RESULTS 2015

PRESS KIT
RESULTS 2015
DECATHLON
LOOKS AHEAD
TO A SOLID
NEW FINANCIAL
YEAR
2015 marked fresh growth in Decathlon’s turnover, both in France
– as confirmed by a successful 2014 – and internationally, with the
company establishing operations in two new countries. Various
projects and initiatives are planned for 2016, so that Decathlon’s
40th anniversary year delivers further progress and improvement.
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35%
DECATHLON
CONTINUES ITS
INTERNATIONAL
EXPANSION
In 2015, Decathlon and all of its activities totalled €9.1 billion in
turnover (excl. tax), representing a 12% increase (10.6% in 2014). On
a comparable basis, Decathlon store growth stood at 5% (6% in 2014).
In 2015, Decathlon opened 140 new retail outlets (compared with 103 in
2014). With its first ever stores in Slovakia and Thailand, the company
now operates in 29 countries, with a total of 1,030 retail outlets.
65%
Breakdown of turnover in 2015
10
9,1
8
6
8,2
6
6,5
7
7,4
4
2
0
2010
2011
2012
2013
2014
2015
Evolution of the turnover in billions of euros
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Detailed view of Europe
China (Taiwan included)
Decathlon international
166
+51
India
37
+17
Russia
39
+15
Spain
133
+10
Turkey
15
+6
106
+6
Thaïland
5
+5
Portugal
28
+5
Romania
17
+4
Germany
26
+3
Belgium
25
+3
Slovakia
3
+3
Croatia
3
+2
Poland
45
+2
Morocco
4
+2
19
+2
300
+1
Hungary
17
+1
Brazil
19
+1
Netherlands
6
+1
Czech republic
9
0
Sweden
1
0
Bulgaria
4
0
United Arab Emirates
1
0
Lebanon
1
0
Kuwait
1
0
Japan
e-commerce
Singapore
e-commerce
Italy
Russia
39 (+15)
Morocco
4 (+2)
UK
Slovakia
3 (+3)
India
37 (+17) Thaïland
5 (+5)
Brazil
19 (+1)
Total points of sale: 1030
France
China
166 (+51)
Total
1030
140
Figures: 1st January 2016
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The Kipsta brand
forays into a new field
Located at the crossroads of Roubaix, Tourcoing
and Wattrelos, the Kipstadium has been
providing sports enthusiasts from metropolitan
Lille with a range of services since Spring 2015.
Significant facts
With a surface area of 2,000m²,
Slovakia’s first store opened its
doors on 10 April in Bratislava.
Two other stores were launched a
few weeks later, including a second
one in the capital and another in the
city of Košice (south-east).
WITH 20 INDOOR AND OUTDOOR
PITCHES AND COURTS
BOASTING A TOTAL SURFACE AREA OF
45 000 M
2
THEY CAN NOW CHOOSE FROM
Martina Paulikanova, director of the Bratislava store (Slovakia)
In Thailand, no fewer than five new
stores have opened their doors in the
capital since 22 October.
Located in several different areas of
Bangkok, including the city centre,
their sizes vary from 1,700m² to
2,700m². They are unique in that
they exclusively sell Decathlon brand
products.
OVER DIFFERENT
30 TEAM SPORTS
The site is also home to 80 team sport brand
employees, as well as a 900m² store.
Serving as a user observation point and
innovation hub for team sports, the Kipstadium
is one of the first sites to help regenerate the
former industrial wasteland in the Union district.
The Rama IV store teammates (Bangkok)
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2800
EVERYONE’S
INNOVATING
Each year, everyone comes together for the Innovation Awards
ceremony, where employees, customers and partners can discover a
whole range of innovative products, with the lowdown on their usage,
their concept and their level of technical sophistication.This evening is
also and primarily an opportunity to promote and share the knowhow
of our teams and to actively champion the spirit of innovation that
drives us all every day.
The 2015 winner, as voted by customers and employees, wasDouble Use
System, a bottle designed by our Aptoniabrand, whereby users simply click
a dial to swap from water to an isotonic drink or to mix the two.
550
engineers
8
brand
campuses
in France
106
1
products designed
per year
20
Passion Brands
180
designers
patents filed worldwide (in 2014),
including 32 applications published
in France
R&D centre :
SportsLab
50
researchers
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PRESS
CONTACTS
Valérie LEFRANC
Press manager
valerie.lefranc@decathlon.com
Magda WINIARCZYK
Press manager
magda.winiar@decathlon.com
For more information, please visit our website:
corporate.decathlon.com
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