media kit
Transcription
media kit
Media Kit 2016 Overview CONNECT WITH SUCCESS As Canada’s only diversified media property dedicated to business strategy, management tactics and innovation, Canadian Business connects savvy marketers with today’s most dynamic executives and entrepreneurs. Across platforms from print and digital media to proprietary research and events —and including its sister brand, PROFIT— Canadian Business creates ideal environments for reaching today’s most dynamic business decision-makers. How? By sharing insights and making introductions that spark success — and putting marketers at the heart of the conversation. EDITOR’S LETTERFrom the Editor EDITOR’S LETTER JAMES COWAN CANADA’S #1 PAID-CIRCULATION BUSINESS MAGAZINE EDITORIAL DESIGN DEPUTY EDITOR ART DIRECTOR IN EVERY ISSUE IN 2015, IT’S TIME TO PUT THE BOYS’ CLUB ON NOTICE Canadian Business is the country’s media brand dedicated to fueling the success of entrepreneurs and executives. WeCanadian believe good advice This month, Business, alongside our sibling publications broadcasting is a precious commodity,and so every outlets at Rogersan Media, launchedmix Project 97, issue contains unparalleled a year-long discussion about sexual assault, of in-depth reporting, practical abuse and harassment. We were motivated tips and expert commentary. We by the high-profi le assault cases in 2014, think innovative ideas comeagainst from former which include the allegations unexpected places, so we bring CBC host Jian Ghomeshi and comedian Bill Cosby. The initiative its name from together insights andderives ideas from the 97%different of sexual sectors assaults that committed against across will help women that are never recorded by business leaders find future successpolice. It’s a percentage we’d like to do our part to while offering the pragmatic pointers help reduce. that will get them through today. Beyond the Ghomeshi case, 2014 also saw Most ofofall, we believe that leadership claims workplace harassment at Amerimatters. So every part ofas Canadian can Apparel and Tinder, well as Zillow, aBusiness—our $4.5-billion real listings company printestate magazine, our where an employee alleges she was tablet editions, our newsletters and regularly propositioned and received lewd phoour website—strives to ensure that tos from her supervisor. While reasonably the country’s business elite has the sound statistics exist to reflect the problem knowledge and insight that they need of sexual violence as a whole, there are scant for their companies to thrive. numbers when it comes to its prevalence in the offiCowan, ce. Too Editor-in-Chief often, we’ve been forced — James to rely on decades-old estimates when discussing a very current problem. But a recent Angus Reid survey offers disconcerting insight into the modern office. IN 2015, IT’S TIME TO PUT THE BOYS’ CLUB ON NOTICE David Fielding John Montgomery MGMT INVEST It’s pronounced management. And it’s the most important job of executives and entrepreneurs. This section in Canadian Business empowers CEOs and other business leaders to achieve their ultimate potential. How? By celebrating and analyzing It’s tempting to interpret these results as the successes of men and women we confi rmation that some harassment is an admire, and exploring the leadership tools act of misunderstanding. Men—particularly and tactics they use to stay ahead. older ones—simply don’t know what makes their female colleagues uncomfortable. PROFIT But that’s just an easy excuse. As Beth Quinn, Entrepreneurial thinkers want to know a Montana State University professor, wrote, what’s coming next—and where to find this harassment should be viewed as “acts opportunity now. PROFIT explores the of ignoring” rather than “states of ignomost influential business trends, points rance.” Quinn conducted a study of “girl the way to hot new markets and explains watching” at the office, and found that men cutting-edge management thinking. It’s claimed that staring at business their co-workers essential reading for small owners, was harmless. Yet, when pressed, they concorporate CEOs and anyone else who ceded they would be unable to defend the owns the bottom line. practice if confronted and wouldn’t appreciate it if placed in the women’s position. “If men simply ‘don’t get it’...then they should not be able to see this harm when envisioning themselves as women,” Quinn notes. These guys often know exactly what they’re doing—but no one is calling them out on it. That’s a culture problem. * The dispiriting fact is that a single workplace seminar is unlikely to change attitudes (one researcher even found men ogling the *Source: Vividata Fall 2015, based on Total Brand Footprint female actors in an anti-harassment video). What does help is a multi-faceted anti-harassment policy. Companies need a suite of active TOTAL READERSHIP JAMES COWAN PUBLISHER Ian Portsmouth EDITOR-IN-CHIEF James Cowan EXECUTIVE EDITOR DIRECTOR OF PHOTOGRAPHY Carol Toller Ronit Novak COLUMNISTS MANAGING EDITORS DEPUTY ART DIRECTOR Mark Brown Taryn Dufault “Capital ideas for your portfolio.” (Reports and Rankings) DESIGNERS This section offersMichael the same incisive McCullough LeeAndra Cianci (Western Bureau) Chris White investing adviceGraham that F.readers expect Scott (Digital) In each issue, award-winning author and advertising legend Bruce Philp offers his incisive view on the world of branding while Kevin CONTRIBUTING DESIGNERS EDITOR-AT-LARGE from Canadian Business, with anStephanie Firka Carmichael delves into the broader economic and Joanna Pachner Scott Gibbs increased emphasis on the needs of political issues shaping business today. Joining SENIOR EDITOR ASSISTING PHOTO EDITORS Aarts with C-suite investors. FromDeborah dealing these esteemed writers is Deborah Aarts, who Lee McVittie It’s tempting to interpret these results as This month, Canadian Business, alongside SENIOR WRITER Shelbie Vermette-Grant stock options to the strategies of Christie the top offers a no-nonsense view on entrepreneurship Vuong Joe Castaldo our sibling publications and broadcasting confi rmation that some harassment is an money managers, weCOPY giveEDITORS executives and innovation. PRODUCTION outlets at Rogers Media, launched Project 97, act of misunderstanding. Men—particularly EDITOR Jen Cutts PRODUCTION the advice they need toLisa invest wisely. Fielding Mark Ocampo a year-long discussion about sexual assault, older ones—simply don’t know what makes FEATURES REPORTER DIGITAL COLOUR SPECIALISTS abuse and harassment. WeQuan were their female colleagues uncomfortable. Gerritmotivated de Jonge Kristene THE CB INTERVIEW Canadian Business continues to deliver in-depth Richard Redditt REPORTERcases in 2014, by the high-profiDIGITAL le assault But that’s just an easy excuse. As Beth Quinn, MuradBusiness Hemmadi PRODUCTION MANAGER features offering unprecedented access and In each issue, Canadian Natalie Chyrsky which include the allegations former a Montana State University professor, wrote, SALESagainst insight into the tactics and operations of the offers an intimateCATEGORY conversation ROGERS PUBLISHING LTD. DIRECTOR: with CBC host JianNEWS, Ghomeshi and comedian Bill this harassment should be viewed as “acts BUSINESS SPORTS SENIOR VICE-PRESIDENT biggest companies, plus cutting edge ideas from one of the best minds in &business. Steve Maich from Daria Lennon its Cosby. The initiative derives name of ignoring” rather than “states of ignothe biggest entrepreneurs. From Hootsuite to We focus on the leadership strategies VICE-PRESIDENT OF CONTENT ADMINISTRATION the 97% of sexual assaults committed against rance.” Quinn conducted a study of “girl Derek DeCloet ADMINISTRATIVE HBC, we dig deep to reveal what causes some and philosophies of Canada’s top ASSISTANT SENIOR OF women that are never recorded byDIRECTOR police. watching” at the office, and found that men Rebecca Torres BUSINESS PUBLISHINGbusinesses to succeed and others to falter. Our executives and business thinkers, It’s a percentage we’d like to do our part to claimedcommitment: that staringtoatprovide their co-workers Garth Thomas unwavering Canada’s offering concrete insights into how help reduce. was harmless. Yet, when pressed, corner offices with instructive journalismthey that conthey approach decision-making, Beyond the Ghomeshi case, 2014 also saw ceded they would be unable to defend the helps companies grow and thrive. management and innovation. claims of workplace harassment at Ameri- practice if confronted and wouldn’t apprecan Apparel and Tinder, as well as Zillow, ciate it if placed in the women’s position. a $4.5-billion real estate listings company “If men simply ‘don’t get it’...then they where an employee alleges she was regu- should not be able to see this harm when larly propositioned and received lewd pho- envisioning themselves as women,” Quinn TO REACH US tos from her supervisor.HOW While reasonably notes. These guys often know exactly what Letters to the editor letters@canadianbusiness.com sound statistics exist to refl ect the problem they’re doing—but no one is calling them 1 Mount Pleasant Rd., 11th Floor, Toronto, Ont. M4Y 2Y5 (Pleaseas provide full name,there address and phone out on it. That’s a culture problem. of sexual violence a whole, aredaytime scant number. Letters may be edited for length and clarity.) The dispiriting fact is that a single worknumbers when it comes to its prevalence Subscriber services service@canadianbusiness.com in the office. Too often, we’ve been forced place seminar is unlikely to change attitudes 1-800-465-0700 416-596-2510 (fax) to rely on decades-old estimates when dis- (one researcher even found men ogling the www.canadianbusiness.com/service cussing a very current problem. female actors in an anti-harassment video). Permissions But a recent Angus Reid416-764-1851 survey off ers disWhat does help is a multi-faceted anti-harassAdvertising 416-764-1224 concerting insight into the modern office. ment policy. Companies need a suite of active 1,006,000 Editorial Calendar Cover Date FEBRUARY MARCH APRIL Key editorial packages / Special features • The Opportunity Guide MBA Guide Ultimate MBA Guide: The most extensive guide to executive education in Canada, with extended school profiles • The Design Issue Investor Guide Investor Guide 2017: Everything investors need to know to profit in the year ahead — including which stocks to buy right now • Canada’s 25 Most Innovative Companies • Small Business Quarterly MAY • Top 50 Jobs Report JUNE • PROFIT/Chatelaine W100 • Best Places to Do Business SUMMER • The How-To Issue OCTOBER • The PROFIT 500 • Small Business Quarterly NOVEMBER ht for you ram that’s rig Find the prog THE TOP 10 RANKED 66% ★★★★ TE A M I T L TH E U Total Ret Five-S urn on Ou tar r Since Stocks 2013 6 1 0 2 E GUID • MBA Guide • Canada’s Favourite Brands Build a perfect port folio with the ultimate market handbook • Change Agents: Canada's Top Young Businesspeople • Small Business Quarterly INCL UDIN G Big Gains: The that’s up by 637%stock P.56 from fund managers Lis tings for topDisco Brokers: the best for you every businesdas We rankunt na Ca in school International Outlo ok: Pro Picks: Advice P.37 ROGERS SPECI • The Top 100 Employers in Canada PAGE 53 PAGE 31 $9.99 DECEMBER SPECIAL EDIT ION The best stocks to buy right now ★ • Investor 500 • Small Business Quarterly AUGUST FALL Special Interest Publications ALS P.120 South Korea is country to watchthe P.29 $12.99 ROGERS SPECIALS DISPLAY UNTIL FEB. 28, 2016 www.canadianbus WINTER 2016/2017 JANUARY 2017 • RICH 100 • What We Learned This Year iness.com CanadianBusiness.com INTELLIGENCE ANYWHERE CanadianBusiness.com is the destination of busy executives who need actionable information, fast. It offers stories from CB’s award-winning editorial team, breaking business news, video Q&As with top executives, sortable rankings such as the Investor 500, and numerous blogs and columns you won’t find in any other medium. All this business intelligence and more is easy to access anywhere executives go, thanks to the mobile-friendly responsive design of CanadianBusiness.com. Average Monthly Enewsletter 637,000 25,000 + PAGE VIEWS Source: comScore Segment Metrix/Key Measures Aug/14-Jul/15 12mth avg, CanadianBusiness.com. Subscribers Average Monthly UNIQUE VISITORS 239,000 Specials CB SPECIAL EDITIONS Special markets demand special attention — which explains the popularity of CB’s Special Editions. In 2016, we'll publish new versions of our annual Investor and MBA guides on newsstands across Canada and CB’s digital platforms, including Next Issue. ht for you ram that’s rig Find the prog The best stock SPECIAL EDITION s to buy right now THE TOP 10 PAGE 53 RANKED ★★★★ 66% ★ PAGE 31 TE U LT I MA TH E Total Retu Five-Sta rn on Our r Stocks Since 2013 016 2 E D I GU Build a perfect portfolio with the ultimate market handbook INCLUDING Big Gains: The stock that’s up by 637% P.56 Picks: Advice from s for Lis tingPro top fund managers ss Brokers: ine every busWeDiscount rank the best for you school in Canada P.37 $9.99 ROGERS SPECIA LS P.120 International Outlook: South Korea is the country to watch P.29 $12.99 ROGERS SPECIALS DISPLAY UNTIL FEB. 28, 2016 www.canadianbusiness.com ULTIMATE MBA GUIDE 2016 INVESTOR GUIDE 2017 Available October 2016, the Ultimate MBA Guide provides a one-of-a-kind forum for advertisers trying to reach MBA prospects and business-education stakeholders. Distributed on newsstands across Canada, in Next Issue and internationally via the CB app for iPad and Android tablets, this digest-sized guide reaches a global audience of highly motivated and ambitious MBA prospects. | DIGEST SIZE: The digest-sized format allows for quick and easy reference, featuring data and tools to facilitate crossreferencing various program options. | TABLET EDITION: Reach MBA candidates WORLDWIDE with our enhanced edition for iPad and Android tablets that will be available for download (including ads with live links and capability for video and rich media). Canadian Business presents its fifth annual Investor’s Guide, featuring the best stocks to buy now, from Canada and around the world. Complete with indepth company profiles, expert advice and winning personal finance strategies, this essential resource for motivated investors will be available on newsstands starting November 2016, with extended newsstand presence. [Digital Tablet/Next Issue sponsorship is available.] The Investor’s Guide offers timely, authoritative advice on what to expect on the markets over the year ahead, the experts’ picks of best companies to buy as well as new and innovative ideas for creating personal wealth and growth. Best of all, it features detailed statistical analysis of Canada’s largest 500 stocks by market capitalization and ranks them by value and momentum criteria. Last year’s five-star rated stocks collectively beat the S&P/TSX composite by a wide margin, notching a 66% return since 2013. CB Insights INTRODUCING: Would your business like to • Create conversation among key stakeholders? • Attain or solidify its thought leadership? • Drive better business decisions based on real data and unbiased analysis? Then meet CB Insights. Designed for marketers with more complex communications challenges, CB Insights leverages the reach, brand awareness, credibility and journalistic excellence of Canadian Business to help business marketers develop and deploy smarter communications programs for positive business outcomes. CB Insights sits at the intersection of traditional advertising, PR and content marketing. It takes an informed, credible and nuanced approach to such complex marketing challenges as: THE BEST WAYS TO WIN MORE CUSTOMERS WITH DIGITAL TOOLS PRESENTED IN PARTNERSHIP WITH W EALT H G EN ER AT I O N S: THE IMPORTANCE OF SUCCESSION PLANNING FOR FAMILY BUSINESSES WHEN JOHN SIMPSON’S FATHER, JACK Simpson, died at 64, he left a perfect tax plan for his estate, but no plan for who should lead CANA Construction Ltd. Initially a chief engineer, the elder Simpson had successfully bought out the Calgarybased company’s founders, but hadn’t designated his own successor. His son John had been employed at the company for most of his life, starting out with a shovel and working his way up to vice-president. But there were other contenders and no obvious plan for selecting one. • the launch of groundbreaking products/services • differentiation in mature industries • working in a controversial industry • image repair and rehabilitation •generating awareness or altering public perception of important issues CB Insights projects can access the full suite of services offered by Canadian Business, such as polling, research analysis, directed- and custom-content creation, events and advertising to focus public attention on what matters most to the marketer. “It ended up being me,” says the younger Simpson, who had a dispute with his sister over the fate of the business. Simpson decided he wanted to protect his own two children, who are now in their 30s, from such uncertainty. Twelve years ago, Simpson started working on a contingency plan in case of his untimely death, a management strategy that’s updated annually to reflect who’s in senior management, where his children are in their skills and ambitions, and the status of his own eventual retirement. “I thought that rather than giving this dirty job to someone by surprise, it would be best planned out,” he laughs. His daughter, who had previously pursued a career in landscaping and worked as a ski instructor, now runs the development side of the business, while his son, who studied communications, would CB INSIGHTS_Succession Planning [Print].indd 1 14-09-15 3:08 PM Canada’s first brand for small business and entrepreneurs FOR THE ENTREPRENEUR IN EVERYONE PROFIT is Canada’s first media brand dedicated to entrepreneurs. Launched in 1982, PROFIT is best known for its annual ranking of Canada’s Fastest-Growing Companies: the PROFIT 500. ON THE WEB: PROFITguide.com is the online Across several platforms, PROFIT continues to champion entrepreneurship as a way of life and support the information needs of those action-oriented innovators who take the road less travelled. arm of the PROFIT franchise, specializing in integrated sponsorship programs that help marketers engage one of Canada’s most elusive and hard-to-reach segments. Tailored to the owners and senior executives of small and midsized businesses, PROFITguide.com delivers management advice that fuels growth and profitability and gives opportunity-seekers the ideas they need to leapfrog the competition. IN PRINT: PROFIT is the opening section of IN EMAIL: Published continuously since 1997, every issue of Canadian Business, kickstarting the reader with a jolt of entrepreneurial energy. In PROFIT, you’ll find the stories of bold gamechangers who are shaking up the world of business, analysis of trends and innovations that are breeding business opportunity, and how-to advice that aids productivity and expansion. It’s great reading for anyone who owns the bottom line, from independent business operators to forwardthinking executives — and the perfect editorial environment for reaching inspired businesspeople. the PROFIT Report is Canada’s daily newsletter for entrepreneurs and SME executives—and the companies that want to reach them. Reaching 22,000 subscribers, the PROFIT Report connects busy executives to the latest stories from PROFIT; meanwhile, PROFIT’s opt-in list reaches 29,000 email addresses for direct-marketing campaigns. LIVE EVENTS AND SPONSORSHIPS: Count on PROFIT to introduce you to the country’s most successful entrepreneurs and other qualified business owners. In 2016, PROFIT will host numerous events, such as the PROFIT 500 CEO Summit for the CEOs of Canada’s Fastest-Growing Companies (October). PROFIT also leverages its connections and credibility to produce custom events, from private gatherings of a dozen high-growth entrepreneurs to conferences attended by hundreds of small business owners. Events and Awards GET INTIMATE WITH SUCCESS Canadian Business Events provide unmatched opportunities to connect directly with Canada’s most accomplished executives and entrepreneurs. Our proprietary events unite award-winning CEOs for learning, networking and peerto-peer mentoring. In this unique forum, event sponsors can efficiently deliver key messages, establish thought leaderships and spark relationships with hard-to-reach business leaders. Marketers can also leverage the credibility and contacts of Canadian Business to populate custom events run by our in-house event management experts. PROFIT 500 CEO Summit • Tradeshow displays The invitation only CEO Summit draws the leaders of Canada’s Fastest-Growing Companies to Toronto for a business-changing day of learning, networking and celebration. Unlike other business conferences, the PROFIT 500 CEO Summit puts marketers face-to-face with hundreds of chief decision makers from the most vibrant businesses in the country. •Award sponsorship and presentation Timing: October Special benefits available to Canadian Business event sponsors can include: • Speaking opportunities • Product sampling • Opt-in attendee databases • Private networking sessions Magazine 2016 RATES CARD (GROSS) 2016 publishing calendar All magazine advertising runs across print and digital editions National 4C AD SIZE 1x 4x 8x 12x 16x 20x 22x Page $21,698 $21,053 $20,417 $19,793 $19,205 $18,643 $18,081 DPS $39,060 $37,895 $36,750 $35,627 $34,566 $33,558 $32,545 IFC Page $24,953 $24,213 $23,483 $22,759 $22,087 $21,441 $20,795 IFC DPS $49,907 $48,421 $46,961 $45,518 $44,174 $42,882 $41,585 IBC $24,953 $24,213 $23,483 $22,759 $22,087 $21,441 $20,795 OBC $27,122 $26,313 $25,526 $24,738 $24,008 $23,305 $22,601 Print Fractional AD SIZE 1x 4x 8x 12x 16x 20x 22x 2/3 Page $17,065 $16,555 $16,055 $15,565 $15,105 $14,660 $14,220 1/2 Page $14,055 $13,635 $13,225 $12,815 $12,440 $12,070 $11,710 1/3 Page $9,030 $8,760 $8,500 $8,240 $8,000 $7,760 $7,530 Banner $11,040 $10,710 $10,390 $10,075 $9,770 $9,485 $9,200 1/2 DPS $28,105 $27,265 $26,445 $25,640 $24,880 $24,145 $23,415 * All magazine will run a static replica ad in the digital edition for National FP, DPS and Advertorial ads * Regional editions available speak with your Account representative for more information Cover Date Impact Date Space Close Material Close FEBRUARY January 21 January 07 January 12 MARCH February 18 February 04 February 09 APRIL March 17 March 03 March 08 MAY April 21 April 07 April 12 JUNE May 19 May 05 May 10 SUMMER June 16 June 02 June 07 AUGUST July 14 June 30 July 05 OCTOBER September 15 September 01 September 06 FALL September 29 September 15 September 20 NOVEMBER October 20 October 06 October 11 DECEMBER November 10 October 27 November 01 WINTER 2016-2017 December 01 November 17 November 22 JANUARY 2017 December 15 December 01 December 06 Dates subject to change Magazine Advertising Specifications AD SIZE trim Width Height Live Width Height Advertising Information Bleed Width Height Full Page 7.875" x 10.75" 7.75" x 10.25" 8.125" x 11" Double Page Spread 15.75" x 10.75" 15.25" x 10.25" 16" x 11" 1/2 Double Page Spread (bleed) 15.75" x 5.375" 15.25" x 4.875" 16" x 5.625" 1/2 Double Page Spread (non-bleed) 15.25" x 4.875" 14.75" x 4.355" n/a 2/3 Page Vertical (bleed) 5.125" x 10.75" 4.625" x 10.25" 5.375" x 11" 2/3 Page Vertical (non-bleed) 4.625" x 10.25" 4.125" x 9.75" n/a 1/2 Page Horizontal (bleed) 7.875" x 5.375" 7.375" x 4.875" 8.125" x 5.625" 1/2 Page Horizontal (non-bleed) 7.375" x 4.875" 6.875" x 4.375" n/a 1/3 Page Square (bleed) 4.875" x 5.375" 4.375" x 4.875" 5.125" x 5.625" 1/3 Page Square (non-bleed) 4.375" x 4.875" 3.875" x 4.375" n/a 1/3 Page Vertical (bleed) 2.75" x 10.75" 2.25" x 10.25" 3" x 11" 1/3 Page Vertical (non-bleed) 2.25" x 10.25" 1.75" x 9.75” n/a 7.875" x 2" 7.375" x 1.5" 8.125" x 2.25" 1/2 Page Vertical (bleed) 3.875” x 10.75” 3.375” x 10.25” 4.125" x 11" 1/2 Page Vertical (non-bleed) 3.375” x 10.25” 2.875” x 9.75” n/a 2” x 10.75” 2.25” x 10.25” 2.25" x 11" 1.5” x 10.25” 1” x 9.75” n/a Banner Bleed Additional Fractional Ads 1/4 Page Vertical (bleed) 1/4 Page Vertical (non-bleed) NOTE: Hold all type matter or illustrative material not intended to trim a minimum of 0.25" (6mm) from outside trim edges and include 0.125" (3mm) gutter allowance for saddle-stitched spreads or 0.25" (6mm) gutter allowance for perfect bound spreads. Publisher is NOT responsible for the lineup of type or images running through the gutter on spreads or on single pages adjacent to inserts. Running type or images through the gutter is STRONGLY discouraged, as folding and trimming are subject to variation. InDesign CS3 or higher templates for ALL ad sizes are available at addirect.sendmyad.com (select Ad Sizes from the left-hand navigation menu). Production Process Printing High-speed, web offset lithography Binding Saddle-stitched Magazine Trim Size 7.875" Width x 10.75" Depth Supplied Advertising Materials PDF/X-1a:2001 created to Magazines Canada specifications, sent online using Magazines Canada AdDirect at addirect.sendmyad.com. For information regarding Magazines Canada specification, refer to magazinescanada.ca/advertising/production/dmacs_specifications or contact the Production Manager (see contact us page) for details. Rogers Publishing does not accept responsibility for material content or colour trapping. Text type should be a minimum of 8 point. Reverse type less than 12 point is not suitable for reproduction. We are not responsible for reproduction of type sizes smaller than those mentioned for thin, serif type. The ad MUST be uploaded as a press-ready PDF file. Information on creating a proper PDF file is available on the Magazines Canada website magazinescanada.ca/advertising/ production/tools/. Keep all colours CMYK. Do not use Spot colours or RGB art. Keep any black/ gray type as one-colour black (no four-colour black text). AdDirect Instructions Log into Magazines Canada’s AdDirect™ Ad Portal (addirect.sendmyad.com). 1 Note: A user account will have to be set up upon the first visit. Select the publisher/magazine you are advertising with. Complete the relevant ad info, 2 then click Upload. Follow the onscreen preflight process. 3 Approve your ad. 4 TM Upload.Check.Send Digital DIGITAL MAGAZINE Media Rates Our digital editions offer a rich experience where readers enjoy more features and more content. Enhance your static ad with interactive features that capture the imagination and attention of readers. Enhanced creative can be supplied (see specs page) or produced by Rogers. Speak to your Account Representative for more information and pricing. RATE CARD – Digital Editions (Net) Q3 Avg. Issue Download Digital Only Contextual Placement Cover Load Interstitial Canadian Business 9,460 $1,915 $2,089 $3,481 Chatelaine 27,891 $3,221 $3,514 $5,857 Châtelaine (FR) 10,234 $1,160 $1,265 $2,108 Flare 8,852 $1,762 $1,923 $3,204 HELLO! Canada 16,596 $2,191 $2,390 $3,983 L'actualité 12,610 $2,053 $2,240 $3,733 LOULOU 14,254 $2,838 $3,096 $5,160 LOULOU (FR) 3,383 $599 $654 $1,089 Maclean's 21,959 $3,237 $3,531 $5,885 MoneySense 23,147 $3,004 $3,278 $5,463 Sportsnet 5,481 $1,085 $1,184 $1,973 Today's Parent 7,331 $1,347 $1,469 $2,449 * Rates subject to change Additional Media costs for enhanced ads to be quoted on request (i.e. Link, Video, Gallery, Touch/Reveal). Creative Adaptation (customize digital edition ad using client assets i.e. video): $750. Note: Rates subject to change based on Avg. Download numbers (updated quarterly). Canadian Business, Chatelaine, Châtelaine (FR), FLARE, HELLO! Canada, L'actualité, LOULOU, LOULOU (FR), Maclean’s, MoneySense, Sportsnet and Today’s Parent are trademarks of or used under license by Rogers Media Inc. or an affiliate. ©2016 Digital DIGITAL MAGAZINE AD specs The basics • All apps operate on Adobe Digital Publishing Suite (DPS), viewer version 27 Orientations 2-page print spread can convert to... HTML ads 2 pages vertical scrolling or... • Full-page tablet ad size is 768px by 1024px, without any interactive elements within 40px top and bottom 2 pages locked to horizontal swipe OR • Only portrait orientation is supported • For multiple-page ads, vertical or horizontal, ordering is possible. Please include preference, in the delivery package as plain text instructions (as a TXT file) -Images: PDF or PNG with resolution no lower than 108ppi -Video: MP4 format with .h264 encoding, 8-10MB per minute of video • Multi-state objects (ex: image galleries, hotspots) and embedded video/audio clips may be included (see https://digitalpublishing.acrobat.com/welcome.html for info) • If these elements are not built into the layout using DPS tools, please include all necessary resources in the delivery package with plain text instructions (as a TXT file) • PDFs may be provided only for fully static ads • All graphics should be left as vector and not rasterized, wherever possible; assets may be left at printready resolution and in their respective colour settings • Please consider text legibility on tablet; body text should be larger than print (9pt in print should translate to approx. 15-20pt on tablet, depending on font) • Please refer to Optimal Image and Asset Settings • If an HTML environment negates the user’s ability to navigate away from the page or access the navigation bar, then alternative navigation must be incorporated in the page layout (via a 40px space at the bottom of the page) • An HTML ad should also be delivered as a full InDesign package, with the HTML content placed in the layout using DPS tools (see adobe.com/ca/products/ digitalpublishing-suite-pro.html for info) -Text: PDF with interactive states as vector, minimum recommended point size is 12pt • For ads with dynamic/interactive elements, material must be provided as a full InDesign package (all fonts/links included), and compatible with Adobe InDesign 6.0 • Please conform to latest iOS standards • Please include a static full-page image of any HTML ad to be used as a thumbnail in issue navigation • Optimal Image and Asset Settings Graphics and Text • HTML-coded ads may also be provided, up to full-page size • If the HTML content cannot be placed in a layout, please include all HTML files and resources, as well as an InDesign layout sized to full-page with the required static full-page image, in the delivery package Multi-page print insert can convert to multi-pages vertical scrolling or multi-pages locked to horizontal swipe URLs, Analytics • URLs/links to web may be embedded in the layout using DPS tools (see DPS tools site http://helpx. adobe.com/digitalpublishing-suite/help/installingdigitalpublishing-tools.html for info) • If URLs/links are not embedded using DPS tools, please include full URLs and embedding/placement instructions in the delivery package in plain text (as a TXT file) • Third-party tracking/tracking pixels is not supported at this time • Please note that HTML ads are only available on iOS devices Red zone is reserved for folio navigation and will overide any interactive elements: 40px top and bottom Asset Delivery • Tablet material deadlines match material close/deadline for the corresponding print issue • All assets should be submitted as a ZIP file via AdDirect: https://addirect.sendmyad.com • Additional instructions should be included in the delivery package as a TXT file, but may also be emailed to: alek.trpkovski@rci.rogers.com Media Kit 2016 CONTACt US Emily Doukogiannis Brand Sales Operations E Emily.Doukogiannis@rci.rogers.com Brandon Kirk National Advertising Sales E Brandon.Kirk@rci.rogers.com Rogers Media Inc. One Mount Pleasant Road, 7th floor Toronto, Ontario M4Y 2Y5 T 416 764-2000 F 416 764-3934 Montréal Office Nathalie Forget Montreal Advertising Director E Nathalie.Forget@rci.rogers.com Natalie Chyrsky Head Office Production Manager E Natalie.Chyrsky@rci.rogers.com Rogers Media Inc. 1200, avenue McGill College, bureau 800 Montréal (Québec) H3B 4G7 T 514 845-5141 F 514 843-2183 Western Canada Office Rogers Media Inc. 180 West 2nd Avenue Vancouver, British Columbia V5Y 3T9 T 604-872-6372 Rogers Media Inc. Standard sales terms and conditions: http://www.rogersmedia.com/standard-sales-terms-and-conditions/ ©2016 Rogers Media