Internet. According to a recent White House broadband report, high-speed Internet service is available to 91 percent of Americans’ homes yet only 71 percent of them subscribe to this service. Besides missing out on the benefits mentioned above, those who don’t go online may be unable to access job opportunities, government services, health care, and education. • A physical inability to access the Internet What’s Keeping People From the Internet? Based on results from a recent study conducted by Princeton Survey Research 8 WebsiteCompass • Disinterest • Difficulty using the Internet • Concern about cyber issues (such as spam and hackers) • The expense of owning a computer or paying for an online connection High-speed Internet service is available to 91 percent of Americans’ homes yet only 71 percent of them subscribe to this service Some people do have Internet access available to them — just not at home. Those with mobile devices and a sufficient data plan can still get online with a Wi-Fi connection. This may seem like a good substitute and, for some people, it may be. But it doesn’t allow students and other job seekers to practice critical computer skills, such as using Microsoft Word®, which employers now assume applicants for many positions will have. For this reason, the digital divide involves more than just Internet service. It also includes having the right access to the right computer equipment and software —and knowing how to use them. Effects on Education and Employment Education is one area in which the digital divide is particularly apparent. Students without access to a computer at home are less likely to graduate from high school. Teachers in lower-income communities know their students need essential computer skills, so they want to create assignments that help develop them. However, these teachers also know their students may not have access to computers at home; as a result, they may not be able to complete assignments or may have a much harder time doing so. The inability to complete assignments can be the beginning of an unfortunate cycle: Without adequate computer skills, young people can’t qualify for many jobs nor can they easily apply for them, since many employers only accept applications online. Without the opportunity to qualify or apply for employment, many struggle to find work that could pay them good wages. Sadly, particularly since the start of the Great Recession, some families must make the choice between a computer and rent, or between broadband service and groceries. Programs Developed to Help Various parties are stepping up to address this situation. For example, Computers for Families provides low-income families in Santa Barbara, Calif., with refurbished computer equipment as well as technical assistance and computer instruction. This program is paid for by companies and organizations in the local area. A study conducted by the University of Southern California revealed that Computers for Families participants were more likely to perform certain tasks, such as using a computer for more than one hour per day and submitting job applications. Participants in the study also considered using computers important for their children’s academic achievement. A similar program in Florida, Estella’s Brilliant Bus, provides free tutoring on computers. (Its founder, Estella Pyfrom, was one of the top 10 CNN Heroes of 2013.) The bus brings technology to people who don’t have it and can’t get to it. The program caters to small children all the way up to senior citizens. Program volunteers teach computer and Internet basics as well as reading, math, and science classes. For younger students, the computers also have educational software with interactive exercises that support school curricula. For older students, the computers provide GED and college prep assistance. Adults can access online banking tutorials and get help searching for jobs and housing. Participants can also use the bus as an open computer lab. While these programs can’t reach everyone who needs support, they do help bridge the digital divide and provide inspiration to other communities. The Digital Divide BY THE NUMBERS The Digital Divide Initiative is an organization that fosters partnerships to bring technology to underserved populations. Projects include the IBM Kidsmart Support Project, the IBM/DDI Partnership, and the Parent Empowerment Center. The organization has gathered statistics showing how the digital divide —also known as digital exclusion — affects people in the U.S. Here are some of the most striking numbers: 6to 8 Percent increased chance of graduating high school that results from students having access to a home PC and Internet service 9.5 Number (in millions) of U.S. students who lack digital access at home 22 Where the U.S. ranks on the worldwide list of countries in terms of home online access 50 Percent of today’s jobs that require technology skills 77 Percent of jobs expected to require technology skills in the next 10 years $32,000,000,000 Cost of the digital divide per year in healthcare and social program inefficiencies, lost tax revenue, lost earnings potential, and other expenses WebsiteCompass 9 Social Media Basics Expand Your Social Media Horizons 9 popular social networking sites you may not have tried yet T he hot names in social media — Facebook, Twitter, LinkedIn, Pinterest, and Instagram — are so big that they overshadow many of the other social media sites out there. But lesser-known sites are collectively visited by hundreds of millions of users each month. Whether you want to meet new people, exchange ideas with people who have similar interests, start a blog, watch a video, or find a good book, there’s a social media site out there for you. The list below describes nine social media sites that could become your next online hangout. (including photographers, illustrators, film makers, and video game designers) can create galleries to display and sell their work. You can also collaborate and share ideas with other artists. Art appreciators can view galleries, read artist journals, participate in chat rooms, post comments, and buy prints. 4. CafeMom calls itself “a meeting place for moms.” The site features a wide variety of content and features. On it, you can meet other moms and join in conversations, read parenting advice or pose a question, watch videos, play games, or participate in chat rooms. Site users include expectant moms all the way through moms of teenage kids. 1. Google+ is a Facebook-like application that allows you to post updates, photos, links, and other content. The main features that make it different from Facebook are “circles,” which contain contacts in different areas of your life; “communities,” which help you find others with similar interests; and “hangouts,” which enable you to have informal video chats with friends. 2. deviantART is a social network for artists and art enthusiasts. Artists of all varieties 10 WebsiteCompass 3. LiveJournal is an online journal service that encourages user interaction. You can update your journal and customize its visibility to be open to the public, visible just to you, or visible to just certain people. You can also read others’ entries and comment on them. The service includes “communities,” group journals in which multiple people can post. 5. Ning is a platform that allows you to build your own social network. You can customize the way it looks and operates, and populate it with your own content. Like other social media sites, features include forums, photos, liking, and sharing. You can also create a blog, integrate with other social media platforms, and adjust privacy controls. friends by commenting on their book selections or seeing how they’ve rated books. You can also use the search and suggested book functions to find ideas for your next good read. 6. Meetup allows users to create groups online that meet offline. The interests represented are almost limitless including biking, reading, dating, writing, drinking wine, discussing religion, staying well, speaking foreign languages, gaming, and much more. Once a group is set up, members can post ideas for future meetings, exchange messages, post photos of meetings, and rate meetings. 7. Goodreads is the social media site for readers. You can create “shelves” of books you have read, are currently reading, and want to read. Interact with Maintaining Privacy on Social Media Sites 8. Vimeo is similar to YouTube in that it allows you to upload and share videos. You can also watch videos posted by others as well as full-length films. In addition, there’s a feature called Enhancer that enables you to change the look of your videos and add soundtracks. One advantage of Vimeo over YouTube: no ads. 9. Tumblr, commonly described as a blogging site, might more accurately be defined as an online scrapbook. In addition to blog posts, you can share photos, quotes, links, music, and videos. You can interact with others by following their blogs, or liking, sharing, or commenting on their content. With social media, there is an inherent tradeoff: When you choose to interact with others online, you must offer information about yourself. When you do so, there is always the possibility this information could be used against you. Fortunately, there are steps you can take to protect your privacy when using social media. Here are a few to get you started: • Know what you’re sharing and with whom you’re sharing it. Prior to using a site, explore it carefully to understand exactly how it works. • Many sites allow you to share at varying levels. Adjust your settings based on how you want your information to be used. • Develop strong passwords. They should be at least 10 characters and mix numbers, letters, and characters in combinations not found in the dictionary. • Some sites are more suited to connecting with strangers than others. Social media can be great for meeting new people, but be careful with whom you connect. • Monitor what you share. It may seem almost too obvious to mention but people do forget that they have control over what they put out there. • F inally, have security software in place and keep it up to date. WebsiteCompass 11 Social Media Basics Pulling the Plug: How to Delete Social Media Accounts T here are as many reasons to discontinue using social media as there are to use it. Maybe you’ve stopped visiting a site, find it too distracting, or are just plain bored. No matter the cause, most social media sites make it easy to delete your account. Here’s how to do it with Facebook, Twitter, and Pinterest. 4. The next page will be a confirmation page. To confirm, click the Deactivate button. If you happen to have “deactivator’s remorse,” you can reactivate your Twitter account within 30 days. Facebook Facebook gives you two options for opting out: deactivating and deleting. Deactivating your account means everything you’ve posted gets taken down but your information is held by Facebook in case you want to return. To deactivate, follow these steps: 1. F rom your Home page, click Settings (the gear icon in the upper-right corner). 2. Choose Account Settings. 3. In the left column, select Security. 4. At the bottom of the list, click Deactivate your account. 5. Facebook then asks if you’re sure you want to deactivate and your reason for leaving. Select the appropriate choice and click Confirm. Pinterest Pinterest allows you to deactivate your account, rather than completely delete it. This means your profile and pins will be deleted but your account will still exist. To deactivate, follow these steps: 1. L og in to the Pinterest website (you won’t be able to deactivate from the app). 2. Click your username in the upper-right corner. 3. Select Settings. To completely delete your Facebook account, visit this page and follow the instructions from there: https://www.facebook.com/help/delete_ account. Prior to deleting your account, you may want to download your content. To do so, follow steps 1 and 2 above, and then the following: 1. In the left column, select General. 2. At the bottom of the list, click Download a copy. 3. You will then be guided through the remaining steps. Twitter To deactivate your Twitter account, follow these steps: 1. From your Home Page, click the gear icon in the upper-right corner. 2. Select Settings. 3. Scroll down to the bottom of the page and click Deactivate my account. 12 WebsiteCompass 4. Scroll to the bottom of the page and click Deactivate Account. 5. You will see an option to deactivate or cancel. To deactivate, click Deactivate Now. Pinterest will preserve your username and password so if you want to start pinning again, you can just log in. Back to Basics Saying Good-bye to Old Gadgets How to dispose of unwanted electronics without trashing the environment W e all have that friend. The one who always has to have the latest, greatest gadget. He changes laptops like square dance partners and stands in line to be one of the first to own a cool new device. Unfortunately, frequent upgrading takes a toll on all of us. The manufacture of computers and other electronic devices consumes energy and produces carbon emissions. What’s more, discarded electronics contain lead and other toxic substances that can contaminate landfills and incinerator ashes. Some “e-waste” makes its way to developing countries, where it’s processed by unsuspecting workers under extremely hazardous conditions. Disposing of old computer equipment responsibly is a simple act that does a world of good. It allows for recovery of valuable materials like gold, silver, copper, and palladium and reduces air and water pollution associated with mining. If there are outdated devices lurking in your closet, here’s a quick and handy guide to responsible disposal: Under 3 Years Old? Sell or Trade It Even if you’ve moved on, your youngish device might still be in demand with consumers. Consider trading it in for cash, retail credit, or even a donation to your favorite charity. Here are some options to explore: BestBuy’s comprehensive trade-in program (www.bestbuy.com) accepts many brands of computers, music players, video game systems, cameras, and even musical instruments. Payment is in the form of a Best Buy gift card. Gazelle (gazelle.com) pays in cash or Amazon gift cards for in-demand electronic items with an emphasis on Apple products. Shipping is free on items over $1. Glyde (glyde.com) is a marketplace that lets you price used wireless devices and list them for sale. Once you’ve got a buyer, the company sends you a shipping kit in the mail. Amazon’s trade-in program (amazon.com) offers free shipping for eligible used electronic devices. Payment is in the form of a gift card. NextWorth (www.nextworth.com) buys used tablets, gadgets, and laptops. Payment is through check, PayPal, or a Target gift card. Devices can be surrendered via free UPS shipping or at participating stores. E-Cycle (www.e-cycle.com) buys used tablets and provides free data deletion. You can keep the proceeds or have them donated to the charity of your choice. If you have your eye on a specific brand for your new device, many technology manufacturers let you trade in certain WebsiteCompass 13 Back to Basics high-demand devices (including competitors’ products) toward a discount on your next purchase. Popular examples include Apple, Sony, HP, Lenovo, and Toshiba. For more details, visit the company website. 3–5 Years Old? Donate It Don’t Forget to Erase Your Data Before parting ways with your old computer, it’s important to take steps to remove your personal data. Unfortunately, you can’t simply place your sensitive files in the Recycle Bin and then empty it. This doesn’t completely delete the files; it only hides them from the operating system until they’re overwritten and someone with the right tools could recover them. If you’ll be recycling your computer, you’ll want to destroy all data using a hard drive eraser such as Active@ KillDisk (killdisk.com). Also be sure to remove the battery, as it may need to be recycled separately. If you’ll be gifting or donating your machine and wish to keep the operating system intact, you can remove just personal data with software such File Shredder (fileshredder.org). Mac users can take advantage of a built-in capability to securely delete files. For more information or assistance, consult with a local computer technician. 14 WebsiteCompass Your last-generation laptop may seem like a dinosaur to you. But to your Aunt Gladys, who just wants to shop online and video chat with her grandkids, it could be a treasure. So before recycling your old electronics, consider gifting them to others who can appreciate them. Many technology manufacturers let you trade in certain high-demand devices (including competitors’ products) toward a discount on your next purchase. Don’t know anyone in need? The National Cristina Foundation (www.cristina.org) helps old computers, laptops, cameras, and accessories find new life with at-risk students and people who are disabled or economically disadvantaged. Visit their website to search for local schools and nonprofits in need and arrange a tax-deductible donation. Another option is the National Coalition Against Domestic Violence (www.NCADV .org), which collects laptops, music players, digital cameras, and game consoles for refurbishment and resale. Proceeds support programs that assist survivors of domestic violence. Visit the organization’s website to print a free shipping label. 5+ Years Old? Recycle It Let’s face it. That desktop computer you bought in 1999 is useless today. But it’s a perfect candidate for recycling and there are plenty of programs out there to help. Recycling is a responsible practice being embraced by almost all technology manufacturers. Companies usually designate drop sites or provide free shipping for unwanted devices. Some even accept products from other manufacturers. For details, visit the company website. Many retail, nonprofit, and government organizations also provide free, environmentally friendly recycling services: Staples stores (www.staples.com) accept desktop computers, laptops, printers, and other consumer and office electronics (but not TVs). Best Buy stores (www.bestbuy.com) offer free recycling for older consumer electronics with no trade-in value including computers, TVs, and game consoles. The Consumer Electronics Association (www.greenergadgets.org) and Basel Action Network (www.e-stewards.org) maintain searchable online directories of green recyclers nationwide. Beyond the Basics Attention Online Shoppers: Time to Socialize! New sites capture the fun of browsing at the mall with friends and more T oday, practically every product from clothing and cosmetics to skateboards is available for online purchase — often at deeper discounts than in stores. So why does your 13-year-old still love going to the mall? Well, because it’s fun. To many of us, shopping means far more than forking over cash. Your teen doesn’t hang out at the mall just to buy stuff. She also wants to check out what’s cool and new, discuss potential purchases with friends, and show off her unique style. While products have been sold online for almost two decades, many retailers are just starting to grasp the deeper emotional significance of shopping. “There’s a whole chunk of commerce that never went online,” says Craig Donato, director of social at QVC. “That is window shopping, or shopping for fun and entertainment.” Social shopping makes it easy to buy the amazing stuff you collect. Now a new breed of sites is seeking to recreate the experience of browsing the racks with family and friends. “Social shopping” sites like Kaboodle and Fab give you the tools you need to discover new products, showcase your fashion sense, and connect with others who share your tastes. And unlike general image-sharing sites like Pinterest, social shopping makes it easy to buy the amazing stuff you collect. Next Generation of e-Commerce Each social shopping site has a unique twist but many offer some form of the following opportunities: See more of what you like. Whether you’re into steampunk fashion or pearls and sweater sets, social shopping makes it easy to find and follow members and celebrities who share your tastes. Most sites also let you follow brands, retailers, and individual products. Based on this information, the newsfeed on your profile page provides a steady stream of updates, deals, and recommendations. Plan and organize purchases. Let’s say your mission is to create the ultimate pirate costume. As you shop the site’s WebsiteCompass 15 Beyond the Basics collection, you click the “like” button next to an eye patch, a fake sword, and a skull-and-crossbones hat. The site saves all your finds to a single list or board for easy access. Browse Around Social Shopping Sites If you’re new to social shopping, here’s a brief list of some of the more popular sites: Showcase your style. Now that you’ve put together the perfect pirate getup, why not show it off? Some sites offer design tools that make it easy to create magazine-style fashion layouts. Name and share your “style board,” and soon pirate fans everywhere will be following you. from gadgets to spices. Worried your hairspray may be tested on animals? Actress Alicia Silverstone brings you the best in cruelty-free beauty products. Members get great deals on clothing, accessories, jewelry, health and beauty products, home décor, and electronics accessories, with an emphasis on niche brands. Help build the marketplace. While some social shopping sites are curated (meaning a group of experts pick the products), others are crowd-sourced by members. So when you stumble upon the baddest pair of motorcycle boots ever, you can use a simple bookmarking tool to add it to the site. (To help others find stuff they love, add tags like #leather and #bikerboots.) Buy the best. Those lacy leggings look adorable in the photo but will they fall to pieces in the wash? Many sites encourage reader reviews that give the real scoop on products. (For more on reviews, see the sidebar.) Kaboodle (www.kaboodle.com) bills itself as a “shopping community” that emphasizes fun and interaction. You’ll find plenty of tools to help you create sharable content like blogs, style boards, and more. Not sure which dress goes best with your new banana-yellow pumps? Post a poll so fellow members can weigh in. You can even shop with friends via video chat. Content covers apparel, beauty, and home fashion. Similar site: Polyvore (www.polyvore.com) Share the experience with friends. Most social shopping sites integrate with Facebook, Pinterest, Google+, or Twitter. Activity by your connections appears in your newsfeed and with the touch of a button, you can share your favorite products and style boards. (Note: If you enable sharing, keep a close eye on your feeds. Consumers have criticized some sites for sharing too much too often.) Get rewarded. Brands and retailers often Open Sky (www.opensky.com) is a social thank their followers with exclusive coupons and updates. Some sites also give you credit for referring friends or sharing products. marketplace curated by celebrities. Looking for gifts for the gourmand in your life? Chef Bobby Flay posts his kitchen favorites 16 WebsiteCompass Lockerz (www.lockerz.com) is a social marketplace that also serves as a repository for your favorite online music, photos, and videos. Members earn “Lockerz points” toward purchases by browsing others’ content, sharing products to their networks, and otherwise participating in the community. Content is member curated and covers fashion, art, humor, entertainment, gifts, accessories, travel, and hobbies. Similar site: Wanelo (www.Wanelo.com), which is another crowd-sourced marketplace but with more emphasis on shopping. The Fancy (www.fancy.com) is an elegant shopping site curated by both brand partners and members. One of its most unique features is the group gift tool, which allows friends to contribute toward the purchase of a present. (Credit cards are charged only if the total is reached.) For $39 a month, The Fancy will mail you a themed “Fancy Box” containing $80 worth of hand-chosen products (celebrity box curators include Tyler Florence and Jennifer Love Hewitt). Similar sites: Fab (www.fab.com) and toGather (gather.qvc.com) 4 Ways to Spot a Fake Online Review Crafty advertisers work hard to convince you those $120 jeans will make you look skinnier and more attractive. But thanks to your favorite social shopping site, you know they’re actually baggy in the waist and run two sizes too big. Thank goodness for consumer reviews! Market research shows that customer reviews on popular sites have a significant effect on sales. Unfortunately, this has led to a practice called “astroturfing” in which companies plant glowing reviews of their own products —and fabricate scathing ones for competitors. According to the technology research firm Gartner, 10 to 15 percent of online reviews will be fake or paid by 2014. Some unscrupulous companies strong-arm employees into astroturfing or offer gift cards in return for a five-star rating. Entire firms dedicated to fake reviews have sprung up in developing countries. RueLaLa (www.ruelala.com) offers exclusive “flash sales” for members. Products cover name brand apparel, beauty, home décor, and even travel destinations. Refer friends and receive site credit when they make a purchase. Similar site: The Clymb (www.theclymb.com) focuses on outdoor gear and apparel. The tide against fake reviews may be slowly turning. The State of New York recently charged several companies who solicited fake reviews with false advertising and fined them accordingly. In the meantime, use the following tips to spot a false review: 1. Trust the source. Each site has its share of regular, dependable reviewers. You’ll figure out who they are just by hanging around. Some companies also highlight the most credible reviews (denoting them as Amazon-verified purchases, for example). 2. Expect moderation. Real reviewers know that no product is perfect for everyone. Red flags include unlikely superlatives (“The best book since Gone With the Wind!”) and emotional language (“I’m over the moon about this lint remover!”). 3. Look for specifics. A person who actually used that upright vacuum will likely speak to details like its suction power, noise level, and whether it falls over when you use the attachment. 4. Check reviewers’ histories. Suspect any person who only posts to defend or condemn a certain product — or who leaves a flurry of glowing or scathing reviews over the course of an hour. WebsiteCompass 17 FAQ’s Dr. Webbie Answers your frequently asked questions QUESTION: QUESTION: I know computer monitors have changed a lot over the years. With today’s monitors, do I still need to have a screensaver? I’ve recently met several married couples who met online. I’m curious—just how common is online dating these days? ANSWER: In the past, screensavers actually protected your screen from a phenomenon called “image burn-in,” which was an image burned onto the screen as a result of a prolonged, stationary image being displayed. This was the case with CRT monitors because the phosphors that emit light inside the CRT were worn down unevenly, which made certain areas of the screen darker than others. The dark portions were visible as the burn-in. With newer LCD technology, there are no phosphors to burn so the problem doesn’t exist. However, you still might want to use a screensaver for entertainment purposes. You can display your own personal slideshows, photos, or festive and whimsical images, or choose from the many screensavers available online. You can also make your screensaver password protected, so it helps with computer security. Some screensavers even perform other useful tasks like scanning for viruses. With today’s computers, saving power is really more of a concern than saving the screen, especially with battery-powered units since screensavers generally use a fair amount of power. To save your screen and power, turning off your monitor is the best approach. You can even have your computer do this automatically after a period of nonuse. To do this, find the power options on your computer and adjust the settings from there. If you just can’t let go of your screensaver, set your computer to use it for a few minutes and then power off the monitor. ANSWER: Based on a report recently released by Pew Internet, about one in ten Americans have used an online dating site — such as Match.com, eHarmony, and OkCupid — or a mobile dating app. The report is based on a telephone survey of over 2,000 adults, aged 18 and older, completed in May 2013. Of these online daters, 66 percent have had a date with someone they met through a dating site or app, and 23 percent have met a spouse or long-term partner through such a site. Some other key findings from the report are listed below: • T he number of American adults who report having used an online dating site has risen by 8 percent since 2008. • C ollege-educated adults are more likely to participate in online dating • O nline dating is more common for those between their mid-20s and mid-40s • 3 8 percent of American singles who are actively looking for a partner have used online dating The report also reveals current public perceptions about online dating and compares them to perceptions a few years ago. In 2005, 44 percent of Internet users agreed that online dating is a good way to meet people. That number is now up to 59 percent. One of the study’s co-authors notes that today there is less stigma attached to online dating than in the past. Is there an Internet question you’d like to see answered in a future Website Compass? Email it to DrWebbie@WebsiteCompass.com. 18 WebsiteCompass Glossary Address Book - A feature of an email program, or a stand-alone application, that stores and organizes a list of email addresses and other contact information a computer user frequently uses. that requests information or services from a server. Your computer becomes a “client” when you connect to your ISP for a service such as surfing the Internet or using email. Alerts - Automatic notifications, often images, and text can be stored using less disk space. After a file is compressed into a smaller file size, it will require less time to transmit over a network. by email, that news on topics you’ve specified is now online. APP - Shorthand for application, app is popularly used to describe software that enhances the usefulness of mobile phones, media players, and social networking sites. AUTO-COMPLETE - Feature that predicts a word or phrase before the user types it in completely. Blog - (short for Weblog) Writings similar to a journal or diary by individuals that are posted to the Internet. Someone who writes a blog is a “blogger.” Bookmark - A reference to a file or webpage you plan to frequently visit. Most Internet browsers let you maintain and organize a list of bookmarks (also called “favorites” when using Microsoft Internet Explorer) to make it easy to return to them again. BOOLEAN PHRASES - Linking words or symbols in all caps that indicate the relationships of words to each other and refine online searches. compression - A method by which data, Contact group - A group of email addresses specified by a user. A contact group allows one to easily send a message to multiple recipients by entering the group name in the “To:” field. Cookie - A piece of information sent by a Web server to be stored by your Web browser. Whenever the browser makes additional requests to that server, the server is able to use the information stored in the “cookie” to customize a response based on data from a previous connection. CROWDSOURCING – Meeting a challenge by asking many people — via the Internet — if they can help. CROWDTURFING – Organized, for-pay efforts that hire people to create accounts under false names and post certain reviews or push a brand or website. part of a Web address, it indicates that the host computer is run by an educational institution, usually in the United States. Emoticon - (or Smileys) Short for emotion icon. Symbols composed of punctuation that help convey how an email message should be interpreted by the reader. Ex. :-) = Happy, :-( = Sad E-ZINE - A periodic publication distributed by email or posted on a website. FAQ - Short for Frequently Asked Question. favorite - See Bookmark. FILTER BUBBLES - Process by which websites show you search results and feed items based on your past choices and other factors. firewall - A specially programmed computer that connects networks (usually a local network to the Internet) and for security reasons lets only certain kinds of data in and out. Firewire - (Also known as IEEE 1394) A fast type of computer connection–similar to USB 2–that allows for high rates of data transfer. Flash - A multimedia program for viewing and creating interactive and animated content on the Web. BOTNET - A collection of compromised CSS - (short for Cascading Style Sheet) A specification for the presentation of html documents that allow Web developers to easily control the style and layout of single or multiple webpages. Broadband - (Broad Bandwidth) A DNS - (Domain Name Server) A computer Freeware - Software provided at no charge by its originator. Domain name - A “domain name” is a unique name that is used to represent and help locate a specific Web server on the Internet. For example, “www.websitecompass.com” is a domain name. Each domain name corresponds to a set of numbers called an IP address. ftp - (File Transfer Protocol) A common method of transferring files between two computers connected over a network. FTP is a way to login to an Internet server for the purposes of retrieving and/ or sending files. Many publicly accessible Internet sites allow their materials to be obtained using FTP. Most FTP sites require a user name and password. Download - To copy or transfer a file from a remote computer, usually a Web server, to your computer. gif - (Graphics Interchange Format) A file format that uses compression for saving and viewing images. DSL - (Digital Subscriber Line) Allows users gigabyte - A measure of computer zombie computers running programs automatically under remote direction. high-speed network connection capable of supporting a wide range of frequencies. Browser - A software program that is used to look at various kinds of Internet resources. The most popular browsers are Microsoft Internet Explorer, Firefox, and Safari. byte - A group of eight bits that repre- sent a character. Computer memory and disk capacity are measured in bytes. (A bit is the smallest unit of measurement for computer data.) cache - The hard drive space your browser uses to temporarily store webpages. When returning to a recently visited page, the browser can get a copy of it from the cache rather than the original server, saving time and network traffic. The larger amount of space you allocate for the cache, the more webpages can be stored. chat - When two or more people exchange text messages in near real time over the Internet. This is unlike email, in which you send your message and wait for the recipient to receive, read, and then respond. Newer technology allows voice chatting. which translates a domain name into a set of numbers called an IP address. to download and upload data over standard telephone lines. It provides a constant Internet connection over which users can receive voice and data simultaneously. It isn’t available in many areas because it requires a short distance to the DSL provider’s origin. E-LEARNING - Any kind of learning that is provided through the digital technology used by computers. E-PATIENT - An Internet user who looks online for health information. chat room - A system where people can “chat” on a website through their browser. eBook - (short for Electronic Book) A book in digital format that can be read on a computer or other digital device. CLIENT - A computer or piece of software EDU - When these letters appear as the last Forum - A section of a website where users post and read topics of common interest. storage capacity equal to 1,000 megabytes, or 1 billion bytes. gov - When these letters appear as the last part of a Web address, it indicates that the host computer is run by a government body, probably in the U.S. Hacker - A person who tries to defeat computer security measures and break into websites and computers. History - A browser feature which keeps track of Web resources that have been recently visited. Home page - (or Homepage) Originally, a Home Page was defined as the webpage your browser was set to use when it was started up. The more com- mon meaning now refers to the main webpage for an organization, business, person or simply the main page out of a collection of webpages. html - (HyperText Markup Language) A coding language used to create hypertext documents for use on the Web. HTML files contain instructions on how your browser displays text, images, links and etc. HTML files usually end in “.htm” or “.html.” http - (HyperText Transfer Protocol) The standard protocol for moving hypertext files across the Internet. Hypertext - Text that contains links to other documents. Words or phrases in the document that can be chosen by an Internet user which causes another document to be retrieved and then displayed. IP Address - A numeric address which identifies a particular computer or server over a network. ISP - (Internet Service Provider) An institution that provides access to the Internet. JAVA - A network-oriented programming language specifically designed for writing programs that can be downloaded to your computer and run. By using small Java programs called “applets,” webpages can include functions such as animations, calculators, chatrooms, games, etc. JAVASCRIPT - A programming language used to add interactive and dynamic features to webpages. It shares some characteristics with Java but is independent. JPEG - (or JPG) Named after the committee that created it, the Joint Photographic Experts Group, this is a file format that uses compression for saving and viewing images. LAN - (Local Area Network) A computer network limited to an immediate area, usually the same building or just one floor of a building. Link - (short for Hyperlink) A hypertext connection that can take you to another document or another part of the same document. On the World Wide Web, links appear either as underlined text or as pictures/icons. To follow a link, double click on the underlined text or on the corresponding icon. LOCAL SHARED OBJECT - Also known as a “Flash cookie,” it’s placed on your computer by a Flash plug-in and stores data. Login - Noun: the account name used to gain access to a computer system. (Not a Password) Verb: the act of entering into a computer system, e.g. To use your email, you must login to your ISP. Mail server - A computer or application that stores, sends, and receives email over a network. WebsiteCompass 19 mailing LIST - A special type of email address that remails all incoming mail to a list of subscribers. Mailing lists specialize in specific topics so Internet users can subscribe to the ones that interest them. pop - (Post Office Protocol) A protocol by which a mail server lets you retrieve your email and download it to your computer. A POP server uses this protocol to enable users to download email. smtp - (Simple Mail Transfer Protocol) The method by which Internet mail is delivered from one computer to another. An SMTP server is the computer to which you send outgoing email. megabyte - A measure of a quantity of data. (A million bytes or, technically, 1024 kilobytes.) A megabyte is large when referring to files containing only simple text messages. A megabyte may not be much when referring to files containing complex color photographs. ppp - (Point-to-Point Protocol) A communication protocol for connecting a computer to the Internet through a phone line. SOCIAL GIFTING – Consumer’s ability to send gifts using automatic information and connections to social media friends. Protocol - An agreed-on set of rules that define how computers “talk” to each other over a network. spam - The act of sending unrequested email to uninterested recipients or of posting inappropriate messages to many uninterested newsgroups or mailing lists. modem - (MOdulator, DEModulator) A device that connects a computer to a phone line and allows the computer to talk to other computers through the phone system. mpeg - (short for Motion Picture Experts Group) A file format that uses compression for sending and viewing audio/video files. net - These letters that appear as the last part of a Web address originally indicated that the host computer was run by a networking company, usually an ISP in the United States. Today “.net” is commonly used since there are no restrictions on who can register for a “.net” domain name. Net can also refer to a network or, when capitalized, the Internet itself. NETIQUETTE – Also called digital etiquette, it’s a set of guidelines for how to behave appropriately online. network - The connection of two or more computers together so that they can share resources results in a computer network. Connect two or more networks together and you have an internet. newsgroup - A discussion group for shar- ing information on an area of interest. online - You are online if you are working on your computer while it’s connected to another computer. It is mainly used in reference to the state of being connected to the Internet itself. org - When these letters appear as the last part of a Web address, it indicates that the host computer is run by a non-profit institution, usually in the U.S. password - A combination of letters and numbers a person chooses and then is required to use when logging in to a computer program or system. pdf - (Portable Document Format) A file for- mat developed by Adobe that allows systemindependent documents to be created and distributed across multiple computer systems and have them appear as they were attended. pHIShING - Attempting to acquire personal or financial information by masquerading as a trustworthy entity. plug-in - A piece of software that extends or enhances the capabilities of another program. Browser plug-ins commonly add features such as audio, video, animation, etc. One of the most popular plug-ins is Flash Player. 20 WebsiteCompass Quicktime - A multi-platform software format and program developed by Apple for viewing video or listening to audio. It supports over 200 kinds of digital media. realaudio - A streaming audio file format that lets you listen to audio over the Internet. reFRESH - (also Reload) A feature in Web browsers that lets you load webpages again to see if the content has been updated or changed. spyware - (also referred to as Adware) Software that secretly gathers user information and then transmits it to a third party via the Internet. It is typically bundled as a hidden component of certain freeware or shareware programs downloaded from the Internet. router - An electronic device that connects two or more networks. sSL - (Secured Sockets Layer) A protocol that transmits Internet communications in encrypted form. Information can be sent between your computer and a server privately and unaltered. rSS - (short for Really Simple Syndication or Rich Site Summary) An XML-based format for syndicating Internet content. RSS “feeds” are gathered and read using an RSS reader commonly referred to as an aggregator. streaming - A technique where audio or video transferred over a network immediately begins to play while the rest of the file is still downloading. Streaming was developed so users wouldn’t have to wait on lengthy download times to view or listen to larger files. SCAREWARE - Bogus software that masquerades as legitimate security programs. t-1 - A connection capable of carrying data at 1,544,000 bits-per-second. At maximum theoretical capacity, a T-1 line could move a megabyte in less than 10 seconds. search engine - An automated program (also called a spider, crawler, robot, or bot) that indexes millions of website addresses. Special software within the search engine then sorts and ranks these sites based on a variety of criteria relevant to keywords someone uses in a search. SECURE server - A Web server which uses encryption to prevent others from reading data sent to or from your browser. Online shopping sites normally use secure servers so that others cannot intercept credit card ordering information. You can usually tell if you are on a secure server if the “http” section of the domain name is followed by an “s.” Example: “https://www. websitecompass.com.” server - A computer, or software package, that provides a specific service to another computer, known as a client, over a network. The term can refer to a particular piece of software or to the machine on which the software is running. A single server machine could have several different server software packages running on it, thus providing many different servers to clients on the network. shareware - Software that is freely distributed but for which the author expects payment from people who decide to keep the software and use it. TABBED BROWSING - A new feature available on major browsers that allows multiple webpages to be open in one browser window. terABYTE - A measure of computer storage capacity equal to 1,000 gigabytes, or approximately a thousand billion bytes. text file - A file that contains only textual characters with no graphical information, video, sound clips, etc. Often sent as an attachment in emails, these files can be opened by most word processing programs. THREAD - A series of replies to a particular subject. Threads are commonly found in forums, newsgroups, and email programs. TUMBLOGS - Name for the blogs posted on Tumblr. uSB - (Universal Serial Bus) USB is designed for low- to mid-speed peripheral devices such as keyboards, mice, printers, joysticks, and modems. It supports up to 127 devices connected in a “chain” to your computer. These devices are automatically recognized as they are plugged into the chain. A newer version, USB 2.0, allows peripherals to communicate with your computer up to 40 times faster than the original version of USB. username - (or User Name) A unique name a person uses to access a computer program or system. HASHTAG A word or phrase prefixed with the # symbol, used to tag a topic on Twitter vCards - Digital “business cards” that can be attached to email messages. They usually contain information such as contact and business names, phone numbers, and website addresses. vCards appear as attachments to email messages with a .vcf file extension name. virus - A software program that uses various techniques for duplicating itself and traveling between computers. Viruses vary from simple nuisances to serious problems for networked computers. WAV - (Pronounced “wave”) This is a Microsoft Windows sound file. WEB 2.0 - Technology that allows website visitors to not only read information, but also to contribute to it or use it to collaborate with others. WEBCAM - (or Cam) A camera that sends live or recorded video or a series of still pictures over the Internet. WEBMAIL - A system where a user can access email through a webpage using an Internet browser. Webmail can be easily sent, read, and organized from any computer with an Internet connection. WI-FI - (short for Wireless Fidelity) A term for a wireless local area network (WLAN) which uses high frequency radio waves. WIRELESS NETWORK - A network that allows devices to communicate using radio or light transmissions instead of wires. XML - (eXtensible Markup Language) Similar to HTML, XML is a programming language that enables Web developers to create their own customized tags. XML enables the definition, transmission, validation, and interpretation of data between applications and between organizations. ZIP - A format for data compression. (Not to be confused with a Zip Disk, a name used by Iomega for a removable storage device that typically holds 100-250 MB.) ZOMBIE - A computer attached to the Internet that has been compromised by a computer virus or Trojan horse and is being controlled by a hacker. zone - The last part of an Internet domain name. If the zone is three letters long, it’s a code indicating the type of organization that owns the domain. If the zone is two letters, it’s usually the country code in which the organization that owns the computer is located. Some common zones are: .com, .net, .edu, .gov, and .org. Hello. Greetings from the new Starcraft. Where simple, enjoyable camping is our passion and affordable, straight-forward pricing is what you should expect. You’ll find us to be the dependable, family-owned brand we’ve always been. But with today’s Starcraft, you won’t pay for features you don’t need—and you’ll still get the Amish-inspired attention to detail that our customers have grown to love. We hope you’ll take the time to get to know us better and to understand what we mean when we say Starcraft is Camping. Pure and simple. starcraftcamping.com camping trailers expandables travel trailers fifth wheels toy haulers JAYCO.COM Witness the transformation of the luxury fifth wheel— at a revolutionary price. 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