Welcome to Santa Skivvies Run

Welcome to
Santa Skivvies Run
Thank you for registering for Santa Skivvies Run, an
event benefiting the San Francisco AIDS Foundation.
Santa Skivvies is a festive, mile long run through the
Castro. Currently entering its 7th year, Santa Skivvies
has grown from a small run with about a hundred
people to a festive event full of costumes, holiday
spirit, and of course, skivvies with over 350 people!
While Santa Skivvies Run is a fun run through the
Castro, it’s also so much more. Santa Skivvies Run is
also a major fundraising event for San Francisco AIDS
Foundation, which means that every dollar raised
funds the multitude of services provided by San Francisco AIDS Foundation.
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Why fundraise?
Why fundraise?
San Francisco AIDS Foundation was founded
in 1982 as a grassroots community response
to the AIDS epidemic and its impact in San
Francisco. Now, more than three decades later,
we are one of the most highly respected and
influential AIDS organizations in the United
States. Each year, more than 16,000 clients
come to the foundation to access our free programs and services, and another 500,000
access our many educational resources for
up-to-date information on HIV prevention,
treatment, and care.
The foundation’s mission is to end the transmission of HIV in San Francisco and improve
access to care through education, advocacy,
and direct services in communities most
vulnerable to the disease. We are proud to
offer all of our programs at no cost to our
clients through the generous support of our
many
community
partners
and
individual
donors. Proceeds from our events directly
support San Francisco AIDS Foundation. Santa Skivvies Run Welcome Kit | 2
How to Fundraise
Set a Goal and identify your donors
Earn awards
Setting an ambitious goal is important. The average amount raised is
Check out the exciting fundraising awards you can earn by reaching
over $500! The first step in fundraising is to make a list of everyone you
certain milestones. www.santaskivviesrun.org/fundraising
plan on asking to donate.
Tell your story
Set up your personal fundraising page. Taking the time to let the world
know why you are participating will have a big impact on your fundraising.
Seed your campaign
Start by asking your most generous donors to donate first. Make a list of
donors and track your fundraising progress.
Make it personal
Share your journey using social media
Remember to always include photo and the link to your Participant
Homepage in your posts.
Learn about where the money goes
Be prepared to answer questions from your donors about how their
donations support the incredible life-saving programs at San Francisco
AIDS Foundation. Visit www.SFAF.org to learn more about our services
and programs. Let potential donors know that 82 cents of every dollar
Think about the best way to contact and engage your donors. Email? A
raised directly supports the program and services. That’s why we earned
face to face ask? Facebook? Always expect to follow up frequently! In your
a 4 out of 4 star rating on Charity Navigator.
Participant Center we even included some templates for you to use.
Utilize Matching Gift Programs
Double your donations through a matching gift program! Ask your
Thank your donors, each and every time
A personal thank you goes a long way!
donors to contact their company’s Human Resources Department to
find out if they will match charitable gifts. Do the same if you’ve made a
personal gift.
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Be a rockstar fundraiser
Host a raffle online
Have an item you can donate to your fundraiser?
A raffle with a restaurant gift certificate, bottle of
wine, or concert tickets can be a good way to raise
money online and on social media.
Host a bake sale at work
Everyone loves baked goods - especially for a
good cause. Get a group of friends or co-workers
together and make a night of it!
Host a dinner party at home
You are hosting and providing everything they
need for a good dinner. All they need to do is donate to you at the door.
Create a fun challenge
Make it competitive by hosting a challenge. Tell
your friends “The first person who donates to me
gets this…” People are into competition.
Start a team for Santa Skivvies
Get a group of friends together and start a team.
That way, you can fundraise together, create bigger fundraising events, and potentially win “highest fundraising team” or “best recruiting team”.
Make it fun
Questions? Contact: Melanie Woods, Events Associate (415) 487-3114, mwoods@sfaf.org
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